Retail marketers today face a fragmented, chaotic content landscape. This blog explores the challenges of delivering consistent, on-brand messaging across 12+ retail channels—from e-commerce and franchise networks to programmatic and in-store campaigns. Learn how Digital Asset Management (DAM) with channel-specific portals offers a scalable solution, and take our 21-question audit to identify gaps in your current operations.
Why retail marketing is more complex than ever
If you’re a retail marketer, your day is a constant balancing act. You’re expected to deliver consistent, compelling brand experiences across more touchpoints than ever before—and do it faster, cheaper, and more often.
Once upon a time, marketing was relatively linear. Create the campaign. Send it to store. Repeat. Today? You’re managing content for your own e-commerce platform, distributor sites, physical displays, franchise networks, social channels, email campaigns, and more.
Each route to market demands tailored content, unique formats, regional adaptation, and compliance checks. Global teams juggle multiple file versions and stakeholders. Local teams often recreate assets from scratch because they can’t find the right ones.
How disorganized content slows down retail growth
Without the right systems in place, content operations become a source of delay and frustration.
Retail marketers face:
Delays in approvals and launches due to unclear workflows.
Redundant work, as teams duplicate efforts across markets and formats.
Off-brand activations stemming from outdated or non-compliant assets.
A lack of transparency into which content is used where—and how it performs.
According to the Content Marketing Institute, 67% of marketers say campaign speed is directly tied to revenue performance (CMI, 2025). Yet without asset visibility and governance, campaign execution slows to a crawl.
A new foundation: Digital Asset Management with portals
The answer isn’t more people or more meetings. It’s better infrastructure. A modern Digital Asset Management (DAM) system acts as the foundation for consistent, scalable, and localized retail marketing.
Serve the right assets to the right partners at the right time
Maintain brand control across every execution
Empower local teams to adapt and publish content independently
Connect your content with tools like PIM and CMS
Track usage, performance, and asset reuse
This approach reduces duplication, ensures compliance, and accelerates time to market.
Ready to assess your content operations?
To help you take the first step, we’ve created a Retail Content Operations Audit. In just 21 questions, you can:
Uncover inefficiencies and bottlenecks
Evaluate your tech stack and workflow readiness
Prioritize where to streamline or scale content operations
The checklist includes 21 yes-or-no questions designed to reveal the friction points slowing your campaigns. It’s the fastest way to map where your content machine is working—and where it needs tuning.
Enterprise Digital Asset Management is failing your teams — here’s how to fix it
Papirfly
4minutes read
TL;DR
Most enterprise DAM platforms don’t fail because they lack features. They fail because teams don’t adopt them.
In this blog, we explore how UX — not functionality — is the silent driver behind DAM success. Learn how to identify adoption gaps, evaluate enterprise-ready solutions, and unlock ROI through a front-end-first approach.
Why your DAM isn’t delivering: if the front door is locked, no one enters the library.
Enterprise teams don’t fail at file management. They fail at adoption.
You’ve invested in powerful digital asset management systems with every taxonomy, metadata tag, and workflow precisely configured. But if global teams can’t navigate the system confidently — or don’t see value in it — the investment stalls.
Enterprise digital asset management (DAM) refers to platforms that help global organizations store, organize, and activate brand content across regions, teams, and channels.
Why do enterprise DAM platforms fail?
They often fail due to low adoption, caused by unintuitive UX, rigid backends, or disconnected frontend experiences.
How can I improve DAM adoption across my teams?
Prioritize platforms that offer brand-first user interfaces, embedded templated content creation, and localized experiences.
What’s the ROI of improving DAM UX?
According to UXCam (2025), even a 10% increase in UX investment can yield an 83% lift in conversions.
Digital Asset Management (DAM) systems are no longer just storage tools — they’re brand enablers. In 2025, the top DAM platforms help you manage content, maintain brand consistency, and unlock scalable workflows. Below, we explore the five leading solutions—and why many of the world’s top brands prefer to choose Papirfly.
Why the right DAM makes a difference
Looking for the right DAM? The leading platforms in 2025 combine robust asset management with brand governance, ease of use, AI tools, and cross-functional collaboration.
When content is scattered, brand consistency suffers. That’s why modern DAM platforms aren’t just about file storage — they’re built to organize, control, and activate your brand across every channel.
Whether you’re scaling into new regions, launching campaigns, or managing a rebrand, the right DAM can reduce time-to-market and align every team behind your brand strategy.
Key elements to consider when choosing a DAM
Usability and user experience Clarity drives adoption. If your teams can’t easily find and use the system, they won’t.
Search and asset organization Findability fuels speed. Without strong organization and search capabilities, a DAM becomes another digital junk drawer.
Integration and scalability Your DAM should fit into your ecosystem — not fight it. Modern teams rely on a connected tech stack.
Features and customization One size rarely fits all. A powerful DAM should balance strong standard features with the flexibility to adapt to your needs.
Support, training, and total cost Hidden costs and poor support are deal-breakers. To future-proof your investment, look beyond the platform.
Top 5 DAM solutions comparison
1. Papirfly
Papirfly leads the pack with a DAM experience designed to do more than manage assets—it brings your brand to life. With fully customizable portals, brand control at every level, and AI-enhanced workflows, Papirfly is trusted by global enterprises to organize, govern, and showcase digital content at scale.
Visual-first DAM experience: Custom brand portals make it easy for users to find, understand, and apply assets correctly.
Organize with intelligence: Tag assets dynamically, group by campaign or region, control access, and set expiry dates for ultimate precision.
Campaign and sub-brand control: Configure unique portals by region, product line, or business unit.
AI-powered efficiency: Smart search, automated tagging, and usage analytics.
Governance embedded: Versioning, approval workflows, and strict permission settings.
Trusted by the world’s best: PepsiCo, BMW, and Mondelez are just some of the global brands that love using Papirfly.
What users would prefer to be different about Papirfly:
The pricing isn’t clearly stated in tiers due to how uniquely bespoke the solution is
With Papirfly’s DAM as the beating heart of your content engine, see how easy it is to create and manage content, showcase your organized on-brand assets, empower everyone to create and share content, and scale content creation to reach every customer.
Bynder remains a popular choice for organizations looking to streamline creative processes. It offers a clean interface, strong integrations, and built-in workflow tools for approval and asset control.
What users love about Bynder:
Intuitive asset management for marketing teams
Built-in creative workflow automation
Solid integration ecosystem
What users would prefer to be different about Bynder:
There is a steep learning curve to using the tool
There are potentially too many functionalities as a back-end DAM
Not enough focus on front end users and showcasing assets for teams
Considering Bynder?
See how Papirfly compares to Bynder and discover why leading brands value Papirfly’s advanced brand control, flexible templating, and custom portals built for enterprise scalability.
Aprimo is favored by enterprises looking to centralize marketing planning, compliance, and content performance. It offers deep functionality for campaign tracking and content governance.
What users love about Aprimo:
AI-powered content tagging and smart search
Strong compliance and rights management
Integrations with tools like Adobe and Salesforce
What users would prefer to be different about Aprimo:
The UI and user experience could be improved, with too many clicks needed to accomplish simple tasks
Requests for greater customization in workflows and asset types are common
Considering Aprimo?
Explore Papirfly vs. Aprimo to see why many enterprises prefer a brand-first DAM experience with customizable delivery and more intuitive UX.
Canto continues to serve small to midsize organizations with a user-friendly interface and quick setup. It’s ideal for teams with basic DAM needs who want to onboard quickly.
What users love about Canto:
Simple asset organization and search
Secure file sharing
Rapid deployment with minimal training
What users would prefer to be different about Canto:
New users often find Canto challenging to learn, with some teams preferring to delegate asset organization to a few individuals rather than onboarding everyone
Many users describe the interface as outdated and less visually appealing compared to competitors
Users often struggle to locate what they need, which slows down daily operations
Considering Canto?
While great for fast-moving teams, Canto may fall short for enterprises with multi-brand needs, campaign-based asset grouping, or advanced approval workflows.
Frontify merges brand governance and DAM into a unified platform. With live guidelines, style templates, and a central hub for assets, it’s well-suited to design-forward teams.
What users love about Frontify:
Embedded brand guidelines and design systems
Collaboration tools for internal and external stakeholders
Automated asset updates and versioning
What users would prefer to be different about Frontify:
DAM capabilities feel like an “add-on” rather than the product’s core, lacking power-user features like robust search filtering and granular asset organization tools
User and permission management is thought to be too complex
Content creation templates are imported from other tools, not included in-platform
Considering Frontify?
Compare Frontify to Papirfly to learn how Papirfly delivers deeper flexibility, richer portal customization, and better DAM and content scalability for multi-brand and multi-market teams.
Content creation: Using design templates alongside the DAM – ideally built in for a complete user experience
Ready to upgrade your DAM?
If you’re navigating brand inconsistency, content chaos, or approval bottlenecks, a next-generation DAM like Papirfly can help you turn disarray into agility. Organize and showcase your brand, create content on-demand, and scale global governance. All from one solution.
Unlike traditional DAMs, Papirfly brings context to content — organizing assets inside visual brand portals tailored to your users and campaigns.
What if I’m already using a tool like Bynder or Frontify?
We’ve helped many brands transition from other platforms. See how we compare and what additional value you’ll unlock with Papirfly.
Can Papirfly support complex approval workflows?
Yes. Papirfly enables customizable, campaign-specific workflows with brand controls embedded directly in templates.
Is Papirfly only for large enterprises?
No — while we’re trusted by global leaders, our suite is modular and scalable to fit both mid-market and large organizations.
How can I create on-brand content with Papirfly’s DAM solution?
Papirfly combines Digital Asset Management with intelligent content creation tools. Built-in templates let anyone in your organization produce on-brand materials — fast, flexible, and fully governed — without needing design expertise or external agencies.
Does Papirfly integrate with my tech stack?
Absolutely. Papirfly’s DAM supports key integrations — and if we don’t offer one natively, we’ll build custom connections to fit your needs.
4 smarter ways for managing digital assets and cutting content chaos
Papirfly
4minutes read
Today’s customers expect seamless, consistent brand experiences across every channel. In fact, 95% of them use more than one platform to make a purchase. That means your marketing content must perform everywhere – email, print, social media, mobile apps, websites, and beyond.
But the more channels you serve, the more complex your asset libraries become. From localized print to global campaigns, many organizations find themselves drowning in creative files – most of which are scattered, duplicated, or outdated.
Without structure, managing digital assets becomes an almost impossible challenge, slowing campaigns, creating inconsistencies, and damaging brand trust.
If this sounds familiar, you’re not alone. But you can take control.
The true impact of digital asset chaos
Digital asset chaos is more than just an inconvenience – it’s a drain on your resources and a threat to your brand equity. For example:
Marketing budgets take a hit
Teams waste valuable time searching for the right assets or – worse – recreate them from scratch, eating up your budget and slowing speed to market.
Brand consistency breaks down
Brand equity depends on familiarity. But without a system for managing digital assets centrally, outdated files keep resurfacing, undermining your visual identity and leaving your audience confused.
Workflows stall and teams lose momentum
When design files are disorganized, even a simple task like sharing content on social media can become a long and involved process. The confusion causes team members to second-guess themselves. Cue endless back-and-forth with marketing leaders, wasting time and energy that would be much better spent elsewhere.
4 tips for keeping digital assets organization
Here’s how to create a more effective brand ecosystem and get all your digital assets under control.
1. Audit your existing libraries
Start by taking stock. Map every folder, drive, and repository your teams use. Identify what exists, where it lives, and whether it’s up to date.
Yes, it’s time-consuming – but also essential. Without clarity on what you already have, you can’t create a sustainable structure for the future.
2. Create clear taxonomy guidelines
Once you know what you’re working with, standardize how it’s organized. Establish naming conventions, tagging rules, and folder structures that everyone understands – and make sure everyone sticks to them. Without clear rules, the same file might be saved under five different labels, making it harder for people to search for and find the assets they need.
3. Implement a Digital Asset Management (DAM) solution
Once you have audited your content and established a uniform naming structure, your next step is to physically organize your digital files – something Digital Asset Management software can really help you with.
So what is Digital Asset Management (DAM)? Put simply, DAM solutions are digital, centralized locations where all your collateral can be stored and shared with teams worldwide. With powerful search functionality, version control, and role-based permissions, they minimize duplication, streamline workflows, and ensure only the right content is used.
Even the best-managed libraries fall short if users don’t understand how to use what they find.
Brand portals bridge that gap. These user-friendly hubs combine your DAM with brand education, housing brand guidelines, examples, usage rules, and localized content all in one place.
Set up a dedicated brand portal for each region, department, or campaign, so users only see what’s relevant to them – no confusion, no missteps.
A new era for managing digital assets
In today’s multichannel world, content drives everything – from product awareness and employer branding to customer loyalty.
But when assets are scattered, delivery slows, campaigns suffer, and your brand takes a massive hit.
With a clear taxonomy, the right structure, and powerful tools like Papirfly’s Digital Asset Management system and brand portals, you can bring order to digital chaos. Result: faster execution, greater compliance, and consistent brand experiences at scale.
Brand portals and DAM: A single source of truth for consistent, scalable campaigns
Papirfly
5minutes read
You’ve invested weeks perfecting your latest campaign – refining the message, aligning visuals to brand identity, segmenting audiences. But as launch day approaches, cracks appear. Outdated assets are activated. Mismatched content is sent to the wrong region. Teams scramble, unsure which version is the right one.
Sound familiar?
This isn’t just a workflow hiccup – it’s a brand governance issue. When teams lack clarity or access, brand consistency falters. And with today’s hyper-aware consumers, inconsistencies aren’t just noticed – they’re never forgotten.
To avoid missteps, modern marketing teams need more than storage. They need structure, access, and context across every campaign, region, and channel. That’s where the integration of a Digital Asset Management (DAM) solution and brand portal makes all the difference.
What is a DAM and brand portal hybrid?
At its core, a Digital Asset Management (DAM) system is your centralized asset library. It stores, tags, organizes, and distributes every visual your brand relies on – so teams everywhere have fast, secure, and compliant access to the assets they need.
But a DAM is just the foundation.
A brand portal brings essential context: it houses your guidelines, strategies, and campaign direction – all in one place. When combined, the result is a unified brand hub that enables brand governance, empowers autonomy, and brings clarity to every piece of content.
Having a bespoke brand portal for every region, sub-brand and campaign means:
How a DAM and brand portal hybrid powers stronger marketing campaigns
We’ve looked at the theory of DAM and brand portal hybrids. Now let’s see what they do in practice for your marketing campaigns.
Local clarity, global control
Managing global campaigns across markets is challenging. Language, culture, and strategy vary, but brand consistency must be maintained.
By creating a dedicated brand portal for each region, you can ensure teams only see what’s relevant to their audience. No more confusion. No more risk of using the wrong content. Just localized marketing, activated with global confidence.
Campaign-specific pages for streamlined execution
Simultaneous campaigns create overlap. Without structure, the wrong asset in the wrong campaign can dilute your impact or derail your results.
With custom campaign pages in your brand portal, teams access:
Up-to-the-minute information about campaign progress and workflow
Latest approved versions of every asset
Useful details on campaign story, strategy, duration and more
This ensures every team understands the purpose and flow of the campaign they’re supporting – and has the tools to keep it on track.
Smart categorization for smarter content use
Your DAM should do more than store content – it should guide users to the specific assets they need. Best-in-class solutions allow you to categorize every digital file in your library with helpful tags. For example:
Combine this with access permissions and version control, and you’ve got a system that ensures only the right content is seen and used – no manual policing required.
Clear presentation of a rebrand or campaign refresh
When you launch a rebrand or refresh a campaign, clarity matters. With a DAM and brand portal hybrid, you can:
Update your portals to reflect new branding or visual identity
Make updated brand guidelines and campaign strategies instantly accessible to all
Easily categorize and tag assets that have been fully rebranded and approved
Substitute old assets for their new-look equivalents through version control
In fact, a rebrand is a great opportunity to introduce Digital Asset Management to your marketers and wider employees. It quickly immerses your teams in this new presentation and allows them to handle typical rebrand challenges.
Empower teams to act with speed and confidence
When local teams have the tools and structure they need, they respond faster and with greater precision.
Imagine this: one of your regional teams identifies a local trend and wants to capitalize on it with tailored content. If they have to wait for brand education and approval from central marketing, the opportunity might well be missed.
With a DAM and brad portal hybrid, however, they already have the context they need. Combine it with time-saving content creation tools, and they are empowered to develop their own localized campaign materials – without risk of going-off brand.
DAM & brand portal hybrids in action: BMW NE
BMW Northern Europe faced a familiar challenge – multiple countries, diverse audiences, and distinct campaigns, coupled with a growing need to stay unified.
The team tried to solve the challenge centrally from HQ. But this approach was slow, inefficient and prone to human error. That’s where a DAM and brand portal hybrid proved to be game-changing.
By establishing a regional brand hub for each division, BMW NE made it easy to people to:
Translate assets into local languages
Understand their area’s specific brand guidelines
Follow the progress of ongoing campaigns
Access all relevant content for their dealership
Papirfly revolutionizes how BMW NE manages its marketing campaigns:
No more missed updates. No more manual distribution. Just one connected system that enables every dealer, employee, and agency partner to fully understand the brand vision and identity – and access the campaign materials they need.
Build campaigns with clarity. Execute with control.
Your campaigns are a reflection of your brand – how clearly and consistently they deliver messages shapes how audiences perceive you.
But great campaigns don’t happen by chance. They require structure, agility, and control. Papirfly’s integrated DAM and brand portal solution gives your teams the foundation they need to build trust, reduce inefficiency, and deliver campaigns that connect and convert.
With marketing teams now responsible for more digital assets than ever across an ever-growing number of channels and platforms, ensuring end-to-end brand consistency, campaign efficiency and company-wide collaboration demands the organization and structure of a strong DAM system.
A capable DAM solution enables you to:
Bring all digital assets into a single, comprehensive library, rather than scattered on desktops, servers, emails, Dropbox and beyond
Prevent unnecessary file duplications, versions deviations and GDPR breaches, saving your team’s time, locking down consistency and guaranteeing compliance
Establish different access rights across your team, ensuring that people only see the digital assets relevant to them
Improve overall efficiency, with everyone knowing where to store and search for files
Share assets across your marketing ecosystem in a controlled, managed environment
The need for DAM software is clear. But, which is right for your company? As DAM technology has become increasingly important, the choice of solutions has naturally exploded, presenting many possibilities for potential buyers.
While choice can be good, it makes selecting the best DAM software for your organization a real challenge. Not all DAM solutions are created equal, so it’s important you know what to look out for before seeking a system or upgrading your platform.
That’s where this essential guide comes in. Here we’ll outline what features and qualities you should prioritize in your DAM selection process to help guarantee a decision that benefits your creatives, marketers and beyond for a long, long time.
6 essential features to focus on when choosing Digital Asset Management software
Understanding the features that separate the best Digital Asset Management tools from the rest is key to meeting the needs of your stakeholders. Below we’ve highlighted some of the most crucial to seek out – some obvious, others less so:
1. Compliance and privacy features
Did you know that in the first quarter of 2024 alone, 20% of marketing assets reviewed were flagged for potential regulatory compliance violations?
Managing consent and compliance to use assets in your content and campaigns is a vital, yet often overlooked, aspect of Digital Asset Management. Approached manually, it’s time-consuming, resource-intensive and prone to human error. The right DAM system ensures the GDPR compliance of your assets is never questioned.
Prioritizing a DAM solution with an in-built consent management tool confirms that:
Consent for digital assets is captured from QR codes, physical forms or emails
Assets awaiting consent are flagged as “pending approval”, preventing them from being used until they get the green light
Assets that lose consent or compliance are automatically revoked from the asset library, removing any risk of these featuring in future content
Users can exercise their “right to be forgotten” after receiving self-service links to any assets they feature within
By selecting DAM software with dedicated compliance and privacy features, you gain peace of mind that no requests for asset removal will slip through the net, eliminating the risk of costly fines or damage to your brand’s reputation.
2. A great user interface and usability features
Put simply, a DAM system is only useful if people use it. If the software is too complicated or confusing, users will abandon it, leaving you with nothing but a vacuum of wasted time, resources and potential.
To ensure the effort and investment you put into ensuring your assets are organized, shareable and compliant, it’s critical you purchase a truly intuitive DAM – one that seamlessly fits into the workflows of your marketing managers, content creators and frontline employees.
Drag-and-drop uploads for easy file storage
AI-assisted tagging for quick, efficient searches
Version control to ensure access to the latest assets
Access control to prevent misuse of assets
Automated workflows to streamline approvals and distribution
Not overly complex for non-technical users. Not too basic for enterprises seeking total brand governance. That is the perfect balance for a DAM system.
Another key consideration for usability is choosing a DAM with a built-in brand portal. This “front-end” DAM can give your users immediate access to brand guidelines, campaign information and beyond, confirming that everyone understands how and why to use the assets they have access to.
In other words, a brand portal offers a “single source of truth” that informs your users, making it simple for them to manage assets and maintain consistency at every touchpoint.
3. Metadata and categorization
Above all else, a DAM system must make it easy for users to find assets they need when they need them. Therefore, the ability to define metadata tags for each asset – from color scheme and included products to asset type, dimensions and location – is essential for users to search for relevant assets.
The right DAM system must accommodate the unique taxonomy of your organization, establishing a common language that allows people to find the right assets.
Furthermore, selecting DAM software with a multi-level category system means you can create a logical hierarchy for everyone in the company – not just a single department or person.
4. Access and version control
DAM solutions with access control and user permissions ensure that only valid users can access relevant materials. It prevents users from mistakenly using assets intended for certain regions or campaigns, supporting your internal and external (agency) users.
Similarly, version control and file expiration management confirm that users only see the most up-to-date version of an asset, so outdated content never makes it to your channels.
5. AI-driven search and capabilities
You don’t want to manually fill in all the metadata and tags attached to your digital files, especially as you create more content to satisfy your audiences. That’s why you should pursue DAM solutions that harness AI technology.
For example, faceted search using generative AI can help users find assets faster by understanding context, recognizing objects and interpreting intent. AI-centred DAM solutions can also analyze digital assets to generate suitable metadata and tags based on your taxonomy guidelines.
As AI technology grows more sophisticated and its influence grows in the DAM space, you want to attach yourself to a vendor at the forefront of these innovations.
6. On-brand content creation and adaptation
Finally, when there is a growing need for local teams and frontline workers to produce content for their specific audiences, choosing a DAM system with on-brand content creation tools enables you to fulfill that obligation.
Rather than simply being a home for your digital assets – putting pressure on your in-house creatives or agency partners to fill that repository – on-brand content creation empowers users to develop branded, quality assets themselves, regardless of their design skills.
Plus, this functionality enables users to download assets from your DAM library and localize/personalize content for their target markets – increasing the accessibility and return on investment (ROI) of your campaigns.
Other notable features to look out for in any prospective DAM system include:
File previews
Automatic file transcoding
Predefined file formats and uploads
Cloud storage
Smart cropping tool
Looking beyond features to find the best DAM systems
Focusing on the key features listed above will be pivotal in your pursuit of top DAM solutions. However, selecting the ideal DAM system for your organization extends beyond the features they do or do not include.
Many providers deliver the same technology and features. What often separates the best from the rest is the DAM software’s characteristics and the vendor’s reputation.
With this in mind, and your aim to acquire a solution that will benefit your whole company and deliver a healthy ROI, make sure you consider the following:
Scalability: Will the DAM system you select comfortably grow and evolve at the same pace as your company? Does it harness cloud storage to make this attainable yet cost-efficient?
Integration: Can the DAM solution agreeably integrate with your existing MarTech, or enable you to reduce your dependency on multiple systems? Will it complement your current ecosystem?
User-friendliness: A DAM system is only valuable if people use it – is the software you’ve identified simple to operate, intuitive and accessible to all users? Is it something you can imagine your teams turning to every day?
Reliability: You can’t risk your files suddenly becoming unavailable – can you ensure that your DAM system will perform 24/7 for your global teams? What is the platform’s average uptime and responsiveness?
Security: Does your chosen DAM software incorporate best-in-class security features and protections? Does it include SSO encryption, disaster recovery plans and dedicated managed services?
Brand governance: Does the DAM solution ensure that every piece of content is 100% compliant? Does it help you fulfill regulations, stay up-to-date with consent rights, and enable seamless sign-off across your assets?
Future-proofing: Is the DAM vendor behind your selected system consistently looking to improve and innovate its solution? Do they have a development roadmap that signals the evolution of their product?
mentioned in the WP, an assurance that every piece of content is 100% compliant – for specific regulatiory needs (not well phrased), has up-to-date consent for anyone featured in a digital assets, and signed off as good to use as on-brand content.
These qualities and intangibles, combined with a strong track record and reputation for a prospective DAM vendor, must be appreciated alongside a DAM system’s core features to ensure you receive the most rounded, comprehensive solution.
Want to choose the best DAM software? Read our complete buyer’s guide
We hope this article has given you plenty of insight into selecting the most suitable DAM system for your requirements. With the abundance of choice in this market and the central role this technology can play in your ongoing marketing operations, you should know what features and qualities to prioritize in your search.
However, this article merely scratches the surface. If you want to know more about how to choose the right DAM software for your needs, and the process of locating and deploying this technology, get hold of our free, comprehensive DAM Buyer’s Guide:
Discover all the essential features you should look for in an optimal DAM system
Know the crucial qualities of a sustainable, future-proof DAM solution
Understand the key attributes to seek out in a reputable, quality DAM vendor, from managed services to innovation roadmaps
Explore the critical steps to identify, purchase and install your ideal DAM software, from creating an RFP document to the all-important deployment phase
Whether you’re investing in a DAM system for the first time or seeking to upgrade your existing solution, our complete DAM Buyer’s Guide will help put you on the direct path to the right system for your exact requirements.
DAM LA 2025 wrap-up: How AI and DAM innovations are transforming marketing
Papirfly
2minutes read
Another incredible DAM LA event is in the books! Over two dynamic days, we explored cutting-edge innovations, engaged in thought-provoking discussions, and gained valuable insights into the evolving world of Digital Asset Management (DAM). From AI-powered efficiencies to the growing demand for brand consistency, here’s what stood out at DAM LA 2025.
How AI is transforming digital asset management
Artificial intelligence was a dominant theme at this year’s event, underscoring its growing role in optimizing DAM. From AI metadata tagging in DAM solutions to intelligent asset organization, AI makes it easier for marketing teams to manage, find, and personalize content at scale.
Industry leaders shared how AI-driven workflows streamline DAM operations—reducing manual effort, enhancing accessibility, and ensuring greater efficiency. The takeaway? AI isn’t just a trend—it’s a fundamental shift in DAM strategy, driving scalable digital asset management for enterprises.
The challenge of brand consistency
Ensuring brand consistency across global teams remains a top priority—and a significant challenge. As marketing operations scale, content can become fragmented, leading to inefficiencies, off-brand messaging, and version control issues. Many attendees shared frustrations about the struggle to maintain alignment across channels and regions.
At Papirfly, we showcased how a DAM system for brand consistency empowers teams to create, manage, and distribute content seamlessly—keeping every asset on-brand every time. With centralized asset management, marketing teams can ensure all content aligns with their brand identity.
Breaking silos with DAM solutions
Siloed teams and disconnected workflows are still significant hurdles for many organizations. A lack of visibility in marketing, creative, or product teams slows down production and leads to inconsistent branding. Many attendees were eager to explore solutions that enhance collaboration, streamline approvals, and improve version control.
Elisabeth Knulst, Managing Consultant at EMM Consultancy, highlighted the growing need for DAM and Product Information Management (PIM) systems to work together. Her session, Powering the World of Content – Implementing Agile DAM to Adapt to Constantly Changing Content Needs, explored how integrating these two systems helps brands managing real consumer products streamline product data updates and content distribution. With the right DAM workflows, brands can ensure a seamless content ecosystem that keeps assets accurate, accessible, and aligned with marketing needs.
At our booth, we demonstrated how Papirfly’s modular DAM suite enables cross-functional teams to work more efficiently—ensuring brand governance without bottlenecks. Our DAM workflows for global teams provide structure, allowing marketing teams to operate with agility while maintaining brand integrity.
Why DAM is critical to marketing success
If one message resonated throughout DAM LA 2025, it was this—DAM is no longer a background tool. It is central to marketing technology stacks, ensuring content operations’ efficiency, consistency, and compliance.
As brands navigate rapid digital transformation, an enterprise DAM solution is critical for maintaining seamless content workflows at scale. Whether it’s organizing marketing assets at scale or streamlining marketing operations with DAM, the right system helps brands stay competitive and agile.
See you in New York!
We’d love to continue the conversation if you missed us in LA. And if you’re heading to DAM New York this fall, visit our booth and see us on stage at the 2025 Great DAM Bake-Off! Expect more hands-on demos, insightful discussions, and industry-leading innovations.
Thank you to everyone who stopped by our booth and shared insights. We’re excited to keep pushing the boundaries of DAM and helping brands take their content strategies to the next level.
Why Digital Asset Management is non-negotiable for pharma marketers
Papirfly
8minutes read
As suppliers of medicine to healthcare professionals (HCPs) and the wider public, pharmaceutical companies must meet stringent codes of conduct in the UK and abroad.
These regulatory requirements do more than set standards for product safety – they also dictate what pharmaceutical marketing can and cannot include. However, compliance isn’t the only hurdle companies in this industry have to face.
Maintaining brand consistency across a growing number of channels. Scaling content to meet the expectations of global audiences. Standing out to top candidates in a competitive market. These are all essential duties any promotional team must accomplish.
To help you keep on top of these challenges as a pharma marketing leader, Digital Asset Management (DAM) tools can help you and your team work smarter, not harder.
But what exactly is DAM software, and how can it support your corporate branding, distributed marketing and employer branding efforts? In this article, we’ll explore these questions in more detail and explain why DAM platforms are a critical investment for modern pharmaceutical marketing teams.
What is Digital Asset Management?
Digital Asset Management is the practice of properly managing your digital assets, so teams in your organization can easily find, share and retrieve the content you’ve invested time and money creating.
This is key to keeping your marketing efforts structured and your operations efficient, but managing this responsibility manually can be a huge burden for your teams.
Digital Asset Management software acts as a centralized repository where you can store and organize your entire library of sales presentations, digital files, videos, artwork and more in one accessible location.
This single source of truth for your pharmaceutical brand simplifies the process of coordinating content, maintaining brand consistency and meeting compliance.
Want to learn more about Digital Asset Management and the helpful features these platforms provide? Check out our comprehensive guide on DAM.
6 reasons why DAM tools are an essential investment
Now you know what DAM platforms are, let’s explore why they should be a core part of your marketing toolkit.
The marketing materials your pharma company shares must meet strict regulatory compliance to ensure your corporate brand, distributed promotions and talent acquisition efforts are effective and appropriate.
This means more than creating content with the right disclaimers, warning labels and side effects. It’s essential that finished assets are delivered to the right audience at the right time.
But with potentially hundreds of pieces of content to coordinate between dozens of regional marketing teams and a growing roster of platforms, it can be easy for mistakes to emerge.
This is why a dedicated DAM for marketing is an essential solution for professionals across the pharmaceutical sector.
Rather than requiring your people to spend hours trawling through messy servers to find the promotional materials that fall in line with the latest advertising standards, DAMs’ centralized repository makes locating compliant, up-to-date materials easy.
High-quality DAM solutions also come equipped with version control. This helpful feature ensures you and your teams can only access the newest version of a file, further reducing the potential for compliance-breaking mistakes to rear their head.
In addition, some regions require brands to regulate their own pharmaceutical marketing. As part of this process, regulatory bodies may occasionally request to see copies of your content.
In these situations, DAM can also prove a valuable tool. By making every digital file instantly accessible and appropriately tagged, you and your teams never have to let these ad-hoc duties slow down your marketing operations.
2. Boosts pharmaceutical marketing efficiency
From recruitment assets that attract top talent and distributed marketing campaigns that make sales worldwide, to corporate branding initiatives that communicate trust and consistency, pharmaceutical brands today are expected to deliver a huge amount of marketing content.
With no signs of this trend slowing down, getting the most out of your limited marketing resources is becoming more important for teams around the world.
However, as pharma compliance tightens, improving the efficiency of your operations shouldn’t mean cutting corners or doing less marketing. Instead, it’s about streamlining processes, improving productivity and reducing costly bottlenecks.
A powerful Digital Asset Management platform is essential in your bid to unlock true marketing efficiency.
A DAM’s centralized library drastically reduces the number of hoops your people have to jump through to find the marketing collateral they need. This can save your internal team countless hours in the long run – time they can spend on work that really matters.
If you coordinate promotional material with teams in multiple regions, you’ll also know first-hand how much time and energy it takes to organize this huge volume of content. That’s on top of the hours spent scouring email chains and setting up file sharing links to ensure marketers abroad have access to the materials they need.
This isn’t just a huge distraction for your people. Relying on systems like email clients and messaging platforms to manually coordinate asset delivery can bottleneck the launch of campaigns and open the door to efficiency-sapping errors.
Thankfully, most well-equipped DAM software feature brand portals. These customizable hubs can be structured to include key information about a particular campaign, or serve up localized materials on a silver platter.
This can drastically minimize the likelihood that mistakes creep in when collaborating with your people and reduce the number of steps involved in getting campaigns out the door. This added capacity lets your personnel focus on reaching candidates, making sales or strengthening your overarching brand.
3. Lays the foundation for complete brand consistency
When healthcare professionals (HCPs), customers and candidates feel they can no longer trust you, they won’t hesitate to look elsewhere for products or jobs.
Achieving complete brand consistency should be high on your list of priorities to protect your bottom line, optimize your talent acquisition efforts and safeguard the reputation you’ve invested so much time and energy building.
But as a brand that operates in dozens of regions, promotes countless products and employs hundreds of people, you know that aligning every sales presentation, letterhead, logo and asset – both internally and externally – is easier said than done.
With an endless stream of global campaigns to deliver, recruitment efforts to support and an international identity to nurture, your team probably doesn’t have time to check every asset going out against the latest brand guidelines.
Thankfully, the right DAM software can help you deliver truly unified marketing. Not only can these solutions give your teams instant access to your latest on-brand marketing assets, but when integrated with a dedicated brand portal, they can house everything that defines your brand identity in one accessible location.
From style guides and mission statements to templates and more – these customizable hubs can serve as a single source of truth for anybody in your organization, allowing them to truly understand what makes your company unique and reflect these values in every asset you produce and share.
4. Helps deliver rebrands with greater efficiency
Refreshing your pharmaceutical company’s identity is an incredibly lengthy and costly undertaking.
Done well, a successful rebrand can grow your business and pave the way to good fortune. But if poorly executed, you risk alienating customers, confusing candidates, hurting sales and damaging your all-important corporate image.
In an industry that witnesses more rebrands than most, any solution that can lay the foundation for positive outcomes and save your marketing department precious resources can’t be ignored.
Dedicated DAM systems play a crucial role in simplifying the coordination of these materials. Firstly, by having a central repository where every new asset is stored, you make it much harder for outdated collateral to re-emerge during the all-important rollout. This can minimize confusion among professionals and prospective customers, and lay a solid foundation for your new brand to grow.
On top of this, access control allows you to lock old branding away after a refresh or make certain items accessible only to certain regional teams. This ensures only your refreshed identity is promoted across your marketing channels, so you can achieve complete brand consistency without complication.
Whether your marketing efforts focus on professionals looking to buy medicine or top candidates searching for new opportunities – you know that modern audiences expect more content from brands than ever before.
While delivering this amount of marketing collateral is tough, effectively managing these materials is a challenge that only gets harder as your content libraries grow.
With hundreds if not thousands of sales presentations, recruitment adverts, brand videos and more to manage, keeping this mountain of collateral usable for your team is an overwhelming task for even the most orderly departments.
To ensure every marketing material you share is compliant and can reach your target audiences as quickly as possible, Digital Asset Management systems are an essential investment for today’s pharma marketers.
DAM platforms feature smart upload functions that make it possible to upload digital files in bulk. As a result, your creatives don’t have to waste time getting the content they create into company repositories.
On top of that, smart tagging features and powerful search tools reduce the effort and complexity associated with finding files internally, even if you have teams located abroad.
When you combine these features with a customizable brand hub, getting localized recruitment and market materials into the hands of your overseas colleagues becomes much more straightforward.
6. Fosters international collaboration
Finally, if your pharmaceutical brand operates in multiple territories, chances are you have teams in those regions to localize and distribute your core marketing materials.
This is a fundamental part of building trust with recruits, HCPs and other types of customers in different countries. But for your efforts to truly succeed, effective collaboration is essential.
When internal communication is unclear, it doesn’t take much to imagine how this could result in marketing materials that breach regional laws. Or how poor collaboration could lead to off-brand recruitment assets going live across the wrong channels.
To help your teams bridge this divide and foster the spirit of collaboration internally, DAM software can be a game-changing tool:
Brand portals act as a single source of truth for your brand, allowing you to get everyone across your organization on the same page when it comes to marketing
Having a centralized repository of assets breaks down the barriers attached to sharing materials, streamlining the process of collaboration
Access restrictions allow leaders to control what materials can be retrieved, giving everybody complete confidence in what they share
Version control presents teams anywhere with the latest version of an asset, making it easy to work on projects between divisions
It doesn’t matter if you cooperate with other departments on recruitment materials, distributed marketing content or corporate branding assets; in our view, DAM software is fundamental to great collaboration across pharmaceutical marketing teams.
Digital Asset Management: A foundational tool for today’s pharma marketers
Resonating with customers worldwide. Appealing to 21st-century talent. Building a reputable corporate brand. With strict pharmaceutical advertising standards and an ever-changing world of marketing to navigate, achieving success in the pharmaceutical industry is no easy feat.
To help you navigate this complex web of marketing challenges, DAM software is quickly becoming a core part of many pharmaceutical brand’s toolkits.
With the ability to streamline compliance-critical processes, maintain brand consistency worldwide, unlock pharma marketing efficiency and more – we hope this article has helped you understand what Digital Asset Management is, and why this form of brand management software is fundamental to achieving your goals both now and in the future.
No matter how many features and how big a capacity a DAM system has, the only really relevant question is: How good is it at making effective use of the assets?
Procuring a Digital Asset Management (DAM) solution usually begins with drawing up a list of requirements. Sometimes this is laid out in the form of a number of use cases about what is expected in different situations. A “Request for information” is then sent out to a number of possible suppliers for an initial selection.
The obvious goal of a central DAM solution is that it should constitute a “single source of truth”. But that requirement is only a declaration of intent that can be solved with technical functionality. It says nothing about ease of use, complexity in the configuration of the technology, etc.
From my own experience with over 20 years as a consultant and supplier of DAM solutions, the majority of the requested information has focused on functions and technology that are mainly aimed at the work to be performed by those, often rather few, who shall manage and maintain the system, the DAM editors or librarians. This is work done in what most call ”our DAM”. I say that this is just one part of the DAM, the backend.
Pretty much all leading systems today have a good “backend” in the form of an interface for uploading and maintaining assets. The variations between different systems are mostly about details and some special functionality.
But a DAM’s most important function is to make the content available to anyone who shall see and consume the material.
A DAM project should therefore have the overall goal of finding the system that is easiest to use and most efficient in supporting the needs of mainly the end users.
The DAM editors must of course have a strong tool for their work, but regardless of which solution is chosen, they will learn their new tool. For the backend you naturally must ensure that all important basic requirements are met in order to manage assets throughout their entire life cycle.
But for the end users, the requirements are completely different. Most are infrequent users. They have different wishes at different times. They want to get hold of the right material from different units and in different contexts.
Therefore, it must be possible to make the navigation simple, obvious and inviting. A goal for the DAM project can e.g. be defined as the possibility to…
“Serving brand assets on a silver platter”
By that I mean that it should be super clear and obvious to find the relevant assets. And it should be possible to communicate and present how the assets can and should be used for best results. Also there shall be ways to present assets in different views, with logical filtered groupings, very visual and clear navigation, tailor made to suit each organization’s needs.
A similar requirement could be to find a system that enables a relevant selection of assets to never be further than two or three clicks away.
“Assets always within reach, 2-3 clicks away”
I’ve seen great examples made by clients where instead of having the user do searches and try to find the right stuff, the DAM editors have presented all materials belonging to e.g. a specific campaign, on one long page.
To communicate the campaign, a link is sent, one click and the end user has all needed information and ready to use assets on the screen.
And it should be just a few clicks away for the editors to achieve this, without needing to hard code anything.
DAM as a brand portal
A very difficult question to handle is where to find what you need. All companies have lots of different system solutions. A new DAM system is another one to keep track of and could be lost in the wind.
Therefore, the DAM project should aim to establish a place for all the DAM assets of the business, that is easy to remember. The most important way to achieve this is by making the brand portal – a brand hub for everyone – really useful and inspiring to navigate. But also, just by naming the brand portal smartly, could have a huge impact on remembering where to go.
All leading DAM systems have some form of end-user portal aimed at regular users. However the quality varies when it comes to digital asset sharing and brand education – giving context to the assets you are delivering.
For this you have to set high standards and test:
What are the possibilities to create a solution exactly the way you want it?
Is it easy to modify and maintain?
Is it consultant-intensive?
Can it facilitate communication around assets?
Can it facilitate searching, sharing and downloading?
Can you add on functionality afterwards?
DAM integrations: access assets from applications
If you are to fulfill “Assets always within reach, 2-3 clicks away”, you also need to give end users direct access from the applications they use.
Connect the DAM to Powerpoint, Word, Google Docs, etc. This is where the absolute largest number of users will get a better everyday life by having direct DAM access. Just by installing a connector.
For a smaller group, the Adobe connection is important. Make sure it supports Indesign image links. Explore the possibility of creating a creative process with agencies.
Other users who also benefit from simple DAM access are web creators who work with Figma and web editors should have direct DAM access from the CMS.
DAM access via API
For PIM systems and web shops, a connection to DAM is a big advantage. Investigate if it can be solved with connector or direct DAM linking via API.
Conclusion
By focusing on the delivery of assets to end users in the most comfortable way possible, you will ensure that a new DAM solution will not be just another system but an essential tool for, especially, all in marketing and sales. But it will reach further into other parts of the organization as well.
In almost all parts of an organization there are assets waiting for a better home.
So to get the most out of the huge investment and effort put into creating brand and marketing assets, they really should be… served on a silver platter.
Learn more at DAM NY
At Papirfly, we are dedicated to revolutionizing digital asset management with innovative solutions that streamline content creation and management. We’re thrilled to be participating in the DAM NY event, where we’ll dive into the latest trends and advancements in the DAM landscape.
Visit our booth to discover how Papirfly’s solutions can enhance your asset management and support your content creation needs. We look forward to engaging with you at the event and exploring the future of DAM together.
For more information about how Papirfly is driving the evolution of digital asset management, clickhere.
Want to see some action? See how Jerry, Elaine, George and Kramer might use a Digital Asset Management system to serve assets on a silver platter:
Staying on-brand is no small feat – especially for global enterprises.
As well as managing digital assets, you’re handling an intricate brand ecosystem of audiences, regions, identities, distribution channels, campaigns, creative teams, and external partners. The pace is relentless. Expectations are rising. And brand visibility has never mattered more.
This is where Digital Asset Management (DAM) becomes a powerful advantage. For busy brand and marketing teams, DAM isn’t just a storage solution – it’s a central engine for efficiency, consistency, and compliance.
Here are seven ways a Digital Asset Management system can help you stay on-brand in 2025, whether you’re focused on scaling content creation, improving asset distribution, or reducing the manual processes that slow teams down.
1. Centralize your digital assets in one secure library
DAM helps you stay on-brand by… giving all team members access to pre-approved assets, ensuring consistency and accelerating speed to market.
A DAM provides a single, secure platform for all your digital assets, whether that’s campaign photography, product videos, approved artwork, or final marketing collateral. Without it, assets are often lost in silos: hidden on local drives, buried in inboxes, or split across tools and agencies.
Without a Digital Asset Management system, brands often struggle to find and use their digital assets. They can be scattered across the organization and external agencies, hiding on desktops, departmental drives, and intranet sites. This creates major risks: from accidental use of outdated or restricted assets, to costly delays and rework.
By centralizing everything in one global library, you eliminate those risks. A powerful DAM enables you to bring thousands, even millions, of assets together in one brand portal. Now creators can easily access the assets they need – with smart search, version control, and metadata built in. Usage rights and consent tracking also ensure compliance with privacy regulations like GDPR.
And by making it easy to find, reuse and repurpose assets, you reduce duplication, save time, and cut creative costs.
2. Establish a one-stop destination for brand guidelines and assets
DAM helps you stay on-brand by… giving everyone access to up-to-date brand guidelines and approved assets
A Digital Asset Management system is more than storage – it’s a distribution platform. Through branded portals and shareable links, you can securely share assets with anyone who needs them, inside or outside your organization.
DAMs are often used to create a brand hub. This becomes a one-stop destination for guidelines, templates, imagery, logos, and tone of voice resources. It also provides a powerful tool for brand education, enabling teams to understand and apply your brand vision the right way, whether they’re internal designers or third-party vendors.
Because it’s structured, searchable, and user-friendly, it’s far more accessible than static PDFs or outdated SharePoint folders.
A sales enablement hub for dealers and distributors
A media portal with press-ready assets
An employer brand space for HR and internal communications
3. Empower local teams with Templated Content Creation
DAM helps you stay on brand by… giving teams the ability to create localized content without straying from global brand standards
Local marketing teams need flexibility. They often face market-specific demands – from retail promotions to localized brochure – that require rapid turnaround. Without the right tools, these teams are likely to go rogue. The result? Off-brand materials that weaken overall brand equity.
The best Digital Asset Management systems integrate with Templated Content Creation tools. This gives local teams access to editable templates—pre-approved, pre-designed, and fully on-brand. They can customize them using approved imagery, copy, and layouts, without needing design expertise. Advanced, AI-powered DAMs will even offer automatic translation into different languages.
This unlocks true efficiency. Local markets get the autonomy they need. The central team maintains quality control. And your brand remains consistent across every region and channel.
Does everyone create content that’s on‑brand, every time?
Find peace of mind with better brand governance.
Does everyone create content that’s on‑brand, every time?
DAM helps you stay on-brand by… automating compliance and consent processes to ensure every asset that goes out of your organization is safe to use
Navigating the ever-changing landscape of GDPR and compliance is complicated, time-consuming and fraught with risk. But a modern Digital Asset Management (DAM) solution can make it much quicker and easier, ensuring every asset released is compliant and ready for use, whether it’s an image, video, voice clip or quote.
Some DAMs have built-in consent management features that do everything from capturing permissions via QR codes, emails or printed forms, to instantly flagging assets based on consent status. Assets without proper clearance remain restricted to admin-only access, reducing the risk of accidental misuse. And if someone revokes their consent? The DAM automatically withdraws every related asset across your ecosystem, including timed expirations for short-term approvals.
By providing automated tools for managing privacy and consent requirements at scale, the best Digital Asset Management solutions enable teams to focus less on complex legal checklists and more on the quality of their creative output.
5. Automatically archive out-of-date assets
DAM helps you stay on brand by… flagging outdated assets that need retiring or replacing
The use of out-of-date assets is one of the biggest risks to your brand identity. Old logos. discontinued product images. Visuals from the last campaign but one. They all do immediate damage to your brand.
DAM software helps you eliminate this risk through lifecycle management and automatic archiving. Set expiry dates, flag outdated content, or trigger reviews based on usage.
You can also use built-in analytics to inform decisions. If an asset is underused – or looks out of step with your current identity – you’ll know it’s time to retire or replace it.
In this way, a DAM makes managing digital assets simpler and safer than ever.
6. Protect embargoed assets
DAM helps you stay on-brand by… streamlining digital asset management workflows and safeguarding assets against premature use
Speed matters. But so does control. If you’re launching a new product or campaign, you want creators and partners ready to go – without risk of letting unreleased brand assets fall into the wrong hands.
A Digital Asset Management system gives you advanced permission controls and usage rights, so you can restrict asset access by team, role, region, or project. For example, you can allow a graphic designer download rights but a marketing manager view-only access.
You can even set timed releases, so assets automatically become available at launch. This keeps your brand protected and your workflows streamlined.
7. Apply brand treatments at scale with AI
DAM helps you stay on-brand by… automatically editing digital assets to match your brand visual identity
Automation has always been one of the key benefits of Digital Asset Management systems. As DAM software grows ever more sophisticated, that automation is taking ever more forms – including AI marketing automation.
Many Digital Asset Management solutions now include AI marketing tools in one form or another. The best AI tools for marketing enable organizations to automate and scale a wide range of what were once manual tasks. For example:
Photography treatment – the AI marketing tools in your DAM can automatically apply brand treatments to images, so all photography is in the brand style.
Resizing – modern DAMs use AI marketing automation to resize assets on demand for different web, print, and email templates.
Tagging – the AI in your DAM can automatically identify the content of uploaded assets and tag them with meaningful metadata, saving you hours of mindless effort.
How DAM software helps you build and maintain brand consistency
The all-in-one Papirfly Suite combines Digital Asset Management and templated content creation to help teams showcase, manage, and create on-brand content – consistently and at scale.
Learn more about how our suite of solutions can help you protect and strengthen your brand, now and in the future.
FAQs
What is Digital Asset Management (DAM), and how does it support brand consistency?
Digital Asset Management (DAM) is a central platform that stores, organizes, and distributes digital assets. DAM solutions like Papirfly help brands stay consistent by providing controlled access to approved content, reducing duplication, ensuring compliance, and enabling faster, on-brand content creation across teams and regions.
How does DAM software help global teams create on-brand localized content?
DAM systems with integrated templated content creation allow local teams to adapt pre-approved assets while preserving brand integrity. This makes localization faster and more cost-effective, and creates regional flexibility.
How does DAM software simplify compliance with GDPR and other regulations?
DAM software automates consent tracking and compliance management. It restricts access to assets without the correct permissions and can revoke or archive content if consent changes. This minimizes legal risk and helps brands protect their reputation.
What risks does Digital Asset Management prevent in brand marketing workflows?
DAM helps eliminate the use of off-brand content, outdated visuals, and unauthorized assets. With features like lifecycle management, permission controls, and embargo settings, it safeguards brand identity while streamlining asset usage across teams and campaigns.
How is AI used in modern DAM software to maintain brand consistency?
AI in DAM automates tasks like tagging, image treatment, and asset resizing. It applies brand styles to visuals, categorizes content with metadata, and ensures assets are formatted for each channel.
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