Another incredible DAM LA event is in the books! Over two dynamic days, we explored cutting-edge innovations, engaged in thought-provoking discussions, and gained valuable insights into the evolving world of Digital Asset Management (DAM). From AI-powered efficiencies to the growing demand for brand consistency, here’s what stood out at DAM LA 2025.
How AI is transforming digital asset management
Artificial intelligence was a dominant theme at this year’s event, underscoring its growing role in optimizing DAM. From AI metadata tagging in DAM solutions to intelligent asset organization, AI makes it easier for marketing teams to manage, find, and personalize content at scale.
Industry leaders shared how AI-driven workflows streamline DAM operations—reducing manual effort, enhancing accessibility, and ensuring greater efficiency. The takeaway? AI isn’t just a trend—it’s a fundamental shift in DAM strategy, driving scalable digital asset management for enterprises.
The challenge of brand consistency
Ensuring brand consistency across global teams remains a top priority—and a significant challenge. As marketing operations scale, content can become fragmented, leading to inefficiencies, off-brand messaging, and version control issues. Many attendees shared frustrations about the struggle to maintain alignment across channels and regions.
At Papirfly, we showcased how a DAM system for brand consistency empowers teams to create, manage, and distribute content seamlessly—keeping every asset on-brand every time. With centralized asset management, marketing teams can ensure all content aligns with their brand identity.
Breaking silos with DAM solutions
Siloed teams and disconnected workflows are still significant hurdles for many organizations. A lack of visibility in marketing, creative, or product teams slows down production and leads to inconsistent branding. Many attendees were eager to explore solutions that enhance collaboration, streamline approvals, and improve version control.
Elisabeth Knulst, Managing Consultant at EMM Consultancy, highlighted the growing need for DAM and Product Information Management (PIM) systems to work together. Her session, Powering the World of Content – Implementing Agile DAM to Adapt to Constantly Changing Content Needs, explored how integrating these two systems helps brands managing real consumer products streamline product data updates and content distribution. With the right DAM workflows, brands can ensure a seamless content ecosystem that keeps assets accurate, accessible, and aligned with marketing needs.
At our booth, we demonstrated how Papirfly’s modular DAM suite enables cross-functional teams to work more efficiently—ensuring brand governance without bottlenecks. Our DAM workflows for global teams provide structure, allowing marketing teams to operate with agility while maintaining brand integrity.
Why DAM is critical to marketing success
If one message resonated throughout DAM LA 2025, it was this—DAM is no longer a background tool. It is central to marketing technology stacks, ensuring content operations’ efficiency, consistency, and compliance.
As brands navigate rapid digital transformation, an enterprise DAM solution is critical for maintaining seamless content workflows at scale. Whether it’s organizing marketing assets at scale or streamlining marketing operations with DAM, the right system helps brands stay competitive and agile.
See you in New York!
We’d love to continue the conversation if you missed us in LA. And if you’re heading to DAM New York this fall, visit our booth and see us on stage at the 2025 Great DAM Bake-Off! Expect more hands-on demos, insightful discussions, and industry-leading innovations.
Thank you to everyone who stopped by our booth and shared insights. We’re excited to keep pushing the boundaries of DAM and helping brands take their content strategies to the next level.