Brand management, Template Technology

Digital design templates are the must-have tool for brand consistency

We all trust clarity and consistency. When we understand what somebody’s values and beliefs are, and they are communicated in a clear way over time, we know where we stand and feel more positive about our interactions with them. This sense of trust is exactly the same for when it comes to how brands are experienced!

Successfully building your brand requires you to stand out from your rivals in an increasingly competitive market place. With digital templates, you have the tool to strengthen your brand identity and build that long-term sense of trust and loyalty.

Empower everyone to speak with your brand’s one true voice

On-brand marketing material is a demand for every team with flexibility needed when things need to be communicated quickly. During these (particularly) busy times, the brand identity can be at risk of being compromised as marketers rush to get important messages out the door.

With a digital template solution, all employees are empowered to create their own assets without the risk of brand guidelines being compromised. At the same time, workflows become smoother as the need to acquire assets externally or from internal departments is eliminated. With no design experience necessary, digital templates help every person to build your brand. 

Also read: This is how your structure your brand and marketing assets

The need for speed is guaranteed

The average workday is increasingly impacted by new technology, and with all brands existing in a fiercely competitive environment. Your company’s ability to respond quickly, whilst remaining on-brand, positively contributes to your reputation as a responsive brand. 

Being the last brand to react or rushing out a message that doesn’t fit the understood personality of your brand can make you stand out in the wrong way, and quickly lose market shares to competitors who are more clear and prepared in their messaging. 

As anyone in your company can use pre-designed templates, creating material for correcting communications or delivering last-minute launches gives confidence to all creators and managers that you are on-message, always.

Saving money whilst getting more value

There are plenty of moments in the workday that can steal valuable time and productivity from building your brand. With digital template technology, delays around the approval of assets are eliminated and less employees need to be involved in branding decisions. 

By investing in design templates and spending time up-front pre-defining and aligning them to your guidelines, you reap the rewards. Energy, focus and resources can now be directed toward essential strategic goals.

As well as significantly reducing agency costs, design templates make publishing and launching less time-consuming and more time-giving. If your budget doesn’t already include space for such a tool, it makes sense to prioritize investing in a system that will make an immediate impact and a significant long-term return on your bottom line.

Also read: This is how you save time and streamline your brand online. 

One platform to create every essential asset

Whatever industry your brand operates in, a one-stop-shop for asset creation is a necessary tool to continue to stand out in the marketplace. Design templates can help your people create material that jumps out as superior to your rivals in the following ways:

Ads

Ads must be clearly recognisable as being from your brand for potential customers to take action and for you to gain an optimal conversion frequency. A blend of pre-designed templates and automated working processes – that ensure consistency across all platforms and digital channels – will support your ads to get the desired attention from your target audience.

Social Media

An unquestionable requirement for all marketing teams, social media has changed the landscape of brand marketing and increased the competition. Even the smallest brands have become rivals as everyone can improve their reach and influence in the market. Being able to tailor all content and launch campaigns, responding to industry or global events in a fast yet consistent manner, is made easy with pre-defined templates to create all SoMe assets.

Print

As much as we are well into the digital age, the need for your brand to have a physical presence in front of your customers is still essential. From business cards to posters, product catalogues to roll-ups for events, design templates help your brand identity in the ‘real world’ complement its presence in the digital universe. 

Dynamic Content

Any template solution needs to consider the range of ways your customers search for and interact with your brand. Whilst fixed imagery and content works, a template tool that allows you to create, adapt, tweak and publish dynamic content to your chosen channels is crucial to consider as part of your tech stack.

Video templates

Not so long ago, video was considered an expensive luxury for marketing teams. Today, 81% of businesses use video as a marketing tool and to exclude it from your brand strategy would leave you behind the competition. Creating videos fast and on-brand demands a template technology that’s simple, user friendly and flexible so that small changes that can make a huge impact can be made quickly and with ease.

Also read: How to choose a system for your brand?

Automation 

A digital solution, connected with adjustable templates, will have a positive impact on your company’s efficiency and the overall consistency and reception of your brand with your audiences. Stand above your competitors and look for an intuitive solution that supports all activities associated with building your brand in the best possible way.