Press and
media

Papirfly and BrandMaster join forces to establish a leading global brand management technology platform Papirfly and BrandMaster today announced an equal merger to create one of the most competitive brand management offerings globally. The MarTech (marketing technology) landscape is rapidly changing as all multinational companies adjust to a more digitized operational model. Targeted delivery of content at continuously reduced timeframes is the key to success and increased brand awareness. Continued expansion of all sorts of digital channels across all languages and all geographies over the last 20 years has created a very complex media landscape whereby companies need to continuously control the IP of their brand presence across all platforms.

The importance of achieving a work-life balance is more prevalent in today’s society than ever before. As employers become increasingly plugged into their workers’ mental health, changing needs and personal priorities, Papirfly is championing those that seek out a ‘better way’.

Papirfly is excited to announce the opening of two new global offices in the U.S. and Canada. As demand for Brand Activation Management grows among corporate circles, our sales teams continue to grow and bring big brands global solutions to produce professional standard print and digital marketing assets in-house, without agency support.

Having colleagues across the world is something we treasure at Papirfly. We have different perspectives, cultures, ideas and yet, together we share a single mission and a ‘one-team’ spirit that’s truly embraced.

Social media is saturated with content, and if a brand doesn’t have the time, budget or resources to produce professional standard assets, there’s a good chance they’re going to be left behind. Video content is no longer the future – it’s right now. As the average user’s expectations increase and video reigns supreme on social media feeds, brands are under immense pressure to deliver branded content that cuts through the noise.