Content Creation

6 ways to empower your frontline employees for maximum content creation

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Papirfly
8 minutes read

Content creation is the lifeblood of modern marketing.

From a consistent cycle of blog posts, emails and social media posts, to powerful one-off videos, landing pages and billboards – great content campaigns are the key to connecting with your audiences worldwide.

With 97% of professionals saying they experience at least some level of success with content marketing, brands must keep up with growing consumer demands. But this is much easier said than done.

Maintaining a constant flow of content across multiple channels is a prevailing problem for marketing teams. Despite innovations in AI software and automation tools, the struggle persists, placing a lot of demand on creatives, designers and your head office to maintain pace with an ever-growing number of platforms – all in the face of ever-shrinking budgets.

While these everyday challenges may be your responsibility, it is empowering your frontline staff where the key to scaling your outputs to new heights can be found. In fact, it’s right that the people who interact with your customers, manage your outlets, and take care of your day-to-day obligations are able to flow with trends and markets as easily as possible..

Here we’ll explain how, with the right tools, strategies, and incentives, you can empower your frontline employees to become the beating heart of your content marketing efforts.

What do we mean by frontline employees?

First, we should clarify what we mean by “frontline employees”. As noted above, your frontline workers are the people who directly engage with your audiences and keep your operations running smoothly.

As well as traditional marketing roles, they’re the baristas serving customers in your cafe. The shop assistants stacking shelves in your supermarket or department stores. The customer service representatives answering people’s questions and concerns. Simply put, they’re the backbone of your organization.

The challenges impacting today’s content marketers

Now, what are the prevailing challenges today’s content marketers face, and which of these could be resolved by a helping hand from your frontline workforce?

Lack of trained personnel

First, there’s the simple problem of demand for content outstripping available resources. With 51% of companies saying they use over 8 channels, many marketing teams need additional personnel to produce and maintain a continuous flow of content on each of their active platforms – especially if they have visions of scaling up in future.

Personalisation and localisation

Beyond the number of channels, global companies also have to consider the pressing need to tailor content for specific audiences and regions. With personalized content now a growing expectation among consumers, this adds another layer of complexity for already burdened content marketers.

Maintaining brand consistency

Attempting to churn out content at pace can allow inconsistencies to creep in – mistakes which can subsequently damage your image in the eyes of your customers. Brand consistency is critical to a strong reputation and sustainable brand equity – when this falters, it can take a long time to fully recover.

Managing content and campaigns

With multiple marketing campaigns in motion across several locations, maintaining control and oversight of every asset is a time-consuming, painstaking burden. The more time your marketing team devotes to coordinating assets, the less time they can dedicate to evolving your content strategy.

Dependence on designers and agencies

To relieve the burden on the central marketing team, many organizations delegate content creation to freelance designers and specialist agencies. This can reduce the stress involved, but it comes at a cost – and not just a financial one.

Using professionals outside your organization places your content production schedule in their hands, adding complexity to the pipeline and concerns over their capacity to fulfill your needs.

How does empowering your frontline employees address these issues?

A lot of the fundamental issues affecting content marketers could be resolved if there were simply more people who could contribute to your content creation process. People who understand your business, your brand and your customers. So, what better than boosting your frontline employees into this role?

Now if it were as simple as that, every company in the world would already be doing it. If you’re keen to mobilize your frontline workers, there are several hurdles you have to clear first:

Tough obstacles that, with the right combination of tools and some top-line direction from your marketing leaders, can be overcome to make frontline content creation a very real possibility in your organization.

6 steps to enhance your employees’ involvement in your marketing

1. Utilize intelligent design templates

The biggest barriers between your employees and your content are a lack of design expertise and available time. Using on-brand design templates addresses both of these concerns and can instantly inspire your employees to share quality content.

Content creation solutions with this capability provide an intuitive framework for users, fixing all necessary brand elements in place so there is zero risk of inconsistency. From there, your employees then have the freedom to create and adapt materials to their requirements, without compromising your company’s identity.

This can have several practical benefits, such as:

  • Enabling anyone to produce high-performing assets, no matter their skill level
  • Cutting down asset creation times to a matter of minutes
  • Allowing users to tailor languages, imagery and wording to their audience or region
  • Permitting the production of content for multiple different channels in one location

By also incorporating safety measures, such as approval workflows and a library of professionally designed content templates, you lay the foundation for an employee-generated content revolution – one that can scale up your in-house marketing and reduce your reliance on freelancers and agencies.

2. Centralise brand guidelines and directives

Your content production tools shouldn’t stop at design templates. While these tools help lock down consistency while reducing production times and costs, it’s just as important that your frontline employees understand your brand inside and out before you allow them to start generating assets.

Your brand guidelines are the crux of this requirement, so it’s essential that they’re accessible to your entire workforce. You might think that this is a given, but while 85% of companies say they have documented guidelines, only 30% enforce them consistently.


Establishing a central, online destination for your brand guidelines and similar resources helps ensure that your frontline staff, wherever they’re based, can engage with and educate themselves on your identity. A brand portal can be a valuable tool in this process, storing this key information in one online place that your teams can access whenever required.

3. Provide education and training

Alongside these capacity-expanding tools, it’s beneficial to introduce designated training sessions with frontline workers who are interested in content creation. Hosted by members of your central marketing team or other executives, regular sessions with your team can help them understand what’s expected and feel more confident engaging in this process.

While on the surface it may seem like trading one time-consuming task for another, it’s all a matter of perspective. What is more time-costly: a monthly training session with your internal teams, or the hours you devote to creating, proofing, amending and distributing content to your outlets worldwide?

Plus, opportunities for learning and development are massive motivators for the latest generation of frontline workers. So not only can this scale up your content development – it may also enhance your overall employee experiences and job satisfaction. 

4. Incorporate content creation into your onboarding process

The employee onboarding stage sets the expectations for your new recruits, so they can fully understand your processes and their responsibilities. By introducing your content creation tools and brand management solutions at this early phase, you can help ensure that this is understood and embraced by your newest employees.

This means that by the time they have fully settled into their new role, your content creation process can already be second nature to them. Over time, this can create a culture of content production throughout your frontline workforce, rather than the sole responsibility of your central marketing teams.

5. Create a single source of truth for your content

If your entire frontline staff are engaged in content generation, assets can quickly become muddled, misplaced or lost altogether, adding to your workload instead of streamlining it. Preventing this requires a single, centralized repository for assets developed across your organization – a Digital Asset Management (DAM) system.

Investing in a DAM solution allows you to consolidate all your branded content, assets, imagery, videos and beyond into one combined library – accessible to your teams across the globe. With the ability to tag assets, set permissions and distribute these to your outlets worldwide in real time, a DAM can put you in total control over the consistency and frequency of your content.

If you want to learn more about DAM, check out our ultimate guide to Digital Asset Management.

6. Establish an employee recognition and rewards programme

Finally, encouraging your employees to play a more conscious role in your marketing operations through tangible incentives can help ensure that this is not an on-again, off-again occurrence, but a fixed, reliable approach. 

While each employee will have their own unique motivations to get involved in such a scheme, some examples to help inspire your staff include:

Reap the rewards of empowering your frontline workers

Empowering your frontline employees to be at the core of your content creation efforts is not straightforward. But by following the techniques above and investing in the tools and training required to execute this, you open the doors to a whole host of benefits:

Scaled-up content output: With more hands available, your teams can create more content than ever, with increased productivity and better cost-efficiency.

Greater consistency: As work is created in-house by professionals who know your brand, consistency can be locked down on every channel and location.

Extended reach: Scaling up your content generation means you can build a bigger presence on new and existing channels, and tailor content to specific regions and audiences.

Faster times to market: Turnaround times for content can be cut significantly, and employees are enabled to capitalize on fleeting opportunities to capture sales.

More engaged employees: By getting involved in your content generation, your employees can forge stronger, more meaningful bonds with your brand.

Capacity for strategic thinking: With the pressure of content generation eased, your marketing team will have more room to plan, reflect and evolve your brand.

Empowering your frontline employees to create collateral takes time to perfect, but with every piece of content your teams produce, the closer you come to a state of marketing self-sufficiency.

We hope this has given you the motivation to see where you can scale up your content creation in the long term, and harness your professionals at every level of your organization to make a positive impact on the future of your brand.

Table of contents:

  1. What do we mean by frontline employees?
  2. The challenges impacting today’s content marketers
  3. How does empowering your frontline employees address these issues?
  4. 6 steps to enhance your employees’ involvement in your marketing
  5. Reap the rewards of empowering your frontline workers

Content Creation

Scalable campaign design templates for multichannel finance marketing

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Papirfly
4 minutes read

From retail banks to insurance providers and investment firms — marketing in the financial services sector comes with strict regulatory oversight, high stakes for brand reputation, and the growing need to engage across more channels than ever.

The pressure is real. Marketing teams are expected to respond rapidly to market movements, personalize content across regions, and stay fully compliant — all while maintaining a consistent brand identity.

47%

of customers decide on service providers when interactions are personalized

Source: Invoca

47%

of customers decide on service providers when interactions are personalized

Source: Invoca

Campaign templates offer an immediate way to simplify this complexity. Not only do they enable faster content creation, but when done right, they also help protect brand integrity and regulatory compliance across every touchpoint.

Why financial brands struggle with campaign execution

The regulatory and reputational stakes are higher

In financial services, a single off-brand message or misused disclosure can carry heavy legal consequences. This leads to long approval chains, content bottlenecks, and hesitancy among local teams to adapt central materials. As a result, marketing agility suffers.

Fragmentation across regions and products

With many financial brands operating across countries and business units, campaign materials often end up duplicated or inconsistent. Central marketing teams battle low visibility, while local teams resort to creating off-brand assets just to meet deadlines.

Trust is built on consistency

Customers rely on financial institutions to be dependable and transparent. Any misalignment in branding — from tone to imagery to disclaimers — erodes trust. Without consistent execution, even the most strategic campaigns risk falling flat.

How campaign design templates solve finance marketing challenges

1. Controlled flexibility for localized teams

Templates created in a Templated Content Creation solution give local marketers room to adapt campaign content while locking down brand-critical elements. This allows for speed and relevance — without compromising on compliance or design standards.

For example, disclaimers and interest rate footnotes can be fixed, while imagery and CTAs are editable by region. Legal teams breathe easier. Local teams work faster.

Financial content template with locked legal fields and editable campaign messages

2. Multi-channel consistency without duplication

One core campaign template can be used to generate content across web banners, brochures, social media, and email — with all outputs aligned to brand and regulatory guidelines. No more rebriefing, redesigning, or rechecking every asset.

This dramatically reduces agency spend, speeds up execution, and keeps campaigns tightly aligned across every platform — even when scaled globally.

3. Faster time to market, every time

Financial marketing is time-sensitive. Whether it’s launching a new product, responding to market changes, or updating interest rates — the ability to execute fast matters.

By equipping teams with ready-to-use templates, you eliminate repetitive design requests and empower teams to launch on-brand, pre-approved campaigns in hours — not weeks.

The result: Scalable marketing with compliance and control built in

Templated campaign content doesn’t just save time — it protects brand equity, ensures compliance, and unlocks local responsiveness without putting your reputation at risk. For financial institutions looking to balance brand governance with marketing agility, this is no longer a nice-to-have — it’s essential.

Create more. Risk less.

Explore how top financial brands scale campaign content.

Create more. Risk less.

Explore how top financial brands scale campaign content.

Learn more

Explore how top financial brands scale campaign content.

Learn more
Finance marketing content with template options
Learn more

FAQs

How do campaign templates support financial compliance?

Templates can lock specific legal, brand, and product information — ensuring teams can only change what’s approved for local adaptation.

Are these templates usable by non-designers?

Yes. Financial marketers and advisors can create compliant, on-brand assets without needing design expertise.

Can templates be customized per product or region?

Absolutely. Templates allow local teams to adapt content for different services, languages, or regulatory needs.

What happens during a regulatory update?

Central teams can update templates instantly. All future assets created from that template will reflect the latest compliance requirements.

How does this integrate with Digital Asset Management (DAM)?

Templates work in tandem with your DAM, pulling in the latest approved assets to ensure accuracy and consistency in every output.

Table of contents:

  1. Why financial brands struggle with campaign execution
  2. How campaign design templates solve finance marketing challenges
  3. The result: Scalable marketing with compliance and control built in
  4. FAQs
Digital Asset Management

5 DAM RFP best practices for choosing your scalable DAM solution

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Papirfly
5 minutes read

Choosing a Digital Asset Management (DAM) system is a major investment. You know you need one — but finding the right fit can quickly become overwhelming. That’s where a Request for Proposal (RFP) comes in.

An RFP helps you define your organization’s unique needs and assess potential vendors on equal footing. It’s not just a formality — it’s a strategic document that turns uncertainty into clarity. Done right, your RFP will highlight the solutions that truly support your brand’s goals, operations, and creative teams.

This guide walks you through the DAM RFP best practices to create a request to vendors that helps you identify the best Digital Asset Management software for your team and organization.

Step 1: Clarify your business needs before writing requirements

Before listing out features, start by defining why you’re investing in a DAM. Your RFP should reflect your brand’s strategic context — not just a set of technical requests.

Ask your internal stakeholders:

  • What challenges are we solving — asset chaos, version control, compliance, or inefficiency?
  • Who will use the DAM — marketers, designers, agencies, or regional teams?
  • How do we expect success to look — faster approvals, better governance, more brand consistency?

Capturing these insights early ensures your RFP focuses on outcomes, not buzzwords. It also helps vendors tailor responses that align with your real pain points and operational needs.

Diagram showing how defining pain points early leads to better DAM vendor alignment.
Diagram showing how defining pain points early leads to better DAM vendor alignment.

Step 2: Structure your Digital Asset Management RFP

A well-structured DAM RFP balances clarity with flexibility. It needs to provide enough context for vendors to respond meaningfully, while leaving room for innovation and differentiation.

Include these core sections:

  1. Introduction and context – Outline your organization, goals, and challenges.
  2. Functional requirements – Define must-have capabilities like metadata management, permissions, integrations, and search.
  3. User experience expectations – Describe the types of users, approval workflows, and desired simplicity.
  4. Technical integrations – List existing systems (CMS, CRM, PIM) and expectations for scalability.
  5. Support and onboarding – Clarify expectations for training, migration, and ongoing support.

Framing your RFP this way encourages vendors to connect their features back to your business needs — not just list technical specs.

Step 3: Use a DAM evaluation checklist to compare vendors consistently

Once responses start coming in, comparisons can get tricky. Each vendor has their own terminology, strengths, and feature sets. A DAM evaluation checklist helps you stay objective.

Your checklist should include:

  • Ease of use and adoption – Is the system intuitive for all teams, not just IT?
  • Governance and compliance – How does it manage permissions, version control, and approvals?
  • Brand visualization – Does it showcase your brand identity, not just store assets?
  • Automation and AI – Are there tools that simplify tagging, approvals, or localization?
  • Scalability and support – Can it evolve with your organization’s growth?

Score each vendor against these categories to see where real differentiation lies. A clear, numerical approach turns subjective impressions into evidence-based decisions — and for a deeper framework to guide your selection process, download our DAM System Buyer’s Guide.

Step 4: Look beyond features to find the right partner

A DAM implementation is not a one-off project — it’s a long-term partnership. The best vendors will understand your brand’s culture, workflows, and ambitions.

As you shortlist vendors, prioritize those with proven experience in enterprise or multi-brand environments. Look for partners that offer onboarding and training tailored to your team structure, provide transparent support and account management, and can integrate DAM with templated content creation and brand governance workflows.

Choosing the right partner means investing in a system — and a team — that will help your brand stay agile, compliant, and on-brand at every stage.

Step 5: Accelerate your process with Papirfly’s RFP Generator

Creating an RFP from scratch can take weeks. Papirfly’s RFP Generator makes it simple.

By answering a few targeted questions about your organization’s structure, challenges, and goals, you can generate a customized RFP template ready to share with vendors.

This tailored document follows the above DAM RFP best practices to help your team save time on formatting and research while defining priorities with greater clarity. It also ensures you receive vendor responses that align directly with your real-world use cases.

An effective DAM RFP doesn’t just compare features — it connects technology to your brand’s reality. By clarifying your goals, structuring your Digital Asset Management RFP strategically, and using a DAM evaluation checklist, you’ll identify the vendors that truly understand your brand’s complexity.

And with the right tools, like Papirfly’s RFP Generator, you can move from evaluation to execution faster — ensuring your next DAM investment delivers both efficiency and consistency at scale.

FAQs

What’s the first step in creating a DAM RFP?

Start by defining your business objectives and challenges. This context ensures your RFP attracts the most relevant solutions.

How long should a Digital Asset Management RFP be?

Typically 8–12 pages is ideal — enough to define your needs clearly without overwhelming vendors.

What’s the biggest mistake brands make in a DAM RFP?

Starting with technical features before defining brand and workflow needs. The result is a system that functions well but fails to solve real problems.

How many vendors should I include in my DAM RFP process?

Aim for 3–5 qualified vendors. This balance keeps comparisons manageable while giving you enough data to benchmark effectively.

How do I know if my RFP is detailed enough?

If a vendor can clearly understand your goals, map their solution to your needs, and estimate scope confidently — you’ve hit the right level of detail.

Table of contents:

  1. Step 1: Clarify your business needs before writing requirements
  2. Step 2: Structure your Digital Asset Management RFP
  3. Step 3: Use a DAM evaluation checklist to compare vendors consistently
  4. Step 4: Look beyond features to find the right partner
  5. Step 5: Accelerate your process with Papirfly’s RFP Generator
  6. FAQs
Content Creation

Shadow tools are sabotaging your franchise content creation

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Papirfly
4 minutes read

Franchise marketing thrives on consistency—but shadow tools are quietly unraveling it. In decentralized models like retail and hospitality, local teams often turn to unofficial tools when corporate systems feel slow or restrictive. The result? Off-brand content, compliance risks, and fragmented campaigns across your network. This blog unpacks why shadow tools emerge, the damage they cause, and how to replace them with governed, scalable content creation that supports every franchise location.

What are shadow tools—and why do franchise teams rely on them?

In retail and hospitality, your brand lives or dies by consistency. Whether it’s a seasonal campaign or a digital menu update, customers expect the same brand experience across every location.

But what if your biggest threat isn’t external?

What if it’s the unofficial tools your teams are using every day?

Welcome to the world of shadow IT — the tools that pose a threat to your franchise marketing operations.

What are shadow tools in franchise marketing?

Shadow tools are unofficial apps, workflows, or templates that franchise teams use outside your approved systems. Think Canva flyers, Google Docs menus, or WhatsApp campaign groups.

They arise when:

  • Corporate systems feel too slow or complex
  • Local teams lack autonomy or support
  • Approvals delay campaign execution
  • Training and governance are missing

In retail and hospitality franchises, these tools often appear harmless. But they are silently compromising your brand—and your business.

Why shadow tools are dangerous for franchise marketing

When left unchecked, shadow tools create a ripple effect across your franchise network.

Here’s what’s at stake:

1. Brand inconsistency across locations

Visuals, tone, and messaging vary wildly between branches—diluting trust and damaging brand recognition.

Outdated promotions, incorrect disclaimers, or expired offers can lead to liability issues and regulatory penalties.

3. Operational inefficiencies

Teams duplicate work, miss deadlines, or work from incorrect assets—slowing campaigns and wasting budget.

4. Hidden costs and lost visibility

Content created outside your system isn’t tracked. You lose oversight, performance data, and potential ROI.

In franchise marketing, where every location is a brand touchpoint, these issues scale quickly—and painfully.

What franchise marketing leaders are seeing today

From global QSR chains to regional hospitality groups, we see the same story:

  • HQs overwhelmed by correcting off-brand local content
  • Franchisees frustrated with clunky systems or unclear rules
  • Campaigns delayed by approval bottlenecks or missing assets

This isn’t just a process issue. It’s a strategic risk.

How to eliminate shadow tools from your franchise marketing

You don’t fix shadow tools with tighter rules—you fix them by building better systems. Here’s how successful franchise marketers are doing it:

1. Audit your shadow stack

Map out where and why local teams go off-platform and look for patterns—are delays in approvals the trigger? Poor mobile access?

2. Deliver flexibility within governance

Build smart templates that lock brand-critical elements but allow for localization—like dates, offers, or region-specific imagery.

3. Eliminate approval bottlenecks 

Reduce approval steps for low-risk content and automate approval workflows where possible so local teams aren’t kept waiting for approval before moving on their campaign content. 

4. Offer enablement, not just enforcement

Provide training, office hours, and user-friendly guides. Make it easier to stay compliant than go rogue.

5. Track what matters

Visualize content usage and performance across franchises. Show teams the real ROI of staying on-brand.

Franchise marketing team using brand-compliant content templates

From chaos to consistency—franchise marketing that scales

Shadow tools flourish when official systems fall short. But when you meet your franchise teams with tools that are flexible, fast, and governed—you take the power back.

You protect your brand.
You scale your content.
You build trust across every market, every campaign, every store.

That’s what great franchise marketing looks like.

Support every franchise with on-brand content

Discover how leading retail and hospitality brands scale content creation without losing control.

Support every franchise with on-brand content

Discover how leading retail and hospitality brands scale content creation without losing control.

Explore retail solutions

Discover how leading retail and hospitality brands scale content creation without losing control.

Explore retail solutions
Branded assets like t-shirts and posters symbolizing how is retail solution supporting franchise marketing with localized, on-brand content.
Explore retail solutions

FAQs

What are shadow tools in franchise marketing?

Shadow tools are unofficial apps, templates, or communication channels used by local franchise teams to create and share content outside of approved systems. These tools often emerge when corporate solutions are too slow or inflexible.

Why are shadow tools a problem for retail and hospitality franchises?

They create brand inconsistency, increase compliance risks, and reduce campaign effectiveness. Over time, they fragment your marketing efforts and weaken your brand identity across locations.

How can I identify if shadow tools are being used in my franchise network?

Run internal audits, surveys, or informal interviews with franchisees. Look for duplicated assets, inconsistent visuals, or content that never went through approval channels.

What’s the best way to replace shadow tools without upsetting local teams?

Offer templated content creation systems that balance brand control with local flexibility. Provide training, fast access, and templates tailored to real franchise needs.

Can content creation be scaled effectively in a franchise model?

Yes. With the right systems in place—like smart templates, permission-based workflows, and localized asset access—you can empower every location to create on-brand content quickly and confidently.

Table of contents:

  1. What are shadow tools—and why do franchise teams rely on them?
  2. FAQs
Brand Management, Content Creation

How auto franchises can unlock co‑op marketing success

Avatar
Papirfly
3 minutes read

Co‑op marketing: a missed opportunity in auto franchising

Auto franchises sit on billions in available co-op marketing funds — yet over 50% of these budgets go unused each year [Source: Localogy, 2024]. These funds are meant to empower local dealers to promote services, drive traffic, and grow their market — all while staying aligned with the core brand.

So why are so many dollars left on the table?

For most, the process is too fragmented and time-consuming. Dealers are busy. Corporate teams are cautious. The result is a system that fails to activate the campaigns it’s meant to fund — leading to lost revenue, wasted budget, and inconsistent brand execution.

Where co‑op marketing breaks down for auto dealers

Franchise marketing teams face a delicate balancing act. They need to protect OEM brand standards while supporting local agility across hundreds of locations. But this often leads to friction — and missed opportunities.

Here’s what commonly happens:

  • Dealers go rogue. Without access to approved templates or assets, local teams create off-brand materials or hire agencies to fill the gap.
  • Approvals take too long. Campaigns stall while waiting on corporate reviews or co-op reimbursement eligibility checks.
  • Funds stay idle. Complex claim processes and lack of guidance stop many dealers from even trying.

The outcome? Generic messaging at best — or fragmented brand experiences at worst.

Digital‑first buyers expect more from dealer content

Today’s automotive customers don’t wait around. They expect personalized offers, seasonal campaigns, and location-specific messaging — all delivered in real time, on the channels they use most.

But most dealer networks aren’t set up for speed or flexibility.

Instead, they rely on manual production, disconnected workflows, and legacy systems. That means local campaigns either launch too late, or not at all — defeating the purpose of co-op marketing in the first place.

How Papirfly empowers co‑op marketing at scale

Modern brand management solutions like Papirfly remove the roadblocks that prevent auto franchises from fully utilizing their co-op funds.

Here’s how:

  • Centralized brand control. Corporate teams upload assets, guidelines, and templates once — dealers access them instantly via brand portals.
  • Templated content creation. Local teams can customize digital ads, flyers, emails, and social posts within brand-safe design templates.
  • Governance built-in. Automated approvals and compliance checks make co-op reimbursement seamless and secure.
  • Multi-channel readiness. Whether it’s Facebook ads or print materials, campaigns are ready to launch across every channel — no agency needed.

BMW’s story: Co‑op marketing done right

BMW Northern Europe faced a challenge familiar to many auto brands: how to support hundreds of dealerships across multiple countries — without sacrificing brand consistency.

By using Papirfly, they enabled:

  • 100% brand consistency at every touchpoint
  • 400+ employees to create local content for their dealerships
  • 7 country-specific portals — each with localized templates and assets

“Working with multiple creative agencies, dealers and internal employees across seven countries makes Papirfly’s system a must-have for us… the seamless sharing of assets keeps our dealers on-brand in all the material they use.”

— Marie Dellbrant, Brand Director / CMO, BMW Northern Europe

Read the full BMW customer story

BMW is not alone. According to this dealer campaign case study, automotive brands are transforming weeks-long campaign deployment cycles into day-long rollouts — all while maintaining perfect brand compliance.

The bottom line: Stop wasting co‑op marketing funds

Franchise marketers have the budget. They have the brand. What they lack is a system that makes co-op marketing scalable, fast, and foolproof.

With the right tools, your dealer network can:

  • Launch personalized campaigns in hours, not weeks
  • Eliminate approval delays and brand inconsistencies
  • Increase co-op fund usage — and prove ROI at every level

Co-op marketing shouldn’t be an administrative headache. It should be a growth engine.

Drive co‑op success across your dealer network

Experience how co‑op marketing empowers your dealers, protects your brand, and maximizes ROI – book a tailored demo.

FAQs

What is co‑op marketing in the auto industry?

It’s when OEMs or franchisors provide funds to dealerships for brand-compliant advertising. These programs support local campaign execution while maintaining brand standards.

Why are co‑op funds often unused?

Many dealers lack the time, tools, or support to navigate claim processes — leaving valuable marketing dollars untouched.

How does Papirfly support co‑op marketing?

Papirfly enables templated content creation, asset governance, and automated compliance — making local activation fast and brand-safe.

Is it scalable across multiple brands or locations?

Yes. Whether you manage 50 or 500+ locations, Papirfly scales to support your entire network with tailored brand homes and user permissions.

Where can I see a real example of this working?

BMW’s customer story shows how they unified brand communication across 7 countries and hundreds of dealerships.

Table of contents:

  1. Co‑op marketing: a missed opportunity in auto franchising
  2. Where co‑op marketing breaks down for auto dealers
  3. Digital‑first buyers expect more from dealer content
  4. How Papirfly empowers co‑op marketing at scale
  5. BMW’s story: Co‑op marketing done right
  6. The bottom line: Stop wasting co‑op marketing funds
  7. FAQs
Digital Asset Management

Forrester’s DAM Landscape insights: Thoughts from Papirfly’s experts

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Papirfly
4 minutes read

The new era of DAM: From archive to action

In the latest Forrester Digital Asset Management Landscape report, released just weeks ago, one trend stood out clearly: DAM is no longer just about storage. It’s about becoming a “command center” for branding and marketing teams.

Papirfly’s Chief Marketing Officer, Stefan Gass, sat down with our Chief Product Officer, Martin Pospíšil, to discuss Forrester’s DAM Landscape insights. Watch below, or read a summary of the conversation in the rest of this article.

As Stefan opened the conversation, he remarked on Forrester’s take that DAM is seeing the current shift as “moving away from static libraries – systems of record – towards systems of action.”

That’s a crucial distinction. For years, DAM has been seen as a secure archive for media files – logos, photos, videos, and brand assets. Today, however, organizations expect more. They need systems that not only organize but also operationalize assets—enabling teams to automate workflows, maintain compliance, and deploy content across global markets at speed.

This evolution reflects a new reality: brands are now powered by data, driven by AI, and defined by experience consistency.

AI-powered DAM’s double‑edged transformation

When asked about AI’s impact, Martin Pospíšil, Chief Product Officer, summed it up perfectly:

“AI changes two things at once. First, it massively increases the volume of synthetic content. And second, as a consequence, it makes brand control much more important than ever.”

Artificial Intelligence has accelerated the creation of content on an unprecedented scale. Yet, with more content comes more complexity. How do teams ensure that what’s being produced—by people or by AI—stays true to the brand?

According to Martin, the answer lies in how DAM platforms operationalize AI:

  • Automation that enhances governance, not bypasses it.
  • Smart workflows that detect and correct issues, rather than just flagging them.
  • Agentic processes that adapt in real time, keeping compliance, creativity, and consistency in balance.

Imagine uploading a new campaign visual that fails a brand compliance check. A future‑ready DAM won’t just raise a red flag—it will explain why, and in time, correct the issue itself.

That’s not replacing human oversight—it’s amplifying it.

The CMO’s take on Forrester’s DAM Landscape insights

As Stefan noted, “Being the brand police doesn’t scale.”

And that’s precisely why modern DAM matters more than ever.

In an era where anyone can create “reasonably good” content, organizations risk losing the single version of truth their brand depends on. A central DAM becomes the definitive source of trust and truth—housing approved brand assets, templates, and content ready for distribution.

Stefan illustrated this with real-world examples from Papirfly’s customers in automotive and franchise industries. Corporate teams define core brand assets, while local partners—dealers, franchisees, or regional marketers—adapt templates for local relevance. The result: speed, consistency, and control.

“They might not be designers or marketers,” Stefan explained, “but they can create sophisticated on-brand materials in a controlled, easy-to-use environment.”

This is where Templated Content Creation—a core capability of Papirfly’s suite—meets Digital Asset Management software head-on. Together, they empower teams across regions to create content on-brand and at scale, without compromising quality or compliance.

How to choose the right DAM in 2025 and beyond

When discussing how to evaluate DAM vendors, Martin emphasized four critical considerations:

  • Strategic alignment – The DAM roadmap must evolve with your business goals.
  • Proven AI use cases – Look beyond buzzwords for real, operational value.
  • Tech ecosystem fit – Seamless integrations with your CMS and marketing stack are non-negotiable.
  • User experience – The best DAM is one everyone can actually use—designers, marketers, and non-experts alike.

In short: a DAM should fit your world today and evolve with it tomorrow. Read more in our DAM system buyers’ guide.

From command to control

As Stefan concluded, this new chapter for Digital Asset Management marks a definitive pivot.

“We’re entering the age of the content command center,” he said. “A DAM is no longer just the library—it’s the hub where brand content is commanded, controlled, and distributed.”

The message is clear from Forrester’s DAM Landscape insights: AI and automation aren’t replacing brand governance—they’re reinforcing it. And in a world of endless content, a single source of trust is the new competitive advantage.

Discover the future of DAM

Explore the latest Forrester
Digital Asset Management
Landscape report.

Explore the latest Forrester
Digital Asset Management
Landscape report.

Read Forrester DAM report
Read Forrester DAM report

Explore the latest Forrester
Digital Asset Management
Landscape report.

Read Forrester DAM report
The Digital Asset Management Systems Landscape, Q3 2025, Forrester

FAQs

What does “system of action” mean in Digital Asset Management?

It refers to a DAM that not only stores assets but connects them to workflows, approvals, and activation processes across teams and tools.

How is AI used in modern DAM systems?

AI automates tagging, facial and object recognition, brand compliance checks, and even predictive content recommendations—reducing manual work and risk.

Why is brand governance critical in the AI era?

As AI-generated content proliferates, a central DAM ensures all assets remain compliant, consistent, and aligned with brand identity.

How does Papirfly’s approach differ from traditional DAM vendors?

Papirfly combines Digital Asset Management with Templated Content Creation, as well as other collaboration tools in the Papirfly Suite, enabling on‑brand content creation across global teams while maintaining central governance.

Table of contents:

  1. The new era of DAM: From archive to action
  2. AI-powered DAM’s double‑edged transformation
  3. The CMO’s take on Forrester’s DAM Landscape insights
  4. How to choose the right DAM in 2025 and beyond
  5. From command to control
  6. FAQs
Digital Asset Management

Digital Asset Management in retail: Insights from Forrester’s 2025 report

Avatar
Papirfly
5 minutes read

Retail is changing at record speed. According to Forrester, online retail spending in the United States will grow twice as fast as total retail spending through 2029, accounting for 29% of all retail sales. For marketing teams, that surge translates into one thing—an explosion of content needs.

Every new product launch, seasonal promotion, or localized marketing campaign requires consistent, engaging content across multiple channels. Add the growing use of AI-generated assets, and managing this complexity becomes unmanageable without the right technology.

That’s why Digital Asset Management in retail is no longer optional. The latest Forrester Digital Asset Management Systems Landscape, Q3 2025 highlights retail as a key industry driving increased DAM investment. For marketers, a digital asset management solution has become the command center for content operations—a system to scale personalization, protect brand value, and ensure agility in an always-on marketplace.

Why Digital Asset Management in retail is now essential

Retail marketers operate in one of the most content-heavy environments. Product catalogs are expanding, customer experiences are multiplying, and digital marketing campaigns need to adapt to local languages, cultures, and regulations.

Forrester’s research shows retailers are among the fastest adopters of digital asset management DAM because of this rising complexity. A modern asset management platform doesn’t just store digital files—it enables:

  • Faster time-to-market for products or services through structured, reusable marketing materials.
  • Seamless omnichannel delivery, ensuring every campaign looks and feels consistent across websites, apps, and social media platforms.
  • Operational efficiency, reducing duplicate work and costly delays by giving teams the right asset at the right time with version control and access control baked in.

In short, DAM provides the foundation for retail growth, turning a content bottleneck into a content advantage.

Growth of online retail vs total retail through 2029 in the US
“Online retail spending in the US will grow twice as fast as total retail spending through 2029” – Forrester DAM Landscape report 2025

How DAM transforms retail from asset storage to brand experience

Forrester emphasizes that DAM has evolved from a passive content library into an active enabler of brand experience, supporting marketing efforts. This shift is especially relevant for retail, where brand trust and product accuracy directly influence sales.

For retail marketers, the benefits of modern DAM include:

  • Consistent experiences across regions — Local teams can adapt marketing content for their target audience without losing alignment with global brand guidelines.
  • Brand protection at scale — Design templates, approval workflows, and embedded rights management safeguard against off-brand or non-compliant assets.
  • Customer confidence — Updated product visuals and accurate data in digital content ensure buyers see exactly what they’ll receive.

Retailers also gain stronger collaboration across marketing teams, merchandising, and ecommerce operations. This accelerates campaign execution and ensures every channel—from in-store displays to digital content online—tells the same story.

Consistent experiences across regions icon

Consistent experiences across regions

Brand protection at scale icon

Brand protection at scale

Customer confidence icon

Customer confidence

The future of Digital Asset Management in retail with AI and personalization

The next wave of Digital Asset Management in retail is powered by AI. Forrester highlights how vendors are racing to integrate agentic AI—intelligent systems that can autonomously plan, create, and deliver content.

For retailers, this opens new opportunities:

  • Hyper-personalized shopping journeys — DAM-powered AI can automatically deliver product recommendations with compliant, on-brand visuals.
  • Seasonal campaign automation — Repetitive updates, like resizing ads or translating digital files of product images for social media platforms, can be automated at scale.
  • Creative democratization — Non-designers can adapt content while AI ensures every version remains compliant with brand guidelines and legal requirements.

But these benefits come with responsibility. Retail marketers must assess whether their Digital Asset Management solution is ready for AI—considering governance models, data structures, and change management to ensure automation enhances brand trust rather than erodes it.

Retail is at the forefront of digital transformation, and DAM is the system making it possible. As Forrester’s 2025 report makes clear, brands that embrace modern Digital Asset Management in retail will be best positioned to meet customer expectations, scale personalization, and safeguard their brand value.

The message for retail marketers is simple: DAM is no longer a back-office tool—it’s the engine powering your ability to compete.

Get the full Forrester DAM report

Uncover retail insights shaping 2025 strategies

Get the full Forrester DAM report

Uncover retail insights shaping 2025 strategies

Download the report
Download the report

Get the full Forrester DAM report

Uncover retail insights shaping 2025 strategies

Download the report
The Digital Asset Management Systems Landscape, Q3 2025, Forrester

FAQs

Why is Digital Asset Management important in retail?

Digital Asset Management in retail ensures product visuals, campaigns, and brand marketing materials are consistent, accurate, and easily accessible. This reduces duplication, speeds up product launches, and supports omnichannel campaigns.

What did Forrester’s 2025 DAM report say about retail?

The Forrester Digital Asset Management Systems Landscape, Q3 2025 highlights retail as one of the fastest-growing sectors for DAM adoption, driven by online sales growth, rising content complexity, and the need for personalization at scale.

How does DAM improve personalization for retail customers?

DAM systems integrate with AI and adjacent tools like PIM and ecommerce platforms to deliver localized, personalized content quickly. This helps retailers serve relevant product recommendations and promotions across multiple channels.

Can DAM help protect brand consistency in retail marketing?

Yes. Modern DAM systems embed brand guidelines, templates, and approval workflows. This ensures assets are always compliant, on-brand, and optimized for different channels and markets.

What should retail marketers look for in a DAM solution?

Key features include seamless integration with ecommerce and PIM systems, AI-powered content transformation, strong governance tools, and scalable portals that democratize access without losing control.

Table of contents:

  1. Why Digital Asset Management in retail is now essential
  2. How DAM transforms retail from asset storage to brand experience
  3. The future of Digital Asset Management in retail with AI and personalization
  4. FAQs
Digital Asset Management

DAM scalability: 6 questions for a future-proof ecosystem

Avatar
Papirfly
6 minutes read

Managing digital assets across multiple platforms, teams, and regions is already complex. As demand for on-brand content increases, DAM scalability is key as branding and marketing operations can’t afford to rely on systems that weren’t built to grow with them.

That’s why choosing the right Digital Asset Management software matters – not just for today’s campaigns, but for your brand’s future.

Why DAM scalability is essential for modern brands

The global market for DAM software is expected to nearly quadruple by 2032. That’s because brands are producing more content, on more platforms, for more audiences than ever before.

Without a future-ready Digital Asset Management system, marketing teams will quickly hit operational limits. If your DAM can’t keep pace, your brand pays the price – through delays, duplicated efforts, or content going off-brand. That’s why scalability should be a non-negotiable.

In this article, we’ll walk through six essential questions to assess whether your DAM can scale with your needs.

DAM systems that aren’t future‑proof

performance bottlenecks

Cause performance bottlenecks

restricted growth

Restrict marketing growth

reduced user adoption

Discourage user adoption

become obsolete sooner

Become obsolete sooner

performance bottlenecks

Cause performance bottlenecks

restricted growth

Restrict marketing growth

reduced user adoption

Discourage user adoption

become obsolete sooner

Become obsolete sooner

6 questions to evaluate whether a DAM is future‑proof

1. Can it grow with your asset library

No question, your asset volume will increase in the future. Campaigns, formats, and channels will all evolve. It’s essential that your DAM software can handle not just today’s requirements, but also everything to come.

Ask about asset storage limits, upgrade options, and how easily capacity can be scaled. A future-proof DAM gives you room to grow without forcing a migration later.

Prevalence of content marketing

45%

of marketers say at least half of their campaigns are content‑led

Source: World Media Group

Prevalence of content marketing

45%

of marketers say at least half of their campaigns are content‑led

Source: World Media Group

2. Will it support the evolution of your company and brand?

New markets. New sub-brands. New regional teams. All can impact and reshape the nature of your brand. Your Digital Asset Management system must be able to flex to accommodate any eventuality. That means being able to support:

  • Multiple brand identities
  • Mult-language support
  • Region- or campaign-specific asset portals
Company vision misunderstanding

68%

of employees say they don’t understand their company’s vision

Source: European Leaders

Company vision misunderstanding

68%

of employees say they don’t understand their company’s vision

Source: European Leaders

3. Is it intuitive for new users?

DAM software is only as powerful as the people using it. If your Digital Asset Management system is difficult to navigate, adoption will suffer – and so will your brand consistency.

Software failure due to low adoption

70%

of software implementations fail
due to poor user adoption

Source: ERP Software

Software failure due to low adoption

70%

of software implementations fail 
due to poor user adoption

Source: ERP Software

Look for built-in features that promote usability, including:

  • Drag-and-drop uploading to your digital library
  • Smart search and auto-tagging
  • Version control
  • Role-based permissions
  • Workflow automation

An effective brand portal also supports the long-term usability of your DAM, giving team members clear context for each asset, so they can use them correctly and consistently every time.

Drag-and-drop functionality infographic
Automatic tagging infographic
Instant search infographic
Asset version control infographic
Flexible access control infographic
Automated workflows infographic

4. Can it integrate with your existing stack?

Most marketing teams are already juggling a dozen or so tools. Your Digital Asset Management software shouldn’t add complexity – it should reduce it. That’s why it’s so important to choose a DAM that easily integrates with your key platforms. 

For example:

  • CMS
  • PIM
  • Templating tools
  • Creative software

The more your DAM connects to your existing brand ecosystem, the quicker and easier it is for teams to activate content.

5. Is it powered by AI?

AI isn’t a buzzword. It’s now a baseline. DAM systems that leverage AI deliver smarter tagging, faster search, and multilingual metadata, reducing manual work and improving asset findability. Emerging machine learning is set to go even further, recommending optimal assets for specific campaigns.

If you want to stay ahead, now and in the future, a DAM with a clear AI roadmap is critical.

6. Does the vendor have a product roadmap?

A Digital Asset Management system is an investment in your future. You deserve to know how it will evolve. Ask your vendor:

  • What new features are planned?
  • How do you gather customer feedback?
  • How often are updates released?

A transparent, customer-focused roadmap shows that your DAM provider is in it for the long haul – just like you.

Papirfly checklist of questions marketers should ask to determine how future-proof a digital asset management system is

Choose a DAM built for tomorrow

As the battle to manage content across numerous channels grows more intense, having a DAM that you can depend on is a key differentiator. And in an always-on, content-heavy world, only scalable, intuitive, and connected systems will stand the test of time. So ask the tough questions now – and, if your current solution isn’t up to the task, consider one that is.

Papirfly’s Digital Asset Management and Templated Content Creation suite is designed to scale with your business, keeping your teams aligned, your assets on-brand, and your content strategy future-ready.

FAQs

Why is scalability important when choosing a Digital Asset Management system?

Scalability ensures your DAM can grow with your asset library, team size, and brand structure. As content volumes, formats, and platforms expand, a scalable DAM prevents operational bottlenecks and avoids costly future migrations.

What features make a Digital Asset Management system future-proof?

A future-ready DAM should support: 
– Multiple brand identities
– Multilingual portals
– AI-driven search and tagging
– Flexible user permissions
– Integration with existing tools
– Transparent product roadmap for ongoing updates and innovation

How can DAM software improve user adoption across global teams?

To drive adoption, your DAM must be intuitive. Features like drag-and-drop uploading, smart search, auto-tagging, version control, and guided brand portals help users quickly find and apply assets – without training or guesswork.

Why should DAM software integrate with other marketing tools?

Integration enables smoother workflows and faster content activation. A DAM should connect with CMS, PIM, creative platforms, and templating tools. This makes it easy for teams to publish, localize, and reuse assets directly from one system.

What role does AI play in future-proofing a Digital Asset Management system?

AI enhances DAM performance by automating metadata tagging, improving search accuracy, and personalizing content recommendations. A vendor with a strong AI roadmap ensures your DAM stays relevant and efficient as your needs evolve.

Table of contents:

  1. Why DAM scalability is essential for modern brands
  2. 6 questions to evaluate whether a DAM is future-proof
  3. Choose a DAM built for tomorrow
  4. FAQs
Digital Asset Management

5 benefits of Digital Asset Management for marketing operations

Avatar
Papirfly
4 minutes read

The pace and pressure of marketing today can be relentless. More content, more channels, more complexity – and less time to manage it all. That’s where Digital Asset Management software comes in.

DAM software streamlines how marketers organize, access, and activate brand assets – cutting down on manual tasks, reducing risk, and helping teams deliver faster, smarter, and more consistently. Whether you’re managing global campaigns or supporting local markets, modern Digital Asset Management for marketing teams gives everyone the clarity, control, and capacity to operate at scale.

If you want to simplify managing digital assets, and free up time to be more strategic, creative, and experimental, DAM is the answer.

How Digital Asset Management for marketing supports your teams

A Digital Asset Management system is more than just a place to store files. It’s a centralized platform designed to organize, govern, and distribute brand content – everything from imagery and video to templates, logos, guidelines, and campaign materials.

But more importantly, DAM is a marketing operations engine. It removes bottlenecks, empowers teams, and ensures every asset used is on-brand and fit for purpose. 

Here are five ways you can use DAM to transform your marketing operations:

1. Put an end to asset chaos

Marketing teams deal with thousands of assets – across teams, tools, and territories. Without a central system, things get messy fast. Files live on desktops, in emails, or buried in folders with names like ‘IMG_375.jpg’. It’s inefficient, risky, and unsustainable. 

DAM is how you bring order to digital asset chaos. Assets are stored in a structured library with visual previews, smart filters, and searchable metadata. Everyone knows where to find what they need, and which version is current and approved.

2. Strengthen brand consistency

Consistency is critical for building band trust. DAM is critical for building consistency. Having one centralized brand portal ensures that everyone uses the same approved, up-to-date materials – from local marketers to global partners.

 Guidelines, campaign kits, and creative assets can all be accessed from here, reducing errors and duplications. Teams can also use the DAM to repurpose assets for new regions, channels, or formats without compromising brand integrity.

3. Simplify collaboration and asset delivery

Marketing rarely happens in isolation. Teams rely on creatives, agencies, and internal stakeholders to produce, review, and activate content. A central DAM brand hub makes this collaboration seamless.

External partners can upload assets directly into the system. Internal teams can access what they need – within the permissions you control. Approval workflows ensure nothing goes live without sign-off.

4. Automate routine tasks

Time spent reformatting files, managing version control, or digging through email threads is time lost. Digital Asset Management for marketing teams saves you the expense by automating manual tasks your people experience every day. Some DAM software uses AI to optimize visuals across all channels or perform intelligent cropping. Result: marketers are freed from mundane, repetitive activities and can focus their efforts on high-impact work.

5. Connect your marketing ecosystem

Digital Asset Management software integrates easily with other software in your marketing stack, whether it’s CMS, CRM, PIM, or campaign management tools – and this is when DAM is at its most powerful. It means that web editors can publish directly from your central brand portal, email marketers can personalize with confidence, and ecommerce teams can instantly deploy assets at scale.

DAM software is key to successful marketing

Digital Asset Management is no longer a nice-to-have. It’s an essential part of the brand ecosystem, enabling organizations to deliver agile, on-brand, and high-performing marketing.

If your current asset management setup isn’t keeping pace, it’s time to explore what a modern DAM can unlock.

Transform your marketing with DAM

See how leading teams create and control marketing content

Transform your marketing with DAM

See how leading teams create and control marketing content

Find out more

Transform your marketing with DAM

Find out more
Papirfly's Digital Asset Management - All you need in one single place
Find out more

FAQs

What is a Digital Asset Management (DAM) system and how does it support marketing teams?

A Digital Asset Management system is a centralized hub for storing, managing and sharing brand content. For marketers, DAM streamlines workflows, ensures on-brand asset use, and simplifies access to approved materials across teams and channels.

How does DAM software help eliminate digital asset chaos in marketing operations?

DAM simplifies managing digital assets by consolidating files into a searchable system with metadata, version control, and visual previews. This removes duplication, reduces time spent searching, and ensures teams use the correct version every time.

How does a DAM improve digital asset management workflows?

DAM systems streamline collaboration by enabling permission-based access, external uploads, and automated approval flows. Every authorized team member can review and approve content directly in the platform, reducing delays and errors.

What other marketing tools can DAM software integrate with, and why does it matter?

Modern DAM solutions like Papirfly integrate with CMS, CRM, PIM, and campaign management platforms. These integrations allow assets to be deployed instantly across websites, emails, and ecommerce platforms, maximizing speed and ensuring brand control across the ecosystem.

Table of contents:

  1. How Digital Asset Management for marketing supports your teams
  2. DAM software is key to successful marketing
  3. FAQs
Digital Asset Management

What Forrester’s 2025 DAM Landscape means for modern brands

Avatar
Papirfly
3 minutes read

Forrester’s Digital Asset Management Systems Landscape, Q3 2025 has arrived. The report confirms what many enterprise marketers and brand leaders have long suspected: Digital Asset Management is no longer just about storage and governance—it’s about acceleration, personalization, and measurable impact.

In this post, we unpack the key findings from the report and how they relate to Papirfly’s roadmap, product strengths, and vision for DAM in the enterprise.

Core DAM capabilities: what is required by common use cases

Forrester splits the DAM landscape into “core” and “extended” use cases. Core capabilities are no longer differentiators—they’re expectations. Among the most critical:

  • Asset rights and compliance: Papirfly ensures brand governance with granular user permissions, automated asset expiry, and GDPR-compliant consent management. Our face recognition feature for consent flagging puts us in strong alignment with where enterprise compliance is heading.
  • Asset reuse at scale: Efficient reuse is more than just downloading assets. Our global brand portals, which can be tailored to specific roles and use cases, empower local markets to locate and repurpose assets quickly, maintaining consistency while significantly cutting production costs.
  • Time-to-market acceleration: Templated Content Creation enables non‑designers to localize content in minutes, eliminating bottlenecks and scaling output globally.
  • Centralized brand control: As a single source of truth, Papirfly’s DAM ensures consistent, secure access to approved assets across markets and teams.

While other vendors may highlight advanced AI transformations, Papirfly focuses on enabling everyday use cases with immediate ROI—like localization, governance, and speed.

Extended use cases: where DAM software must go next

Forrester’s report also highlights extended use cases that signal where DAM is evolving:

  • Advanced compliance: With AI-powered facial recognition, Papirfly flags non-compliant assets and automates consent tracking—a critical feature for regulated industries and global campaigns.
  • Searchability and personalization: Papirfly’s robust categorization, metadata tagging, and facial recognition support advanced search capabilities to help users find and localize content faster across regions and departments.
  • AI-assisted localization: Tools like AI translation and upcoming image derivatives help enterprises adapt content for global audiences without reinventing the creative wheel.
  • Content intelligence (WIP): While we currently offer analytics on asset usage within the ecosystem, full lifecycle tracking remains a future goal—a priority for roadmap development.
  • 3D asset support: Despite industry hype, Forrester notes limited real-world demand. Papirfly’s position is to integrate with external tools when needed, rather than building redundant features.

How brands should evaluate DAM solutions in 2025

One of the biggest takeaways from the report is that enterprises must shift how they assess DAM solutions. It’s no longer about checking off feature lists—it’s about impact:

  • Can your teams find, adapt, and publish content without delays?
  • Does your DAM protect your brand while empowering every market?
  • Is AI solving a real problem—or just creating new ones?

At Papirfly, we believe future-ready DAM is about user-first innovation, not feature-first marketing. This means focusing on adoption, extensibility, and automation that supports real workflows. That is why some of the world’s biggest brands are our customers, and choose us time and time again.

Choose a Digital Asset Management system that continues to evolve

Forrester’s 2025 DAM report doesn’t just outline where the category is today—it maps where it’s going. And for brand leaders, it’s a clear signal to prioritize tools that scale content creation, ensure compliance, and enable smarter operations.

Explore the 2025 Forrester DAM Landscape

See how Papirfly meets evolving DAM expectations

Explore the 2025 Forrester DAM Landscape

See how Papirfly meets evolving DAM expectations

Access the full report
Access the full report

See how Papirfly transforms content creation

Access the full report
Visual cover of 2025 DAM report highlighting Papirfly’s relevance in Forrester’s evolving DAM landscape.

FAQs

What are the core DAM capabilities Forrester highlights for 2025?

Forrester defines core DAM capabilities as table stakes in 2025, including asset rights management, compliance, reuse at scale, and time-to-market acceleration.

How does Papirfly align with Forrester’s DAM landscape?

Papirfly addresses both core and extended use cases with scalable, compliant, and localization-ready capabilities. Our DAM solution prioritizes real-world brand and marketing workflows over feature-first marketing.

What should brands look for when evaluating DAM platforms in 2025?

The focus should shift from feature checklists to measurable business impact. Can the DAM accelerate content creation? Protect brand consistency? Enable local markets? That’s where value lies.

How does Papirfly support AI use in DAM without sacrificing brand control?

Papirfly uses AI where it matters by automating consent tracking, improving searchability, and enabling smart localization—while maintaining full brand governance.

Table of contents:

  1. Core DAM capabilities: what is required by common use cases
  2. Extended use cases: where DAM software must go next
  3. How brands should evaluate DAM solutions in 2025
  4. Choose a Digital Asset Management system that continues to evolve
  5. FAQs
Content Creation

How design templates save finance brands 80% in content creation

Avatar
Papirfly
4 minutes read

Marketing teams in banks, credit unions, and insurers face increasing pressure to produce more content, faster—without sacrificing compliance or brand control.

But with legacy tools, siloed teams, and agency dependencies, production costs and risks spiral fast.

Discover how Papirfly helps financial institutions reduce asset creation effort by up to 80%—while reducing spend, improving control and brand consistency, and increasing speed to market.

Why financial brands overspend on content design

Financial institutions operate in highly regulated environments where every marketing asset must be accurate, brand-compliant, and legally sound.

When local branches rely on outdated systems or manually recreate content, it increases the risk of errors such as non-compliant disclaimers, conflicting messaging, slow campaign rollouts, and rising agency costs.

These inefficiencies make financial content production not just more expensive, but also riskier. The real challenge is not simply creating more content, but creating smarter content with consistent compliance and control.

Templated design unlocks faster creation of content at scale

Papirfly’s design templates give financial marketing and compliance teams the ability to scale high-quality content without losing control or inflating costs. Essential brand elements, logos, and disclaimers are locked into every template, eliminating common errors before they happen.

Local teams gain the freedom to create on-brand materials within clear guardrails, while automated approval workflows keep compliance seamless. The outcome is faster, more consistent campaigns — with far less reliance on agencies or manual rework.

Key benefits of design templates include:

  • Locked brand assets and compliance elements
  • Empowered local content creation within guardrails
  • Automated approval workflows
  • 80% reduction in manual content creation effort

Key results:

Shapes representing asset creation

80% reduced effort
in asset creation

80% reduced effort
in asset creation

Agency spend per asset

$200 average agency
spend avoided per asset

$200 average agency
spend avoided per asset

Papirfly logos representing brand consistency

Improved content distribution
and brand consistency

Improved content distribution
and brand consistency

Using design templates with DAM for smarter governance

Papirfly’s Digital Asset Management (DAM) brings every approved asset, campaign file, and approval record into one secure, centralized hub.

This ensures every branch or business unit works from the most up-to-date version of logos, visuals, product images, and region-specific disclaimers.

With features like smart search, version control, usage rights management, and full audit trails, DAM gives financial institutions complete governance and transparency across all content operations.

What an 80% effort reduction looks like in practice

According to Forrester’s Total Economic Impact™ report, enterprise teams using Papirfly experienced:

  • 80% less manual effort in content creation
  • 200$ average agency spend avoided per asset
  • 100% brand-compliant assets delivered to customers in all content

By combining design templates with Digital Asset Management, financial institutions can streamline production, eliminate unnecessary agency costs, and deliver more content—without compromising brand governance or speed.

Discover your content savings potential

See how Papirfly transforms content creation

Discover your content savings potential

See how Papirfly transforms content creation

Learn more
Learn more

See how Papirfly transforms content creation

Learn more
Papirfly's Templated Content Creation tool

FAQs

How can design templates reduce agency spend?

Papirfly enables teams to create on-brand content in-house, eliminating the need for external designers for routine marketing tasks. Assigned budget can instead be spent on high-value creatives.

What makes this different from basic design tools?

Templates are built with embedded brand rules and approval flows—guaranteeing compliance across markets and teams.

Is Papirfly suitable for local branch marketing?

Yes. Templates and access controls are customizable by region, team, or campaign, enabling safe localization at scale for local branches for financial institutions.

Can we track who’s using assets and where?

Papirfly includes audit logs, version histories, and user permissions to monitor asset usage and ensure governance.

How long will it take to create a template?

We have a variety of design template solutions. Get started instantly with Papirfly’s InDesign templates based on designs, while you build out more with flexible elements where users choose from pre-approved options. All with as much support from Papirfly as you need.

Table of contents:

  1. Why financial brands overspend on content design
  2. Templated design unlocks faster creation of content at scale
  3. Using design templates with DAM for smarter governance
  4. What an 80% effort reduction looks like in practice
  5. FAQs