Brand management

Brand management, Marketing Tools

How do you ensure an agile approach to your advertising strategy?

Avatar
Haig Daniels
3 minutes read

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Brand management

This is how you implement a brand management system

Avatar
Papirfly
4 minutes read

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

Brand management

What is Brand Management?

Avatar
Papirfly
4 minutes read

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management, Branding processes

How to structure your brand with Papirfly

Avatar
Papirfly
4 minutes read

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

Brand management, Branding templates

Just like that you’ll increase efficiency with template technology

Avatar
Papirfly
3 minutes read

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Brand management

You know you need a brand management platform when…

Avatar
Papirfly
3 minutes read

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Brand management

Why you need to invest in brand management

Avatar
Papirfly
4 minutes read

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

Brand management, Branding templates

How to ensure brand consistency with digital design templates

Avatar
Papirfly
3 minutes read

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Brand management

Four reasons why you need to invest in brand management

Avatar
Papirfly
4 minutes read

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

Brand management, Marketing Tools

This is why investing in Papirfly is a good thing

Avatar
Papirfly
2 minutes read

Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.

You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.

To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.

Continue reading “This is why investing in Papirfly is a good thing”

Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.

You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.

To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.

Continue reading “This is why investing in Papirfly is a good thing”

Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.

You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.

To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.

Continue reading “This is why investing in Papirfly is a good thing”