Papirfly Group announces appointment of global SaaS and Martech Veteran, Stefan Ropers, as CEO


Papirfly Group announced today that its Board of Directors has appointed global Martech and SaaS veteran, Stefan Ropers, as new Chief Executive Officer. This appointment signals an ambition to support the company’s global client base, as they move from a regional branding approach to a more mature global enterprise strategy, defining corporate and employer branding as core capabilities for improving their market position. 

Assuming his role on November 15, 2023, Ropers will take over the reins from previous CEO Karl Fredrik Lund.  

The Board expresses its gratitude to Karl Fredrik for his significant contributions that have led the company to its current stature. Over his five-year tenure, he has overseen significant revenue growth through a strategic blend of customised M&A efforts and organic enhancements. Furthermore, substantial investments in product development underscore the company’s commitment to leveraging AI to facilitate client automation and enhance market delivery speed and precision. The early adopters of the refined and simplified product suite stand as testaments for the transformative journey the company undertook during his leadership.

The transition with Stefan Ropers at the helm, reflects Papirfly’s continued commitment to global expansion, service excellence, and delivering innovative brand management solutions. 

Of the appointment, Chairman Erik Langaker said

I am delighted to welcome Stefan to Papirfly at this exciting time for the company. Having served in key executive roles at leading technology companies, his ability to drive innovation and market expansion is imminent. His vision and experience align perfectly with Papirfly’s mission to simplify brand management and empower businesses to maintain brand consistency across diverse markets. I’d also like to thank Karl Fredrik for leading Papirfly through five years of significant growth and product development.

Erik Langaker, Chairman of Papirfly Group

Ropers, originally from Munich, Germany has spent the majority of his career with globally leading software companies where he has held senior positions defining strategy and driving growth, both in Europe and the US. From managing a wide-reaching area that covered 37 countries at Microsoft, to a tenure as Managing director in Adobe where he led the growth of the Digital Media and Digital Marketing platform business in the DACH region, Stefan is uniquely qualified to ensure the continued success of Papirfly as the company steps into a new era of innovation and excellence.  He will be joining Papirfly from MarketLogic Software AG, where he has been CEO since 2021.

In a business environment with accelerating change, the importance of brands is on the rise. I am excited about the opportunity to lead Papirfly’s next wave of global innovation and growth by helping Enterprises capitalise on their brands by leveraging Papirfly’s category leading brand management solution”

Stefan Ropers, CEO Papirfly

As Papirfly Group transitions to a new chapter under Stefan’s leadership, it aims to build upon the existing foundation while pursuing further expansion and global capabilities.

Regarding the legacy he leaves behind, Karl Fredrik Lund, former CEO says

I am immensely proud and grateful to every member of this remarkable team who played a vital role in our collective success. Each of you contributed to making this adventure so fulfilling. I’m confident that Papirfly is more than ready for the next thrilling chapter.””

Karl Fredrik Lund, former CEO Papirfly