Papirfly empowers employer brand teams worldwide:

10,000+

candidates recruited every year by brands using Papirfly

The struggle to deliver a modern, harmonious employer brand strategy

Overhauling its talent acquisition strategy around a more digitally-driven audience presented logistical challenges to the Vodafone team. With the company’s ongoing success hinging on its ability to attract young, talented candidates with digital skill sets, Vodafone faced a substantial challenge.

Their employer brand team agreed on the need for authentic, innovative communication to drive this strategy. However, enabling their individual teams to engage with local markets while preserving their iconic brand identity was a more complex matter.

Time and resources were already stretched. Staff published assets that deviated from brand guidelines. Collateral was created disjointedly on an ad hoc basis – output that regularly relied on external agencies and partners. 

Fundamentally, there was no central system to oversee the creation, management and approval of assets in an efficient, coordinated and cost-effective way. That needed to change.

A platform for sustainable, consistent recruitment

For Vodafone’s new employer brand strategy to work in practice, they would need a quality solution to power their efforts. With this in mind, the organisation began their search for a powerful tool that could:

• Reduce the complexity of creating, organising and sharing employer brand materials
• Enable streamlined, digital working, making life easier for their employees across the globe
• Become more agile when going to market with accurate, approved assets
• Empower local teams to play an active role in their recruitment campaigns, without compromising on quality
• Ensure campaigns and teams always adhere to global brand guidelines

With these aims established, Papirfly emerged as the frontrunner to overcome Vodafone’s challenges. Well-regarded for its simplicity, ease of implementation and scope, this platform promised to deliver an all-in-one home for their employer brand, and give their teams the visibility and controls to ensure a consistent brand experience anywhere in the world.

Going from ‘Telco’ to ‘Techno’ with simpler, smarter and consistent brand marketing

To produce the authentic, modern communications required to capture the imaginations of ideal candidates, Vodafone worked closely with Papirfly to set its brand management platform up for success. From a united understanding of their employer brand identity, to fast, secure asset creation, we built an all-encompassing solution, tailored to their team’s unique requirements.

One-stop digital homes for brand guidelines, assets and beyond

We began by establishing a cloud-based brand portal at the core of their new, streamlined employer brand. Containing their latest brand guidelines, exemplar assets, key documents and more, this centralised hub provides clear, immediate direction for anyone involved in creating and approving brand collateral.

Now, local offices can easily familiarise themselves with the Vodafone brand and start creating consistent, quality assets – without wasting time messaging the central marketing team or requiring direct approval.

Alongside this, we helped Vodafone build a shared repository for its entire library of employer brand assets. Intuitive to use and easily accessible across all regions, this dedicated Digital Asset Management (DAM) system allows anyone to access on-brand content, with automatic tagging and customisable user rights to help people locate the exact materials they need.

Inspiring efficient, accurate asset creation for teams worldwide

With Vodafone’s brand identity locked down, the Papirfly platform’s asset creation studio empowers teams to put it into practice. Incorporating a wide variety of design templates, carefully crafted around brand guidelines, anyone in the Vodafone team now has the power to generate high-quality, consistent content in minutes.

Vodafone’s teams no longer rely on complex design software or external agencies to craft recruitment collateral. The easy-to-use editing tools at employees’ fingertips provide the freedom to create compelling materials, adapt languages and imagery to local audiences, and optimise content for every channel with zero risk of straying from the core branding.
On top of this, real-time campaign execution and planning tools gave Vodafone’s global employer brand team a bird’s-eye view of all assets going live in their various markets. With customisable workflows, approval processes and activity layouts, keeping track of collateral and nailing down consistency was no longer an impossible task – it was a routine one.

A modern employer brand for a historic telecoms business

With Papirfly’s cloud-enabled brand management platform embedded in all regions, Vodafone’s global employer brand team had the technology to execute its strategy to the fullest. Now, the company engages potential recruits with total confidence that they will only ever interact with high-quality, trusted brand messages that reflect their professional, tech-focused culture.

Papirfly’s versatility has also massively benefited Vodafone’s communications across countries. Its sophisticated language feature ensures users in every location understand what they’re doing, so everyone is on the same wavelength.

Globally embedded and universally enjoyed by employees, Papirfly has prompted Vodafone to take a bold leap forward in its recruitment efforts. With consistency maintained across its employer brand, time and money saved on messy approval processes, and teams freed up to refine their messaging, this partnership continues to support the evolution of this increasingly digital business.