Maintaining total control over your brand at all times can easily become a monumental and time-consuming task. When this task eats away at your time, it puts unnecessary strain on your budget, and can be harmful to your brand.
The best way to avoid the problem is to streamline your brand related task with a strong brand management solution. That way you save plenty of time, and negate the risk of negatively impacting your budget.
Keep all your brand assets and files in one place
A common problem that steals more time than you might think, is searching through folders and drives for assets that are scattered all over without any organization. If some of those files are also not up to date due to newer versions being saved elsewhere, you’ll have more problems. At best you will waste even more time by updating them or finding the right ones, and at worst you will end up using outdated and inconsistent material by accident. That can have serious repercussions for your brand.
A survey shows that marketers on average look for assets 16 times a day, and sometimes they aren’t even lucky enough to find what they’re looking for. The result of this frustrating situation is that they’ll often give up on the search and create their own assets instead – usually without properly following your brand identity guidelines.
The way to prevent all these issues, is to invest in a solution that keeps everything stored in one place. That way you will no longer risk putting outdated material in circulation, and time will no longer be wasted looking through folder after folder for the right assets. You can also be confident that all assets are aligned with your brand identity guidelines. Going for an online solution will not only save you time looking for assets, but also help you get more time for the tasks that add real value to your brand and strengthen it.
Keeping your brand up to date is key
Brand identity is integral to your company’s success. Therefore, it’s important to make sure you don’t use old and new files interchangeably and dilute your brand.
The worst thing that can happen as a result of inconsistency in your brand assets is damage to your brand awareness, recognition and reputation. Uncertainty increases in the team about what they can and cannot use, what the brand identity guidelines actually say, and time is wasted on fixes and tweaks that could have been avoided with proper brand education, organization and updating.
By making sure you have a digital solution in place that allows you to manage your brand online, and keep your up to date brand guidelines easily accessible, you can avoid a lot of problems. No longer will you risk using outdated content and material by accident, safeguarding your brand from these mistakes, so you can be sure you are growing your brand consistently while also saving time.
Moving your brand management online means it’s always available
We’ve established the importance of keeping your assets organized and up to date. But why should you keep it all online?
Keeping all your assets online not only makes them far easier to keep up to date, but it also makes them easily accessible for anyone who needs them at any time. This goes hand in hand with the increased demand for flexible and remote work post-pandemic. Not only will you be saving a lot of time, but you’ll also facilitate your company as an attractive place to work.
To be effective, you need to have control
If you don’t have control over your brand, you might as well be working with a blindfold. An online solution ensures that you are always in control of both your brand and your brand identity guidelines. Managing your brand online in real-time and having an overview of what content is used and where carries a lot of advantages. With an online brand management solution you will save lots of time, and always keep your brand under control and growing the way it’s supposed to.
Brand management with Papirfly
By investing in a brand management solution from Papirfly, you and your team will be far better equipped to face the everyday challenges of managing your brand. Some problems you will never see again, and the rest will be much easier to tackle. Stop wasting time searching for outdated assets, and get complete control over your brand with Papirfly’s brand management solution.