Marketing teams in banks, credit unions, and insurers face increasing pressure to produce more content, faster—without sacrificing compliance or brand control.

But with legacy tools, siloed teams, and agency dependencies, production costs and risks spiral fast.

Discover how Papirfly helps financial institutions reduce asset creation effort by up to 80%—while reducing spend, improving control and brand consistency, and increasing speed to market.

Why financial brands overspend on content design

Financial institutions operate in highly regulated environments where every marketing asset must be accurate, brand-compliant, and legally sound.

When local branches rely on outdated systems or manually recreate content, it increases the risk of errors such as non-compliant disclaimers, conflicting messaging, slow campaign rollouts, and rising agency costs.

These inefficiencies make financial content production not just more expensive, but also riskier. The real challenge is not simply creating more content, but creating smarter content with consistent compliance and control.

Templated design unlocks faster creation of content at scale

Papirfly’s design templates give financial marketing and compliance teams the ability to scale high-quality content without losing control or inflating costs. Essential brand elements, logos, and disclaimers are locked into every template, eliminating common errors before they happen.

Local teams gain the freedom to create on-brand materials within clear guardrails, while automated approval workflows keep compliance seamless. The outcome is faster, more consistent campaigns — with far less reliance on agencies or manual rework.

Key benefits of design templates include:

• Locked brand assets and compliance elements
• Empowered local content creation within guardrails
• Automated approval workflows
• 80% reduction in manual content creation effort

Key results:

80% reduced effort
in asset creation

80% reduced effort
in asset creation

$200 average agency
spend avoided per asset

$200 average agency
spend avoided per asset

Improved content distribution
and brand consistency

Improved content distribution
and brand consistency

Using design templates with DAM for smarter governance

Papirfly’s Digital Asset Management (DAM) brings every approved asset, campaign file, and approval record into one secure, centralized hub.

This ensures every branch or business unit works from the most up-to-date version of logos, visuals, product images, and region-specific disclaimers.

With features like smart search, version control, usage rights management, and full audit trails, DAM gives financial institutions complete governance and transparency across all content operations.

What an 80% effort reduction looks like in practice

According to Forrester’s Total Economic Impact™ report, enterprise teams using Papirfly experienced:

• 80% less manual effort in content creation
• 200$ average agency spend avoided per asset
• 100% brand-compliant assets delivered to customers in all content

By combining design templates with Digital Asset Management, financial institutions can streamline production, eliminate unnecessary agency costs, and deliver more content—without compromising brand governance or speed.

Discover your content savings potential

See how Papirfly transforms content creation

Discover your content savings potential

See how Papirfly transforms content creation

Learn more

Learn more

See how Papirfly transforms content creation

Learn more

FAQs

Choosing the wrong templating solution costs more than just budget. It can erode brand trust, slow content velocity, and lead to inconsistent messaging across global teams. With hundreds of tools offering “design templates,” the real challenge isn’t selection. Success means knowing which ones are actually fit for enterprise needs.

This blog breaks down the top seven design platforms, highlighting how they differ—and why only a few can truly scale brand-compliant content creation in global organizations.

What makes a design template platform truly enterprise-ready?

“Templates” are everywhere—but their functionality varies wildly. Some tools optimize for speed and visual appeal. Others prioritize automation. Few are built to meet the compliance, localization, and workflow needs of complex teams managing multi-market brands.

To bring clarity to a crowded market, we’ve divided the top solutions into three categories:

1. Consumer design platforms – intuitive but risky for brand control
2. AI-powered content generators – fast but often generic
3. Enterprise templating solutions – purpose-built for brand governance at scale

How consumer design platforms are easy but lack control

1. Canva

Loved by individuals and small businesses, Canva offers over 250,000 templates. But with little control over brand assets, fonts, or layouts, it falls short of enterprise-grade governance.

Best for: Social media, small team marketing, freelance creatives

2. Adobe Creative Express

Backed by Adobe’s reputation, this tool offers premium imagery and editing for a small monthly fee. However, brand controls remain light, and enterprise collaboration features are limited.

Best for: Creative professionals in the Adobe ecosystem

3. Figma – Powerful, but steep learning curve

Figma’s collaborative UI/UX environment is ideal for product designers. However, its professional depth can overwhelm non-designers, making it impractical for company-wide templated content creation.

Best for: Design teams and system builders

AI-powered platforms provide automation but lack brand alignment

4. Gamma

Gamma uses prompts to generate slide decks automatically. It’s great for speed but often misses the nuance of tone, hierarchy, and messaging. Limited brand alignment means risk for enterprises.

Best for: Individual productivity and fast ideation

5. Jasper Art

AI-generated imagery can support content workflows—but authenticity often suffers. Jasper Art’s outputs may impress visually, but they rarely meet brand or compliance standards.

Best for: Fast content experimentation, not brand-led execution

Enterprise templating blends creativity and brand compliance

6. Templafy

Templafy integrates tightly with Microsoft Office, making it ideal for legal and compliance-heavy teams. But it’s not built for modern marketing or brand activation.

Best for: Policy documents, legal templates, enterprise file compliance

7. Papirfly: The enterprise templating solution built for scale

Papirfly stands alone in combining global governance with local empowerment, enabling marketers across departments, regions, and skill levels to create high-quality, on-brand assets at scale.

Why Papirfly leads in enterprise design templates:

• Locked templates with flexible inputs
  Papirfly’s templated content creation enables any user, including non-designers, to produce studio-quality, on-brand assets at scale using locked brand templates, ensuring compliance with guideline elements like logos, fonts, and color palettes.
• Liquid Layout Technology
  With automated resizing through Papirfly’s fluid UI and layout system, marketing teams can instantly adapt branded content for print, social channels, and ad formats. No manual cropping or re-design required.
• Global localization built-in
  Papirfly empowers local, regional, and affiliate teams to localize and customize pre-approved templates while keeping core brand elements protected and providing instant export options for print-ready PDFs and digital assets.
• Multi-format on-brand templates
  Create and manage brand-compliant templates for every major format—including video, email, social media, print and digital documents, and banner ads. Ensure consistent branding across all channels and touchpoints.
• InDesign import & campaign integration
  Convert existing InDesign files into flexible, editable templates in seconds using Papirfly’s integrated import workflow—streamlining the production of global assets and accelerating time-to-market.
• Enterprise-grade workflow control
  Team members can create, approve, and publish customized templates across multiple channels using Papirfly’s role-based workflow—helping brands centralize control, automate approvals, and empower rapid production.
• Interconnected with your tech stack
  Integrate Papirfly’s template builder and DAM with business-critical platforms like Adobe Creative Cloud, Figma, CRMs, and CMSs for seamless brand asset management and campaign activation.
• Unified platform architecture
  The Papirfly suite combines DAM, Templated Content Creation, and other brand management tools so enterprises can manage collateral, enforce brand governance, and deliver consistent campaigns with a single solution.

Best for: Mid-market and enterprise organizations prioritizing brand compliance, speed-to-market, and global execution.

Strategic comparison: Which tool is right for your business?

Only Papirfly’s design templates scale for brand governance

Consumer platforms focus on creative freedom. AI tools chase speed. Most enterprise tools handle one challenge well, rarely all.

Papirfly bridges the gap between creative enablement and brand control. It’s not just a templating tool. It’s a scalable solution to modern content operations, enabling every team to build trust through brand consistency—at speed, and at scale.

Ready to scale on-brand content creation?

Discover why leading brands trust Papirfly

Ready to scale on-brand content creation?

Discover why leading brands
trust Papirfly

 Discover our templates

Discover why leading brands trust Papirfly

Discover our templates

Discover our templates

FAQs

Content creation has evolved from a simple marketing activity into the strategic backbone of successful brand communication. In today’s digital landscape, businesses need more than just great ideas – they need scalable systems, consistent brand messaging, and efficient workflows that enable teams to create compelling content at scale.

This comprehensive guide explores how modern brands can master the content creation process while maintaining brand consistency and maximizing efficiency through strategic use of content creation tools and workflows.

What is content creation?

Content creation is the process of developing, producing, and distributing valuable, relevant content for defined audiences – always with clear business objectives in mind. It spans everything from blog posts and social media content to video marketing materials and branded templates.

Modern content creation goes beyond words and design. It involves understanding your audience, aligning content with marketing objectives, and enabling teams to produce consistent, compelling content across every channel – at scale.

The strategic foundations of content creation

Aligning content with marketing objectives

Before producing anything, you need to establish a clear connection between your content strategy and your broader marketing goals. Without alignment, content can feel fragmented, diluting its impact.

Key alignment considerations include:

• Brand consistency – Every piece of creative content marketing should reflect your brand voice and visual identity.
• Audience targeting – Tailor messages to match the pain points, needs, and interests of specific customer groups.
• Business impact – Connect content metrics to measurable business outcomes like pipeline, retention, or brand awareness.
• Channel optimization – Adapt messaging and formats to suit specific platforms and buyer journeys.

Building your content marketing strategy

A robust creative content marketing strategy provides the roadmap for all your content creation activities. It helps your teams stay focused, agile, and aligned – especially as volume and complexity increase.

What your strategy needs to address:

• Target audience definition – Build detailed buyer personas to guide content topics, tone, and distribution channels. Understanding your audience’s preferences, challenges, and content consumption habits is crucial for creating resonant messaging.
• Content themes – Identify 3-5 core content themes tied to your brand’s expertise and audience interests. These will help you retain focus and prevent teams making the mistake of trying to cover too many topics at once.
• Calendar planning – Strategic calendar management ensures greater consistency and impact, especially for social media content. Plan around campaigns, product launches, and seasonal trends for maximum relevance.

Which teams are most effective at creating content?

There’s no one-size-fits-all approach to creative content marketing. The right mix depends on your company’s goals, resources, and brand maturity. Modern brands typically use a combination of the following:

Building in‑house content teams

Having internal content creation capabilities gives you full control over brand messaging and content quality. In-house teams are especially useful when:

• You need to produce high volumes across multiple channels
• You’re worried that your content won’t be credible unless it displays deep industry expertise and brand knowledge
• You have rapid turnarounds and need content creators to collaborate closely with other departments
• You want to develop a long-term content strategy

In-house content creation teams typically include content marketing strategists, writers, designers, and project managers who can collaborate effectively across the entire content creation workflow.

Empowering internal subject matter experts

Subject matter expertise doesn’t always sit in marketing — and it doesn’t have to. Empowering colleagues from sales, product, or customer success to contribute can strengthen authenticity and scale output.

This approach involves:

• Training employees from other teams to contribute content insights
• Developing systems that enable non-writers to share expertise effectively
• Creating templates and frameworks that guide subject matter experts through content creation processes

Using external agencies and content creation services

Third-party providers can complement your internal team without compromising brand quality – if you have the right content marketing tools, systems, and guidelines in place. External content creation services add most value when:

• You need specialist skills or fresh creative direction.
• Your internal team is small or stretched.
• You’re struggling to manage seasonal spikes or campaign surges.
• You require expertise in specific content formats or industries.

Leveraging AI tools for content creation

Artificial intelligence has transformed content creation by speeding up research, outline development, and first-draft generation. You can use AI tools to translate content, tag assets, and generate on-brand visuals – saving time, reducing costs, and scaling global brand impact.

Some of the best AI tools for content creation include:

• Content research and ideation platforms
• Writing assistants for drafts and editing
• Visual content generators
• Translation and localization tools
• Asset tagging and organization systems

While AI speeds up production, it cannot work alone. Human creators are still critical for ensuring content quality, relevance, and brand alignment.

3 content creation tools every modern business needs

Template editors and design systems

Design templates enable fast, consistent content creation across teams and regions. They standardize how your brand shows up — without slowing down delivery. A best‑in‑class template editor system will typically include:

• Banner design templates – Standardized templates for web banners, promotional materials, and social media content that maintain visual coherence across all touchpoints.
• Design document templates – Structured formats for various content types that guide creators through best practices while maintaining brand standards.
• Templates for scalable visual content creation – Pre-designed templates that lock in brand elements while enabling rapid content production across teams and locations.

Digital Asset Management (DAM)

Content creation only works if the right teams can access the right assets, when and where they need them. A Digital Asset Management (DAM) system centralizes brand assets, making them easy to manage, find, and share.

Capabilities to look for in a DAM a system include:

• Centralized storage and organization of brand materials
• Version control and approval workflows
• Easy asset discovery via search and tagging
• Integration with content creation tools and platforms

Extended content marketing tools

Any comprehensive content creation ecosystem brings your teams, processes, and assets together in one place. Look for:

• Collaborative workflows – Tools that enable writers, designers, reviewers, and approvers to collaborate seamlessly throughout the content creation process.
• Brand compliance features – Built-in controls that prevent off-brand content creation while enabling creative flexibility.
• Multi-channel publishing – Features that enable teams to adapt content for different platforms and formats without starting from scratch.
• Performance analytics – Integrated measurement tools that track content performance and prove ROI.

Content creation best practices by content type

Social media content

Social media content needs to be scroll-stopping – and on-brand. Key areas to prioritize include:

• Platform optimization – Tailor content dimensions, formats, and messaging styles for each social media platform while always staying true to your core brand identity.
• Visual storytelling – Compelling imagery can help you communicate brand messages quickly and effectively in crowded social media feeds.
• Templated content creation – Use digital design templates to produce social media content at speed, without ever straying off-brand.
• Automatic resizing for social channels – advanced content creation systems ensure that template outputs are created for all main social media channels in one creative process

Website content creation

Your website is a key brand asset and a foundational component of your digital marketing efforts. Main areas to focus on include:

• SEO integration – Achieve the right balance between content that has user value and content that is optimized for search.
• UX-informed structure – Develop content hierarchies and formats that guide visitors towards the right actions.
• Brand voice consistency – Maintaining consistent tone and messaging helps you reinforce your brand personality across every page.

Video content marketing

Video is a highly effective but resource‑intensive format. To get the most out of your video content, concentrate on:

• Aligning video content with marketing objectives – Tie each video to a clear objective, while ensuring your content educates and entertains.
• Optimizing production workflows – Establish efficient processes for video planning, creation, editing, and distribution.
• Enabling multi-format adaptation – Create video content that can be repurposed across platforms and touchpoints.

Digital content creation for B2B Brands

Business-to-business content creation requires its own specialized approach. Key areas to prioritize include:

• Technical accuracy – Ensure content demonstrates deep industry knowledge and technical expertise.
• Decision-maker focus – Consider the multiple stakeholders involved in the buying process and create content that address their specific interests and concerns.
• Trust building – Develop content that establishes credibility and thought leadership within industry communities.

3 ways to optimize your content creation workflow

1. Streamline content creation

It’s crucial that your content creation workflow achieves the right balance of efficiency and creativity. Focus on developing:

• Standardized processes – Establish clear, consistent steps for teams to follow, from ideation through to publication.
• Quality checkpoints – Build in review and approval stages that maintain content quality without creating bottlenecks.
• Asset integration – Create a seamless content creation workflow by connecting your Digital Asset Management system to content creation tools.

2. Build on‑brand creativity into the process

Innovation and creativity thrive within the right guardrails. Empower your team by establishing:

• Ideation frameworks – Structured brainstorming processes help generate original ideas aligned with strategic objectives.
• Creative brief templates – Content creators excel when they are provided with clear direction.
• Feedback loops – Your process should include regular opportunities to for team members to iterate and refine.

3. Measure content creation impact and ROI

Content creation is an investment. To understand return, you need to measure:

• Engagement – Track how audiences interact with different content types and formats.
• Lead generation – Monitor how content contributes to qualified lead generation and pipeline development.
• Brand awareness – Assess the impact content has on brand recognition and perception within target markets.
• Content marketing ROI – Calculate the financial return on content creation investments through attribution analysis and customer lifetime value assessment.

How to start content creation: step‑by‑step guide

Begin your content creation journey by following these five simple steps:

1. Define your content marketing strategy – Start by defining clear objectives, target audiences, and KPIs.
2. Audit existing assets – Organize existing digital assets to understand what you have and identify content gaps.
3. Choose your content creation tools – Select platforms and software that align with your team’s skills and content requirements.
4. Develop templates and guidelines – Create standardized formats and brand guidelines that enable consistent, efficient content production.
5. Start small, then scale – Pilot one or two content types before using what you learn to expand your content creation capabilities with confidence.

Sourcing ideas for effective content creation

Stuck for inspiration? Here are some useful areas to tap into when you’re looking for content creation ideas:

• Customer research – Are there any questions or challenges you regularly get from customers that you can answer in your content?
• Industry trends – Can you provide a unique perspective on any industry developments or emerging topics?
• Competitor analysis – Is there anything your competitors are failing to cover with their content?
• Internal expertise – Do you have specialist knowledge or unique experiences in your team that you can use as content material?

Where next for content creation?

Content creation continues evolving at pace. To keep up, brands must embrace modern content creation tools that balance flexibility with consistency. Here are some key emerging trends to watch out for.

• Personalization at scale
• AI-enabled content creation
• Seamless workflow automation
• Interactive content formats
• Omnichannel brand experiences

Unlock creating content at scale for your teams

Successful content creation requires more than creative talent – it demands strategic thinking, efficient processes, and the right technology. Only this way can teams produce compelling, on-brand content at scale.

Whether you’re just starting your content creation journey or looking to optimize existing processes, the key is finding the right balance between creativity and consistency. Start with solid strategic foundations, invest in the right content creation tools and processes, and continuously refine your approach based on performance data and audience feedback.

The aim? To make content creation a powerful driver of brand growth, and to enable your team to create exceptional brand materials that increase customer engagement and drive real business results.

Unlock scalable content creation

See how design templates empowers anyone to produce on‑brand content

Unlock scalable content creation

See how design templates empowers anyone to produce on‑brand content

Discover Templated Content Creation

See how design templates empowers anyone to produce on‑brand content

Discover Templated Content Creation

Discover Templated Content Creation

FAQs

Why scalable content creation breaks down across channels

Marketing leaders today face a fundamental problem: how do you maintain a cohesive brand voice while scaling your content creation efforts across digital, print, and local markets?

The reality is, content creation workflows are often fragmented. One team uses PowerPoint. Another uses Canva. Social, email, and print all follow different processes—none of which guarantee brand compliance.

This siloed approach slows down campaign execution, introduces inconsistencies, and piles pressure on already stretched central teams.

A connected solution is needed—one that aligns every team around a single source of truth, while making content creation fast, flexible, and brand-safe.

What are multi‑channel campaign templates?

Multi-channel campaign templates are purpose-built frameworks designed to streamline content creation across formats and teams. Rather than starting from scratch for each channel or region, marketing teams can use a central template to generate campaign-ready assets for:

• Videos
• Social media posts
• Email banners
• Digital display ads
• Print materials

These templates aren’t just about speed—they ensure every asset follows your brand guidelines, uses approved assets, and supports localization with flexibility and control.Multi-channel templates are foundational to a scalable content marketing strategy, helping teams reduce duplication, lower agency spend, and accelerate go‑to‑market timelines.

Why Papirfly is built for content creation across every channel

Where most tools offer templating as an add-on, Papirfly’s Templated Content Creation solution was designed from day one to support global, multi-format campaigns.

It gives brands the structure they need and the speed they demand—without sacrificing control.

All-in-one content creation workflow

From one intuitive platform, your teams can access, adapt, and activate brand templates across every format. No need to switch tools or download files. Content creation becomes a repeatable, compliant process—not an operational risk.

Smart locking to protect your brand

Papirfly templates include embedded brand controls that can lock logos, fonts, disclaimers, and more—while still giving local teams the ability to customize text, swap imagery, or localize CTAs.

This balance of flexibility and governance is what sets Papirfly apart from generic design tools.

Auto-formatting for all outputs

One template. Many formats. Papirfly eliminates manual resizing by producing channel‑ready versions for social platforms, print specs, and responsive email layouts—automatically.

Enterprise-grade scalability

Whether you need 10 or 10,000 assets, Papirfly supports content creation at scale. It’s built for marketing operations that demand performance across global teams, regional franchises, and multi-brand portfolios.

Content creation use cases: Where Papirfly delivers impact

1. Global marketing teams

Central teams can build brand-aligned campaign templates. Local marketers can adapt them instantly—without needing design skills. Content gets created fast, without going off-brand.

2. Franchise networks

Franchisees gain access to pre-approved content creation tools that reflect the latest brand assets. They can produce localized campaigns independently, without relying on HQ or agencies.

3. Employer branding & HR teams

Support employee advocacy, internal comms, and recruitment marketing with self‑serve content templates that guarantee brand consistency—and that non-designers can use confidently.

4. Creative operations teams

Free up time spent on repetitive edits. Templates reduce inbound creative requests and let design teams focus on high-impact creative, not banner resizes or layout tweaks.

Built-in approvals and governance

Papirfly includes native workflows to ensure content is reviewed before it’s published. Whether you need legal approval, brand sign-off, or local manager validation, everything happens in-platform—without slowing the content pipeline.

Version control that reduces risk

Every asset is tracked with clear version histories, so teams always work on the right file. No confusion. No outdated content in circulation.

Role-based permissions that safeguard control

Set permissions by user type, region, or team. Only the right people can edit, approve, or publish—keeping governance tight without blocking productivity.

Governance rules baked into every template

Templates carry embedded rules that reflect your brand’s specific compliance needs—from disclaimers to mandatory fields—ensuring every output is brand-safe by design.

Analytics for full content oversight

Usage insights show how templates are being used, where bottlenecks occur, and which assets drive performance—so you can continuously refine your content creation strategy.

Together, these capabilities give brand leaders complete visibility and control across the entire content lifecycle—from template creation to localized campaign execution.

Measurable content creation results

Customers using Papirfly for templated content creation typically achieve:

• 80% reduced effort in campaign asset creation
• $200 average spend avoided per asset
• Reported 212% ROI

And perhaps most importantly, local teams feel empowered with campaign marketing tools that help them reach their goals.

With the right templates, content creation becomes a capability everyone can own—not a bottleneck that only HQ can unblock.

Your brand deserves a smarter content creation tool

Most design tools weren’t built for enterprise-scale content creation. They weren’t built for governance. And they weren’t built for speed.

Papirfly is.

Our solution combines the best of both worlds: intelligent templates that scale across every channel, and brand controls that protect your identity—at every touchpoint.

Empower your teams to create content at scale

Discover how campaign templates accelerate brand success.

Empower your teams to create
content at scale

Discover how campaign templates accelerate brand success.

Explore Templated Content Creation

Discover how campaign templates accelerate brand success.

Explore Templated Content Creation

Explore Templated Content Creation

FAQs

Live events are back on the rise — and with them, the logistical challenges that B2B marketers know all too well. In today’s competitive landscape, a strong event marketing strategy hinges on seamless collateral management. From branded banners and tablecloths to promotional giveaways and social media visuals, event collateral plays a pivotal role in brand experience.

But with decentralized teams, tight timelines, and limited resources, the process of producing and managing these materials often spirals into chaos.

To make every event smoother, more impactful, and more scalable, you don’t need more tools — you need smarter systems. Here are five essential hacks to help you take control of your event collateral — so every rollout is fast, flawless, and fully on-brand.

1. Templates are your event marketing MVP

Event collateral demands variety — and the right content creation tools make it easy to scale across markets. You’ll likely need social tiles, flyers, banners, digital signage, merchandise tags, and more — and often each in several versions depending on the audience, location, or format.

Creating each version from scratch wastes valuable time and creates dependency on overbooked designers. Templated designs solve this by letting you build one branded layout that can be quickly adapted across markets, channels, and formats.

Using a content platform with templating capabilities allows teams to customize only what’s needed — like location names, dates, or languages — while design elements stay locked in place. This ensures every asset is brand-compliant, produced faster, and requires zero design experience on the user’s part.

2. Fast-track approvals to keep your event marketing strategy on track

Approvals are one of the biggest blockers in event execution. Even when assets are ready, delays in sign-off can stall production, miss print deadlines, or compromise event timelines. These delays are rarely intentional — they’re often the result of unclear processes or unaligned expectations.

Clarify who needs to approve each asset, brief them early, and build your timelines around that reality. A tech solution with built-in approval workflows can also help manage this complexity. Assign reviewers, set deadlines, and trigger automated notifications so that everyone knows what to expect and when. Having full visibility into the status of each task also prevents bottlenecks from going unnoticed until it’s too late.

3. Creative ideas don’t need to create more work

Memorable activations are what turn a standard booth into a standout experience. But creative ideas can be hard to scale — especially across multiple regions or events. What’s needed is a way to maintain the concept while adapting it for different markets, audiences, or objectives.

Using a flexible content platform that allows importing of custom designs (like from InDesign) into editable templates makes it easy to replicate successful ideas. Teams can localize visuals, update content, and get them printed through integrated partners — all without reinventing the wheel or compromising creative quality.

4. Local production beats global shipping every time

Shipping event collateral across borders adds layers of complexity to your event marketing efforts. Customs, shipping delays, minimum order quantities, and added costs all increase the risk of something arriving late — or not at all.

A solution that connects with a network of verified local print and production suppliers, especially one that can access your approved designs or templates, cuts out most of that risk and can help eliminate the pain of global logistics.

You maintain central oversight of materials and designs, while regional teams receive high-quality, on-brand assets produced and delivered locally — faster, cheaper, and with fewer risks.

5. Consolidate vendors to reclaim your time

From booth design and printed signage to giveaways and apparel, most events involve coordinating multiple suppliers. But managing separate orders, quotes, and communication threads for each one adds pressure — especially when you’re running several events at once.

Where possible, bring these processes into one place. Whether through a single point of contact or a centralized management platform, reducing the number of separate touchpoints can save hours — and minimize the chances of important details falling through the cracks. It also simplifies finance and procurement, making it easier to track spending, approvals, and post-event reporting.

Why event collateral matters across every market

Every uncoordinated process, unclear workflow, or duplicated task doesn’t just cause a momentary setback — it compounds over time and across events. When event collateral production is optimized, everything from timelines to team morale improves. You reduce costs, improve brand consistency, and free your teams to focus on what matters most: creating standout experiences.

Get these five areas right, and your events become not only more impactful — but more repeatable, scalable and sustainable across every region you operate in.

To hear more about this, catch our on-demand webinar where we discuss how to optimize event logistics with Christian Saetburg, CRO and co-founder of Ciloo — one of Papirfly’s partners specializing in simplifying global merch production.

Most content marketers don’t talk about “workflow problems.”

They talk about delays in creation processes and inconsistent brand messaging across blog and social media posts. A last-minute piece of content that went out off-brand and a local team that couldn’t find the right asset. A campaign launch taking three rounds of back-and-forth to go live!

In every one of these situations, the cause is often the same: disconnected systems. When content creators and marketers rely on siloed tools, every handoff adds friction. And every friction point costs time, budget, and brand equity.

More content creation tools, more friction

Today’s content creators juggle a growing arsenal of solutions; Adobe for video content creation, Canva for social media graphics, Figma for UX mockups, Dropbox and SharePoint for file sharing.  Then there are dedicated DAM or brand portal systems. At the same time, they’re expected to move faster, generate content in real time, and deliver high-quality assets in every content format – from blog posts and case studies to short-form video.

But if those tools aren’t talking to each other – if your DAM doesn’t sync with your creative suite, or your templates sit separate from your keyword research and content strategy documents – every step of your content creation process takes longer. What feels like a few minutes lost here and there quickly adds up to days of delay, rework, and waste across your teams and target audiences.

7 hours are wasted by Marketers due to poor asset management and disconnect workflows

Source: Net Imperative

7 hours are wasted by Marketers due to poor asset management and disconnect workflows

Source: Net Imperative

The hidden cost of fragmented content creation workflows

Disconnected workflows lead to visible problems:

• Assets created outside of brand guidelines
• Designers duplicating work because they can’t find existing templates
• Marketers waiting on files that should have been self-serve
• Local teams improvising content without the right approvals

But the real cost is what you don’t see – slower speed-to-market, budget overruns, and gradual erosion of brand control. When content marketers and content strategists face too much friction, they cut corners on quality content. They pick the fastest tool, the quickest social media platform, or the simplest video template – sacrificing consistency and governance just to hit deadlines.

Integration is not about IT – it’s about outcomes

Discussing integrating design tools with content systems like DAMs can sound technical – like an IT project. But for marketers and brand managers, integration means:

• Speed – Content creators stay in their preferred tools and pull approved assets instantly, whether they’re working on blog posts, social media posts, or video scripts.
• Consistency – Templates, logos, and visuals are locked to your brand standards in every piece of content and every content format.
• Control – Local teams can generate content on demand—without risking off-brand assets or delays.
• Clarity – Everyone works from a single source of truth—no more “Where’s the final version?” emails or Google Docs chaos.
• Ownership – Original creatives are safely stored in your company’s DAM, not scattered across personal drives or multiple content creator accounts.

Integration isn’t just about smoother workflows – it’s about unlocking real scale for your content strategy without losing governance or creativity.

Leading brands are already there

Case studies show that integration delivers real results for global teams:

• Orkla Health manages over 80 sub-brands, each with unique content needs. By connecting its DAM with creative tools, Orkla replaced complexity with clarity – so every internal or external content creator works from the same foundation.
• Helly Hansen runs four seasonal campaigns a year across 26 countries. With brand assets embedded directly inside their teams’ daily tools, they can create faster, localize smarter, and stay fully aligned – whether they’re drafting a blog post, designing a banner ad, or producing a TikTok video.

These brands aren’t just producing more content – they’re doing it with less waste, fewer review rounds, and stronger brand equity.

Want to see how this works in practice?

On July 30, I’ll walk through a real-world example of a connected content workflow with our partners at CI Hub.

You’ll see how the full Adobe CC suite can integrate directly with your content system to deliver the efficiency and consistency that global content marketers and brand managers depend on.

Content creation is the lifeblood of modern marketing.

From a consistent cycle of blog posts, emails and social media posts, to powerful one-off videos, landing pages and billboards – great content campaigns are the key to connecting with your audiences worldwide.

With 97% of professionals saying they experience at least some level of success with content marketing, brands must keep up with growing consumer demands. But this is much easier said than done.

Maintaining a constant flow of content across multiple channels is a prevailing problem for marketing teams. Despite innovations in AI software and automation tools, the struggle persists, placing a lot of demand on creatives, designers and your head office to maintain pace with an ever-growing number of platforms – all in the face of ever-shrinking budgets.

While these everyday challenges may be your responsibility, it is empowering your frontline staff where the key to scaling your outputs to new heights can be found. In fact, it’s right that the people who interact with your customers, manage your outlets, and take care of your day-to-day obligations are able to flow with trends and markets as easily as possible..

Here we’ll explain how, with the right tools, strategies, and incentives, you can empower your frontline employees to become the beating heart of your content marketing efforts.

What do we mean by frontline employees?

First, we should clarify what we mean by “frontline employees”. As noted above, your frontline workers are the people who directly engage with your audiences and keep your operations running smoothly.

As well as traditional marketing roles, they’re the baristas serving customers in your cafe. The shop assistants stacking shelves in your supermarket or department stores. The customer service representatives answering people’s questions and concerns. Simply put, they’re the backbone of your organization.

The challenges impacting today’s content marketers

Now, what are the prevailing challenges today’s content marketers face, and which of these could be resolved by a helping hand from your frontline workforce?

Lack of trained personnel

First, there’s the simple problem of demand for content outstripping available resources. With 51% of companies saying they use over 8 channels, many marketing teams need additional personnel to produce and maintain a continuous flow of content on each of their active platforms – especially if they have visions of scaling up in future.

Personalisation and localisation

Beyond the number of channels, global companies also have to consider the pressing need to tailor content for specific audiences and regions. With personalized content now a growing expectation among consumers, this adds another layer of complexity for already burdened content marketers.

Maintaining brand consistency

Attempting to churn out content at pace can allow inconsistencies to creep in – mistakes which can subsequently damage your image in the eyes of your customers. Brand consistency is critical to a strong reputation and sustainable brand equity – when this falters, it can take a long time to fully recover.

Managing content and campaigns

With multiple marketing campaigns in motion across several locations, maintaining control and oversight of every asset is a time-consuming, painstaking burden. The more time your marketing team devotes to coordinating assets, the less time they can dedicate to evolving your content strategy.

Dependence on designers and agencies

To relieve the burden on the central marketing team, many organizations delegate content creation to freelance designers and specialist agencies. This can reduce the stress involved, but it comes at a cost – and not just a financial one.

Using professionals outside your organization places your content production schedule in their hands, adding complexity to the pipeline and concerns over their capacity to fulfill your needs.

How does empowering your frontline employees address these issues?

A lot of the fundamental issues affecting content marketers could be resolved if there were simply more people who could contribute to your content creation process. People who understand your business, your brand and your customers. So, what better than boosting your frontline employees into this role?

Now if it were as simple as that, every company in the world would already be doing it. If you’re keen to mobilize your frontline workers, there are several hurdles you have to clear first:

Tough obstacles that, with the right combination of tools and some top-line direction from your marketing leaders, can be overcome to make frontline content creation a very real possibility in your organization.

6 steps to enhance your employees’ involvement in your marketing

1. Utilize intelligent design templates

The biggest barriers between your employees and your content are a lack of design expertise and available time. Using on-brand design templates addresses both of these concerns and can instantly inspire your employees to share quality content.

Content creation solutions with this capability provide an intuitive framework for users, fixing all necessary brand elements in place so there is zero risk of inconsistency. From there, your employees then have the freedom to create and adapt materials to their requirements, without compromising your company’s identity.

This can have several practical benefits, such as:

• Enabling anyone to produce high-performing assets, no matter their skill level
• Cutting down asset creation times to a matter of minutes
• Allowing users to tailor languages, imagery and wording to their audience or region
• Permitting the production of content for multiple different channels in one location

By also incorporating safety measures, such as approval workflows and a library of professionally designed content templates, you lay the foundation for an employee-generated content revolution – one that can scale up your in-house marketing and reduce your reliance on freelancers and agencies.

2. Centralise brand guidelines and directives

Your content production tools shouldn’t stop at design templates. While these tools help lock down consistency while reducing production times and costs, it’s just as important that your frontline employees understand your brand inside and out before you allow them to start generating assets.

Your brand guidelines are the crux of this requirement, so it’s essential that they’re accessible to your entire workforce. You might think that this is a given, but while 85% of companies say they have documented guidelines, only 30% enforce them consistently.

Establishing a central, online destination for your brand guidelines and similar resources helps ensure that your frontline staff, wherever they’re based, can engage with and educate themselves on your identity. A brand portal can be a valuable tool in this process, storing this key information in one online place that your teams can access whenever required.

3. Provide education and training

Alongside these capacity-expanding tools, it’s beneficial to introduce designated training sessions with frontline workers who are interested in content creation. Hosted by members of your central marketing team or other executives, regular sessions with your team can help them understand what’s expected and feel more confident engaging in this process.

While on the surface it may seem like trading one time-consuming task for another, it’s all a matter of perspective. What is more time-costly: a monthly training session with your internal teams, or the hours you devote to creating, proofing, amending and distributing content to your outlets worldwide?

Plus, opportunities for learning and development are massive motivators for the latest generation of frontline workers. So not only can this scale up your content development – it may also enhance your overall employee experiences and job satisfaction. 

4. Incorporate content creation into your onboarding process

The employee onboarding stage sets the expectations for your new recruits, so they can fully understand your processes and their responsibilities. By introducing your content creation tools and brand management solutions at this early phase, you can help ensure that this is understood and embraced by your newest employees.

This means that by the time they have fully settled into their new role, your content creation process can already be second nature to them. Over time, this can create a culture of content production throughout your frontline workforce, rather than the sole responsibility of your central marketing teams.

5. Create a single source of truth for your content

If your entire frontline staff are engaged in content generation, assets can quickly become muddled, misplaced or lost altogether, adding to your workload instead of streamlining it. Preventing this requires a single, centralized repository for assets developed across your organization – a Digital Asset Management (DAM) system.

Investing in a DAM solution allows you to consolidate all your branded content, assets, imagery, videos and beyond into one combined library – accessible to your teams across the globe. With the ability to tag assets, set permissions and distribute these to your outlets worldwide in real time, a DAM can put you in total control over the consistency and frequency of your content.

If you want to learn more about DAM, check out our ultimate guide to Digital Asset Management.

6. Establish an employee recognition and rewards programme

Finally, encouraging your employees to play a more conscious role in your marketing operations through tangible incentives can help ensure that this is not an on-again, off-again occurrence, but a fixed, reliable approach. 

While each employee will have their own unique motivations to get involved in such a scheme, some examples to help inspire your staff include:

Reap the rewards of empowering your frontline workers

Empowering your frontline employees to be at the core of your content creation efforts is not straightforward. But by following the techniques above and investing in the tools and training required to execute this, you open the doors to a whole host of benefits:

Scaled-up content output: With more hands available, your teams can create more content than ever, with increased productivity and better cost-efficiency.

Greater consistency: As work is created in-house by professionals who know your brand, consistency can be locked down on every channel and location.

Extended reach: Scaling up your content generation means you can build a bigger presence on new and existing channels, and tailor content to specific regions and audiences.

Faster times to market: Turnaround times for content can be cut significantly, and employees are enabled to capitalize on fleeting opportunities to capture sales.

More engaged employees: By getting involved in your content generation, your employees can forge stronger, more meaningful bonds with your brand.

Capacity for strategic thinking: With the pressure of content generation eased, your marketing team will have more room to plan, reflect and evolve your brand.

Empowering your frontline employees to create collateral takes time to perfect, but with every piece of content your teams produce, the closer you come to a state of marketing self-sufficiency.

We hope this has given you the motivation to see where you can scale up your content creation in the long term, and harness your professionals at every level of your organization to make a positive impact on the future of your brand.

Whether we like it or not, social media is a fixture in our daily lives – and a space marketers can’t afford to ignore.

Here’s why: more than 5 billion people worldwide use social media channels at least once a month – and that number is expected to touch 6 billion by 2027. It means social platforms have become one of the most powerful ways for brands to communicate directly with their audiences, tell their story, and build long-term trust.

A strong, consistent brand presence on social media is no longer optional – it’s essential. When your audience can clearly recognize who you are and what you stand for, they’re more likely to trust, follow, and engage with you. But when that consistency breaks down, your brand reputation can suffer real damage.

In this guide, we’ll show you how to keep your social branding consistent across platforms, and offer you practical tips for building a long-term social media strategy that strengthens every interaction.

What is social media branding?

Social media branding is how your brand shows up across your social platforms, and about how you use them to promote, evolve, and bring your brand identity to life.

Because social media is often the first touchpoint between a brand and a consumer, it’s critical that your content reflects your values and voice just as clearly as your website or ad campaigns do.

85%

of consumers use social media to research new brands

Source: Tintup

85%

of consumers use social media to research new brands

Source: Tintup

What are the key elements of social media branding?

To build an effective social media brand, there are several key elements you need to get right.

Consistency: You must maintain a consistent tone, style, and visual identity across your social media posts to reinforce brand recognition and trust.

Content creation: You must develop and share relevant and compelling types of content, including imagery and video content, that connects with people and aligns with your branding.

Engagement: You must actively interact with followers, responding to comments, messages, and mentions to foster relationships and build long-term loyalty.

Brand voice: You must establish a distinct, authentic brand voice that reflects your organization’s personality and values.

Community building: You must cultivate a community through user-generated content (UGC) and create opportunities for your followers to participate and support your brand.

5 key elements of social media branding

While each element is important, brand consistency is the most essential piece of the puzzle – and often the most challenging to enforce.

The importance of social media brand consistency

Consistency is key for any stable, trustworthy relationship. The relationship between you and your social media followers is no different.

People want to connect with brands that reflect their own values. They’re looking for authenticity, shared priorities, and a sense of familiarity. Social media, with its more personal tone and real-time nature, amplifies these expectations. It’s where your audience gets to know your brand – not just what you sell.

If your content sends mixed messages or feels disconnected from previous posts, it creates confusion. And confusion leads to doubt, which ultimately damages your brand reputation.

An inconsistent presence can also make your brand look disorganized. Jarring shifts in color palette, typography, or format signal a lack of alignment behind the scenes. And for potential customers, that can be a red flag.

89%

of consumers buy from brands they follow on social media

81%

of consumers say it’s important that they trust the brands they buy from

90%

of consumers expect a similar experience with a brand across all marketing channels

89%

of consumers buy from brands they follow on social media

Source: Sprout Social

81%

of consumers say it’s important that they trust the brands they buy from

Source: Edelman

90%

of consumers expect a similar experience with a brand across all marketing channels

Source: CrowdSpring

Source: Sprout Social

Source: Edelman

Source: CrowdSpring

Further problems caused by inconsistency on your social media platforms include:

• Reduced brand recall when customers are ready to purchase
• Lower engagement and interaction with organic posts
• Less effective performance of paid social campaigns
• Erosion of your overall brand equity

6 challenges to staying brand‑consistent on social media

How often should I post on social media to maintain brand consistency?

Brand consistency isn’t just about content – it’s also about timing. Your audience is more likely to engage with your posts if they follow a predictable rhythm.

Think of your posts like a favorite TV show. If new episodes drop at random times, audiences lose interest. But when they know what to expect and when, they’ll come back for more.

That said, every social channel is different. Algorithms, demographics, and engagement patterns vary across platforms. Here’s a quick breakdown of best-practice posting frequencies to help guide your approach:

Optimal posting frequencies for major social networks

Source: Sprout Social

Source: Sprout Social

Whatever content creation schedule you adopt, make it intentional and stick to it. A consistent calendar helps your team stay organized and ensures your audience has a reliable brand experience.

8 tips for building a consistent social media branding strategy

1. Lock down your brand identity and goals

Before posting anything, make sure everyone is aligned on your mission, values, and visual identity – and on what social media is meant to achieve for your brand. It could be for raising awareness, generating leads, or managing customer service. The important thing is that your global teams, local marketers, and community managers all understand this.

A centralized brand hub makes this easier. Give your teams access to up-to-date brand guidelines, digital assets, and style templates so every piece of content stays aligned.

2. Establish your target audience

Your brand can’t speak to everyone in the same way. Get clear on who you’re talking to, and how they behave on each platform.

Ask:

• What age groups are we targeting?
• Which platforms do they spend time on?
• What problems are they trying to solve?

Different channels appeal to different demographics, so create specific personas for each platform to keep your messaging relevant and on-brand.

3. Define your social media channels

Not all platforms will be right for your goals – or your audience. Based on your personas, you need to select the channels where your efforts will deliver the greatest return.

For example, B2B brands often find strong engagement on LinkedIn, while younger audiences may be more active on Instagram or TikTok.

Focusing your efforts allows your team to go deeper, understanding platform nuances, content performance trends, and optimal posting times.

The average person uses approximately 7 social media networks every month

Source: DataReportal

The average person uses approximately 7 social media networks every month

Source: DataReportal

4. Create a social content calendar

When it comes to creative content marketing, timing matters. Here are some best practices that can help you get it right:

• Keep feeds engaging by switching between a variety of content themes
• Research each platform to identify optimal posting times
• Follow the 80/20 rule – 80% of content should be about providing value, 20% promoting goods or services
• Include space for user-generated content, special announcements, and more
• Align content with holidays, events, and special dates

5. Build social post templates

For consistent digital content creation, you need dependable templates. By using pre-approved templates that align with your visual identity, you reduce the risk of off-brand content slipping through.

As well as locking down the position of your logo, brand colours, design elements and more, branded design templates enable you to create marketing materials for multiple channels and locations. Your templates can match the optimal size and layout of each platform and allow users to switch up the language or imagery for different countries and cultures.

Fundamentally, templates empower your social media marketers to work faster, confidently and cost-effectively, all while preventing inconsistencies.

Papirfly’s brand management platform results in:

80% reduced effort in asset creation

$200 reduction in agency spend per asset

80% reduced effort in asset creation

$200 reduction in agency spend per asset

6. Produce communication guidelines

Consistency isn’t just for posts – it’s also key to conversations. When followers interact with your brand, they expect a consistent tone and level of service.

Establish guidelines that cover:

• Tone of voice for replies and DMs
• How to respond to complaints or negative feedback
• What kind of UGC can be reshared
• Escalation processes for sensitive issues

By standardizing your engagement practices, you ensure every interaction strengthens your brand experience and brand equity.

7. Centralize your digital assets

Consistency can be a real challenge when teams are spread worldwide. It only takes one rogue post to disrupt your communications and damage your brand reputation. That’s why it pays to have everyone in your organization working from the same bank of digital assets.

The easiest way to achieve this is through a Digital Asset Management (DAM) solution. Your DAM enables you to store, share, and manage all approved social assets in one place, ensuring every team is using the right version, every time. It should also allow you to tag and categorize brand assets, so your teams can find what they need faster and easier:

8 ways to categorize social media assets on a DAM system

By managing your digital assets effectively, you can lock down consistency across every social media channel and campaign, without proofing-related bottlenecks.

8. Regularly monitor your social media channels

However carefully you’ve followed the previous steps, inconsistencies and errors can still slip through. That’s why frequent monitoring is so important. It allows you to react quickly to any problems before they cause any harm to your brand reputation.

Monitoring best practice says you should:

• Monitor and track your social media channels multiple times a day
• Give every post one final sense-check before it’s published
• Respond quickly to any negative comments or feedback, so your audience can see you listen to feedback and don’t sweep poor reviews under the rug

Learn how real-time marketing materials elevate your social media strategy

• Discover the value of responsive digital content
• Understand the importance of consistent social listening & monitoring
• See how to make multichannel marketing a priority

Read the full guide

Maintain a consistent social media presence on all platforms with Papirfly

Building a strong brand on social media isn’t about going viral. It’s about showing up consistently, with content that reflects who you are, what you value, and how you connect with people.

With Papirfly’s Digital Asset Management and templated content creation suite, you can empower every team to produce on-brand creative content marketing, so your social media becomes a space where your brand not only shows up but also stands out.

Does everyone create content that’s on‑brand, every time?

Find peace of mind with
better brand governance.

Does everyone create content that’s on‑brand, every time?

Find peace of mind with
better brand governance.

Discover content templating

Find peace of mind with
better brand governance.

Discover content templating

Discover content templating