Why Papirfly?
A DAM for full brand control
Build your content ecosystem for central and distributed teams at your own pace. All under one user-friendly interface.
- Back-end AI-assisted DAM for any number of assets
- Front-end Brand Portals with clear campaign guidelines and collateral
- Best-in-class template-based content creation for non-designers
Trusted by 1,500+ brands worldwide
Where Papirfly leads the alternatives
Papirfly is the only vendor compared to Bynder, Canto, and Frontify ranked top on G2 in both Brand Asset Management and Creative Management Platforms.
See how customers rank Papirfly first, including other categories that matter most for global brands: support, brand asset management, and templated content creation.
| Category (G2) | Papirfly | Bynder | Canto | Frontify |
|---|---|---|---|---|
| Quality of Support | 9.4 | 9.3 | 9.1 | 9.3 |
| Brand Asset Management (overall) | 7.9 | 7.5 | 7.2 | 7.0 |
| Creative Management Platforms (overall) | 8.2 | 7.1 | — | 6.8 |
| Templates | 9.0 | 7.4 | 7.4 | 6.8 |
| Enterprise customer base | 48.1% | 31.9% | 17.8% | 41.0% |
Ratings sourced from G2 customer reviews, June 2026.
“—” indicates G2 has no rating for this vendor in that category.
Go deeper with a head-to-head comparison
See exactly where Papirfly compares against the tool you are evaluating today.
4 reasons global brands choose Papirfly over the alternatives
User-friendly for all teams
Most DAMs are built for asset managers. Most content tools are built for designers. Papirfly is built for everyone involved in creating and managing brand content.
Central marketing teams can easily manage portals, campaign pages, templates, and assets, while distributed teams — from regional marketers and franchise owners to partners and agencies — can create on-brand content in minutes.
Enterprise-ready by default
Digital Asset Managers are assured as security and compliance are configured into the solution: ISO 27001, SOC 2 Type II, AES-256 encryption at rest, TLS 1.2+ in transit, SSO via SAML 2.0, MFA, and native directory integration with Entra ID and Okta. GDPR-grade consent management, multi-tenant architecture, role-based permissions, and multi-market governance come as standard.
Any brand structure. Any scale
A master brand with regional variants needs different governance than a portfolio of sub-brands. Papirfly’s multi-tenant architecture, brand-specific portals, and role-based permissions handle both.
For over 1,500 brands we deliver brand management at scale, whatever the structure.
A partner, not just a platform
Software is the easy part. Getting a global brand to actually adopt it is where most projects stall. Papirfly’s Professional Services team handles metadata strategy, template builds, migration, and rollout — and stays with customers after go-live. That’s why Papirfly is the G2 Best Support Mid-Market leader and consistently ranks as a G2 Leader across multiple categories.
Recognized as a leader by customers, analysts, and review sites
What our customers say
Matthew C.
Marketing Specialist · G2 review
“We use Papirfly to manage Rolls Royce and it does the job perfectly. The freedom you have to make it your own is incredible and stands out from the rest. I would recommend this to any brand no matter the size.”
Marie Dellbrant, Brand Director / CMO
BMW Northern Europe
”Working with multiple creative agencies, dealers and internal employees across seven countries makes Papirfly’s system a “must‑have” for us. Unified communication and the seamless sharing of assets from one single location keeps our dealers on‑brand in all the material they use.”
Sandra Bruderer, CMO
STIHL Vertriebs AG Switzerland
”Our dealer hub has enhanced how we support our dealers in Switzerland. The ease of updating content, managing newsletters, and providing our partners with instant access to marketing assets has improved our efficiency. The platform’s ability to manage news, events, ads, and sales enablement materials in one place has brought greater ease and consistency to how we work — both internally and with our dealers.”
Roel S.
G2 review
“A one-stop shop for everything related to our brand — guidelines, assets, templating, and collaboration. The templating unlocks countless possibilities for high-quality assets. Our brand is more polished and consistent — while also helping us reduce costs.”
See how easy it is to create and manage content
- Showcase your organized on-brand assets
- Empower everyone to create and share content
- Scale content creation to reach every customer
FAQs
What is Papirfly?
Papirfly is a Digital Asset Management (DAM) and Templated Content Creation suite used by 1,500+ global brands and over one million users to control their brand at scale. The suite combines an AI-assisted DAM for any number of assets, front-end Brand Portals with clear campaign guidelines and collateral, and best-in-class template-based content creation for non-designers – all under one user-friendly interface.
Who is Papirfly for?
Papirfly is built for global brands and enterprise teams that need to manage brand assets at scale, govern brand consistency across multiple markets, and enable everyone from central brand teams to regional marketers, franchise owners, and partner agencies, to create and manage on-brand content without design skills.
What makes Papirfly different from other DAMs?
Papirfly’s DAM solution goes beyond simple asset storage and organization with a frontend brand portal linked with a backend DAM tailored to teams’ unique needs. Customers can extend content operations to Templated Content Creation within the same UI, so teams produce on-brand content directly from the platform — no design files, no training required. Papirfly is the only vendor compared to Bynder, Canto, and Frontify to rank top on G2 in both Brand Asset Management and Creative Management Platforms.
Is Papirfly enterprise-ready?
Yes. Security and compliance are configured in, not bolted on. Papirfly runs on infrastructure certified to ISO 27001 and SOC 2 Type II, with AES-256 encryption at rest, TLS 1.2+ in transit, SSO via SAML 2.0, MFA, and native directory integration with Entra ID and Okta. Multi-tenant architecture, role-based permissions, GDPR-grade consent management, and multi-market governance come as standard.
Do I need design skills to use Papirfly?
No. Papirfly’s Templated Content Creation lets non-designers produce studio-quality content in minutes. Templates come with brand rules locked in by default, so anyone in the team from a regional marketing manager to a franchise owner, can create on-brand assets without design software or specialist training.
Can Papirfly manage multiple brands and multiple markets?
Yes. Papirfly is built for multi-brand portfolios and multi-region rollouts. Role-based permissions, multi-tenant architecture, and customizable Brand Portals let central teams control what each market can access and produce, while locked template elements enforce brand consistency at the local level. Global brands like BMW use Papirfly to keep dealers on-brand across seven countries.
How does Papirfly handle brand consistency at scale?
Papirfly enforces brand consistency in three places at once: at ingestion (AI-assisted tagging and brand-compliant metadata), in the Brand Portal (only approved assets and guidelines surface to end users), and at the point of creation (Templated Content Creation locks brand elements so non-designers cannot go off-brand). More on the brand consistency solution.
How long has Papirfly been around?
Papirfly has been building brand and content management software since 2000 — over 25 years dedicated to the discipline of keeping brands consistent at scale. Learn more on our About Papirfly page.
What support does Papirfly provide during and after implementation?
Every Papirfly customer works with a dedicated Professional Services team that handles metadata strategy, template builds, migration, and rollout — and stays engaged after go-live. Papirfly is the G2 Best Support Mid-Market leader with a Quality of Support rating of 9.4/10 — the highest of the four vendors in the G2 comparison above.
What does Papirfly integrate with?
Papirfly integrates with the tools global brands already run on, including Adobe Creative Cloud, Microsoft 365, and major CRM, CMS, and PIM platforms — via a growing library of native integrations and an open API. See Papirfly’s integrations directory for details.