Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.
Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?
Continue reading “You know you need a brand management platform when…”
Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.
Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?
Continue reading “You know you need a brand management platform when…”
Securing a good market position requires a strong brand. Repeatedly, we see companies striving to keep up with their brand while maintaining full control. The common denominator is often the lack of systems that streamline workflows and simultaneously secure a consistent brand.
Are you working with, or even responsible for your company’s brand? How many of the following statements can you relate to?
Continue reading “You know you need a brand management platform when…”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Why you need to invest in brand management”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Why you need to invest in brand management”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Why you need to invest in brand management”
Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.
For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward.
Continue reading “How to ensure brand consistency with digital design templates”
Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.
For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward.
Continue reading “How to ensure brand consistency with digital design templates”
Regardless of the size of your company, having a clear voice behind your brand is essential. To stand out from your competitors in a fierce market, brand building is more important than ever.
For that reason, having a tool that can strengthen your brand management and grow your brand is crucial. With a system based on templates it becomes easy for your company to work with your brand, always aligned with brand identity guidelines. Let’s take a look at why digital templates are essential for your business going forward.
Continue reading “How to ensure brand consistency with digital design templates”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Four reasons why you need to invest in brand management”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Four reasons why you need to invest in brand management”
CMO’s report that they will spend 44% of their budget on marketing processes and ways of working in 2021. What is your marketing budget spent on? Managing brand and marketing processes is demanding, that we know. Along with strategic brand management, building your brand for the long term, you also have to manage the daily operations supporting your colleagues with brand assets, campaign material, maintaining a presence in digital platforms, and so on.
Maintaining a recognizable brand identity is an essential part of brand building. By upholding the brand experience through strategic brand management, you establish a successful brand, increase brand value, and attract loyal customers. In other words, branding is important to any business aiming for growth.
Continue reading “Four reasons why you need to invest in brand management”
Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Continue reading “This is why investing in Papirfly is a good thing”
Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Continue reading “This is why investing in Papirfly is a good thing”
Building a strong brand in a competitive market continuously affected by new technological changes can be demanding.
You must make sure you have a clear brand voice, secure visibility in an ever-growing jungle of channels to reach your audience while being focused on your ROI. And as if that weren’t enough, you have to be smart about your marketing budget.
To stand out, achieve brand awareness and at the same time stay ahead of your competitors, investing in a Brand Management solution will pay off.
Continue reading “This is why investing in Papirfly is a good thing”
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
Making sure that your brand is always on-brand and target relevant is a challenge. As brand responsible you have probably experienced both brand disruption and the feeling of falling behind on your brand management numerous times. Who hasn’t?
Truth is, managing a brand requires time, resources and structure. Do you have enough of that during your workday? If the answer is no, keep on reading. We are here to tell you that there is a way to step up your brand management a notch – With a branding system.
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
Continue reading “How branding processes save time and streamline your brand”
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
Continue reading “How branding processes save time and streamline your brand”
The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a time thief. A time thief that drains your marketing budget and harms your brand.
With a proper Brand Management solution, it is easy to streamline your brand related tasks and save valuable time.
Continue reading “How branding processes save time and streamline your brand”
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
Continue reading “4 smart brand management tips for fast moving consumer goods”
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
Continue reading “4 smart brand management tips for fast moving consumer goods”
Managing multiple products and brands can be incredibly challenging – especially for the fast-moving consumer goods industry.
Sharing digital content seamlessly is not always easy. However, it’s very important when it comes to expressing your brand values to the world. This coherent marketing message helps to create a positive connection with your audience.
Continue reading “4 smart brand management tips for fast moving consumer goods”
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
Continue reading “What is a brand identity system and what should you look out for?”
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
Continue reading “What is a brand identity system and what should you look out for?”
First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you communicate, demands a modern solution that provides seamless workflows between marketing and those communicating your brand.
Many companies allocate significant budget resources for brand building. Many industries assign nearly 24% of their budget to marketing. With billions of different files that is sent from a company each year, digital asset management should be on top of the list.
Continue reading “What is a brand identity system and what should you look out for?”
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
Continue reading “Secure your brand with digital brand guidelines”
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
Continue reading “Secure your brand with digital brand guidelines”
Your brand identity is what makes you instantly recognisable to your customers. It’s a living, breathing thing, which means it’s constantly changing. It’s susceptible to external factors like news, trends, and current events.
Your brand identity also forges the connection between you and your customers. The colour codes, brand voice and strategies you choose all affect customer loyalty and determine how you will be perceived by the outside world.
Most companies would agree that branding is a crucial element of modern business. Yet brand management is not always a priority and that branding often falls to someone in marketing, who is already balancing other tasks.
The question to consider is this. Is your business dedicating enough time to its brand?
Continue reading “Secure your brand with digital brand guidelines”
