BAM

Elevate your branding with Brand Activation Management

Papirfly

29 July 202230 October 2024

6 minutes read

Elevate your branding with Brand Activation Management

A brand is every company’s unique calling card. They’re how customers identify value, how they engage with a business, and how candidates decide where they want to work. Fundamentally, a brand is every organisation’s most valuable asset.

Elevating a brand that customers relate to and top talent want to work for is a challenge in and of itself. And, as marketing expectations continue to grow, budgets shrink and the digital landscape evolves, it only becomes harder for teams to build an effective brand.

How Brand Activation Management elevates marketing

Before we explore how brand activation elevates marketing, it’s first important to understand the value of unique experiences and why they are at the core of every brand activation strategy.

Simply put, by providing memorable pursuits for prospects, and creating tailored content, hosting exciting events and curating memorable experiences, brand activation allows companies to form deeper connections with customers.

While there is no ‘one size fits all’ approach to effective brand activation, these engaging marketing techniques most commonly involve:

These different types of marketing can work in tandem to elevate brands in a few primary ways:

Strengthen customer relations

By employing brand activation principles throughout campaigns, brands can create experiences that help form strong relationships with prospects.

While businesses can never retain 100% of their customers, the most successful enterprises rely on these meaningful connections to stimulate repeat business in the long term.

Engage audiences

Brand activation is also an excellent way to keep customers and clients engaged by creating unique encounters that genuinely excite them.

By utilising the full potential of Brand Activation Management, organisations can find themselves at the forefront of their customers’ minds, which can prove a boon for customer retention and brand recall.

Increase brand awareness

Harnessing brand activation is also a great way for brands to create a ripple and stand out in such a vast ocean of content and competition.

By being a more significant presence in peoples’ lives, potential customers can begin to feel a greater attachment to the brand. This increased familiarity increases the value associated with a business and boosts brand equity.

Activating customers and getting them to interact with your brand is often the difference between marketing success and failure. To learn more about Brand Activation Management and the advantages it can bring forth, read on.

How to implement a brand activation strategy

Although brand activation can generate outstanding results, enhance brands and bolster businesses, implementing a winning strategy within marketing departments doesn’t happen overnight.

Thanks to the fast-paced nature of marketing, there is often very little capacity for Brand Managers to take a step back, realign their focus and make changes for the better. To overcome this issue, brands would traditionally have three options:

Outsource some of the work through an agency, and eat into their budget
Reduce the volume or quality of output, and risk existing marketing plans
Hire new talent, which can often be costly and time-consuming

However, with the help of a dedicated Brand Activation Management solution, these solutions can help businesses realign their strategy and unlock the full spectrum of brand activation benefits without significant investment.

What problems can a dedicated BAM solution solve?

“We don’t have the resources to deliver a campaign”

As marketing budgets across the board shrink and resources are stretched thin, teams often have to make the impossible decision to reduce the quality or quantity of content they deliver.

By cutting back on deliverables, carefully laid plans can quickly unravel, and cause the effectiveness of campaigns to be limited. As well as missing important targets, this can also detriment a brand’s ROI.

Comprehensive brand activation software helps lower the buy-in for content creation and empowers teams to deliver more in a shorter time frame without cutting corners or compromising on quality.

Freeing up budgets doesn’t just allow for more creative thinking in the office, but it can also reduce the likelihood that plans have to change, keeping brand strategies aligned.

“Our brand is inconsistent around the world”

Brand consistency is one of the most important aspects of a strong, successful and instantly recognisable brand.

However, inconsistent branding across an entire business seeds doubt in the minds of potential customers. Even minor discrepancies in brand identity and messaging can compromise an organisation’s trust.

By employing the use of a purpose-built brand activation solution, custom templates can be built that align with established style guides. These intelligent templates enable anyone within a company – regardless of their design expertise – to create on-brand, quality materials with total ease and confidence.

Consistent messaging is at the core of every recognisable brand – and that’s for good reason. Data suggests that unified brands are up to 3.5 times more likely to stand out – a huge benefit in such a hyper-competitive environment.

“We do not have the capacity to think strategically”

Marketing is fast-paced, and deadlines are tight. Not only does this leave little room for error, but having such a hectic schedule also means teams have no time to take a step back and think ahead strategically.

Without investing any strategic forethought into campaigns, targets often go missed and marketing ROI can fall flat.

A brand activation portal can deliver a hub of time-saving tools that allow teams in-house to deliver more, faster. By freeing up capacity, more time can be dedicated to sharpening and improving strategy before the green light is given.

The end result? Campaigns perform better and are more effective at generating their designated end goals.

“We don’t have the skills to deliver video content in-house”

Modern audiences are consuming more video than ever before, which is why a considerable number of brands incorporate this type of content at the heart of their campaigns. However, to do this, many companies rely on the skills of third-party creative agencies.

As well as being a costly endeavour, agencies may not have the ability to turn around content quickly enough, limiting a brand’s ability to capitalise on last-minute fads and trends.

By incorporating a comprehensive BAM solution in the office, video production can be brought in-house, allowing teams within the business to take the reins on delivering video content for the brand.

Not only does this help limit marketing expenditure, but, by bringing accessible tools inside the company, teams can build the content they need faster without relying on a third party.

These examples only scratch the surface of what is possible with an all-in-one BAM solution. To learn why else a Brand Activation Management system is important to your business, read our article.

Unlock the full potential of brand activation with BAM by Papirfly™

Brand activation is the perfect blueprint to elevate your corporate image and deliver results. But, implementing this strategy as part of your brand can be a long, costly and time-consuming task.

To empower teams and allow them to unlock the full bounds of their creativity, BAM by Papirfly™ is a highly capable, all-in-one brand portal that provides tools to preserve, protect and propel your brand to new and existing audiences.

Create

Build assets aligned to brand guidelines with no design experience using BAM’s strong combination of smart templates and creative automation
Deliver on-style brand assets for a wide variety of mediums with ease and speed, including social collateral, posters, brochures and digital signage
Localise collateral to multiple markets and deliver global campaigns with complete confidence

Manage

Build assets aligned to brand guidelines with no design experience using BAM’s strong combination of smart templates and creative automation
Deliver on-style brand assets for a wide variety of mediums with ease and speed, including social collateral, posters, brochures and digital signage
Localise collateral to multiple markets and deliver global campaigns with complete confidence

Educate

Unify the look and feel of your brand by using BAM to house style guides and colour palettes for global teams
Project the vision for your brand to employees across borders and share information in a few clicks to keep staff committed to shared goals

Store & share

Centralise infinite assets into a single, organised hub and allow teams to find what they need, without sending emails or making calls.

BAM by Papirfly™ is the ultimate, all-in-one marketing solution for teams across the world. But, how much does it cost, how does BAM eliminate mistakes and how long does it take to implement? Find out the answers to all of these questions and more in our article.

Alternatively, get in touch with our team today, or book a live demo with us online.

Table of contents:

How Brand Activation Management elevates marketing
How to implement a brand activation strategy
What problems can a dedicated BAM solution solve?
Unlock the full potential of brand activation with BAM by Papirfly™

The best way
to manage your brand.
See it in action.

Boosting revenues
Doing more for less
Activating brands on a global scale

See how it fits your needs

Employer brand

How to build an employer brand that benefits employee retention

Papirfly

29 July 202230 October 2024

5 minutes read

Attracting top talent to a company is more important than ever in the current talent market. To fully realise the benefits these employees can bring however, it’s important to keep them around for as long as possible to drive continued success.

Retaining existing staff nowadays goes beyond providing a competitive salary and a few day-to-day perks – all of the elements of a workplace have to align in order to create an environment where talented people truly want to be.

Failing to meet these expectations makes it considerably more likely that staff will simply look elsewhere for their ideal role. After all, the average person changes jobs 12 times in their lifetime.

As a result, crafting an engaging and effective employer brand is critical in retaining top talent.

What is employer branding?

WAn employer brand is how a company presents itself as a place of work to existing teams in the office. As well as pay and benefits, an effective employment brand should encompass:

Although a ‘customer brand’ and an employer brand are often thought of as two separate entities, in today’s connected world, the two should be approached as different sides of the same coin.

The markers of a strong employer brand

An employer brand is a crucial tool in the fight to retain talent today. But how can you determine the effectiveness of your existing employee brand proposition?

While every employer brand is different, the following traits can help give senior marketers an idea of whether or not their employer brand is on the right track.

3 techniques for building an employer brand that retains top staff

Building an employer brand that staff truly value doesn’t miraculously happen overnight. It takes careful planning, the buy-in of managers and the aid of specific techniques.

1. Establish a strong EVP

An employee value proposition (EVP) is a unique opportunity for an employer to demonstrate how they’re different from the competition. From the pay on offer, to the company’s vision and values, these elements should be specifically crafted to excite and empower existing staff.

Creating a strong proposition is not a matter of guesswork or copying what ‘hot’ companies are doing. It’s all about spotlighting an enterprise’s unique selling point (USP) and acknowledging the wants and needs of those in the office. In the quest for a strong EVP, consider:

Offering flexible work options
Supporting the mental health of teams
Backing cycle to work schemes and other incentives

A winning EVP shouldn’t just include the physical and financial needs of workers, it should also empower employees and get them on board with the company vision.

For a more comprehensive look into this vital part of your employer branding, read our article on crafting the ultimate EVP.

2. Create an employee advocacy program

A brand advocacy program is an internal process that encourages people within the office to talk about the company both online and offline to cast it in a positive light.

Whether this involves staff sharing ‘behind the scene’ photos from their workday, or teams engaging with content on social media platforms, both approaches can not only promote the employer brand further, but also help staff feel more involved in the business.

However, before giving teams the green light to post, a successful employee advocacy program must have a concrete process in place. A single typo, poorly worded post or inappropriate image associated with the brand could tarnish an otherwise solid reputation.

Take stock of teams throughout the organisation
Map out how best to utilise employees’ voice
Educate brand ambassadors on the brand’s purpose and values

3. Build and distribute an employee newsletter

An employee newsletter is not just a useful document for keeping teams within the business up to date with the latest news and developments – it can also serve as another way in which an organisation can strengthen their employer brand.

Creating and circulating an employee newsletter helps keep teams in the loop and serves as a vessel for departments to share their wins with the rest of the company. By giving staff an occasional forum to express themselves and learn about their colleagues, people will feel more invested in the business and the work they do.

To support the creation of an effective employee newsletter, a dedicated brand management solution can help teams quickly and easily assemble a perfectly branded newsletter. With the use of intelligent templates, even those without design experience can create on-brand assets with confidence to feature within.

The benefits of employee branding

By taking steps to create the ideal environment for teams in the office, businesses can enjoy a number of powerful benefits:

Employee retention is improved

When a worker departs a company, it can cost between six and nine months’ salary to recruit and train a replacement. In the wake of multiple departures, an organisation could quickly be looking at a six-figure expenditure down the road.

By holding onto staff for longer, and improving employee retention throughout the company, time and resources that may have otherwise been dedicated to recruitment can now be invested elsewhere.

Staff productivity is boosted

Between ad-hoc chats around the office, inefficient processes and other distractions, the average employee is productive for 60% or less of each day.

Taking steps to enhance an employer brand and engage employees can play a key role in improving productivity and work ethics. When people are united behind your brand values, they will be more motivated to put in the effort at work.

Worker morale rises

26% of employees in the UK are actively disengaged. Pair that with the fact that low morale correlates to an increase in negative behaviors such as absenteeism and conflict, and it’s easy to see how unhappy workers can bring forth a number of issues.

By building a strong employer brand and creating an environment where team members feel comfortable and happy, morale soars, workers attend their job more often, and friction between colleagues is kept to a minimum.

Activate your employer brand with Papirfly

Although employer brands are a huge benefit to talent retention, taking the steps to develop and implement a winning employer branding strategy is easier said than done.

Creating, managing and coordinating the content needed to nurture the internal brand alongside other marketing responsibilities can seem overwhelming and unsustainable.

Do you bring on new staff to fulfill the vision? Do you make concessions in one area to invest more into the employer brand? The correct answer is neither.

By using a comprehensive, all-in-one brand management platform, such as Papirfly, teams can streamline content production, coordinate resources quickly and deliver a compelling and consistent internal brand that retains team members longer.

To do this, our solution features a suite of tools specifically built to enhance employer branding. Some of these include:

Smart templates

Custom templates empower your employees to create infinite on-brand assets quickly and easily. With this accessible software, even those with no design experience can build compelling collateral with absolute confidence and no risk of breaking with brand guidelines.

Digital Asset Manager

The built-in DAM allows everything from brand guidelines to EVP videos to be shared with teams all over the globe in just a few clicks. Get everybody united in a single vision with ease.

Languages and localisation

Localise content swiftly and create crucial branding documents for teams in any region, all without the need for third-party translators or agencies. Take your internal brand strategy global with haste.

If you would like to learn more about Papirfly and how we can help enhance your employer brand, get in touch or book a demo today.

Table of contents:

What is employee branding?
The markers of a strong employer brand
The benefits of employee branding
Activate your employer brand with Paprifly

The best way
to manage your brand.
See it in action.

Boosting revenues
Doing more for less
Activating brands on a global scale

See how it fits your needs

Brand management

Elevate your banner ad creation

Papirfly

29 July 202218 March 2025

3 minutes read

The use of display ads as a promotional tool has become common over the last couple of years and is not expected to slow down any time soon. In fact, almost 60% of the world’s population is on the internet. It goes without saying; standing out and getting market attention requires more than text – you need to make yourself visually appealing too.

Figuring out how to streamline the creation and publishing process of banner ads is easier said than done however, and that’s why a banner ad creator tool is one of the best friends a marketer can have.

Consumers face an overwhelming number of ads every day. Through your phone, tablet, and computer, as many as 1,700 banners ads are presented to you each month, but you only see half of them. Whilst blocking all of these ads can feel tempting, living in a world where a lot of our research and shopping happens online, the chances are you’re still partially dependent on display ads to find good deals.

As marketers, we need to figure out how to create ads that our consumers want to see on the right platforms, and this is where display advertising software comes in handy.

A Digital Asset Management (DAM) system is a very useful tool for companies who are looking to make asset protection and storage easy. By keeping all your assets in one place, you’ll always know where they are when you need them, and makes it much easier to keep all your files up to date.

Create engaging banner ads that convert

It’s no longer enough to simply create an ad, publish it and then leave it alone. You have to be smart about it if you’re going to have any success with reaching your audience. The trick is to avoid ad blockers and produce professional-looking ads that are relevant and engaging.

Whilst this certainly poses a challenge, it’s a necessary one to face, as in marketing you have to spend your budget right and get value for money. Think of it this way: if you visit a store to buy a new phone, you don’t want the staff approaching you with offerings on refrigerators. It’s a complete waste of your time, and drastically increases the risk of you leaving the store without buying. The same applies when you are designing your ads and choosing your audience. The more relevant your ads are for your target audience, the more likely it is that they’ll engage with them.

A banner ad creator simplifies your marketing

You need responsive display advertising software that puts your brand in front of your audience instantly. How? Brand Activation Management (BAM) by Papirfly is powered by templates with pre-defined rules and values that makes it easy for anyone to create strong banner ads, whether they have any design skills or not.

Simply log on, choose your desired template, and add text and assets from your asset library. And don’t worry, the branding rules are automatically handled by the template, so there’s no chance of creating off-brand designs. When you’re ready, hit the button and publish your ads to your chosen media or platforms and you’re done. Alternatively, to give brand managers better control, assets can be submitted for approval before publishing just as easily.

Features such as these will free up a lot of time you’d normally spend building new material from scratch, waiting for feedback and approval, making tweaks and more feedback. BAM streamlines the whole process for you and your colleagues, so that you can spend more time focusing on strategy and long-term goals.

Next time you struggle with your banner ads, think about how BAM by Papirfly™ can simplify your life.

Why you should invest in BAM by Papirfly™

As the digital marketing space continues to expand, the more tools we need to do our job. Having display advertising software is essential if you want to stay ahead of the curve with your banner ads and maximise their impact. When you’re budgeting for display ads it’s easy to set a number on how much you’re going to spend on your campaigns, but you can’t forget the production costs.

Brand Activation Management by Papirfly is a centralised platform for your brand that comes with a plethora of tools and design templates that will transform the way you work. BAM will help you create great display ads as well as any banner ad creator, in addition to helping you overcome a wide range of marketing challenges. Reduce your time to market, bridge the resource gaps in your team and free yourself from reliance on costly external agencies with BAM by Papirfly™.

Table of contents:

The best way
to manage your brand.
See it in action.

Boosting revenues
Doing more for less
Activating brands on a global scale

See how it fits your needs

Elevate your branding with Brand Activation Management

How Brand Activation Management elevates marketing

Strengthen customer relations

Engage audiences

Increase brand awareness

How to implement a brand activation strategy

What problems can a dedicated BAM solution solve?

“We don’t have the resources to deliver a campaign”

“Our brand is inconsistent around the world”

“We do not have the capacity to think strategically”

“We don’t have the skills to deliver video content in-house”

Unlock the full potential of brand activation with BAM by Papirfly™

Create

Manage

Educate

Store & share

The best way to manage your brand. See it in action.

Related articles

What is employer branding?

The markers of a strong employer brand

3 techniques for building an employer brand that retains top staff

1. Establish a strong EVP

2. Create an employee advocacy program

3. Build and distribute an employee newsletter

The benefits of employee branding

Employee retention is improved

Staff productivity is boosted

Worker morale rises

Activate your employer brand with Papirfly

Smart templates

Digital Asset Manager

Languages and localisation

The best way to manage your brand. See it in action.

Related articles

Create engaging banner ads that convert

A banner ad creator simplifies your marketing

Why you should invest in BAM by Papirfly™

The best way to manage your brand. See it in action.

Related articles

The best way
to manage your brand.
See it in action.

The best way
to manage your brand.
See it in action.

The best way
to manage your brand.
See it in action.