You’re ready to put your big idea forward and start making a real change for your brand and marketing team. But you need to get through senior management first.

• How do you prove the effectiveness of software they haven’t seen yet?
• How do you demonstrate return on investment?
• How do you prove this isn’t another fad, but a significantly better way of working?
• How do you justify the cost to people outside of the marketing team that may not be able to visualise the bigger picture? People that may be in the process of making cuts?

We understand your time is already stretched, and putting together a business case is the very last thing you need. That’s why we’ve put together a download containing everything you need to get the ball rolling. 

We’ve also put together a dedicated slide that will help retail marketers and employer brand teams make their presentations more industry relevant.

The ‘why’?

The fact you’ve made it to this point demonstrates you understand the value of BAM by Papirfly™. You see that it’s a long-term, valuable investment into the future of your brand. You are pioneering for positive company-wide change. But why should any of your bosses sit up and take notice?

When talking through the pitch, ensure you remain confident and professional, but not sales-y. This isn’t a typical piece of software – this is positively changing the way you approach marketing production forever. It’s a big deal, and your opening statement needs to demand attention.

At the very beginning of your pitch deck, we’ve given you a powerful positioning piece that addresses the problem you’re trying to solve, without being too negative. It’s a call for change, and to embrace innovation for the greater good of the brand and company.

The solution

You may be tempted to go into lots of detail about BAM by Papirfly™. But try not to do this unless prompted. The reality is that the people you are pitching to only need to understand the topline information surrounding what it is; the main focuses should be on how it will benefit the organisation, the problems it will solve, and that it won’t cost them any more than they are already spending. 

That’s why we’ve given you some top-line benefits and name-dropped some of our world-renowned customers so that your senior management team can see just why they should take your pitch seriously.

The financials

If you can prove that BAM by Papirfly™ will not only save money, but make teams more productive, without having to invest heavily, you’ll immediately break down the biggest barrier in the minds of key stakeholders such as CMOs, CFOs and CEOs. 

While BAM by Papirfly™ will be able to help you deliver more output than you’ve been able to afford in the past, it’s important to back up any claims with evidence. We’ve included real-world examples within the PDF, but feel free to create your own versions using your existing rates.

The time-saving

We’ve included a dedicated section on how BAM by Papirfly™ helps teams go to market quicker. Though this is a huge benefit for the marketing department, from an SMT perspective, it helps to reduce dead time and lengthy turnaround times – a major source of bottlenecking on projects and a costly expense. 

We’ve included the below infographic to illustrate just how much time can be saved. This is a great tool to help senior management understand just how many moving parts there are to a single campaign. 

The bigger picture

Ensure the recipient of your presentation understands that this solution isn’t just going to benefit the marketing department, but also the wider organisation. Branded documents of any kind can be easily created, edited and shared. 

So while this solution is primarily a marketing and brand solution, it is also a comprehensive business tool in that it can support multiple departments with content creation. These departments can have access to their own templates and use them as they see fit.

The independence

Management teams will have more time for strategic thinking and guidance as other members of the marketing team will be able to easily create and get campaigns to a much more progressed stage than they usually would. 

There will be less hand-holding and micromanagement, meaning senior employees would be able to concentrate more on higher-level tasks. Having a lot of the menial tasks taken from them will also help to create a more positive working environment and contribute to employee retention.

The future-proofing

The details covered in the pitch will all help to build confidence in what you are proposing, but you will need to work on how you make it fit into your company’s long-term strategic vision. 

Making reference to terms and goals you’ve been told about will help stakeholders resonate more with the language you’re using, and help them visualise how this proposal fits in with and supports their plans. 

Dealing with objections 

You should expect to meet some level of resistance, and provide all responses in a calm and considered manner. Be confident in your convictions and reasoning, but by preparing for questions and a level of criticism you can prepare for all eventualities. 

Try to be objective when preparing your presentation, and put yourself in the shoes of the people hearing your pitch. We’ve ordered the pitch to break down any barriers they throw at you.

Good luck and get ready to embrace BAM by Papirfly™!

You should now have all the tools and information you need to put up an indisputable pitch. 

The power of BAM speaks for itself, but sometimes those at board-level need a bit of extra convincing. If you have anything in mind you think will help you with your pitch, get in touch with our team and we’ll do our best to help.

A brand portal’s power can’t be understated. It’s a game-changer for not only your brand, but for you and your teams – but that’s only when you fully understand what you’re signing up for.

It won’t transport you to another galaxy, but this kind of portal will take your brand to places it has never been before. 

There are hundreds, possibly thousands of brand portals available. It’s a saturated market and the term ‘brand portal’ alone is interpreted in many different ways, delivering many contrasting solutions.

The problem is that they’ve been developed by teams from all different backgrounds, solving different pain points and problems – which leaves you with an overwhelming amount of choice but not a lot of context or clarity. 

In this article, we aim to help you understand the core features of every solid brand portal, what it should help you achieve day-to-day and how it can propel your brand long term. Lastly, we’ll help you navigate and narrow down your choices.

What is a brand portal and what does it do?

At its most basic level, a brand portal is a digital home for your brand. Many give you access to brand assets, videos, guidelines and campaign materials. It allows employees, agencies, suppliers and whoever else needs access to log in and get what they need, when they need it, without having to interrupt anyone else.

This is still an accurate description of many brand portals that exist. But there are many vendors taking this to a new level, and redefining what a brand portal is and should be.

The trouble with the traditional definition is that it only solves one of many brand problems. A comprehensive brand portal should give teams the ability to create and edit assets, as well as access them.

Otherwise, there’s still a great disconnect between what’s being produced and what’s available. There’s no true oversight or assurance of brand consistency, and mistakes can only be noticed once the files are uploaded. 

What features should a brand portal have?

A brand portal solution like Papirflys are being continually updated and invested in, so it can be hard to know what you should be looking for in terms of features. We’re proud to say our core product allows for the vast majority of features to be accessed, with very few module upgrades available. 

Here’s the list of features you should be looking for in your next brand portal: 

An easy-to-use, customisable dashboard or ‘homepage’

Tailored login credentials, so that certain individuals or companies only have access to what they need

A built-in, intuitive Digital Asset Management (DAM) system to organise and locate files and assets easily – with tagging functionality, as well as the ability to download in different file formats

Dedicated education section for brand assets, guidelines, usage and more to educate teams on the wider brand consistency mission and reduce internal requests

Intelligent design studio integrated into the portal, with guaranteed on-brand digital, print, social, video and email templates that can be created from scratch, edited or translated and adapted for other sub-brands, languages and regions

Campaign planning tools and timelines where campaign materials can also be easily accessed – with the option to discontinue asset availability once campaigns have finished

How will a brand portal make your life easier?

Aside from giving you a centralised place for your content production and brand management, it will also give teams a direct way to get the assets they need. They can create and edit anything themselves, while you are assured your brand guidelines are always adhered to.

This means no waiting around for agencies or third-party suppliers; teams can go to market quickly and you’re not bombarded with requests.

Wider than this, everything your brand produces will be on-brand and consistent, helping to create a more unified approach to marketing and communications. A brand that’s presented consistently tends to generate 23% more revenue.

Budget will be saved by reducing agency spending. Time will be saved by having a single place to go to for files and creation of assets. Teams will be more productive and deliver more in less time. 

There are very few (if any) downsides to implementing a brand portal. The benefits extend far beyond just being able to deliver more day-to-day – it has an incredible positive impact on the wider brand and business. 

Making an informed choice

We’ve compiled a list of key questions to help you select the brand portal that’s right for you. 

• Are big, reputable brands using the portal?
• How many active users do they have globally?
• Can the company demonstrate reviews and detailed case studies (preferably video)?
• How many years has the company been established?
• How many employees does the company have? (this will help you to establish the level of customer service you can expect)
• Are the pricing and package levels transparent?
• Was the demo useful and informative?
• Are the sales and customer service representatives knowledgeable? 
• Is there a set roadmap for updates over the next year?

Could a brand management platform by Papirfly be your next brand portal?

We’re proud of the brand portal we created back in 2000. We’ve had a vision for over 21 years to become the best brand portal available and help global companies reach their full potential. And we’re doing it.

If you would like to learn more about Papirfly book your demo today. 

The demands of content production get tougher with each passing year. Today’s brands are expected to maintain a consistent flow of on-brand content, across a growing number of channels, to diverse, global audiences.

The pressure is on for modern marketing teams. But, budgets are limited. Hours are finite. Workforces are already stretched. Trying to meet the need for continuous content in a purely manual way is now utterly impractical.

Creators will be overworked. Errors will be made. Costs will run high. To keep audiences with ever-decreasing attention spans engaged with your brand, marketers need solutions that will enable them to ramp up production without compromising on quality.

That’s why the term “creative automation” has rapidly risen in popularity in recent years. It embodies the aim of many marketers to produce the substantial amount of content today’s audiences demand, without needing to massively expand their teams or work around the clock.

What is creative automation? 

Creative automation is harnessing technology to allow marketers to scale their production significantly while maintaining a quality output. This is achieved by removing many of the simple, yet time-costly, administrative processes that go into creating assets for a wide range of campaigns and formats.

For instance, say you want to launch a digital campaign promoting a new product. This will involve:

• Multiple different asset formats – social media posts, videos, infographics, banner ads, digital signage, etc.
• Content dedicated to specific channels, from social media platforms to email campaigns
• Numerous audiences across the globe

All of your assets will have consistent branding and a unified theme. But, because of the different requirements for each channel – sizing, formats, languages, imagery – these small changes will take a lot of time and effort to produce.

Creative automation seeks to make these minor yet vital changes much faster to implement. Rather than designers and editors needing to hand-craft these across all formats, painstakingly making every subtle alteration for what is essentially the same asset, they would be able to do this in a matter of clicks.

Using intelligent, pre-approved templates, marketers could seamlessly adjust one base into multiple formats, sizes and localisations, all in one place. In a matter of minutes, one asset can become dozens, even hundreds, all perfectly on-brand and error-free.

This reduces the administrative overhead that these once manual, time-consuming tasks required. 

It sounds too good to be true, right? Creative automation promises to be everything that marketing teams need to streamline their operations and free-up their creatives’ time for more suitable matters.

But, there are reasons why BAM by Papirfly™, in spite of delivering the same speed, cost-saving and consistency advantages outlined above, is not referred to as a creative automation tool…

Why BAM is not a creative automation solution

At Papirfly, we are averse to the term “creative automation” for several reasons. First, the phrasing of creative automation itself is problematic, as it indicates that the creative process behind the design and development of assets is automated.

This is far from helpful when one of the biggest barriers to this helpful technology being adopted is the fear among designers that these solutions are brought in to replace them, rather than support them. 

With increasing doubts across all industries over the effects of automation and “the robots taking over”, referring to a tool as creative automation is unlikely to alleviate any concerns your design team may have about their status.

We firmly believe that the creative process behind any assets or campaign must remain manual and person-driven, and not confined by any kind of automation. BAM as a solution is there to accelerate the rate of content production once the creative behind an asset is confirmed, and that is why we avoid the confusion that “creative automation” can inspire.

Furthermore, the scope of creative automation solutions can vary significantly depending on the tool used. It has become something of a catch-all term for any technology that can aid the speed of content production, even if that is simply the ability to resize imagery for different social media channels.

With BAM, the scope of our intelligent templates is as comprehensive as possible. From social assets, videos and emails, to brochures, posters and presentations – all marketing materials can be adapted to these formats in-house with this all-in-one solution.

Plus, rather than simply take an existing asset and adjust it, BAM’s templates allow all users – even those with no design expertise – to create new, on-brand assets in a short span of time. These can then be adjusted to all relevant formats, increasing the reach of that asset across all of a brand’s audiences.

Take social media assets as an example. This is one of the most demanding areas of content production that marketers must contend with, competing with other brands for their customers’ attention. Through BAM, users can:

• Customise organic and paid assets in just a click, ensuring they’re perfectly sized for all channels
• Produce static, carousel, video assets and more from pre-programmed templates
• Maintain identity across your social channels with subtly different, yet significant, designs
• Create multi-image layouts, promotions and more
• Quickly adapt language and cultural imagery that appeals to your audiences worldwide

How BAM goes further than creative automation

In addition, BAM does not label itself a creative automation tool because its offering to users is so much more than just a means to create and adapt assets. While that is a major feature, BAM goes even further to be everything marketers need to activate their brand globally.

Digitised approval workflows

To further streamline the content production and ensure everyone who needs it has eyes on assets before they’re published, BAM’s approval workflows guarantees that the right people are notified when an asset is ready to be checked. This means that sign-off is fast-tracked and there is no risk of errors entering the public eye.

• Digital trail of sign-offs
• Make comments directly onto assets
• Complete edits inside BAM

Clear campaign planning

CMOs, marketing managers and more can have complete oversight of what assets are required at each stage of a campaign through BAM’s helpful campaign planner. This visual overview keeps everything neat and tidy, and everyone on schedule, with the ability to make certain briefs, templates and imagery only available to the relevant users and teams.

• A central, visual campaign planner
• Reduces wasted time locating files
• Pull stats to see how often assets are being used

Dedicated educate section 

Give your entire team, from experienced veterans to new recruits, direct access to the guidelines that inform the identities of your brand and sub-brands. Users will be able to find colour palettes, typefaces, icons and more in one central location, with a clear idea of how each should be applied.

• A central place for all guidelines, documents and brand materials
• Specialised views for different teams
• Help teams understand why your brand is executed in a certain way 

Fully configurable DAM

Maintain a unified database of all assets created by your teams globally with a comprehensive Digital Asset Management (DAM) tool. Through this, BAM users can easily save, search, edit and send assets to anyone with the right permissions. It’s a single source of truth for your entire marketing team, making sure there is no risk of duplicating efforts ever again.

• Store and categorise assets by team, sub-brand, campaign or country
• Download, save, share and edit from within the portal
• Keep on top of what’s being used and how frequently

Discover the full reach of BAM

By going beyond the boundaries of creative automation, BAM by Papirfly™ equips marketing teams to enhance the speed, quality and cost-effectiveness of their content output. Over 500,000 users across the globe, including names like Coca-Cola HB, IBM, Unilever and Vodafone, are transforming their approach to marketing through this powerful solution.

If you would like to learn more about the far-reaching capabilities of BAM, arrange a free, personalised demo, or get in touch with our team.

The four-day working week is something that has been earmarked by organisations for several years. But now, numerous companies have taken the stride to adopt this new approach.

Earlier in 2022, tech giant Panasonic announced that they were looking to offer their employees an extra day off to relax. Despite Japan being a culture infamous for its steadfast devotion to work, the scales have begun to tip in favour of long weekends in one of the most career-focused countries in the world.

It’s not just corporations across the pond that have started to embrace shorter working weeks – European countries, such as Spain and Ireland, have already begun piloting similar schemes with great success. 

In the UK, dozens of companies, including several marketing agencies like Crystallised, FLOCC and Punch Creative, have taken the leap as part of the 4 Day Week Campaign, reaping the benefits that this model of work brings.

But, how did we get here? The world of work has been changing with the evolution of technology for some time. However, when the COVID-19 pandemic hit, it allowed employees and employers time to reflect on the future of work and their approach to it. Since then, the calls for the 4-day working week have only grown louder.

The benefits of a shorter working week

At first glance, it may seem counterproductive to condense our busy work schedules down to 4 days. However, adopting this new working model has several very real advantages for businesses and the marketing teams within.

Enhanced productivity

Although you may think that having less time to do the same amount of work would cause deadlines to pile up, in many cases, working fewer hours actually has the opposite effect. When time is at a premium, staff are more aware of how they spend their hours, often resulting in them working much more efficiently. 

While 4-day weeks mean reducing you and your team’s hours by 20%, embracing this new model of work has been seen to boost productivity by up to 40% – typically outweighing the time lost. 

The end result? Your marketing department can increase its output in a shorter space of time. This could mean campaign assets are completed quicker, leaving you or your team more time to plan ahead.

Improved employee engagement

Giving your staff more time away from work by condensing the week can serve to improve staff happiness and engagement, in turn reducing employee absenteeism by up to 41%.

Enhancing engagement also has a notable impact on how invested your marketeers are in the company. Simply put, if people are engaged, they are more likely to go above and beyond for the business.  

By limiting the number of working hours within your organisation, you not only help bolster staff attendance – the people working at your company are going to be more invested in the business and more willing to help your brand go further. 

Higher staff retention

Over time, it’s natural for employees to eventually move on to pastures new. However, to keep your top talent for as long as possible you ideally want to increase staff retention as much as you can.

By embracing a 3-day weekend throughout your organisation, you work to keep existing workers happy and satisfied, reducing the likelihood that people consider leaving.

As the time and costs associated with recruitment are considerable, keeping talent inside your offices means you can spend more time and money delivering outstanding content, and less on finding and training new recruits. 

Challenges of a 4-day working week

While preliminary trials suggest that a shorter working week does indeed have some very real benefits to businesses and their subsequent marketing departments, this new model isn’t without its challenges.

To combat these potential obstacles, tools such as BAM by Papirfly™ can help organisations overcome the challenges ahead, allowing them to leverage the benefits of this new way of working. With this all-in-one software, 4-day weeks can become a reality for your organisation.

Fewer hours to deliver

The most notable challenge enterprises face when switching to a shorter week is the fact that there are fewer hours for employees to carry out their workload. Without the right tools in place, you risk diminishing the volume of content your marketing team produces. 

If you’re unable to deliver at the pace your audience expects, leads could go cold and customer engagement may dip.
How BAM overcomes this challenge

To help you upscale your content production, even during smaller 4-day working weeks, BAM allows your department to:

• Create bespoke assets that embrace your brand’s guidelines quickly and easily using smart templates – no design experience is needed
• Approve individual elements of your campaign faster to deliver a greater volume of accurate content
• Reduce the time spent looking for crucial files by filtering through existing assets in our robust digital asset manager
• Simplify your webpage management, and easily publish or update content online using an integrated CMS

Maintaining consistency

Another challenge that workers will face when moving to a shorter working week is maintaining the same level of consistency across their output. Often, when there is less time to complete tasks, it can be easy for errors and inconsistencies to creep in. 

In such a highly competitive marketing environment, a brand without a clear message, tone or look may risk muddying its brand and alienating its existing customer base.

How BAM overcomes this challenege

To ensure your brand is fronting a strong image, BAM’s intelligent creative templates allow the streamlined creation of on-style visuals. 

Covering everything from social media assets and email templates to posters, brochures and billboards, ensures that brand identities are locked down across all assets. Even those with no prior design experience can utilise these templates to craft perfectly branded content.

This means consistency is effortlessly maintained across your output, relieving your team of pressure when producing assets at pace.

Overseeing all elements 

For managers who oversee the delivery of marketing campaigns, a shorter working week can seem a daunting prospect. 

Not only will you have less time to fit in your weekly duties – as a manager people rely on your input all of the time. If you can’t cast your eyes over everything you need to, it’s likely to cause delays in the pipeline, hampering efficiency.

How BAM overcomes this challenge

BAM’s powerful campaign planner gives you a bird’s-eye view of your campaigns across brand divisions, letting you create briefs, assign marketing materials and outline timeframes from one single place. 

This doesn’t just save you and your fellow marketing managers valuable time – the robust campaign planner aims to give you the information you need to make informed decisions that benefit your brand.  

Leverage the benefits of the 4-day working week with BAM

With the likes of Panasonic and Canon recently taking the leap to a 4-day working week, this new approach is here to stay. And rightly so – trials indicate that there are very real benefits to this new working model.  

Despite there being a number of challenges associated with adopting shorter weeks – BAM our revolutionary all-in-one solution – is perfectly positioned to help your organisation adopt this new model of working, overcoming challenges and harnessing the unmissable advantages. 

Over 500,000 users in some of the world’s most well-known organisations – such as Coca Cola and HSBC – recognise BAM as the future of marketing. This is because our all-in-one platform doesn’t just deliver quality, on-brand content at speed – our cutting-edge software can also:

• Edit and brand videos for websites, social media channels and digital campaigns
• Simplify the process of localising and adapting content to new regions
• Centralise assets and important documents into an accessible online folder structure
• Allow content to be updated and published across sites using one central CMS
• Integrate seamlessly with existing PIM and ERP systems

If you want to learn more about BAM, and the ways in which it can help you ramp up content production in a condensed timeframe, get in touch today, or book your demo online.

Keeping on top of marketing campaign assets can be a mighty task at the best of times, but managing them across global teams is an even greater challenge. As the capacity for organisations to reach consumers across the globe expands ever further, and the number of channels available to engage them continues to grow, the problem of effectively managing digital assets has become more prevalent than ever before.

Consider the following statistics:

• It is believed around 90% of companies meet bottlenecks when handling digital content
• 41% of companies have over 1,000 folders of sensitive assets accessible to anyone
• Up to 19% of an employee’s time is spent searching for files
• 15% of companies’ documents are misplaced, while a further 7.5% are kept despite being obsolete

These figures and more illustrate the overriding issues that many companies are having when trying to stay in control of their assets.

From the effort wasted on reproducing or duplicating content due to misplaced or lost files, to the time it takes to produce and supply tailored assets for specific markets, the inability to track and manage assets can be a significant drain on any organisation’s resources.

A DAM system can go a long way in helping organisations avoid and overcome these issues and become far more efficient and effective at managing their ever-growing collection of digital assets. Moreover, a DAM that’s integrated into a BAM portal becomes an even more powerful tool.

What is DAM?

DAM (Digital Asset Management) is software designed to centralise all of an organisation’s digital assets into one straightforward, spacious location. Be it documents, images, videos, photos, audio or any other digital medium, these assets are held in one place to remove the risks of content going missing or being unnecessarily duplicated.

Fundamentally, implementing a DAM solution is done with the goal of optimising the production, management and mobility of a company’s digital assets. Using one should help employees locate the media they need for upcoming campaigns without any hassle, eliminate doubts about lost content and preserve brand consistency across all locations.

In fact, it is estimated that the average DAM system can save a company over £150,000 in as little as five years, while well-managed, consistent brands are worth up to 20 times as much as those that do not invest in controlling their digital library.

This is why DAM makes up a key component of our BAM by Papirfly™. In order to help our clients harness the full potential of their brand, it is critical that they can maintain, access and share their assets in one place, ensuring there is little-to-no room for inconsistencies to creep in or wasted resources spent on unnecessary content.

Nevertheless, while a DAM solution is ideal in principle, it is vital that you select one that meets your specific needs. While these will vary from company to company, below we’ve identified three critical considerations that you should keep in mind when looking to introduce this powerful software into your organisation.

3 important considerations for your DAM solution

1. Make navigation and user experience a priority

First, it is vital that your DAM solution presents an excellent user experience for your employees and any other users. Because, as we’ve identified earlier, the primary goal of any DAM is to make it easier for your team to find and use the resources they need to support the creation of marketing collateral. If the UX makes this challenging, the DAM is not working as it should.

In addition, a poor user experience will make it more likely that your employees avoid using the DAM, instead relying on less effective but user-friendly means of storing assets, such as Dropbox or Google Drive.

A good user experience will start with how people navigate the system:

• How intuitive is the structure, hierarchy and navigation of the software?
• Does the system allow you to tag and categorise assets using terminology you and your team are familiar with?
• Can you quickly filter resources by a particular tag or category to help you find the asset you’re looking for faster?
• Is the display and user interface straightforward and intuitive to users?
• Is it easy to share assets with your teams in a variety of locations?
• Can the system be translated into multiple languages to support its use by your teams across the globe?
• Does it offer any indication if an asset has already been uploaded to the system to remove the risk of duplication?
• Is it easy to operate across multiple devices, including mobile and tablets?
• Can you export digital assets into a variety of file formats?

These are just some of the questions you should ask about any prospective DAM solution to ensure it provides you and your team with an effective user experience. Without this, it will inevitably be ignored and underutilised, meaning you miss out on the ROI that other organisations gain from this kind of software.

Think of it as a library – if its filing system is too complicated or difficult to digest, it’s unlikely you’re going to visit it again.

However, the user experience also depends a great deal on how you as an organisation manage your assets when the system you’ve selected is implemented. While it can do a lot, it requires those responsible for the solution to manage it professionally and prudently. 

This includes ensuring that all labelling is applied consistently and in terminology that your global teams can recognise, that any resources specific to a particular location or outlet are clearly marked, and that assets that are grouped together are done so for a specific reason.

When the user interface offered by a high-quality DAM aligns with the effective organisation of the team operating it, then the management of your digital assets can reach a whole new level.

2. Work on a global and local level

Secondly, there is a need to differentiate between digital assets that are globally available, and resources that specifically cater to a particular market or location. A problem that our clients identify before working with Papirfly is that the time and resources required to produce dedicated campaigns for a particular location mean these often aren’t worthwhile.

Yet, as we’ve explored in other articles, localised marketing is essential to effectively engage your audience at a deeper, personalised level. Giving this attention can help you build stronger bonds with the various communities your brand interacts with and foster customer loyalty. Remember: 71% of consumers prefer advertising tailored to their situation.

How can a DAM solution help you achieve this? By establishing a central hub for all on-brand digital assets and making this accessible via the cloud to employees based around the world, you can provide them with the resources they need to create and share assets for localised campaigns, rather than conserving time and resources by sticking to a global, universal focus.

Through your DAM system, employees should be in a position to access content that is translatable to the required language and contains imagery that is culturally appropriate, which means you can create hyper-targeted local campaigns quickly to work alongside your global branding – all while ensuring your overarching brand messaging is never compromised.

Of course, BAM by Papirfly™ takes this a step further in providing teams, regardless of their design experience or expertise, with an intuitive creation suite and intelligent templates. This means that, once they have access to the assets available on the DAM, they can then immediately use these to edit or create new, tailored assets for an upcoming campaign, without the financial or time burden of bringing in a specialist.

3. Don’t give everyone access to everything

Thirdly, let’s discuss accessibility. While one of the key benefits that a DAM solution offers is sharing assets to employees worldwide, this doesn’t necessarily mean that you’ll want every asset to be available to every person at all times.

This can lead to human error and inconsistencies creeping into your process. For instance, say someone mistakenly selects an asset designated for the incorrect country or campaign for a separate project; this would at a minimum be time wasted on developing an unusable asset, or at worst be shared to your audience and potentially hurting your brand’s reputation.

To prevent this from happening, it’s vital that any DAM software you implement has measures in place to assign administrators and lockdown certain assets for particular employees or locations. By adding this extra level of security, it gives you greater assurance that your assets are governed and nothing off-brand will be broadcast across any of your platforms.

In addition, setting these administration levels will make it possible that not everyone can upload or delete files, or can only do so when permission is granted. This helps add another layer of protection from duplicated or low-quality content reaching being stored within the library, which again goes further to protect your brand’s reputation.

Our BAM portal expands on this with an “add to basket” feature. This allows the user to select multiple files from different sources within the DAM and download these at one time, speeding up the process for people to access the resources they need.

Finally, check with your DAM provider if the system offers a way to monitor who is adding, sharing and editing assets. This ensures you have a record of any changes that have been made to your library of assets at any given time, so nothing ever has to slip under the radar. Plus, if it carries stats about how often particular assets are used, this can help marketing teams determine the ROI of these materials.

Take control of your digital library

We hope this will help you in your efforts to properly manage the vast array of digital assets that any organisation needs to have to hand nowadays. With the potential for assets to be mislaid or misused a high as ever due to the assortment of channels that organisations need to have a presence on, having a DAM solution that meets these considerations in particular is more crucial than ever before.

With that in mind, our BAM solution is geared with a dedicated, intelligent DAM, making it easy for you to store and locate an unlimited number of assets, categorise these appropriately and present them in the right format and optimal resolution.

However, BAM is much more than digital asset management, empowering users to also:

• Create high-quality, on-brand assets through an intuitive, powerful creation suite
• Educate your employees worldwide on the values and guidelines behind your brand
• Manage campaigns with a birds-eye view of all materials used at a given time

If you’d like to know more about how you can activate your global brand, request a demo or speak to our team today.