Papirfly appoints Lise Tangen Hansen as new CXO

Creating seamless customer journeys is not only difficult, it is also critical to success. Papirfly responds to this challenge by hiring Lise Tangen Hansen from Penetrace, who will be responsible for the overall customer journey.

Papirfly is growing both in the Nordic region and internationally, which increases the need for more skilled colleagues who can take care of our growing customer base. The customer journey is an incredibly important management tool, and we have therefore hired Lise in the newly created position Chief Experience Officer to ensure customer-driven innovation in the company” 

Karl Fredrik Lund, CEO of Papirfly

Papirfly’s solutions simplify the challenges faced by brand-driven organizations by giving employees and others stakeholders the opportunity to activate their brands on a global scale and at the local level without the need for specialist skills or design expertise.

 I am incredibly pleased with the decision to join the growing team in Papirfly. Following the news that Verdane has now also chosen to invest in Papirfly, there are no limits to what we can achieve together. I look forward to helping shape an even more customer-centric organisation that helps brands around the world grow .”

Lise Tangen Hansen, CXO of Papirfly

Lise Tangen Hansen comes from a role as COO in Penetrace where she was also previously Chief Client Officer, and she is an experienced leader, focusing on putting the customer at the center of the organization’s growth. Lise will be part of the global management team in Papirfly, and will join the team 14 th March 2022.

About Papirfly:
Empowering brands to do more for less for over 20 years, Papirfly provides innovative brand management tools to support businesses in creating 100% consistency at every touchpoint – whilst gaining full control of brand identity. All within one online platform.