Brand management

Brand management, Marketing Tools

The ultimate guide to digital brand management tools

Papirfly
7 minutes read

If you work with branding and marketing, you have probably heard about brand management and you have a decent overview of what this incorporates. But have you been able to incorporate proper brand management in your daily routines, or is this something you have on the agenda in the near future, but find it hard to find the time to focus on? 

We totally get it. Brand management requires thorough work and it is a jungle to navigate all the different brand management tools that exist in the market. Don’t lose faith, we are here to help you sort out your options and what you need to consider.

In this guide we’ll look at the following brand management tools and it’s capabilities: 

What is brand management?  

Before we get to it, let’s agree on what brand management is. Brand Management is the process of managing your brand’s identity and strategies with the purpose of building a strong, reputable brand that aligns with your company’s growth objectives. This includes how your brand is presented, communicated, and adapted across your company and your markets, and how it is incorporated into your overall marketing initiatives.  

All companies have some form of brand management strategy, but it is not enough just to have a plan. The success of your brand management is also determined by how effective your execution is. And this is where the right brand management tools come in handy. But first, what makes brand management difficult?  

Also read: What is brand management? 

Challenges in brand management 

If we look at brand management with the perspective of handling the processes manually, it is safe to say that trouble quickly follows. Brand management as a process is simply too complex and it requires the entire company’s involvement to be successful. In other words, implementing brand management with the help of emails, company chat channels, intranet and random actions is not a recipe for success.  

  • How do you make sure anyone reads your messages and executes as you request?  
  • How do you make sure everyone understands your brand and use it as you intended?  
  • How do you keep your colleagues from using old brand assets or marketing collateral?  
  • How do you make sure your brand is communicated and presented in alignment with your brand strategies?  

This list is long. What you have to ask yourself is – How can you secure brand control, when all you have to rely on is what you communicate? Brand Management is a company task, and you need to make sure you have the correct tools at hand if you want to succeed.  

Also read: This is internal branding and how you get started

These are the digital brand management tools you need  

Digital brand guidelines 

Every brand needs brand guidelines. With digital brand guidelines however, a world of new possibilities appears.  

Get rid of the traditional PDF document if you have not already done so. But be aware, if you are creating your guidelines using a standard CMS solution, you are missing out on some great brand asset management functionalities. A proper digital brand guideline tool provides capabilities you need to have in place if you want to succeed with your brand management.  

Capabilities 

  • Design your digital brand guidelines to perfectly match the brand’s identity and make it easy for everyone to follow your example.  
  • CMS technology with flexible section and content builders allows you to create, maintain, and always keep your brand alive. Digital brand guidelines will keep your brand valid and up to date 24/7.  
  • CMS widgets created for branding purposes allow you to create brand guidelines quickly and professionally. With widgets for adding color swatches, typography, marketing calendar, digital assets, code library ++, creating brand guidelines becomes seamless.  
  • DAM integration allows you to put your brand into context. By connecting your brand assets with the actual guidelines, anyone can easily apply your brand without any extra effort. Everything is in front of them, either downloadable, as a template or as a purchasable item.  
  • Automated workflows enable operational efficiency which is key for proper brand management. You can’t expect everyone to love branding, and this is where digital brand guidelines are magic. With the correct setup, applying your brand will be bulletproof. Your users can follow workflows from a-z without any extra effort or skills.  

Also read: What to look for when you choose your brand identity system 

Digital asset management 

A key ingredient in branding is having brand assets available and always updated. And most marketers will agree that this is a time-consuming, expensive task where stumbling is easy and brand inconsistency is the result. That is, if you don’t have a DAM tool to help you out.    

Digital asset management is the tool that collects, organizes, and distributes all your company’s assets from one single location. Stop wasting time looking for files and re-creating lost assets. It’s a time thief and a budget killer. And here’s the beauty of it. With a digital asset management tool, you kill two birds with one stone.  

First, you get to standardize how everyone in your company handles assets in a proper manner and streamline operations. Second, you get to connect your digital asset library to the online brand guidelines and establish reliable and seamless brand management.  

Capabilities 

  • Cloud software allows your company to collect all assets in one single place, establishing file transparency across your entire company. Instead of having multiple server locations, VPN connections, inaccessible folders, desktop storage or similar for storing valuable assets that more than one person needs access to, a DAM tool will keep everything safe and secure in one single location.  
  • Category enablement removes the traditional folders and naming conventions. Instead, your assets will be structured based on multi-leveled categories that match company needs and makes files searchable.  
  • Faceted search expands search’n locate by allowing you to add filters and tags to your assets. Additionally, you’ll have filters to narrow down your search based on file type, file format, orientation and more. Finding files has never been easier.  
  • Pre-defined file handling is a powerful capability that will do wonders for your digital asset management. Instead of the painful and time-consuming task, it is to manage and maintain multiple asset outputs, let the system do it for you. Pre-define crops, extension outputs, resolutions and more, and transform your assets for multi purposes. 
  • Share assets with style. No more “your file is too large for this email”. Simply share your files directly from your DAM system. Either as a single file, or perhaps you want to share a collection?  
  • Two-way asset workflow is pure magic. Make sure you don’t end up as the file coordinator. Pre-set your digital asset management tool to handle uploads from creative agencies or colleagues directly to your DAM without breaking your asset structure.  

Also read: This is how you organize digital assets 

Digital design templates 

Digital assets are more than static images. Elevate your brand management with digital design templates. This tool will transform the way you work, and it will keep you on-brand everywhere.  

Eliminate the stress of supporting your colleagues with customized brand assets. Whether it is translations, image changes, format changes and more, digital design templates will do the job for you.  

Simply transform your creative files to digital templates and define what can and can’t be altered and establish a self-service tool where all your colleagues can create their own assets without breaking the brand identity. It’s efficient, time-saving and brand consistency is at ease.  

Capabilities 

  • Multi-platform templates. Whether it is assets for print, social media, video or dynamic banners, a full range template tool will cover whatever template you need. Regardless of what platform you need assets for, your colleagues can easily create their own.  
  • Responsive templates allow you to go easy on yourself. Allow your templates to be flexible and fit to more than one occasion. You reduce the amount of assets you need to maintain, and your colleagues have the flexibility they need.  
  • Content-control secures your brand identity and keeps your content on brand. You decide what can and cannot be changed.  
  • Automated workflows make it easy to be a designer. Add guides and directions to your templates and lead your colleagues to design excellence.  
  • 3rd party connections are a great way of securing asset delivery when time is of the essence. Connect your template tool to printers, video platforms, media agencies and more.  

Also read: Why digital design templates are essential for your business 

Digital marketing planner 

Your brand guidelines are in place, connected to all the right brand assets and you are ready for a smooth brand management execution. However, as stated earlier, you need to include your colleagues to succeed with your brand management.  

By adding a digital marketing planner tool to your brand management, you’ll stay in complete control of the entire branding process and team alignment is at ease. Plan and collect all necessary information in one single place and make planning effortless.  

Capabilities 

  • Central management – Local execution allows you to control your activities with ease. Coordinate and collect necessary information and assets and ensure activities are initiated on time and as intended.  
  • Asset control enables secure planning. Only share relevant assets and make sure everyone can easily understand what is going to happen and secure brand consistency.  
  • Email editor and newsletter capabilities allow you to communicate your initiatives with greater control. Know who reads and engages with your information and act accordingly. No more guessing if your campaigns(?) will go as planned. This tool provides you the insight you need to ensure smooth execution.  

Benefits of brand management tools

With the above digital brand management tools at hand, your branding processes will never be the same. The benefits? Here’s a short list:   

  • Respond to market changes in a heartbeat: With your brand and assets available and updated 24/7, your response time will be impeccable.  
  • Reduce unnecessary expenses: This is a benefit for the entire company, not just the marketing team. By removing the time employees spend on looking for files, the time can be spent on value-added operations that contribute to achieving company growth. You will also remove unnecessary hidden costs that occur because assets are lost, and resources is spent on re-creations.  
  • Increase efficiency: Streamlining workflows doesn’t need further explanation, the easier the tasks are, the quicker you’ll execute and the more you’ll get done.  
  • Protect and grow your brand: Brand consistency is key to brand growth. With the right tools at hand, controlling your brand output is easy and achieving brand recognition is possible. Your one step closer to reaching your brand goals.  

How Papirfly’s digital brand management tools elevate your branding 

We know that branding is a team effort, and it takes an entire company to grow a brand. This is why our brand management platform is packed with time-saving tools and features that will boost your branding processes.  

In addition to brand guidelines, digital asset management, design templates and a marketing planner, our brand management platform has additional tools to complete the bits and pieces of your branding processes.  

With Papirfly you will also have the options for;  

  • Content proofing functionality that allows for seamless team collaboration across your entire company. Our integration with Filestage or Workfront enables powerful and efficient work lifecycles that make online proofing a blast.  
  • Connect your brand management platform to Adobe and Microsoft office for a truly two-way workflow that goes beyond brand and marketing needs. With the CI Hub integration, you’ll secure your brand everywhere.  
  • When in need of print and eager to keep the costs down, this option is a must-have. Our integration with Gelat allows you to keep your printing costs down by printing and distributing locally. 
  • More integrations? Check this out.

This and more powerful digital brand management tools are supported by the Papirfly platform. If you are interested in learning more about how we can help elevate your branding processes, reach out and we’ll show you with a live demo.  

 

Brand management, Corporate communications

3 steps to a successful branding process

Papirfly
6 minutes read

Being a Brand Manager is a demanding job even at the best of times. Whether your brand is emerging, established or fighting for its place on the world stage, there are many areas you must consider to ensure brand strategy is effectively activated, developed, monitored, maintained and driven in the right direction.
If the global pandemic has taught us anything in marketing it’s that in order to thrive, brands need to be prepared for anything.

Every organisation should already have a brand management strategy where it belongs – right at the top of the corporate agenda, and marketers need to be ready for any eventuality. Brand management should be framed as a continual process of constant evolution – agile and responsive to global and competitive factors.

Brand identity is the most fundamental consumer touchpoint for your business and 77% of marketing leaders say branding is critical to growth. Your brand is your reputation, and therefore the most important asset your company has. If you’re authentic and keep your promises, and if your customers have positive experiences, they will tell other people. If they have a bad experience, you can be sure they will tell the world.

So when it comes to establishing a successful brand activation strategy and brand development process, what does an effective process look like? And what does being prepared actually mean in practice?

First, you need to create a plan that prepares you to overcome any obstacles and challenges which may lie ahead. We believe the best approach to creating or enhancing a successful branding process is as follows.

Step 1: Establish the foundations of your brand identity

Brand identity is about more than just logo, font, and colours. It’s a unique, consistent customer experience of an organisation’s purpose, voice, visual style, and vision. Consistency is especially important during times of change, when customers are looking for stability and trust.

3-steps-to-a-successful-branding-process

A useful starting point is to think about your current brand asset management processes and identify the key challenges you need to overcome. This is a critical element of the entire process as it will also establish the groundwork for measuring your brand development success further down the line.

Start by listing the issues and problems faced by the organisation with regards to brand management. Look closely at the challenges faced by your marketing department:

The ability to remain consistent:
  • Colleagues and local offices are struggling to access the latest branded materials resulting in off-brand assets and communications are regularly being distributed.
Lack of resources:
  • Your marketing team is struggling to deliver requests on-demand. There is simply not enough time to support ad-hoc tasks and you fall behind, unable to deliver brand assets on time.
Limited budget:
  • Budget cuts are not uncommon, and sometimes you are forced to cancel or limit brand campaigns.
Challenges staying relevant in the market:

The market changes fast, and if you’re already struggling with the above, your ability to remain relevant is a major challenge.

Next up is to analyse your current brand environment. New brands have the luxury of starting from scratch, but if you’ve been in the market for a while and the brand has stagnated, you need to know why. Key questions to consider include:

How loyal is your customer target group?
  • What elements does your group focus on when choosing a brand? Price, quality, purchase locality, etc. can all be factors in this decision-making process.
Is your brand perceived as it was intended to be?
  • Is your brand clearly understood and are you delivering on your promise?
What’s the competition?
  • Who are they and how well is their brand resonating with their audience? Know what you are up against and understand how to get in front.
How do you reach your target group? In store? Online?
  • You need to be where your customers are, so make sure you know where that is.
What is the length of the buying decision process?
  • If the purchase decision is made in store, you need to plan on how to convince and build-up brand recognition that puts you in front of your competitors. If the decision process is long and requires research, you need to plan on how you can help them decide and take part in their purchase cycle.

It’s important that these and many more questions are considered before you move on to deciding what branding and identity development strategy to choose.

Step 2: Optimise your brand strategy to ensure growth

There is no exact timetable to determine how regularly you should optimise your brand strategy. It’s a good idea to be constantly vigilant about your brand’s overall health and identity, always keeping in mind customer feedback, employee morale and the business’ growth trajectory.

When feedback, morale and/or growth aren’t where you want them to be, it’s a good time to take a step back and assess things. Taking the time to check the current strengths and weaknesses of your brand while evaluating where you want to go will only serve to strengthen your positioning. A brand asset audit is a useful exercise to conduct regularly.

An audit could include the following inventory:

  • Strapline
  • Purpose
  • Logo
  • Visual identity
  • Colour scheme
  • Brand marketing templates

A strong brand is the foundation upon which the business stands, which means it must always be firm and resolute. While a solid product or service remains the core of your business, few customers will take the time to explore your offering if there isn’t a confident and credible brand to back it.

Knowing exactly what your brand’s messaging is and what it stands for is crucial, and having a coherent strategy to communicate that to prospective customers and clients will propel future success.

3-steps-to-a-successful-branding-process-2

Step 3: Identify your brand’s development metrics

When you’re ready to execute your brand activation, make sure you have the necessary KPIs in place so you can measure your success based on facts instead of your gut feeling.

There is a significant amount of value in your strategic brand management process, but how do you accurately determine how much? Set KPIs that can measure the situation before and after activation. Consider these examples:

Metric 1:

As initially stated, consistency is key to brand growth, but your current state is showing that local offices are repeatedly using the wrong logo.

  • Strategy goal: Secure brand consistency
  • KPI: All local offices should within 3 months use the correct logo according to brand guidelines.
Metric 2:

Regardless of how much you try, you simply do not have enough resources and time to deliver brand assets on-demand and you lose out on brand presence. Yet brand growth is dependent on your ability to be visible in the market.

  • Strategy goal: Secure brand presence
  • KPI: No backlog of requests. Respond to requests within the same working day.
Metric 3:

Growing a brand demands focus. However, current status shows that you are constantly spending your time on ad-hoc and repetitive tasks, meaning your time for value-added brand work is reduced.

  • Strategy goal: Enable self-serviced brand assets
  • KPI: Eliminate requests for existing assets.

Tracking your brand KPIs can help validate everything you do as a marketing professional. Thanks to the countless tracking tools available today, businesses have the opportunity to gain more visibility over their marketing efforts and the continual progression of their brand than ever before. Get to know your marketing failures and fix them. Get to know your marketing successes and highlight them.

Supporting your branding process

By following the three steps outlined above, your branding process will be more robust and capable of supporting the constant evolution and progression that every brand goes through in order to survive and thrive.

But this is only the beginning – there is a lot more ground to cover. For more on enhancing brand management in your organisation, check out our whitepaper on the value of an investment in your brand.

3-steps-to-a-successful-branding-process

Take your branding process further with a brand management platform

Once you have a process and strategy in place to maintain your brand strength and security as it develops and evolves over time, it’s crucial that this is consistently applied across all marketing channels. This is where Brand Management, or the Papirfly Platform, will make a big difference for your brand.

With an all all-in-one brand management platform you can confidently streamline processes that accommodate multi-channel asset production to support building brand awareness and the efforts of multiple teams.

A brand management platform provides a single online destination for your global employees dedicated to preserving, protecting and propelling your brand. Teams can produce studio-standard marketing materials from bespoke templates, store, share and adapt them for their own markets and stay firmly educated on the brand’s purpose, guidelines and evolution – with no agency help necessary.

Whilst improving your workflows creates more time and saves money as internal bottlenecks are eliminated, relying less on external agencies and reducing time wasted on back and forth approval processes makes bringing asset creation in-house an appealing choice.

Start empowering your team with the all-in-one brand management platform by Papirfly.

Table of contents:

  1. Establish the foundations of your brand identity
  2. Optimise your brand strategy to ensure growth 
  3. Identify your brand’s development metrics
  4. Supporting your branding process
  5. Take your branding process further with a brand management platform

The best way
to manage your brand.
See it in action.

  • Boosting revenues
  • Doing more for less
  • Activating brands on a global scale
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Brand management, Branding processes

What you need to establish proper branding processes

Papirfly
3 minutes read

When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients, and you can’t skip a few of the steps in the process.

This is also how it is with proper branding. If you leave a few components out or take short cuts in the process, you will be left with an indigestible brand.

So, what do you need to establish proper branding processes?

Include the people in your branding processes

Many great speakers have spoken relentlessly about the people and the difference they make. And with good reason. The people do make a significant difference, and therefore it is essential that you have them on your side.

Continue reading “What you need to establish proper branding processes”

When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients, and you can’t skip a few of the steps in the process.

This is also how it is with proper branding. If you leave a few components out or take short cuts in the process, you will be left with an indigestible brand.

So, what do you need to establish proper branding processes?

Include the people in your branding processes

Many great speakers have spoken relentlessly about the people and the difference they make. And with good reason. The people do make a significant difference, and therefore it is essential that you have them on your side.

Continue reading “What you need to establish proper branding processes”

When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients, and you can’t skip a few of the steps in the process.

This is also how it is with proper branding. If you leave a few components out or take short cuts in the process, you will be left with an indigestible brand.

So, what do you need to establish proper branding processes?

Include the people in your branding processes

Many great speakers have spoken relentlessly about the people and the difference they make. And with good reason. The people do make a significant difference, and therefore it is essential that you have them on your side.

Continue reading “What you need to establish proper branding processes”

Brand management, Brand strategy

How to succeed with your brand development strategies

Papirfly
4 minutes read

Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for company growth. But how do you ensure success? 

First, you need to start with a plan – where you are going and how will you get there? And knowing that branding is more than just one task, your plan also needs a line of attack on how to overcome the obstacles and challenges that lie ahead.  

Planning is easy, execution is hard. Let’s have a look at what we believe are essential steps in succeeding with your brand development strategy.  

Continue reading “How to succeed with your brand development strategies”

Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for company growth. But how do you ensure success? 

First, you need to start with a plan – where you are going and how will you get there? And knowing that branding is more than just one task, your plan also needs a line of attack on how to overcome the obstacles and challenges that lie ahead.  

Planning is easy, execution is hard. Let’s have a look at what we believe are essential steps in succeeding with your brand development strategy.  

Continue reading “How to succeed with your brand development strategies”

Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for company growth. But how do you ensure success? 

First, you need to start with a plan – where you are going and how will you get there? And knowing that branding is more than just one task, your plan also needs a line of attack on how to overcome the obstacles and challenges that lie ahead.  

Planning is easy, execution is hard. Let’s have a look at what we believe are essential steps in succeeding with your brand development strategy.  

Continue reading “How to succeed with your brand development strategies”

Brand management

This is how easy brand control is with Papirfly

Papirfly
3 minutes read

With Brand Management and Papirfly by your side, you make sure you have full brand control, every day and in every channel.  

A huge challenge for many organizations is how to keep track of branded material and digital assets. The system might be disorganised, and files spread all over, and as a result, unnecessary time is spent searching. Does this sound familiar?

Then a brand management solution might be just what you need. But how easy is it to use? And what are the benefits?

Continue reading “This is how easy brand control is with Papirfly”

With Brand Management and Papirfly by your side, you make sure you have full brand control, every day and in every channel.  

A huge challenge for many organizations is how to keep track of branded material and digital assets. The system might be disorganised, and files spread all over, and as a result, unnecessary time is spent searching. Does this sound familiar?

Then a brand management solution might be just what you need. But how easy is it to use? And what are the benefits?

Continue reading “This is how easy brand control is with Papirfly”

With Brand Management and Papirfly by your side, you make sure you have full brand control, every day and in every channel.  

A huge challenge for many organizations is how to keep track of branded material and digital assets. The system might be disorganised, and files spread all over, and as a result, unnecessary time is spent searching. Does this sound familiar?

Then a brand management solution might be just what you need. But how easy is it to use? And what are the benefits?

Continue reading “This is how easy brand control is with Papirfly”

Brand management, Marketing Tools

How do you ensure an agile approach to your advertising strategy?

Haig Daniels
3 minutes read

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8% think that brands should stop advertising due to the corona pandemic. They do however expect them to adjust their tone and messaging to fit the current situation. Consequently, having the right tools and competencies to achieve results from your ads in the current landscape is a key factor for most marketers. At the same time, your brand should still be on point in your ads.

Adapt, but don’t change who you are. Communicate your brand values, but don’t make up new ones – the consumers will see through it.

How to stay agile yet cost efficient?

A study reveals that 91% of brands has moved at least some of their digital marketing efforts in-house. With the current market situation, this number has most likely increased, as brands are cutting their costs and striving to do even more in-house. 

Continue reading “How do you ensure an agile approach to your advertising strategy?”

Brand management

This is how you implement a brand management system

Papirfly
4 minutes read

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your employees will actually use.

We have made a small guide that shows how to implement a brand management system in the best possible way.

Establish why you need a new brand management system

You have your reasons for needing a brand management system, but no one will use your system if they don’t see the utility value. Sending an email with information that a new system is on its way is in other words, not the way to go.

Continue reading “This is how you implement a brand management system”

Brand management

What is Brand Management?

Papirfly
4 minutes read

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you have probably experienced the challenges with managing a brand while staying consistent and sticking to your brand development strategies. And most likely you have run into a few obstacles on the way? 

We can’t cover the entire subject of brand management in this one blog post, but what we can do is explain the basic principles and why it is important to get control of your branding processes. We’ll also give you a few tips on a brand management platform can boost your initiatives without much effort. 

What is Brand Management?

Brand awareness doesn’t occur overnight. Building a brand that is embraced by consumers and taking its piece of the pie called market share doesn’t happen by chance – and this is what Brand Management is all about.

Continue reading “What is Brand Management?”

Brand management, Branding processes

How to structure your brand with Papirfly

Papirfly
4 minutes read

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

Brand management, Branding templates

Just like that you’ll increase efficiency with template technology

Papirfly
3 minutes read

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”