Employer branding


Become the employer of choice

  • Rise above your competitors with clear and consistent employer branding.
  • Free your teams up for initiatives that drive employer brand excellence.
  • To attract, recruit and retain the best talent – there is a better way.

Create employer branding that stands out from the competition

Drive excellence

Everyone has resources required to truly understand and communicate values, guidelines and vision of the organisation

Consistent clarity

On brand with every asset using pre-defined templates for every need across all employer brand activity

Smarter recruitment

Specific locations determine local nuances with recruitment teams empowered to stay on-brand and on-message to attract the right talent.

How it works

  • Create and activate unlimited assets for any consumer-facing endpoint — digital and physical
  • Increase consistency with pre-defined templates aligned to every aspect of your brand, accessible in all locations
  • Speed up creative processes by integrating every essential workflow element with our template technology


regular Papirfly users


brands using Papirfly


customer retention

“Having Papirfly now has allowed our markets to feel more empowered, and, for us, the way that we work with our markets and our global employer brand community is a lot easier.”

Sophie Haynes
Global Employer Brand Manager

How does Papirfly empower global employer branding strategies every day?

Digital Asset Management (DAM)

Store, save and share from a detailed library of images, campaigns and more.

Ensure everyone has access to the assets they need, permitting usage by region and role, among other parameters. An up-to-date repository ready to use with pre-defined template technology for every aspect of your marketing strategy needs.

Brand guidelines and visual identity

Through one portal create a digital home and single source of truth for what is on-brand and ensure all international teams know where you stand as a brand and employer.

A basecamp for everything to help build a global employer brand.

Custom design templates

Simplify branded asset creation with intuitive digital, print and document templates.

Give global teams the tools to create marketing materials quickly. Smart templates provide unlimited possibilities and complete brand governance – without the need for experts.

Multichannel digital assets

Speedily create assets for social media and utilise customised, pre-approved templates enabling in-house teams to create studio-quality collateral, without agency support.

Achieve a responsive brand reputation and capture golden opportunities to engage global customers across all channels, remaining on-brand at every touchpoint.

Studio standard print material

Respond to trends in real-time with pre-defined templates for recruitment ads, signage and large format print.

Increase location autonomy, creating only what is needed for unique campaigns and sites, reducing cost and waste and evolving away from a one-size-fits-all mentality.

Storytelling through video

Create content that speaks directly to the people across your brand, with videos that engage and tell the story of the talent that works so hard to grow your business and will inspire others to join them on the journey.

Localised recruitment

Ensure every location has the tools and language – visual and spoken – to speak directly to the talent looking for opportunities in their area.

Distributing materials

When digital or print, for workspaces or recruitment events, make sure everyone who works for you or is thinking of joining you knows what it is to live and breath your brand identity.

Integrations between your existing systems with our powerful solution ensure merchandise and event materials can be created with ease.

Discover a better way to attract the best talent

  • Empower teams to deliver a speedy and consistent brand experience
  • Do more, for less and create value with every campaign asset produced
  • Gain control, grow globally and maintain localised customer experiences

Customer story

See how IBM has aligned global teams with their brand

Discover other Papirfly solutions

Establish a central, united, global identity and create a responsive culture that speaks with one visionary voice across all teams and regions.

Deliver a fluid, uninterrupted and completely consistent omnichannel experience – online and in person – and maximise your bottom line.

Integrate your campaigns with any channel, speeding up time to market, giving everyone who sells your brand the nuance needed at a hyper-local level.