Papirfly announces strategic acquisition of Meriworks

An exciting new era for Papirfly, with the same drive for excellence

Papirfly, consisting of the two brands BrandMaster and Papirfly, announces its first acquisition since the merger of the two brands took place in March 2021. 

The acquisition of Meriworks further strengthens Papirfly’s position as market leader within the Brand Activation Management space, as the company aims to transform the way brand marketing works forever. 

This is a very exciting time for Papirfly. Only 5 months into the merger of BrandMaster and Papirfly, we are already completing an acquisition of another strong brand that will support our journey of shaping the future of brand activation management. With this important step, we continue to ensure that our customers are gaining access to even more applications under the same roof” 

Karl Fredrik Lund, CEO of Papirfly

The Sweden-based company Meriworks deliver solutions for advanced management of digital media through their Media Asset Management system ImageVault. The product facilitates using media for different purposes, making it easier and timesaving for everyone within the organization that work with digital media. 

ImageVault has been a leading Nordic DAM solution for a long time, focusing primarily on web content management systems such as Episerver (now Optimizely) and SiteVision. We are really looking forward to joining forces with Papirfly to strengthen our offering around ImageVault with additional services in the brand management area. As Meriworks and Papirfly already have joint customers and an existing integration, we can start delivering on that promise from day one.

Johan Magnusson, Product Manager of Meriworks.

ImageVault has over 230 customers, mainly located in Sweden and Norway, but they also have clients in the UK and US, which is well-positioned with Papirfly’s growth strategy for the upcoming years.

Scaling up for the future

Papirfly offers scalable, modular solutions and the freedom to choose a platform that fits their exact needs. The acquisition of Meriworks and ImageVault fits nicely into this structure and allows both global brands and smaller companies to benefit from our combined expertise and embrace the future of brand marketing.

With the MarTech space evolving every day, and knowing that creating and sharing content in the quickest way possible is essential for any brand and marketer, it is our job to make sure that our solutions are future proof. This acquisition is another milestone in our long-term promise of giving our customers endless possibilities within marketing and brand management solutions.”

Karl Fredrik Lund, CEO

About Papirfly:
Empowering brands to do more for less for over 20 years, Papirfly provides innovative brand management tools to support businesses in creating 100% consistency at every touchpoint – whilst gaining full control of brand identity. All within one online platform.