Employer branding


Become the employer of choice

  • Rise above your competitors with clear and consistent employer branding
  • Free up your teams for initiatives that drive employer brand excellence
  • To attract, recruit and retain the best talent – there is a better way

Create employer branding that stands out from the competition

Drive excellence

Everyone has the resources required to truly understand and communicate the values, guidelines and vision of the organisation

Consistent clarity

On brand with every asset using pre-defined templates for every need across all employer brand activity

Smarter recruitment

Specific locations determine local nuances with recruitment teams empowered to stay on-brand and on-message to attract the right talent

How it works

  • Create and activate unlimited assets for any consumer-facing endpoint — digital and physical
  • Increase consistency with pre-defined templates aligned to every aspect of your brand, accessible in all locations
  • Speed up creative processes by integrating every essential workflow element with our template technology


regular Papirfly users


brands using Papirfly


customer retention

“Having Papirfly now has allowed our markets to feel more empowered, and, for us, the way that we work with our markets and our global employer brand community is a lot easier.”

Sophie Haynes
Global Employer Brand Manager

How does Papirfly empower global employer branding strategies every day?

Digital Asset Management (DAM)

Store, save and share from a detailed library of images, campaigns and more.

Ensure everyone has access to the assets they need by permitting usage according to region and role, among other parameters. An up-to-date repository ready to use with pre-defined template technology for every employer branding need.

Brand guidelines and visual identity

Through one portal, create a digital home and single source of truth that clearly defines what it means to be on-brand.

Ensure all international teams know where they stand with their brand and employer.

Custom design templates

Simplify employer brand asset creation with intuitive digital, print and document templates.

Give global teams the tools to quickly create essential materials. Smart templates deliver unlimited possibilities and provide complete employer brand consistency – without the need for experts.

Multichannel digital assets

Speedily create assets for social media and utilise customised, pre-approved templates, enabling in-house employer branding teams to create studio-quality collateral – without agency support.

Achieve the reputation of being a responsive employer, and capture golden opportunities to engage existing and potential talent across all channels, remaining on-brand at every touchpoint.

Studio-quality print material

Respond to trends and needs in real-time with pre-defined templates for recruitment ads, signage and large format print.

Increase autonomy, enabling the creation of only essential material for unique campaigns and locations.

Storytelling through video

Create content that speaks directly to people across the entire brand.

With engaging videos, tell the story of the talent that works so hard to help the business grow, and inspire others to join them on the journey.

Localised recruitment

Ensure every location has the tools and language – visual and spoken – to talk directly to the talent looking for opportunities in their area.

Distributing materials

Ensure all digital or print, for workspaces or recruitment events, lets everyone who works for the brand – or is thinking of joining – knows what it is to live and breath the brand identity.

Integrate existing systems with our powerful solution to ensure merchandise and event materials can be created with ease.

Discover a better way to attract the best talent

  • Empower teams to deliver a speedy and consistent employer branding experience
  • Do more for less, and create value with every campaign asset produced
  • Gain control, grow globally and maintain localised experiences for staff and potential hires

Brand story

See how IBM has aligned global teams with their brand

Discover other Papirfly solutions

Establish a central, united, global identity and create a responsive culture that speaks with one visionary voice across all teams and regions.

Deliver a fluid, uninterrupted and completely consistent omnichannel experience – online and in person – and maximise your bottom line.

Speed up time to market, delivering campaigns that ensure brand alignment, whilst empowering everyone to deliver the nuance needed at hyper-local level.