on a global scale
IBM recruits tens of thousands of people each year across 65 global markets, each with its own marketing and recruitment teams.
The IBM brand is its most valuable asset and the scale of creating assets for marketing and messaging was a huge undertaking. Enter Papirfly.
IBM is one of the most recognised brand names in homes and offices around the world. For almost 100 years, IBM has helped pioneer information technology, and stands today at the forefront of a worldwide industry – revolutionising the way in which enterprises, organisations and people operate and thrive.
Constantly innovating and setting the pace for change, IBM aspires to make a lasting, positive impact on the world in business ethics, the environment, and within communities.
The IBM brand is as strong as ever, as the company continues to discover, design and develop advanced information technology and client consultancy services of equal excellence.