Glossary

Application Programming Interface, which allows different software applications to communicate and exchange data, enabling integration and automation of tasks across platforms.

A project or task that requires approval before it can be completed or implemented, enabling control and oversight over important decisions.

A process in which a document or project must be reviewed and approved by multiple individuals before it is finalized, ensuring quality and compliance.

The individual responsible for reviewing and approving a document or project, ensuring that it meets the required standards and guidelines before it can be released or implemented.

A digital file that is used in marketing or branding efforts, such as a logo, product image, or video, that represents a brand or business.

A centralized location for storing and managing digital assets such as images, videos, and documents, enabling easy access and sharing of files among team members.

The practice of managing a brand's visual and messaging elements to ensure consistency and efficiency, enabling easy access and sharing of assets among team members.

Visual and textual elements that represent a brand, including logos, colors, and typography, that are used to create a consistent and recognizable brand identity.

The connection between a brand and its perceived attributes or values in the minds of consumers, influencing their attitudes and behavior towards the brand.

The extent to which consumers recognize and are familiar with a particular brand, increasing the likelihood of consideration and purchase.

The practice of maintaining a uniform brand image across all channels and touchpoints, building trust and loyalty with customers.

The value that a brand adds to a product or service, beyond the functional benefits of the product or service itself, influencing the willingness of customers to pay more for the brand.

The sum of all interactions a consumer has with a brand, including advertising, packaging, and customer service, shaping their perception of the brand.

A document that outlines the guidelines and standards for a brand's visual and messaging elements, ensuring consistency and coherence across all channels.

Standards and guidelines that govern the use of a brand's visual and messaging elements, ensuring consistency and coherence across all channels.

The visual and textual elements that make up a brand, including logos, colors, and typography, defining its unique personality and values.

The perception or impression that consumers have of a brand, based on its visual and messaging elements, influencing their attitudes and behavior towards the brand.

Ideas, themes, or concepts that inspire the development of a brand's visual and messaging elements, providing direction and focus for brand development.

Any engagement that a consumer has with a brand, including advertising, social media, and customer service, shaping their perception and loyalty towards the brand.

A centralized location for storing and managing a brand's visual and messaging elements, ensuring easy access and consistency across all channels.

The process of planning, tracking, and controlling expenses related to marketing or branding efforts, ensuring effective use of resources.

Software that helps brands manage and maintain their visual and messaging elements, as well as monitor brand consistency across all channels.

The process of promoting a brand through advertising and other marketing efforts, influencing consumer perception and loyalty towards the brand.

The ability of consumers to remember and recognize a particular brand, based on its visual and messaging elements, increasing the likelihood of consideration and purchase.

The ability of consumers to identify a particular brand based on its visual and messaging elements, increasing the likelihood of consideration and purchase.

The use of narrative to communicate a brand's values, mission, and vision, creating an emotional connection with consumers.

A document that outlines the guidelines and standards for a brand's visual and messaging elements, including typography, color, and tone, ensuring consistency and coherence across all channels.

Pre-designed templates that incorporate a brand's visual and messaging elements for use in marketing or branding efforts, ensuring consistency and coherence across all channels.

The process of developing a brand's visual and messaging elements, including logos, typography, and color schemes, defining its unique personality and values.

The long-term plan for developing and promoting a brand's visual and messaging elements, defining its unique position in the market and target audience

The process of planning, tracking, and controlling expenses related to marketing or branding efforts, ensuring effective use of resources.

A system of distributed servers located in multiple geographic locations around the world. The purpose of a CDN is to deliver content, such as web pages, images, videos, and other files, to end-users more quickly and efficiently by caching the content on servers closer to the users' geographic location.

Digital Asset Management software that is hosted on the cloud, allowing for remote access and collaboration, enabling easy sharing and management of digital assets among team members.

The automation of cooperative marketing processes, enabling more efficient and effective management of marketing programs and campaigns.

A marketing project or campaign that involves cooperation between different organizations, enabling more efficient and effective marketing efforts.

A process for managing cooperative marketing efforts, ensuring efficient and effective cooperation between different organizations.

Software or platforms that facilitate collaboration and communication among team members, enabling efficient and effective teamwork.

The organizational structure of a company, including the roles and responsibilities of employees, enabling effective management and decision-making.

A general definition of a customer-facing back-office tool to configure the actual product or service (e.g. add extra language in templates)

Software or platform that enables businesses to manage and document user consent for data collection and processing in compliance with the General Data Protection Regulation (GDPR).

The ability to produce large amounts of high-quality content in a cost-effective and efficient manner, ensuring the availability of relevant and engaging content to target audiences.

The process of collaborating with others to create, review, and approve content, ensuring high-quality and consistent content that meets the needs of target audiences.

The process of sharing and promoting content across various channels and platforms, enabling effective reach and engagement with target audiences.

The process of organizing, creating, publishing, and maintaining digital content, ensuring relevant and engaging content that meets the needs of target audiences.

Software that enables the creation, organization, and publication of digital content, enabling efficient and effective content management.

The processes and tools that enable the creation, management, and distribution of digital content, ensuring the availability of relevant and engaging content to target audiences.

The visual and textual elements that define the personality and values of a company, including logos, color schemes, and typography.

The perception or impression that stakeholders have of a company, based on its visual and messaging elements, influencing their attitudes and behavior towards the company.

The visual and textual elements that define the personality and values of a company, including logos, color schemes, and typography, used to create a consistent and recognizable brand image.

Digital files that are used in creative projects, such as images, videos, and illustrations.

The use of software and tools to automate creative tasks, enabling more efficient and effective creative production.

Digital content that is designed to be engaging and visually appealing, such as graphics, videos, and animations.

Software platforms that enable the management and organization of creative assets and projects, enabling efficient and effective creative production.

The process of managing creative projects, ensuring high-quality and timely delivery of creative assets.

The visual and textual elements that are used in marketing or branding efforts, including graphics, videos, and illustrations, that represent a brand or business.

The process of trimming or adjusting the size and composition of an image or photograph, enabling a better fit for specific uses or purposes.

The process of attracting and acquiring new customers, enabling business growth and profitability.

The cost associated with acquiring new customers, including marketing and advertising expenses.

The process of creating and delivering relevant and engaging content to customers, enabling deeper customer relationships and loyalty.

The sum of all interactions that a customer has with a company, including advertising, customer service, and product experience, influencing their attitudes and behavior towards the company.

The process of managing and improving the customer experience, ensuring customer satisfaction and loyalty.

The path that a customer takes from initial awareness to purchase and beyond, enabling a better understanding of customer needs and behavior.

Representations of target customers, based on demographics, behavior, and preferences, enabling more targeted and effective marketing efforts.

The process of retaining existing customers, enabling business growth and profitability through repeat purchases and loyalty.

The process of setting up and configuring a Digital Asset Management (DAM) system to meet the needs of a business or organization.

The storage and organization of digital assets within a Digital Asset Management (DAM) system, ensuring easy access and retrieval of assets.

A collection of design elements, patterns, and guidelines that enable the creation of consistent and cohesive designs for a brand or organization.

The practice of organizing, storing, and retrieving digital assets, such as images, videos, and documents, in a centralized system for easy access and sharing.

A software interface that allows for the integration of Digital Asset Management (DAM) software with other applications or systems, enabling automation and efficiency.

Services that provide expertise and support for Digital Asset Management (DAM) system implementation and maintenance.

Companies that provide Digital Asset Management (DAM) software and related services, enabling businesses to efficiently manage and share digital assets.

The processes and procedures that enable the creation, management, and distribution of digital assets within a Digital Asset Management (DAM) system.

The collection of interconnected digital devices, services, and applications that enable a seamless user experience and data sharing across platforms.

The sum of all interactions that a user has with digital devices, services, and applications, including website navigation, mobile apps, and customer service, influencing their attitudes and behavior towards the brand or organization.

Software that enables the management and organization of digital media assets, such as images, videos, and audio files, ensuring easy access and sharing.

The practice of managing and protecting digital content, such as images, videos, and documents, through encryption and access control.

Digital displays used for advertising or informational purposes, such as in-store promotions or digital billboards.

The process of using digital technologies to transform business processes, models, and customer experiences, enabling innovation and growth.

The long-term plan for using digital technologies to transform business processes, models, and customer experiences, enabling innovation and growth.

Online ads that appear on websites or social media platforms, typically in the form of banners or videos, enabling targeted advertising to specific audiences.

The process of managing and executing marketing campaigns across distributed teams, ensuring consistency and efficiency.

Software that enables the management and execution of marketing campaigns across distributed teams, ensuring consistency and efficiency.

The process of organizing, storing, and retrieving digital documents in a centralized system, ensuring easy access and sharing.

Software that enables the management and organization of digital documents, ensuring easy access and sharing.

A centralized system for managing digital documents, ensuring easy access and retrieval of documents.

A cloud-based file storage and sharing service that enables easy access and sharing of digital files across devices and platforms.

Online ads that are customized based on user behavior and preferences, enabling personalized and relevant advertising to specific audiences.

The practice of using software algorithms to optimize and personalize online advertising content, based on user behavior and preferences.

Online ads that are customized based on user behavior and preferences, promoting specific products or services to specific audiences.

A pre-designed layout and format for email messages, enabling consistency and efficiency in email communications.

The process of creating a positive brand image and reputation as an employer, attracting and retaining top talent.

Employee Value Proposition, a company's promise to its employees in exchange for their skills and expertise.

The process of managing and organizing digital content across an organization, including documents, images, and videos, ensuring easy access and sharing.

A work item related to an event, such as event planning, logistics, or marketing, enabling effective event management and execution.

Software that enables the organization, storage, and management of digital files, such as documents, images, and videos, ensuring easy access and retrieval of files.

A centralized system for managing digital files, enabling efficient and effective file organization and retrieval.

General Data Protection Regulation, a regulation in the European Union (EU) that protects the privacy and personal data of individuals, including the right to access, rectify, and erase personal data.

A term that combines "global" and "local," referring to the adaptation of global strategies to meet the needs of local markets.

A Digital Asset Management (DAM) system that is decoupled from the presentation layer, allowing for greater flexibility and customization in how digital assets are delivered and presented across various channels and devices.

Simplified graphic representations of objects, actions, or concepts that are used in user interfaces to enhance communication and understanding.

A collection of digital images that can be easily accessed and used for various purposes, such as marketing or design.

The person who initiates an approval workflow process, such as submitting a request for approval for a project or asset.

The process of connecting different software systems or platforms to enable data sharing and automation, enabling efficient and effective business operations.

An international standard for business continuity management, providing a framework for identifying potential disruptions and minimizing their impact on business operations.

An international standard for information security management systems, providing a framework for protecting sensitive information and ensuring data security.

An international standard for protecting personal data in the cloud, providing a framework for cloud service providers to protect the privacy and confidentiality of personal information.

A standalone web page that is specifically designed to capture leads or encourage conversions, typically through a form or call-to-action.

A display format that presents data or information in a list, enabling easy scanning and sorting of information.

The process of adapting marketing messages, products, and services to meet the needs and preferences of local markets, accounting for language, culture, and customs.

The process of organizing, storing, and managing marketing assets, such as images, videos, and branding materials, ensuring easy access and sharing.

The use of software tools and platforms to automate repetitive marketing tasks, such as email campaigns, social media posts, and lead generation.

The process of planning, executing, and managing marketing campaigns across multiple channels, including email, social media, and paid advertising.

The collection of materials used in marketing efforts, such as brochures, flyers, and presentations, that support the promotion of products or services.

The process of delivering marketing materials to customers, such as brochures or samples, as part of a larger marketing campaign.

The process of managing and optimizing marketing resources, including people, processes, and technology, to improve the efficiency and effectiveness of marketing efforts.

The measurement of the return on investment (ROI) for marketing efforts, taking into account the costs and benefits of marketing campaigns.

The use of technology and software to enable and optimize marketing efforts, including marketing automation, content management, and analytics tools.

The collection of marketing technology and software tools used by a business or organization to manage and execute marketing campaigns.

The various points of contact between a brand and a customer, including website visits, social media interactions, and customer service interactions.

Short for marketing technology, the use of technology and software to enable and optimize marketing efforts.

A pre-designed template that serves as a starting point for creating consistent and cohesive marketing materials, such as presentations or brochures.

Software that enables the management and organization of digital media assets, such as images, videos, and audio files, ensuring easy access and sharing.

Information that describes or provides context for digital assets, such as the date, location, or author of a file.

The process of reviewing and approving metadata associated with digital assets, ensuring accuracy and consistency.

A self-contained unit of software that performs a specific function or set of functions, often used in larger software systems or platforms. A module can be added or removed from a system without affecting the functionality of other modules.

A workflow process that involves multiple levels of approval, such as for a project or asset, enabling effective collaboration and decision-making.

A centralized location within a software system or platform that displays and manages notifications, allowing users to easily view and interact with notifications.

Alerts or messages that inform users of important or relevant information, such as updates, changes, or new content.

The process of integrating new employees into an organization or system, providing training, information, and resources to ensure their success and productivity.

The storage and organization of digital documents in a cloud-based system, enabling easy access and retrieval of documents from anywhere with an internet connection.

The process of sharing digital files with others over the internet, enabling efficient and collaborative file sharing and document management.

The storage and organization of digital images in a cloud-based system, enabling easy access and retrieval of images from anywhere with an internet connection.

Marketing content that is tailored to the specific needs and preferences of individual customers, such as personalized email campaigns or product recommendations.

Place is one of our flagship products in the Papirfly Product suite. Our Digital Asset Management (DAM) that provides one online location to store every asset. Customers can organise and categorise assets using metadata, enabling access at user level and offering clarity with version control.

Plan is one of our flagship products in the Papirfly Product suite. Our Marketing planner and collaboration tool gives our customers the ability to see all campaigns across their organisation, and all asset that needs to be approved. Send any asset to be reviewed by the right stakeholders to speed up the approval process. Plan provides visibility on each activity including budget, contacts, status and associated resources - with customisable templates to launch regular activities with speed and ease.

Software components that can be added to a larger software system or platform to enhance or extend its functionality, often providing additional features or capabilities. Plugins can be added or removed without affecting the core functionality of the system or platform.

Plus is our integrations, plugins and API. Plus bridges the gaps between all marketing operations, enabling our five flagship products to work seamlessly with applications in our customer's ecosystem. No matter where data is coming from, Plus empowers people to complete tasks with better workflows - removing hacks and workarounds.

Point is one of our flagship products in the Papirfly Product suite. A central online hub where all employees - and everyone else who will use the brand - can learn about and apply the brand identity. All brand guidelines, assets and attributes are formalised and communicated here.

A pre-designed layout and format for printed materials, such as business cards, brochures, or flyers, enabling consistency and efficiency in printed communications.

Produce is one of our flagship products in the Papirfly Product suite. Innovate template technology that empowers our customers (and their employees) to create on-brand assets across multiple channels, including video, all aligned to brand guidelines, eliminating brand mis-use. Produce enables a simple sign-off process and a complete overview of all assets that marketing teams create.

The process of managing and optimizing the end-to-end experience of a product, from design and development to post-purchase support and service.

The process of managing and optimizing product information across various channels and systems, ensuring consistent and accurate product information for customers and stakeholders.

Prove is one of our flagship products in the Papirfly Product suite. Our reporting and analytics tools enables customers to evaluate every aspect of marketing activity, monitoring campaigns, giving access to insightful reports and analytics, including user-level analysis. Prove helps to highlight performance across multiple channels to gauge success, and brand adoption.

The process of changing or updating a brand's visual identity, messaging, or positioning, often to stay relevant or appeal to new audiences.

A person or system that receives data, information, or content from another source, such as a file or message.

The process of creating a final version of a digital asset, such as an image or video, by processing and combining various elements and effects to produce the final output.

Representational State Transfer Application Programming Interface, a web-based architecture for designing and communicating between software systems or applications using HTTP requests and responses.

Software or platform that enables teams to review and collaborate on digital content, such as documents, images, or videos, allowing for feedback and changes.

A person who reviews and approves a project or asset as part of an approval workflow process, ensuring that the project or asset meets quality standards and aligns with company guidelines.

Cloud-based storage that is encrypted and secure, protecting digital files and data from unauthorized access or breaches.

A centralized storage location for digital files and documents that can be accessed and shared by multiple users or teams, enabling efficient collaboration and file sharing.

The process of allowing others to access and use digital files or information, either for collaboration or distribution purposes.

Graphic or visual communication designed to convey information, often used in public spaces or commercial settings.

A security mechanism that allows users to access multiple software systems or applications with a single set of login credentials, simplifying the login process and improving security.

A principle of data management that establishes a single, authoritative source of data that is shared across an organization or system, ensuring consistency and accuracy of data.

A workflow process that involves a single level of approval, such as for a project or asset, enabling efficient and effective decision-making.

The process of organizing, storing, and managing digital assets, such as images, videos, and branding materials, specifically for social media channels.

A pre-designed layout and format for social media content, such as posts or ads, enabling consistency and efficiency in social media communications.

A specific activity or assignment assigned to an individual or team, often with a deadline or due date, to achieve a specific goal or objective.

A pre-designed layout or format for digital content, such as documents, presentations, or emails, enabling consistency and efficiency in content creation.

Technology or software that enables the creation and management of pre-designed templates, often used in marketing automation, document management, or content management systems.

A display format that presents data or information in a timeline, enabling easy visualization and analysis of time-based information, such as project schedules or historical data.

A set of criteria or conditions that define when a specific action or event should occur, often used in marketing automation or workflow processes to trigger specific actions or notifications.

The process of organizing, storing, and managing digital video assets, such as raw footage or edited clips, ensuring easy access and sharing.

The process of managing and optimizing video content across various channels and platforms, ensuring consistent and engaging video content for audiences.

The use of video content by businesses and organizations for marketing, training, or communication purposes, often with the goal of increasing engagement and driving results.

Software that enables the creation and editing of digital video content, often providing tools and features for adding effects, transitions, and audio.

The use of video content as part of a larger marketing strategy, often used to increase engagement, generate leads, or drive conversions.

Software or platforms that enable video marketing efforts, such as video hosting, analytics, or optimization tools.

A pre-designed layout and format for digital video content, enabling consistency and efficiency in video production and editing.

A process of reviewing and approving digital content, such as images or videos, using visual annotations or comments to provide feedback and ensure quality and consistency.

A sequence of tasks or activities that are performed in a specific order to achieve a desired outcome or result, often used in project management, marketing automation, or document management.

Software or platform that enables users to design, create, and manage workflows, often providing tools and features for visualizing and automating complex processes.