Oslo and London, February 3, 2025 — Papirfly Group, a leader in Digital Asset Management and On-brand Content Creation SaaS solutions, is proud to announce the appointment of Walter Leicher as Chief Executive Officer. A seasoned CEO, founder, executive leader, and board advisor, Mr. Leicher brings a wealth of experience leading SaaS and MarTech companies to success.
“We are excited to welcome Walter Leicher as our new CEO,” said Niklas Savander, Chairman of Papirfly Group. “With his deep expertise in private equity-backed SaaS companies, Walter is the ideal leader to guide Papirfly into its next phase of growth and reinforce our position as a leader in Digital Asset Management & On-brand Content Creation.”
Papirfly also extends its heartfelt thanks to outgoing CEO, Stefan Ropers, whose leadership has been instrumental in the company’s evolution. Under Stefan’s guidance, Papirfly built a new leadership team, continued the integration of the acquisitions of Keepeek, Brandpad, and Adgistics, and launched a unified suite of products that positions the company for continued success.
“I’m excited to take on this new role and work with the Papirfly team to deliver innovative solutions and significant value to our customers and partners,” said Walter Leicher. “Together with our Chairman, the board, and our majority investor Verdane, I look forward to leading Papirfly towards its next growth phase.”
About Papirfly Group
Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Papirfly’s suite of products lets customers organize, showcase, create, and integrate digital assets across multiple formats, including video, social, and print. Papirfly is serving over 1 million users across more than 1,500 of the world’s most recognized brands, including BMW, PepsiCo, and IBM. The Papirfly Group includes Papirfly, Keepeek, Brandpad, and Adgistics.
Further information: www.papirfly.com
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About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane has over €8 billion in assets under management and its funds have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
Further information: www.verdane.com
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Media Contact
Craig Malpass: craig@papirfly.com