Product, Thought Leadership

Managing GDPR compliance in Digital Asset Management – the role of a GDPR manager tool for handling consent

DAM products and their relation to data management and GDPR

As businesses become increasingly reliant on digital assets, managing data and ensuring its privacy has become more important than ever. One of the ways companies are doing this is through digital asset management (DAM) systems, which can store and organise vast amounts of digital files. However, as these systems become more sophisticated, they can also become more complex, and managing the privacy of the data stored within them can be a significant challenge. This is where a GDPR manager comes in.

  • The GDPR, or General Data Protection Regulation, is a European Union law that sets out guidelines for the handling of personal data.
  • This law applies to any company that processes personal data, regardless of whether it is located within the EU or not.
  • The GDPR manager is responsible for ensuring that a company’s DAM system is in compliance with this law.

Digital asset management (DAM) systems are becoming increasingly important for businesses that deal with large amounts of digital files. However, with this increased use comes a greater need for data privacy and compliance with regulations such as the General Data Protection Regulation (GDPR). To address this need, some DAM systems include a GDPR manager tool that allows companies to manage consent for individuals who appear in photos uploaded to the DAM.

How Papirfly’s DAM can ensure company compliance to GDPR

The GDPR manager in our DAM enables users to create “photo sessions” and handle consents from the individuals depicted in the photos. These individuals are referred to as “data subjects” under the GDPR. The GDPR manager tool allows users to store information about data subjects and their consent status, providing a consent overview that displays a list of all persons who have confirmed consent or are pending.

The GDPR manager’s primary responsibility is to ensure that the company is collecting and storing personal data in compliance with the GDPR. This means that data must be collected for a specific purpose and individuals must be informed about the collection and use of their data. The GDPR manager tool allows users to easily manage consent and ensure that data subjects are aware of how their personal data will be used.

The GDPR manager tool also allows users to monitor the consent status of data subjects and track any changes in consent over time. This is particularly important in cases where individuals withdraw their consent, as companies must ensure that the data subject’s personal data is removed from the DAM system in a timely manner.

Finally, the GDPR manager tool can be used to provide training to employees on GDPR compliance as it relates to the handling of personal data in the DAM system. This may involve providing guidance on how to manage consent and how to respond to requests from data subjects regarding their personal data.

GDPR compliance is key in digital asset management and consent management

The GDPR manager tool in our DAM plays a crucial role in ensuring that companies comply with the GDPR when handling personal data. By providing an easy-to-use tool for managing consent, tracking changes in consent status, and providing training to employees, companies can ensure that they are protecting the privacy of data subjects and avoiding any potential breaches of the GDPR.