Papirfly extends product portfolio through strategic acquisition of Norwegian Brandpad

Papirfly aims to transform the way brand marketing works forever by providing a world class Brand Activation Management platform. As leaders within their space, Papirfly is continuously investigating new ways to provide brands across the world with innovative brand management solutions. 

Through this newest acquisition, Papirfly and Brandpad will be able to support their clients with brand management from A-Z, with platforms that oversee the entire brand lifecycle, from ideation to creation and finally activation. 

With most of the world’s leading design agencies already using Brandpad to hand over their brand projects to clients, this move is a natural step towards providing brands value in every step of its lifecycle. It’s still business as usual for Brandpad, but access to Papirfly’s world-leading brand activation suite opens up a whole new world for our client’s brands. We are very excited to accelerate our vision for the future of brand platforms together.”

Espen Getz Harstad, founder of Brandpad

Papirfly’s core business has always been to allow brands to manage, create and share assets with ease through scalable, modular solutions, creating a home for their client’s brands. The acquisition of Brandpad expands this scope, as the platform support the ones creating the brand before it even has a home; the designers and agencies.

The Norwegian based company has over 550 customers globally, and currently house over 3000 brands on their self-service brand platform. With ambitious brands like IKEA, LEGO, Facebook and Warner using their platform, Brandpad have become the new standard for designers when creating brand guidelines. 

 While Brandpad takes care of brands during the creation process, Papirfly supports them at the next step of their journey. The synergies between the two companies are undeniable, and I am truly excited for Brandpad to be part of the group. This it takes us one step further in our long-term promise of giving our customer endless possibilities within marketing and brand management solutions”

Karl Fredrik Lund, CEO of Papirfly

The transaction will be completed shortly, as only a few standard formalities remain.

About Papirfly:
Empowering brands to do more for less for over 20 years, Papirfly provides innovative brand management tools to support businesses in creating 100% consistency at every touchpoint – whilst gaining full control of brand identity. All within one online platform.

About Brandpad
Brandpad was initiated in 2017. Founded by designers to solve their own challenges when delivering and maintaining a portfolio of brands for clients. Today, Brandpad is the dedicated format for visual identities, giving design studios and brands a self-service option to handle one, two or even hundreds of brands efficiently in the cloud. 
More info:
Follow Brandpad on LinkedIn