Brand managers have a big responsibility: to make sure the brand is aligned across every asset, every campaign, and every channel, all over the world. And without the right approval process in place, it’s easy for the content creation workflow to spiral into confusion, delays, inconsistencies.

It doesn’t have to be that way.

With the right structure and tools, approvals can run smoothly – and even help your team deliver better and faster.

Here’s how to simplify sign-off and keep every asset perfectly on-brand.

Five steps to streamline your sign‑off process

There are many ways to approach your marketing content approval workflow. The right approach will depend on the size and nature of your brand. That said, there are some key principles that always apply. The aim here is not to micromanage the content creation process – this is about ensuring clarity, consistency and control over all your brand campaigns.

Step 1: Map your approval process

Before you can streamline, you need clarity. Start by identifying all the people and processes involved in getting assets signed off. Your audit needs to include:

• What type of content and campaign material is being created
• The stages involved in the creation of each type
• Who is accountable at each stage
• Timelines for each stage
• Triggers for moving from each stage to the next
• How progress is communicated
• How campaigns are adapted for different markets
• Any alternative processes that exist for urgent or topical content

Does everyone know their role in this process? The advantage of using software like Papirfly is that the marketing content approval workflow is automated and visible to everyone, removing any confusion over who does what.

Step 2: Document everything

Ideally, you’re fully digital by now. If not, you may still be using physical forms, emails, a PDF annotator or project management tool to submit requests. Either way, it’s worth creating a standard template to keep everything consistent. This may be in the form of a checklist, comment boxes, or signature sections. Don’t just automatically go with what you’ve already got. You need to make sure you have documentation that addresses the following:

• How to submit change requests
• What happens after approval or refusal
• Who is accountable if something goes wrong
• What happens if the approval is unavailable
• How many revisions are allowed before escalation
• How are general review phases separated from approvals

A clear, shared approval guide is invaluable here. It helps new starters and existing employees get to grips with how things work – and gives you peace of mind that brand quality will be protected, even when you’re not there.

Step 3: Share brand guidelines

Without comprehensive brand guidelines, your approvals process could end up being unnecessarily long and complicated. Or worse, campaigns could go to market completely wrong. At the very minimum, brand guidelines should include:

• Logo use across different markets and applications
• Typeface and text sizing
• Supporting visual assets and icons
• Imagery guidance 
• Tone of voice rules

Step 4: Make feedback meaningful

Marketing content approval workflows work best when feedback is:

• Specific – you point to the exact issue and solution
• Actionable – you explain what happens next, and who takes ownership
• Aligned – you use brand guidelines to prevent subjective or inconsistent changes

Does everyone in your organization know this? To boost understanding, include examples of constructive feedback in your approval guide or as a separate piece of training. For example:

Step 5: Keep refining processes and fix recurring issues

Even the best processes hit bumps. Debrief after major projects to identify bottlenecks and fixes. Map imperfect journeys and rebuild your process if it’s not delivering. It’s also important to ensure all templates evolve with your brand.

If the same problems keep appearing in approvals, your brief might be the culprit. By refining briefs, you reduce amends – which means quicker sign-off and fewer bottlenecks. Check: 

• Are briefs detailed enough?
• Do different roles need tailored briefing formats?
• Does everyone have easy access to brand guidelines and assets?

How Papirfly transforms your marketing content approval workflow

With Papirfly’s Digital Asset Management and Templated Content Creation suite, your approvals are fully digitized, tracked, and optimized.

Key features to support your marketing content approval workflow include:

• Chat function — all stakeholders discuss feedback in one place, avoiding conflicting instructions
• Document markup — pinpoint exactly where changes are needed
• Locked templates — empower employees to create their own materials with core brand elements locked in, reducing the number of review steps required
• Automated workflows — from submission to sign-off, every stage is visible, accountable, and recorded
• Re-approval safeguards — any post-sign-off change reopens the approval process, ensuring final assets are always correct

The result? Faster approvals, stronger consistency, and full confidence in every asset you release – from one central portal.

Bring your approval workflow under control

With Papirfly, you can protect your brand, empower your teams, and get campaigns to market without the chaos. Book your demo today.

FAQs

When it comes to building a strong, memorable brand, consistency is crucial.

Presenting your audiences with a dependable, distinguishable identity on all channels is the origin of them building trust with your brand. Without trust, there can be no brand loyalty, and you lose your opportunity at securing that sought-after return customer.

To preserve consistency at a time where the demands on content production are greater than ever, organisations are encouraged to create clear brand guidelines that underpin everything that is published. Much of these concern the visual aspects of the brand, ensuring these don’t deviate from their identity.

Why tone of voice is so important

Just as important is keeping tone of voice and language on-brand and markets specific. Yet, this is often overlooked when it comes to these guidelines, as it is viewed as difficult to enforce and manage in the way visual assets can be.

The end result? Copywriters that are unsure of how to evoke their brand’s personality across content. With incessant pressure to produce this content, they instead write in their own style to compensate.

These inconsistencies impact how audiences view your brands. If there is no binding thread between your various touchpoints, this will prevent potential customers from gaining a solid sense of what your brand represents, making you appear less trustworthy.

What is tone of voice?

Although tone of voice is a commonly held expression, it is important to recognise that tone and voice are two separate entities.

Your brand’s voice is the base of your verbal personality. It represents the core values, characteristics and features that make up your brand’s unique identity, and will be unwavering across every piece of marketing collateral.

Tone by contrast is much more malleable and flexible. Tone is the application of your brand’s voice to fit the context of where it is used. For instance, a social post on Twitter hopping on the back of a trending meme will probably have a notably different tone than a press release about your latest development.

The tone and style it is written can be markedly different, but they can still carry that overarching voice behind your brand. That is the secret to a tone of voice that maintains complete consistency, but perfectly adapts to the channel it’s placed on.

This is a difficult balancing act, and certainly one that some brands perform better than others. But at the heart of the most successful examples are tone of voice guidelines, that remove any room for interpretation and make it clear to everyone in your company how you should be projected verbally in all circumstances.

Building your brand’s tone of voice guidelines

Your tone of voice guidelines set the rules for every aspect of your written communications. It is the document that all writers, both internal and freelance, should refer to in order to ensure they are producing content in line with your personality.

This will also streamline the process of onboarding new copywriters in how they get to grips with communicating your brand, and used as a reference guide for when it comes to editing and proofing.

Below, we’ve outlined our 9 tips to making these guidelines as robust and useful as they need to be to guarantee consistency throughout your content.

9 steps to great tone of voice guidelines

1. Perform a language audit

First, it’s important to assess the content that your brand currently produces across its various channels to identify anything that you feel is inconsistent with how you wish your brand to be perceived.

What words stand out most frequently in your content? How long are your sentences? How often do you use colloquialisms or abbreviations? Do you employ emojis?

Ask these questions and more across a wide body of your existing content. This will give your team a base to determine the elements you like within your current copy, and what needs to be tightened up or addressed in order to consistently present your brand’s personality. Understanding these will be important to what you include within your final guidelines.

2. Identify your brand’s personality

When determining the right tone of voice for your brand, think of it as a person. Imagine meeting them at a dinner party:

• Would they be loud and confident?
• Would they be thoughtful and reserved?
• Would they be assertive and forthright?

What would they be wearing? What subjects would they talk about? Who would they be inspired by? When you start to think of your brand in this context, you can develop a more vivid understanding of what its voice is and how it would be used in a variety of contexts.

By developing this persona, one that incorporates all of the top values and aspects of your brand, it becomes clearer how it would interact with your audiences.

3. Assess your target audiences

Speaking of your audiences, it’s important to perform some critical analysis on who they are and what they would want to hear from your brand.

Is your primary audience niche or is it more mainstream? Do they prioritise particular social issues over others? Is there particular jargon that they use day-to-day?

Building this understanding will cement what your brand’s voice should be to best engage your customers and, importantly, help you recognise how its tone needs to shift to capture the imagination of different audiences across your various channels.

4. Construct a glossary

An essential component of your tone of voice guidelines should be a glossary, which outlines specific terminology and jargon that is unique to your brand or industry, and that needs to be incorporated into your copy.

This will include product names, brand language, warranty terms and department names, and will span across both content you produce for customers, and phrases you use internally. It will also be valuable in outlining how terms will differ when used in different contexts or in a variety of languages (more on that later). It should also address any words that should be avoided at all costs.

Also, it’s important that this glossary is not left static. As your brand evolves and expands into different locations and onto different platforms, it’s crucial that this list is kept up-to-date.

5. List clear grammatical dos and don’ts

Alongside the glossary, your tone of voice guide should also have a distinct list of grammatical rules for your writers to follow. This should be as comprehensive as possible, but listed in a digestible way so it is easier for writers to understand and apply to your brand.

• Do you want hyphens to be used in words like double-click?
• What perspective do you speak with? (i.e. first-person, second-person, third-person)
• What slang words or abbreviations are allowed and which are forbidden?
• Are writers encouraged to use idioms, cliches, metaphors and other literary devices?
• What are your rules relating to punctuation and formatting?
• How long should sentences and paragraphs be in general?

This sounds like nit-picking, but if you want to achieve complete consistency, it is best that nothing about your voice is left to chance.

6. Put copy into context

Remember what we said about voice and tone being separate? That’s because the overarching language and grammatical rules you outline in your tone of voice guidelines might shift slightly depending on the context of the writing.

For instance, on a press release or product description, your copy might be more formal and to-the-point, with little margin for humour or creative expression. At the same time, your social posts could be more colloquial and quirky. The nature of these different types of content necessitates a change in tone to not appear jarring to the audiences reading it.

So, make sure your guidelines address any difference in approach on specific content channels. This will allow for the writing to be rightly adjusted for these various audiences, but not stray too far away from your brand’s core identity.

7. Provide plenty of examples

To give your writers complete clarity over how they should produce content for your brand, it is vital that you give them clear examples of copy that ticks all the right boxes, and copy that is completely off-brand.

Providing several examples, across all of your brand channels, will make it apparent to new and existing writers what is expected of them in a way that simply explaining doesn’t always cover. When you’re learning grammar in school, you will be presented with good and bad examples to make that process easier – this works in exactly the same way here.

Consider the “Goldilocks” technique here: If you want your brand to be perceived as “approachable yet professional”, you might title your emails with “hello” rather than “dear” (too formal and familiar) or “hey” (too colloquial).

8. Don’t forget the details

While it is important not to overwhelm writers with detail to make it as straightforward as possible for them to absorb and apply your tone of voice requirements, not covering all your bases widens the risk of inconsistencies creeping in over time.

With this in mind, make sure you also incorporate sections dedicated to:

• The degree of formality of your content in various contexts
• Your stance on swearing and other potential sticking points
• How and when to reference news and pop culture

Continue to review and assess your copy over time to see if any off-brand tendencies start to emerge, and if they do, update your guidelines where necessary to reflect this.

9. Make it easily accessible

Finally, you can have the most complete, comprehensible tone of voice guide imaginable – but if nobody can access it or knows where it is, it will have no effect. So, it is vital that the location of the guide is known company-wide, and that your teams globally can access it at all times to inform their writing.

This is where a platform like Papirfly’s all-in-one brand management solution can be a powerful complement to your tone of voice guidelines. By providing a single, central destination for all your brand guidelines, this keeps your teams worldwide aware of your brand’s unique identity and how they should maintain this both verbally and visually.

A single source of truth for your brand voice that your entire team can engage with.

4 brands that know their tone of voice

Coca-Cola

A brand that is already benefiting from the Papirfly Platform, Coca-Cola’s tone of voice has been clear and consistent across its 130-year history – it is all about bringing happiness to people.

Coca-Cola maintains a positive, friendly and down-to-earth tone across all its primary communications, built around their core personality trait of helping people live happy lives. Through the language they use, no one is left in any doubt what their brand stands for, and that’s helped it become one of the world’s most celebrated brands.

Examples

“Open happiness”

“Together tastes better”

“Refresh on the Coca-Cola side of life”

Starbucks

Starbucks’ voice guidelines plainly outline their tone of voice in a way anyone can understand, including several examples.

By employing a blend of functional and expressive language, Starbucks sets out their brand identity as one that wants to be clear, helpful and digestible for their customers, but to unlock their passion for what they drink and to indulge in what they love.

Examples

“That first sip feeling”

“It’s not just coffee. It’s Starbucks”

“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”

Dove

As a company built around beauty and self-care, it is important that Dove’s messages of empowerment and body positivity are projected throughout its communications.

Dove keeps this consistent in their various marketing and social media campaigns, through to their website, where their vision aligns them as an organisation that wants to make beauty a source of confidence, rather than anxiety.

Examples

“Making a genuine difference”

“Welcome to Dove…the home of real beauty”

“We believe that real beauty comes from confidence, and confidence comes from embracing who you are”

Old Spice

Following their rebrand in 2010, Old Spice unshackled themselves from their former tone of voice, which was associating them with a mature audience, and revitalised it to attract a broader, younger demographic.

By focusing on wit, humour and a new perspective on masculinity, Old Spice used its new voice to regain its foothold as a global leader in men’s deodorant.

Examples

“The man your man could smell like”

“How to keep excessive sweat from stopping your swagger”

“Get more awesomeness, good smellingness, and Old Spice exclusiveness than ever before”

Lock down your tone of voice

We hope this has helped you recognise the absolute importance of being clear and consistent with your brand’s tone of voice and language, and how you can guarantee this in your own marketing.

Consistency is the cornerstone of customers trusting your brand – and this needs to be maintained every time you engage with them. Your tone of voice and the language you use is just one component of this, but it is one that demands your attention to prevent your voice from becoming confused or inaccurate.

Our all-in-one brand management platform is designed to help your brand lockdown consistency across all areas of your marketing, both verbally and visually. 

• Harness bespoke, intelligent templates to produce assets faster and more cost-effectively, with no chance of going off-brand
• Make all guidelines, training videos and assets available company-wide
• Set permissions for different team members to ensure they can only access features and assets relevant to them and their market

Start empowering your brand with a brand management platform – get in touch with our team today.

A brand portal’s power can’t be understated. It’s a game-changer for not only your brand, but for you and your teams – but that’s only when you fully understand what you’re signing up for.

It won’t transport you to another galaxy, but this kind of portal will take your brand to places it has never been before. 

There are hundreds, possibly thousands of brand portals available. It’s a saturated market and the term ‘brand portal’ alone is interpreted in many different ways, delivering many contrasting solutions.

The problem is that they’ve been developed by teams from all different backgrounds, solving different pain points and problems – which leaves you with an overwhelming amount of choice but not a lot of context or clarity. 

In this article, we aim to help you understand the core features of every solid brand portal, what it should help you achieve day-to-day and how it can propel your brand long term. Lastly, we’ll help you navigate and narrow down your choices.

What is a brand portal and what does it do?

At its most basic level, a brand portal is a digital home for your brand. Many give you access to brand assets, videos, guidelines and campaign materials. It allows employees, agencies, suppliers and whoever else needs access to log in and get what they need, when they need it, without having to interrupt anyone else.

This is still an accurate description of many brand portals that exist. But there are many vendors taking this to a new level, and redefining what a brand portal is and should be.

The trouble with the traditional definition is that it only solves one of many brand problems. A comprehensive brand portal should give teams the ability to create and edit assets, as well as access them.

Otherwise, there’s still a great disconnect between what’s being produced and what’s available. There’s no true oversight or assurance of brand consistency, and mistakes can only be noticed once the files are uploaded. 

What features should a brand portal have?

A brand portal solution like Papirflys are being continually updated and invested in, so it can be hard to know what you should be looking for in terms of features. We’re proud to say our core product allows for the vast majority of features to be accessed, with very few module upgrades available. 

Here’s the list of features you should be looking for in your next brand portal: 

An easy-to-use, customisable dashboard or ‘homepage’

Tailored login credentials, so that certain individuals or companies only have access to what they need

A built-in, intuitive Digital Asset Management (DAM) system to organise and locate files and assets easily – with tagging functionality, as well as the ability to download in different file formats

Dedicated education section for brand assets, guidelines, usage and more to educate teams on the wider brand consistency mission and reduce internal requests

Intelligent design studio integrated into the portal, with guaranteed on-brand digital, print, social, video and email templates that can be created from scratch, edited or translated and adapted for other sub-brands, languages and regions

Campaign planning tools and timelines where campaign materials can also be easily accessed – with the option to discontinue asset availability once campaigns have finished

How will a brand portal make your life easier?

Aside from giving you a centralised place for your content production and brand management, it will also give teams a direct way to get the assets they need. They can create and edit anything themselves, while you are assured your brand guidelines are always adhered to.

This means no waiting around for agencies or third-party suppliers; teams can go to market quickly and you’re not bombarded with requests.

Wider than this, everything your brand produces will be on-brand and consistent, helping to create a more unified approach to marketing and communications. A brand that’s presented consistently tends to generate 23% more revenue.

Budget will be saved by reducing agency spending. Time will be saved by having a single place to go to for files and creation of assets. Teams will be more productive and deliver more in less time. 

There are very few (if any) downsides to implementing a brand portal. The benefits extend far beyond just being able to deliver more day-to-day – it has an incredible positive impact on the wider brand and business. 

Making an informed choice

We’ve compiled a list of key questions to help you select the brand portal that’s right for you. 

• Are big, reputable brands using the portal?
• How many active users do they have globally?
• Can the company demonstrate reviews and detailed case studies (preferably video)?
• How many years has the company been established?
• How many employees does the company have? (this will help you to establish the level of customer service you can expect)
• Are the pricing and package levels transparent?
• Was the demo useful and informative?
• Are the sales and customer service representatives knowledgeable? 
• Is there a set roadmap for updates over the next year?

Could a brand management platform by Papirfly be your next brand portal?

We’re proud of the brand portal we created back in 2000. We’ve had a vision for over 21 years to become the best brand portal available and help global companies reach their full potential. And we’re doing it.

If you would like to learn more about Papirfly book your demo today. 

Keeping on top of marketing campaign assets can be a mighty task at the best of times, but managing them across global teams is an even greater challenge. As the capacity for organisations to reach consumers across the globe expands ever further, and the number of channels available to engage them continues to grow, the problem of effectively managing digital assets has become more prevalent than ever before.

Consider the following statistics:

• It is believed around 90% of companies meet bottlenecks when handling digital content
• 41% of companies have over 1,000 folders of sensitive assets accessible to anyone
• Up to 19% of an employee’s time is spent searching for files
• 15% of companies’ documents are misplaced, while a further 7.5% are kept despite being obsolete

These figures and more illustrate the overriding issues that many companies are having when trying to stay in control of their assets.

From the effort wasted on reproducing or duplicating content due to misplaced or lost files, to the time it takes to produce and supply tailored assets for specific markets, the inability to track and manage assets can be a significant drain on any organisation’s resources.

A DAM system can go a long way in helping organisations avoid and overcome these issues and become far more efficient and effective at managing their ever-growing collection of digital assets. Moreover, a DAM that’s integrated into a BAM portal becomes an even more powerful tool.

What is DAM?

DAM (Digital Asset Management) is software designed to centralise all of an organisation’s digital assets into one straightforward, spacious location. Be it documents, images, videos, photos, audio or any other digital medium, these assets are held in one place to remove the risks of content going missing or being unnecessarily duplicated.

Fundamentally, implementing a DAM solution is done with the goal of optimising the production, management and mobility of a company’s digital assets. Using one should help employees locate the media they need for upcoming campaigns without any hassle, eliminate doubts about lost content and preserve brand consistency across all locations.

In fact, it is estimated that the average DAM system can save a company over £150,000 in as little as five years, while well-managed, consistent brands are worth up to 20 times as much as those that do not invest in controlling their digital library.

This is why DAM makes up a key component of our BAM by Papirfly™. In order to help our clients harness the full potential of their brand, it is critical that they can maintain, access and share their assets in one place, ensuring there is little-to-no room for inconsistencies to creep in or wasted resources spent on unnecessary content.

Nevertheless, while a DAM solution is ideal in principle, it is vital that you select one that meets your specific needs. While these will vary from company to company, below we’ve identified three critical considerations that you should keep in mind when looking to introduce this powerful software into your organisation.

3 important considerations for your DAM solution

1. Make navigation and user experience a priority

First, it is vital that your DAM solution presents an excellent user experience for your employees and any other users. Because, as we’ve identified earlier, the primary goal of any DAM is to make it easier for your team to find and use the resources they need to support the creation of marketing collateral. If the UX makes this challenging, the DAM is not working as it should.

In addition, a poor user experience will make it more likely that your employees avoid using the DAM, instead relying on less effective but user-friendly means of storing assets, such as Dropbox or Google Drive.

A good user experience will start with how people navigate the system:

• How intuitive is the structure, hierarchy and navigation of the software?
• Does the system allow you to tag and categorise assets using terminology you and your team are familiar with?
• Can you quickly filter resources by a particular tag or category to help you find the asset you’re looking for faster?
• Is the display and user interface straightforward and intuitive to users?
• Is it easy to share assets with your teams in a variety of locations?
• Can the system be translated into multiple languages to support its use by your teams across the globe?
• Does it offer any indication if an asset has already been uploaded to the system to remove the risk of duplication?
• Is it easy to operate across multiple devices, including mobile and tablets?
• Can you export digital assets into a variety of file formats?

These are just some of the questions you should ask about any prospective DAM solution to ensure it provides you and your team with an effective user experience. Without this, it will inevitably be ignored and underutilised, meaning you miss out on the ROI that other organisations gain from this kind of software.

Think of it as a library – if its filing system is too complicated or difficult to digest, it’s unlikely you’re going to visit it again.

However, the user experience also depends a great deal on how you as an organisation manage your assets when the system you’ve selected is implemented. While it can do a lot, it requires those responsible for the solution to manage it professionally and prudently. 

This includes ensuring that all labelling is applied consistently and in terminology that your global teams can recognise, that any resources specific to a particular location or outlet are clearly marked, and that assets that are grouped together are done so for a specific reason.

When the user interface offered by a high-quality DAM aligns with the effective organisation of the team operating it, then the management of your digital assets can reach a whole new level.

2. Work on a global and local level

Secondly, there is a need to differentiate between digital assets that are globally available, and resources that specifically cater to a particular market or location. A problem that our clients identify before working with Papirfly is that the time and resources required to produce dedicated campaigns for a particular location mean these often aren’t worthwhile.

Yet, as we’ve explored in other articles, localised marketing is essential to effectively engage your audience at a deeper, personalised level. Giving this attention can help you build stronger bonds with the various communities your brand interacts with and foster customer loyalty. Remember: 71% of consumers prefer advertising tailored to their situation.

How can a DAM solution help you achieve this? By establishing a central hub for all on-brand digital assets and making this accessible via the cloud to employees based around the world, you can provide them with the resources they need to create and share assets for localised campaigns, rather than conserving time and resources by sticking to a global, universal focus.

Through your DAM system, employees should be in a position to access content that is translatable to the required language and contains imagery that is culturally appropriate, which means you can create hyper-targeted local campaigns quickly to work alongside your global branding – all while ensuring your overarching brand messaging is never compromised.

Of course, BAM by Papirfly™ takes this a step further in providing teams, regardless of their design experience or expertise, with an intuitive creation suite and intelligent templates. This means that, once they have access to the assets available on the DAM, they can then immediately use these to edit or create new, tailored assets for an upcoming campaign, without the financial or time burden of bringing in a specialist.

3. Don’t give everyone access to everything

Thirdly, let’s discuss accessibility. While one of the key benefits that a DAM solution offers is sharing assets to employees worldwide, this doesn’t necessarily mean that you’ll want every asset to be available to every person at all times.

This can lead to human error and inconsistencies creeping into your process. For instance, say someone mistakenly selects an asset designated for the incorrect country or campaign for a separate project; this would at a minimum be time wasted on developing an unusable asset, or at worst be shared to your audience and potentially hurting your brand’s reputation.

To prevent this from happening, it’s vital that any DAM software you implement has measures in place to assign administrators and lockdown certain assets for particular employees or locations. By adding this extra level of security, it gives you greater assurance that your assets are governed and nothing off-brand will be broadcast across any of your platforms.

In addition, setting these administration levels will make it possible that not everyone can upload or delete files, or can only do so when permission is granted. This helps add another layer of protection from duplicated or low-quality content reaching being stored within the library, which again goes further to protect your brand’s reputation.

Our BAM portal expands on this with an “add to basket” feature. This allows the user to select multiple files from different sources within the DAM and download these at one time, speeding up the process for people to access the resources they need.

Finally, check with your DAM provider if the system offers a way to monitor who is adding, sharing and editing assets. This ensures you have a record of any changes that have been made to your library of assets at any given time, so nothing ever has to slip under the radar. Plus, if it carries stats about how often particular assets are used, this can help marketing teams determine the ROI of these materials.

Take control of your digital library

We hope this will help you in your efforts to properly manage the vast array of digital assets that any organisation needs to have to hand nowadays. With the potential for assets to be mislaid or misused a high as ever due to the assortment of channels that organisations need to have a presence on, having a DAM solution that meets these considerations in particular is more crucial than ever before.

With that in mind, our BAM solution is geared with a dedicated, intelligent DAM, making it easy for you to store and locate an unlimited number of assets, categorise these appropriately and present them in the right format and optimal resolution.

However, BAM is much more than digital asset management, empowering users to also:

• Create high-quality, on-brand assets through an intuitive, powerful creation suite
• Educate your employees worldwide on the values and guidelines behind your brand
• Manage campaigns with a birds-eye view of all materials used at a given time

If you’d like to know more about how you can activate your global brand, request a demo or speak to our team today.