Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
For any company, a good Digital Asset Management system (DAM) will save time, effort and resources that would otherwise be wasted. On the other hand, failing to invest in an effective DAM can severely impact your production and service operations and quickly drain your marketing budget.
In this article, we examine how, with the right DAM solution in place, your company can save money and time and create real value, leading to happier, more efficient teams and better customer experiences.
For any company, a good Digital Asset Management system (DAM) will save time, effort and resources that would otherwise be wasted. On the other hand, failing to invest in an effective DAM can severely impact your production and service operations and quickly drain your marketing budget.
In this article, we examine how, with the right DAM solution in place, your company can save money and time and create real value, leading to happier, more efficient teams and better customer experiences.
For any company, a good Digital Asset Management system (DAM) will save time, effort and resources that would otherwise be wasted. On the other hand, failing to invest in an effective DAM can severely impact your production and service operations and quickly drain your marketing budget.
In this article, we examine how, with the right DAM solution in place, your company can save money and time and create real value, leading to happier, more efficient teams and better customer experiences.
How branding processes save time and streamline your brand
Papirfly
3minutes read
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
4 smart brand management tips for fast moving consumer goods
Papirfly
4minutes read
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
What is a brand identity system and what should you look out for?
Papirfly
3minutes read
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
How prepared is your business?
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
How prepared is your business?
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
How prepared is your business?
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
Manage your brand with collaboration software for marketing
Papirfly
3minutes read
A marketing team spread across different locations can challenge how brand and marketing activities are carried out. Before you know it, your colleagues are becoming self-proclaimed designers and your brand is having an identity crisis. And to make matters worse, market communication and campaigns are created locally without any consideration to the brand strategy.
When your team is scattered, having a marketing collaboration tool that will help you secure your central brand management while allowing local execution is key.
Is your marketing team equipped for decentralized operations? The roads to success are many, here are some tips to get you started.
Make sure your brand identity guidelines are available and updated
We have all been there. You have created the most beautiful brand guidelines and shared it with your colleagues in an email. But what happens when you have made changes? How sure are you that your colleagues have the latest version?
The chances are that they have missed your latest updates and keep following a version that is not only outdated, but incorrect and harmful to your brand. There are many things that can hurt your brand, and an inconsistent brand image is one of them. Studies show that confused customers are less likely to be returning customers and you lose out on future business.
Stop taking chances with your brand image. Secure your brand management with online brand guidelines, and bring life to your brand and its voice. Always available and updated.
Logos, images, illustrations, videos and even marketing collaterals are important assets for any marketer. Regardless of blogs, website updates, social media promotions or more, marketers are unable to complete their tasks without them.
Having a digital asset management solution will solve this easily. Not only will you be able to structure your assets, but they will also be available and easy to locate for anyone of your colleagues, no matter where they are. No more stress or concerns about local creations in use.
Make sure there are no bottlenecks in your workflows
Marketers are familiar with local adaptations, and we all know how time consuming this can be. The effort to create premade assets for every need is impossible and instead, you get frustrated colleagues and a pile of uncompleted tasks.
With Template Studio, your colleagues get an online, self-service design tool. Your marketing team can easily adapt material and assets to their own need while your brand stays consistent throughout any location and channel.
Not only do you establish efficient workflows this way, you also reduce the risk of bottlenecks and frustrated co-workers. With online templates, anyone can be a designer while adhering to brand guidelines at the same time. And the best part about this, time to market is dramatically reduced.
With brand guidelines, digital assets and templates available, what more do you need for effortless marketing collaboration and seamless brand management?
The more decentralized your marketing team is, the more you need a collaboration tool. With all of the above in place adding a planning tool will also help you align and coordinate your marketing efforts is a brilliant way of keeping track and structuring your activities.
An online calendar that allows you to plan your efforts and attach necessary digital assets and information enables carefree planning.
With everything in one place and available for your entire marketing team, it doesn’t matter where your team works from. You’ll have a online marketing collaboration tool that provides the transparency and overview you need to keep up the pace, align your teammates and stay on track with your marketing activities.
With BrandMaster, you get a flexible platform that allows your team to collaborate across locations and time zones, always on brand, always updated and always available.
Brand management, Marketing Tools
Marketing as usual – from anywhere
Papirfly
2minutes read
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
