Press and
media

When BrandMaster and Papirfly merged to become Papirfly Group in March 2021, global growth was high on the agenda. Managing two market leading brands with a presence in over 8 countries demands highly skilled employees that stays focused on the future of both brands. With the appointment of Frank Tommy Brotke as Product Marketing Manager for the group, the company aims to strengthen their operations with an international resource that can work in the intersection of product and marketing across brands.

Papirfly Group, consisting of the two brands BrandMaster and Papirfly, announces its first acquisition since the merger of the two brands took place in February 2021. The acquisition of Meriworks further strengthens the Group’s position as market leader within the Brand Activation Management space, as the company aims to transform the way brand marketing works forever. “This is a very exciting time for Papirfly Group. Only 5 months into the merger of BrandMaster and Papirfly, we are already completing an acquisition of another strong brand that will support our journey of shaping the future of brand activation management. With this important step, we continue to ensure that our customers are gaining access to even more applications under the same roof” says Karl Fredrik Lund, Group CEO of Papirfly Group.

Papirfly and BrandMaster join forces to establish a leading global brand management technology platform Papirfly and BrandMaster today announced an equal merger to create one of the most competitive brand management offerings globally. The MarTech (marketing technology) landscape is rapidly changing as all multinational companies adjust to a more digitized operational model. Targeted delivery of content at continuously reduced timeframes is the key to success and increased brand awareness. Continued expansion of all sorts of digital channels across all languages and all geographies over the last 20 years has created a very complex media landscape whereby companies need to continuously control the IP of their brand presence across all platforms.

The importance of achieving a work-life balance is more prevalent in today’s society than ever before. As employers become increasingly plugged into their workers’ mental health, changing needs and personal priorities, Papirfly is championing those that seek out a ‘better way’.

Papirfly is excited to announce the opening of two new global offices in the U.S. and Canada. As demand for Brand Activation Management grows among corporate circles, our sales teams continue to grow and bring big brands global solutions to produce professional standard print and digital marketing assets in-house, without agency support.

Having colleagues across the world is something we treasure at Papirfly. We have different perspectives, cultures, ideas and yet, together we share a single mission and a ‘one-team’ spirit that’s truly embraced.

Social media is saturated with content, and if a brand doesn’t have the time, budget or resources to produce professional standard assets, there’s a good chance they’re going to be left behind. Video content is no longer the future – it’s right now. As the average user’s expectations increase and video reigns supreme on social media feeds, brands are under immense pressure to deliver branded content that cuts through the noise.