Marketing teams in banks, credit unions, and insurers face increasing pressure to produce more content, faster—without sacrificing compliance or brand control.

But with legacy tools, siloed teams, and agency dependencies, production costs and risks spiral fast.

Discover how Papirfly helps financial institutions reduce asset creation effort by up to 80%—while reducing spend, improving control and brand consistency, and increasing speed to market.

Why financial brands overspend on content design

Financial institutions operate in highly regulated environments where every marketing asset must be accurate, brand-compliant, and legally sound.

When local branches rely on outdated systems or manually recreate content, it increases the risk of errors such as non-compliant disclaimers, conflicting messaging, slow campaign rollouts, and rising agency costs.

These inefficiencies make financial content production not just more expensive, but also riskier. The real challenge is not simply creating more content, but creating smarter content with consistent compliance and control.

Templated design unlocks faster creation of content at scale

Papirfly’s design templates give financial marketing and compliance teams the ability to scale high-quality content without losing control or inflating costs. Essential brand elements, logos, and disclaimers are locked into every template, eliminating common errors before they happen.

Local teams gain the freedom to create on-brand materials within clear guardrails, while automated approval workflows keep compliance seamless. The outcome is faster, more consistent campaigns — with far less reliance on agencies or manual rework.

Key benefits of design templates include:

• Locked brand assets and compliance elements
• Empowered local content creation within guardrails
• Automated approval workflows
• 80% reduction in manual content creation effort

Key results:

Using design templates with DAM for smarter governance

Papirfly’s Digital Asset Management (DAM) brings every approved asset, campaign file, and approval record into one secure, centralized hub.

This ensures every branch or business unit works from the most up-to-date version of logos, visuals, product images, and region-specific disclaimers.

With features like smart search, version control, usage rights management, and full audit trails, DAM gives financial institutions complete governance and transparency across all content operations.

What an 80% effort reduction looks like in practice

According to Forrester’s Total Economic Impact™ report, enterprise teams using Papirfly experienced:

• 80% less manual effort in content creation
• 200$ average agency spend avoided per asset
• 100% brand-compliant assets delivered to customers in all content

By combining design templates with Digital Asset Management, financial institutions can streamline production, eliminate unnecessary agency costs, and deliver more content—without compromising brand governance or speed.

FAQs

Choosing the best template design software for your organization is critical. Get it wrong and you risk losing money, slowing content production, and eroding brand trust. But with hundreds of visual content tools out there, how do you select the best software for template design? Equally important, how do you know which solutions are actually fit for enterprise needs?

This blog breaks down the top seven visual content creation tools, highlighting how they differ—and why only a few can truly scale brand-compliant content creation in global organizations.

What makes a design template platform truly enterprise-ready?

“Templates” are everywhere—but their functionality varies wildly. Some tools optimize for speed and visual appeal. Others prioritize automation. Few are built to meet the compliance, localization, and workflow needs of complex teams managing multi-market brands.

To bring clarity to a crowded market, we’ve divided the best content creation software solutions into three categories:

1. Consumer design platforms – intuitive but risky for brand control
2. AI-powered content generators – fast but often generic
3. Enterprise templating solutions – purpose-built for brand governance at scale

How consumer design platforms are easy but lack control

1. Canva

Loved by individuals and small businesses, Canva offers over 250,000 templates. But with little control over brand assets, fonts, or layouts, it falls short of enterprise-grade governance.

Best for: Social media, small team marketing, freelance creatives

2. Adobe Creative Express

Backed by Adobe’s reputation, this tool offers premium imagery and editing for a small monthly fee. However, brand controls remain light, and enterprise collaboration features are limited.

Best for: Creative professionals in the Adobe ecosystem

3. Figma – Powerful, but steep learning curve

Figma’s collaborative UI/UX environment is ideal for product designers. However, its professional depth can overwhelm non-designers, making it impractical for company-wide templated content creation.

Best for: Design teams and system builders

AI-powered platforms provide automation but lack brand alignment

4. Gamma

Gamma uses prompts to generate slide decks automatically. It’s great for speed but often misses the nuance of tone, hierarchy, and messaging. Limited brand alignment means risk for enterprises.

Best for: Individual productivity and fast ideation

5. Jasper Art

AI-generated imagery can support content workflows—but authenticity often suffers. Jasper Art’s outputs may impress visually, but they rarely meet brand or compliance standards.

Best for: Fast content experimentation, not brand-led execution

Enterprise templating blends creativity and brand compliance

6. Templafy

Templafy integrates tightly with Microsoft Office, making it ideal for legal and compliance-heavy teams. But it’s not built for modern marketing or brand activation.

Best for: Policy documents, legal templates, enterprise file compliance

7. Papirfly: The enterprise templating solution built for scale

Papirfly stands alone in combining global governance with local empowerment, enabling marketers across departments, regions, and skill levels to create high-quality, on-brand assets at scale.

Why Papirfly is the best template design software for enterprises

• Locked templates with flexible inputs
  Papirfly’s templated content creation enables any user, including non-designers, to produce studio-quality, on-brand assets at scale using locked brand templates, ensuring compliance with guideline elements like logos, fonts, and color palettes.
• Liquid Layout Technology
  With automated resizing through Papirfly’s fluid UI and layout system, marketing teams can instantly adapt branded content for print, social channels, and ad formats. No manual cropping or re-design required.
• Global localization built-in
  Papirfly empowers local, regional, and affiliate teams to localize and customize pre-approved templates while keeping core brand elements protected and providing instant export options for print-ready PDFs and digital assets.
• Multi-format on-brand templates
  Create and manage brand-compliant templates for every major format—including video, email, social media, print and digital documents, and banner ads. Ensure consistent branding across all channels and touchpoints.
• InDesign import & campaign integration
  Convert existing InDesign files into flexible, editable templates in seconds using Papirfly’s integrated import workflow—streamlining the production of global assets and accelerating time-to-market.
• Enterprise-grade workflow control
  Team members can create, approve, and publish customized templates across multiple channels using Papirfly’s role-based workflow—helping brands centralize control, automate approvals, and empower rapid production.
• Interconnected with your tech stack
  Integrate Papirfly’s template builder and DAM with business-critical platforms like Adobe Creative Cloud, Figma, CRMs, and CMSs for seamless brand asset management and campaign activation.
• Unified platform architecture
  The Papirfly suite combines DAM, Templated Content Creation, and other brand management tools so enterprises can manage collateral, enforce brand governance, and deliver consistent campaigns with a single solution.

Best for: Mid-market and enterprise organizations prioritizing brand compliance, speed-to-market, and global execution.

Strategic comparison: Which tool is right for your business?

Use Case	Recommended solution
Small teams (under 10)	Canva, Adobe Creative Express
Creative departments	Figma, Adobe Creative Express
Document-heavy workflows	Templafy
Mid-market with growth plans	Papirfly
Enterprise, global brand ops	Papirfly

Only Papirfly’s design templates scale for brand governance

Consumer platforms focus on creative freedom. AI tools chase speed. Most enterprise tools handle one challenge well, rarely all.

Papirfly bridges the gap between creative enablement and brand control. It’s not just a templating tool. It’s a scalable solution to modern content operations, enabling every team to build trust through brand consistency—at speed, and at scale.

FAQs

Content creation has evolved from a simple marketing activity into the strategic backbone of successful brand communication. In today’s digital landscape, businesses need more than just great ideas – they need scalable systems, consistent brand messaging, and efficient workflows that enable teams to create compelling content at scale.

This comprehensive guide explores how modern brands can master the content creation process while maintaining brand consistency and maximizing efficiency through strategic use of content creation tools and workflows.

What is content creation?

Content creation is the process of developing, producing, and distributing valuable, relevant content for defined audiences – always with clear business objectives in mind. It spans everything from blog posts and social media content to video marketing materials and branded templates.

Modern content creation goes beyond words and design. It involves understanding your audience, aligning content with marketing objectives, and enabling teams to produce consistent, compelling content across every channel – at scale.

The strategic foundations of content creation

Aligning content with marketing objectives

Before producing anything, you need to establish a clear connection between your content strategy and your broader marketing goals. Without alignment, content can feel fragmented, diluting its impact.

Key alignment considerations include:

• Brand consistency – Every piece of creative content marketing should reflect your brand voice and visual identity.
• Audience targeting – Tailor messages to match the pain points, needs, and interests of specific customer groups.
• Business impact – Connect content metrics to measurable business outcomes like pipeline, retention, or brand awareness.
• Channel optimization – Adapt messaging and formats to suit specific platforms and buyer journeys.

Building your content marketing strategy

A robust creative content marketing strategy provides the roadmap for all your content creation activities. It helps your teams stay focused, agile, and aligned – especially as volume and complexity increase.

What your strategy needs to address:

• Target audience definition – Build detailed buyer personas to guide content topics, tone, and distribution channels. Understanding your audience’s preferences, challenges, and content consumption habits is crucial for creating resonant messaging.
• Content themes – Identify 3-5 core content themes tied to your brand’s expertise and audience interests. These will help you retain focus and prevent teams making the mistake of trying to cover too many topics at once.
• Calendar planning – Strategic calendar management ensures greater consistency and impact, especially for social media content. Plan around campaigns, product launches, and seasonal trends for maximum relevance.

Which teams are most effective at creating content?

There’s no one-size-fits-all approach to creative content marketing. The right mix depends on your company’s goals, resources, and brand maturity. Modern brands typically use a combination of the following:

Building in‑house content teams

Having internal content creation capabilities gives you full control over brand messaging and content quality. In-house teams are especially useful when:

• You need to produce high volumes across multiple channels
• You’re worried that your content won’t be credible unless it displays deep industry expertise and brand knowledge
• You have rapid turnarounds and need content creators to collaborate closely with other departments
• You want to develop a long-term content strategy

In-house content creation teams typically include content marketing strategists, writers, designers, and project managers who can collaborate effectively across the entire content creation workflow.

Empowering internal subject matter experts

Subject matter expertise doesn’t always sit in marketing — and it doesn’t have to. Empowering colleagues from sales, product, or customer success to contribute can strengthen authenticity and scale output.

This approach involves:

• Training employees from other teams to contribute content insights
• Developing systems that enable non-writers to share expertise effectively
• Creating templates and frameworks that guide subject matter experts through content creation processes

Using external agencies and content creation services

Third-party providers can complement your internal team without compromising brand quality – if you have the right content marketing tools, systems, and guidelines in place. External content creation services add most value when:

• You need specialist skills or fresh creative direction.
• Your internal team is small or stretched.
• You’re struggling to manage seasonal spikes or campaign surges.
• You require expertise in specific content formats or industries.

Leveraging AI tools for content creation

Artificial intelligence has transformed content creation by speeding up research, outline development, and first-draft generation. You can use AI tools to translate content, tag assets, and generate on-brand visuals – saving time, reducing costs, and scaling global brand impact.

Some of the best AI tools for content creation include:

• Content research and ideation platforms
• Writing assistants for drafts and editing
• Visual content generators
• Translation and localization tools
• Asset tagging and organization systems

While AI speeds up production, it cannot work alone. Human creators are still critical for ensuring content quality, relevance, and brand alignment.

3 content creation tools every modern business needs

Template editors and design systems

Design templates enable fast, consistent content creation across teams and regions. They standardize how your brand shows up — without slowing down delivery. A best‑in‑class template editor system will typically include:

• Banner design templates – Standardized templates for web banners, promotional materials, and social media content that maintain visual coherence across all touchpoints.
• Design document templates – Structured formats for various content types that guide creators through best practices while maintaining brand standards.
• Templates for scalable visual content creation – Pre-designed templates that lock in brand elements while enabling rapid content production across teams and locations.

Digital Asset Management (DAM)

Content creation only works if the right teams can access the right assets, when and where they need them. A Digital Asset Management (DAM) system centralizes brand assets, making them easy to manage, find, and share.

Capabilities to look for in a DAM a system include:

• Centralized storage and organization of brand materials
• Version control and approval workflows
• Easy asset discovery via search and tagging
• Integration with content creation tools and platforms

Extended content marketing tools

Any comprehensive content creation ecosystem brings your teams, processes, and assets together in one place. Look for:

• Collaborative workflows – Tools that enable writers, designers, reviewers, and approvers to collaborate seamlessly throughout the content creation process.
• Brand compliance features – Built-in controls that prevent off-brand content creation while enabling creative flexibility.
• Multi-channel publishing – Features that enable teams to adapt content for different platforms and formats without starting from scratch.
• Performance analytics – Integrated measurement tools that track content performance and prove ROI.

Content creation best practices by content type

Social media content

Social media content needs to be scroll-stopping – and on-brand. Key areas to prioritize include:

• Platform optimization – Tailor content dimensions, formats, and messaging styles for each social media platform while always staying true to your core brand identity.
• Visual storytelling – Compelling imagery can help you communicate brand messages quickly and effectively in crowded social media feeds.
• Templated content creation – Use digital design templates to produce social media content at speed, without ever straying off-brand.
• Automatic resizing for social channels – advanced content creation systems ensure that template outputs are created for all main social media channels in one creative process

Website content creation

Your website is a key brand asset and a foundational component of your digital marketing efforts. Main areas to focus on include:

• SEO integration – Achieve the right balance between content that has user value and content that is optimized for search.
• UX-informed structure – Develop content hierarchies and formats that guide visitors towards the right actions.
• Brand voice consistency – Maintaining consistent tone and messaging helps you reinforce your brand personality across every page.

Video content marketing

Video is a highly effective but resource‑intensive format. To get the most out of your video content, concentrate on:

• Aligning video content with marketing objectives – Tie each video to a clear objective, while ensuring your content educates and entertains.
• Optimizing production workflows – Establish efficient processes for video planning, creation, editing, and distribution.
• Enabling multi-format adaptation – Create video content that can be repurposed across platforms and touchpoints.

Digital content creation for B2B Brands

Business-to-business content creation requires its own specialized approach. Key areas to prioritize include:

• Technical accuracy – Ensure content demonstrates deep industry knowledge and technical expertise.
• Decision-maker focus – Consider the multiple stakeholders involved in the buying process and create content that address their specific interests and concerns.
• Trust building – Develop content that establishes credibility and thought leadership within industry communities.

3 ways to optimize your content creation workflow

1. Streamline content creation

It’s crucial that your content creation workflow achieves the right balance of efficiency and creativity. Focus on developing:

• Standardized processes – Establish clear, consistent steps for teams to follow, from ideation through to publication.
• Quality checkpoints – Build in review and approval stages that maintain content quality without creating bottlenecks.
• Asset integration – Create a seamless content creation workflow by connecting your Digital Asset Management system to content creation tools.

2. Build on‑brand creativity into the process

Innovation and creativity thrive within the right guardrails. Empower your team by establishing:

• Ideation frameworks – Structured brainstorming processes help generate original ideas aligned with strategic objectives.
• Creative brief templates – Content creators excel when they are provided with clear direction.
• Feedback loops – Your process should include regular opportunities to for team members to iterate and refine.

3. Measure content creation impact and ROI

Content creation is an investment. To understand return, you need to measure:

• Engagement – Track how audiences interact with different content types and formats.
• Lead generation – Monitor how content contributes to qualified lead generation and pipeline development.
• Brand awareness – Assess the impact content has on brand recognition and perception within target markets.
• Content marketing ROI – Calculate the financial return on content creation investments through attribution analysis and customer lifetime value assessment.

How to start content creation: step‑by‑step guide

Begin your content creation journey by following these five simple steps:

1. Define your content marketing strategy – Start by defining clear objectives, target audiences, and KPIs.
2. Audit existing assets – Organize existing digital assets to understand what you have and identify content gaps.
3. Choose your content creation tools – Select platforms and software that align with your team’s skills and content requirements.
4. Develop templates and guidelines – Create standardized formats and brand guidelines that enable consistent, efficient content production.
5. Start small, then scale – Pilot one or two content types before using what you learn to expand your content creation capabilities with confidence.

Sourcing ideas for effective content creation

Stuck for inspiration? Here are some useful areas to tap into when you’re looking for content creation ideas:

• Customer research – Are there any questions or challenges you regularly get from customers that you can answer in your content?
• Industry trends – Can you provide a unique perspective on any industry developments or emerging topics?
• Competitor analysis – Is there anything your competitors are failing to cover with their content?
• Internal expertise – Do you have specialist knowledge or unique experiences in your team that you can use as content material?

Where next for content creation?

Content creation continues evolving at pace. To keep up, brands must embrace modern content creation tools that balance flexibility with consistency. Here are some key emerging trends to watch out for.

• Personalization at scale
• AI-enabled content creation
• Seamless workflow automation
• Interactive content formats
• Omnichannel brand experiences

Unlock creating content at scale for your teams

Successful content creation requires more than creative talent – it demands strategic thinking, efficient processes, and the right technology. Only this way can teams produce compelling, on-brand content at scale.

Whether you’re just starting your content creation journey or looking to optimize existing processes, the key is finding the right balance between creativity and consistency. Start with solid strategic foundations, invest in the right content creation tools and processes, and continuously refine your approach based on performance data and audience feedback.

The aim? To make content creation a powerful driver of brand growth, and to enable your team to create exceptional brand materials that increase customer engagement and drive real business results.

FAQs

Why scalable content creation breaks down across channels

Marketing leaders today face a fundamental problem: how do you maintain a cohesive brand voice while scaling your content creation efforts across digital, print, and local markets?

The reality is, content creation workflows are often fragmented. One team uses PowerPoint. Another uses Canva. Social, email, and print all follow different processes—none of which guarantee brand compliance.

This siloed approach slows down campaign execution, introduces inconsistencies, and piles pressure on already stretched central teams.

A connected solution is needed—one that aligns every team around a single source of truth, while making content creation fast, flexible, and brand-safe.

What are multi‑channel campaign templates?

Multi-channel campaign templates are purpose-built frameworks designed to streamline content creation across formats and teams. Rather than starting from scratch for each channel or region, marketing teams can use a central template to generate campaign-ready assets for:

• Videos
• Social media posts
• Email banners
• Digital display ads
• Print materials

These templates aren’t just about speed—they ensure every asset follows your brand guidelines, uses approved assets, and supports localization with flexibility and control.Multi-channel templates are foundational to a scalable content marketing strategy, helping teams reduce duplication, lower agency spend, and accelerate go‑to‑market timelines.

Why Papirfly is built for content creation across every channel

Where most tools offer templating as an add-on, Papirfly’s Templated Content Creation solution was designed from day one to support global, multi-format campaigns.

It gives brands the structure they need and the speed they demand—without sacrificing control.

All-in-one content creation workflow

From one intuitive platform, your teams can access, adapt, and activate brand templates across every format. No need to switch tools or download files. Content creation becomes a repeatable, compliant process—not an operational risk.

Smart locking to protect your brand

Papirfly templates include embedded brand controls that can lock logos, fonts, disclaimers, and more—while still giving local teams the ability to customize text, swap imagery, or localize CTAs.

This balance of flexibility and governance is what sets Papirfly apart from generic design tools.

Auto-formatting for all outputs

One template. Many formats. Papirfly eliminates manual resizing by producing channel‑ready versions for social platforms, print specs, and responsive email layouts—automatically.

Enterprise-grade scalability

Whether you need 10 or 10,000 assets, Papirfly supports content creation at scale. It’s built for marketing operations that demand performance across global teams, regional franchises, and multi-brand portfolios.

Content creation use cases: Where Papirfly delivers impact

1. Global marketing teams

Central teams can build brand-aligned campaign templates. Local marketers can adapt them instantly—without needing design skills. Content gets created fast, without going off-brand.

2. Franchise networks

Franchisees gain access to pre-approved content creation tools that reflect the latest brand assets. They can produce localized campaigns independently, without relying on HQ or agencies.

3. Employer branding & HR teams

Support employee advocacy, internal comms, and recruitment marketing with self‑serve content templates that guarantee brand consistency—and that non-designers can use confidently.

4. Creative operations teams

Free up time spent on repetitive edits. Templates reduce inbound creative requests and let design teams focus on high-impact creative, not banner resizes or layout tweaks.

Built-in approvals and governance

Papirfly includes native workflows to ensure content is reviewed before it’s published. Whether you need legal approval, brand sign-off, or local manager validation, everything happens in-platform—without slowing the content pipeline.

Version control that reduces risk

Every asset is tracked with clear version histories, so teams always work on the right file. No confusion. No outdated content in circulation.

Role-based permissions that safeguard control

Set permissions by user type, region, or team. Only the right people can edit, approve, or publish—keeping governance tight without blocking productivity.

Governance rules baked into every template

Templates carry embedded rules that reflect your brand’s specific compliance needs—from disclaimers to mandatory fields—ensuring every output is brand-safe by design.

Analytics for full content oversight

Usage insights show how templates are being used, where bottlenecks occur, and which assets drive performance—so you can continuously refine your content creation strategy.

Together, these capabilities give brand leaders complete visibility and control across the entire content lifecycle—from template creation to localized campaign execution.

Measurable content creation results

Customers using Papirfly for templated content creation typically achieve:

• 80% reduced effort in campaign asset creation
• $200 average spend avoided per asset
• Reported 212% ROI

And perhaps most importantly, local teams feel empowered with campaign marketing tools that help them reach their goals.

With the right templates, content creation becomes a capability everyone can own—not a bottleneck that only HQ can unblock.

Your brand deserves a smarter content creation tool

Most design tools weren’t built for enterprise-scale content creation. They weren’t built for governance. And they weren’t built for speed.

Papirfly is.

Our solution combines the best of both worlds: intelligent templates that scale across every channel, and brand controls that protect your identity—at every touchpoint.

FAQs