Brand management, Branding processes

How to structure your brand with Papirfly

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any market shares.

The mainstay of our solutions is being the one platform you need to structure your brand and continuously strengthen your branding processes.

Let’s take a closer look at what makes our solutions the marketers new best friend to assist them in their busy work lives, and why they have chosen us as their partner.

Continue reading “How to structure your brand with Papirfly”

Brand management, Branding templates

Just like that you’ll increase efficiency with template technology

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly it shows that you could have saved yourself the trouble if you had the right technology at hand.

Let’s take a closer look at how online template technology can make your marketing team’s life easier and more efficient.

Always prepared

“This was supposed to be published yesterday” – well-known words in any marketer’s daily life. It is simply not enough launching campaigns “a week late” in the competitive market we operate in today. That’s how your competitors close in on your market position – slowly, but surely.

Continue reading “Just like that you’ll increase efficiency with template technology”

Branding templates, Template Technology

How to automate document creation and stay brand consistent

Every marketer knows brand consistency matters — yet 77% of companies still struggle with off-brand content (Lucidpress, 2021). That’s a staggering number, especially when we’re constantly told what it takes to keep a brand consistent.

So why does it keep happening? Often, it’s because the pressure to deliver fast across multiple channels leaves even the best brand teams overstretched.

The challenge: how to avoid being overwhelmed with brand assets

Marketing teams are the go-to source for branded materials – from sales decks and flyers to event collateral and internal documents. Add in multiple languages, endless file formats, and constant requests, and the workload quickly becomes unmanageable.

By 2025, the world will be storing 200 zettabytes of data (Cybercrime Magazine, 2020). Without smarter ways to manage and produce content, your brand team risks becoming just another statistic in the flood of unstructured assets.

The solution? Automated document creation — the fastest way to scale output without losing control.

Achieving consistency and efficiency through automated document creation

Document automation transforms your designs into intelligent, editable templates that anyone can use — without design skills. 

For marketers, this means:

  • Your brand stays on-message and visually aligned 365 days a year.
  • The right people can create the right materials, at the right time.
  • You’re no longer the bottleneck for every single request.

Turning designs into templates — the smarter way

Traditional design software like Adobe InDesign or Illustrator isn’t built for non‑designers. Even with a “template” function, specialist skills are still needed.

Templated content creation tools are different. They empower people without design skills to produce their own studio-quality materials, without going off-brand. 

Here’s how it works:

  1. Define your brand. Before you can create effective design templates, you need to lock down your identity, tone, and style.
  2. Convert designs into templates. Best-in-class content creation tools make it easy for you to create templates in your brand style.
  3. Balance flexibility with control. Use you template technology to lock in core brand elements while defining areas that users can adapt to suit their needs. This is key to ensuring quick and easy localization without putting your brand integrity at risk.
  4. Make templates easily accessible. Ensure all relevant team members know about your content creation tools and can access the design templates they need.
  5. Evolve over time. Continue updating templates as your brand grows or the market changes.

The payoff: brand consistency at scale

Brand control is tough. Even with clear guidelines, rogue content still slips through. Automated document creation changes all that. It’s a way of decentralizing of creative content marketing, giving teams autonomy over what they produce while safeguarding your brand’s core identity.

Equipping employees with smart design templates saves time, empowers non‑designers, and prevents any risk to your brand. With the right technology, users simply:

  • Log in
  • Select a template
  • Create their asset
  • That’s it!

Bottom line: document automation maintains consistency and unlocks creativity

Automating document creation isn’t just a productivity boost — it’s a brand safeguard. By making it easy for everyone to create on-brand materials, you’ll protect your identity, speed up delivery, and free your marketing team to focus on higher-value strategic work.

Does everyone create content that’s on‑brand, every time?

Find peace of mind with
better brand governance.

Does everyone create content that’s on‑brand, every time?

Find peace of mind with
better brand governance.

Find peace of mind with
better brand governance.

FAQs

What is automated document creation?

Automated document creation is the process of turning branded designs into intelligent, editable templates that anyone can use without design skills. It ensures all content remains on-brand while allowing teams to produce creative content marketing quickly and independently.

Why is document automation important for brand consistency?

With 77% of companies struggling to maintain brand consistency, document automation removes the risk of off-brand materials by locking in core brand elements. It empowers teams to create assets while safeguarding the brand’s identity across every channel.

How do marketers benefit from automated document creation?

Benefits of automated document creation include faster asset production, consistent brand messaging, reduced bottlenecks for the marketing team, and the ability to scale creative output without sacrificing quality or control.

Can automated document creation help global teams?

Yes. By allowing for controlled localization while keeping core elements locked in, document automation ensures global teams can adapt assets quickly without risking brand integrity.

Brand identity, Branding templates, Marketing Tools

This is how Brand Hub streamlines your day

A major challenge for many companies is to not only keep track of all the materials associated with the brand, but also ensure seamless work processes. Without a system that ensures increased control throughout the entire value chain of the brand, the day in the marketing department will not be particularly effective.

Brand HUB is the solution that allows you to sleep well at night – because you do not have to worry about these issues.

 

The control your marketing department needs

Marketing and branding have never moved at a faster pace than now. The technology and developments in the market ensure that marketers have to deliver faster than before.

Our solution, Brand Hub, is designed to meet precisely this need. The result is a complete brand management solution. With a powerful CMS technology at the bottom, Brand Hub is a platform that collects everything that concerns the brand – all digital files, guidelines and design templates.

By gathering everything in one system, you make sure that the necessary files are found in an efficient and easy way, while you ensure that there are no ambiguities around the brand guidelines.

You can manage your time well with long-term strategies and value-creating activities, while at the same time having control of your brand at all times. And the best part, your business’s goals for growth and value are within reach.

One Hub to rule them all

To ensure that your brand realises its full potential in different channels, you need to have an underlying strategy. With Brand Hub, you get a competitive advantage when it comes to brand management. The solution provides seamless processes that bring your strategies to life.

This way, you will always be sure that you can maintain quality and consistency across all channels in a more efficient way – always in line with the brand’s guidelines.

Also read: This is how easy brand management is with Papirfly

Protect and empower your brand identity

The brand identity is the engine that keeps the brand going – until the guidelines are not followed. With a solution that provides accessibility and increased control, you can always ensure that the guidelines that define your brand are followed. This will ensure a recognizable brand identity and strengthen their position in the market.

When complete control leads to increased efficiency

Order ensures that your employees do not mess up your brand message. Brand HUB minimizes the risk of inconsistency because everything is accessible from a single platform. In other words, everyone has one place to refer to when accessing your brand – where files, templates and guidelines are linked and accessible.

Not only does Brand Hub provide employees with easy access to files. With the template technology, materials can also be created without the brand being compressed – all in an efficient and controlled way.

Also read: This is why investing in Papirfly is a good thing

An automated tomorrow?

For the marketing department, having an efficient and automated working day will reflect positively on the company’s profitability.

Brand Hub automates the workflows in the marketing department, which will reduce the use of resources and increase efficiency. This allows the wise minds to spend the time saved on long-term marketing and branding, in a more efficient way than before.

Brand management

You know you need a brand management platform when…

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.

Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?

Continue reading “You know you need a brand management platform when…”

Brand management

Why you need to invest in brand management

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Why you need to invest in brand management”

Brand Activation Management

How to leave no stone unturned in your brand audit

Scratch beneath the surface of any global brand, and you will find that the logo really is only the tip of a vast, ever-deepening iceberg.

When a brand’s elements span online, offline and they have been around for several years, it can be difficult to get on top of all the assets and marketing collateral that has been created globally. Whether it’s Janet in accounts sending invoices on outdated letterheads, or a branch across the pond sending out marketing emails without the latest footer revision, there are many overlooked elements of brand consistency that can start to compromise your wider brand image when they’re not nipped in the bud sooner rather than later.

It can be overwhelming to think of the sheer volume of assets being created every day, particularly if you are a Brand Manager. 

We’ve put together a comprehensive checklist that will give your team a base to take stock of what they have, what’s missing and identify any assistance they may need to be brought in line with your brand. 

There is a lot to cover, but every brand needs to start somewhere. 

It doesn’t matter whether you tackle the necessities straight away or look at a staggered plan of attack. Keep your focus on those that are critical to the brand and the business.

Get each team to evaluate the pros and cons of all applications and align yourselves on what the priorities are. 

Let’s start right at the beginning… 

Strategy fundamentals 

Make strategy insights available globally

Does each of your teams have access to the marketing insight relevant to their locations and verticals? Workshop write-ups and reports, audits, audience segmentation and other areas of insight could prove invaluable to teams.

And though many of them are likely to have it somewhere, is it documented in a unified way? And is it easily accessible to be updated on an ongoing basis?

Ensure communication strategies are documented

This extends beyond just core marketing activity. Every layer of interaction with your brand will have some sort of strategy in place, whether or not it’s documented consistently will be another story altogether. There’s internal communications, employer brand marketing, customer engagement and sales strategies, content marketing, brand ambassadors and more. Even down to your sustainability and purpose strategies which may run alongside other core campaigns.

All these strategies need to be documented in an accessible folder for everyone to view, edit and read. Without this, employees will lose sight of your employer brand, internal communications, sales strategies and more. 

Building a bigger brand picture  

Do employees and customers understand your brand hierarchy? While internally this is of more importance, if you are part of a wider umbrella brand, it’s important this is recognised within your external branding (where required). Each team should understand the structure of the business and how the brand they represent and associated product sub-brands fit in.

This will give them greater clarity on the position of the brand globally and help them speak confidently should a client question it in the future. 

Know who you are as a brand 

If you asked an employee from each office to explain your brand’s mission statement, would they all be aligned? Likewise, ensuring your brand positioning (including competitor differentiation), values, and vision is consistently communicated to your target audience can’t be understated.

This is the very crux of building brand equity – the success of your brand in direct relation to the attitudes of your customers towards it. If this isn’t embedded into your teams, it’s highly unlikely the marketing that’s being produced is in line with what you want to communicate. 

Understand your brand voice 

It’s not just what you communicate, it’s how you communicate. While cultural nuance will dictate differences in key messaging and products/services, the top-line tone and voice style should mostly be reflective of the type of brand you are. Quirky, corporate, technical, friendly – languages are no barrier to helping this shine through. 

Visual identity fundamentals 

Back to basics 

Your visual language isn’t just the way you present your brand, products and service from a design point of view, but also the words and formatting you use to do so. If your offerings are supposed to be distinct then you may have wildly different product names, sub-brands, URLs and social handles, but if they all fit under one category or are part of the same product or service family, then having some kind of unification will help strengthen your brand further. 

Think about the formatting, but also the way these are presented visually through logos and icons. Is there any opportunity to make things more integrated? 

Creating extensive guidelines 

From photography, video, logos and iconography through to colour palettes, fonts and their usage, having strict guidelines in place for each marketing team across the globe should help restrict brand inconsistencies and errors. Ideally, you would have a centrally managed digital space for this (like with Papirfly’s ‘educate’ section of the portal), so teams always have access to the latest information, a single source of truth for their particular country or region.  

Likewise, the way that teams give briefs, deliver print or digital work, use certain elements in certain applications should all be part of a uniform set of processes. 

Brand experience fundamentals  

Every touchpoint a user or customer has with your brand will influence their perception and serve to either strengthen or shatter. Consider the header on their LinkedIn profile or the email footers they use at the end of a communication. A small, seemingly insignificant nod to your brand on the surface, but incredibly important for a positive, joined-up brand experience.

Are the letterheads that clients receive invoices on correct? Are all pitches and reports produced using the same templates? There’s a plethora of documentation to consider, and once you have the basic templates and elements down, it will be much easier to execute everything else.  

Digital and print application

Brands need a common thread between their digital and marketing assets, and ensuring visuals are well-thought-out and planned respective of their applications is paramount. The website is the cornerstone piece of collateral and both this and your brand guidelines should dictate the way your email templates, social media posts, videos and more should look. Likewise, translating digital-first design into a way that works for print is also vital. 

Wider employee brand adoption 

Outside of your marketing, there will be many other strands of the business that interact with and act as advocates for the brand. Whether this is an end-of-year report produced by the CFO, the scripts used by the sales team on email, social media and over the phone, right through to internal newsletters. There are many people that will have some sort of brand influence with both internal and external stakeholders. Ensure the message gets carried across correctly and in line with both your TOV and visual style guidelines.  

Company-wide environments 

Even if your office is one that clients and customers never visit, if you want your employees to buy into your brand you should make sure signage and interior design is reflective of the values you are trying to instil. From the imagery you use on your windows to the wrapping of company vehicles – if it’s part of your business, it needs to look the part. 

Digital Asset Management fundamentals 

Having a central repository of imagery, assets guidelines and more will enable your teams to keep up-to-date with the latest marketing materials and rules. Having a Digital Asset Management (DAM) system will keep all of your brand guidelines, campaign assets and more categorised and prioritised for each region. You can also specify who can make edits to what. They can then edit on-brand templates to create new digital and print assets without any design skills needed.    

Likewise, all photography, illustrations, brand guides and dedicated templates will only be visible to the teams they are relevant to.

Where to go next with your brand audit

Depending on your brand’s industry, budgets and demand for marketing materials, will ultimately depend on which areas of the above list you tackle first. To make the brand audit count, success with your target audience in any changes you make will be defined by how you showcase and educate your teams on your brand.

Embracing a brand portal will not only give teams the freedom to know what content to use or create based on your new, refreshed or rearticulated brand identity. As part of a Digital Asset Management solution, you will also gain essential brand governance to ensure brand consistency is guaranteed  – with many other key features to look out for, depending on your goals.

Brand management, Branding templates

How to ensure brand consistency with digital design templates

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.  

For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward. 

Continue reading “How to ensure brand consistency with digital design templates”

Brand management

Four reasons why you need to invest in brand management

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on. 

Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.

Continue reading “Four reasons why you need to invest in brand management”

Employer Branding

The journey to becoming an employer of choice

We spend over a third of our lives working so it’s no wonder that when we go in search of a career, we want to make sure the company we work for is the right fit. Not just in terms of the career itself, but also what they stand for, the employer benefits, reputation, and work-life balance – amongst other considerations.

We have compiled the most common factors when deciding whether a brand is an employer of choice. 

Salary, compensation and benefits

While money isn’t everything to everyone, it is usually the first and most important consideration for most candidates. If the salary doesn’t meet or exceed the industry standard or the candidate’s personal expectations, they may deselect themselves without investigating any further. It’s important to stay competitive to attract the right people, but also remain realistic.

On top of salary, candidates are attracted to other financial incentives. This could be anything from discounts at particular retailers, right through to a structured bonus scheme or shadow shares. If your company isn’t able to offer a great candidate the salary they want, having a clear path to progression and a pay review in place after a set number of months could be enough to entice them on board – coupled with other areas that make you an employer of choice.

Creating a strong culture and working environment

The ‘culture’ of a company is often something that’s formed and solidified over time. It’s usually made up of the types of behaviours and values that are expected to be upheld by employees.

For example, a branding agency in London may have a more relaxed approach to work, encourage flexible hours, have regular extended lunches and frequent social events. They may promote an open, informal environment. A more corporate culture may be found at a financial firm, looking to keep hours fixed, only encourage social outings at set times of the year such as Christmas, and require all issues to be raised formally.    

These are very broad generalisations, but no matter what type of company and brand you are, expectations on culture are changing across the board. High-pressure, stressful and formal environments are having a largely negative impact on employer reputation.

Striking the right cultural balance isn’t just about this though – while the best talent does often want to have a sense of autonomy and agility in their everyday life, they also require a level of structure for their progression. The lighter, fluffier stuff is what attracts people in the first place; having a clear path to success is a benefit to retain employees.

Reputation, values and employer brand

No matter how great the perks are, there are very few people who would be willing to work for a company with an abysmal reputation. While word of mouth is powerful, you can’t always trust what you hear second-hand, so many candidates will either still continue with their interview to make an informed decision for themselves or explore what people are saying online.

Review sites such as Glassdoor or those shared on Indeed are a digital window into what current and ex-employees really think about an organisation. While these sites are monitored, some unfair depictions of a workplace may still make it through the net.

Having some bad reviews isn’t the be-all and end-all for candidates; they will understand that different people have different needs and each company will have varied employer attractiveness to different types of people. However, how a company reacts to these reviews will help them form their opinion further.

Becoming an employer of choice isn’t something that happens overnight. There are many learning curves to endure, and unfortunately, negative reviews come part and parcel of this.

What you should do is:

  • Respond calmly and constructively while keeping a cool head
  • Ensure points raised on bad reviews are recorded and discussed
  • Investigate any recurring themes and take the appropriate action
  • Accept that some people will hold negative opinions and only report the reviews that go against the site guidelines

Building a positive reputation that puts you on the path to becoming an employer of choice is achieved through having a strong employer brand. While many companies complete work piecemeal on their employer brand, others dedicate entire teams and departments to this incredibly important marketing strand.

Having a global presence is all very well and good, but for any growing company, talent is at the heart of everything. Attracting and retaining good people is critical to any brand’s ongoing success. Having a dedicated team creating localised campaigns to attract the right type of talent across the globe is an invaluable resource. 

Creating a positive candidate experience

While this will form part of your wider employer brand strategy, it’s important to give special consideration to the overall candidate experience – whether they are offered the job or not. Your company’s reputation is important and during the recruiting and onboarding stage is when first impressions will count and opinions will be formed.

Here are some things you can do to ensure a smooth candidate experience:

Communication leading up to the interview

Ensure you provide information to the individual on what to expect. While it’s important for them to show they can think on their feet, intentionally withholding information could jeopardise what would have been an otherwise successful interview. Being purposely ambiguous could cause unnecessary nerves and give them a bad first perception.

Perfecting the interview 

If the interview doesn’t take place virtually, it’s important to use a space that’s representative of the working environment. Offer the candidate a drink upon arrival, introduce yourself and any accompanying interviewers and, if the interview room is not yet ready, find a comfortable spot for them to wait in.

Post-interview, ensure you follow-up, even if they were unsuccessful. Not hearing from a company after the interview can leave a sour taste in the mouths of candidates and cause them to vent their frustrations online.

First day and welcome pack

There’s nothing worse than being ‘left to it’ on your first day. If the team is too busy to complete a comprehensive induction, make sure you assign the new recruit a ‘buddy’ to have lunch with and who can answer any questions throughout the day.

Many companies that have a strong employer brand ensure new recruits have some kind of branded welcome pack. This usually consists of a notebook and mug or similar. This helps to instil employee brand advocacy from day one. 

Learning and development for employees 

One-to-ones and development plans come in many different forms but, however you choose to progress your employees, it’s important they have access to consistent communication in regards to their development.

Staff can become complacent or unsettled if they feel they aren’t moving forward. Likewise, making tools available within your perk package can provide a much-needed boost. For example, you may install a physical book library, or allow a training budget each year.

Becoming an employer of choice in your industry

While you can’t always become the best employer of choice overnight, there are many strategies you can implement both right away and in the longer term to make great strides. Having an all-in-one brand management tool like the Papirfly Platform puts you in great stead for becoming an employer of choice. With access to a suite of creation tools for quick, on-brand marketing assets, your team can deliver on time, every time regardless of skill level. With a dedicated education section, your team has access to all the guidelines, documentation and assets they need to understand your employer brand and offering. Users can also manage campaigns with a range of tools and store and share assets within their dedicated DAM. Tailor access for files to countries, regions, subdivisions and sub-brands. Discover the power of a an all-in-one brand management platform and start your journey to becoming an employer of choice.