Template Technology

Brand management, Template TechnologyLeave a Comment on Digital design templates are the must-have tool for brand consistency

Digital design templates are the must-have tool for brand consistency

Papirfly
4 minutes read

We all trust clarity and consistency. When we understand what somebody’s values and beliefs are, and they are communicated in a clear way over time, we know where we stand and feel more positive about our interactions with them. This sense of trust is exactly the same for when it comes to how brands are experienced!

Successfully building your brand requires you to stand out from your rivals in an increasingly competitive market place. With digital templates, you have the tool to strengthen your brand identity and build that long-term sense of trust and loyalty.

Empower everyone to speak with your brand’s one true voice

On-brand marketing material is a demand for every team with flexibility needed when things need to be communicated quickly. During these (particularly) busy times, the brand identity can be at risk of being compromised as marketers rush to get important messages out the door.

With a digital template solution, all employees are empowered to create their own assets without the risk of brand guidelines being compromised. At the same time, workflows become smoother as the need to acquire assets externally or from internal departments is eliminated. With no design experience necessary, digital templates help every person to build your brand. 

Also read: This is how your structure your brand and marketing assets

The need for speed is guaranteed

The average workday is increasingly impacted by new technology, and with all brands existing in a fiercely competitive environment. Your company’s ability to respond quickly, whilst remaining on-brand, positively contributes to your reputation as a responsive brand. 

Being the last brand to react or rushing out a message that doesn’t fit the understood personality of your brand can make you stand out in the wrong way, and quickly lose market shares to competitors who are more clear and prepared in their messaging. 

As anyone in your company can use pre-designed templates, creating material for correcting communications or delivering last-minute launches gives confidence to all creators and managers that you are on-message, always.

Saving money whilst getting more value

There are plenty of moments in the workday that can steal valuable time and productivity from building your brand. With digital template technology, delays around the approval of assets are eliminated and less employees need to be involved in branding decisions. 

By investing in design templates and spending time up-front pre-defining and aligning them to your guidelines, you reap the rewards. Energy, focus and resources can now be directed toward essential strategic goals.

As well as significantly reducing agency costs, design templates make publishing and launching less time-consuming and more time-giving. If your budget doesn’t already include space for such a tool, it makes sense to prioritize investing in a system that will make an immediate impact and a significant long-term return on your bottom line.

Also read: This is how you save time and streamline your brand online. 

One platform to create every essential asset

Whatever industry your brand operates in, a one-stop-shop for asset creation is a necessary tool to continue to stand out in the marketplace. Design templates can help your people create material that jumps out as superior to your rivals in the following ways:

Ads

Ads must be clearly recognisable as being from your brand for potential customers to take action and for you to gain an optimal conversion frequency. A blend of pre-designed templates and automated working processes – that ensure consistency across all platforms and digital channels – will support your ads to get the desired attention from your target audience.

Social media

An unquestionable requirement for all marketing teams, social media has changed the landscape of brand marketing and increased the competition. Even the smallest brands have become rivals as everyone can improve their reach and influence in the market. Being able to tailor all content and launch campaigns, responding to industry or global events in a fast yet consistent manner, is made easy with pre-defined templates to create all SoMe assets.

Print

As much as we are well into the digital age, the need for your brand to have a physical presence in front of your customers is still essential. From business cards to posters, product catalogues to roll-ups for events, design templates help your brand identity in the ‘real world’ complement its presence in the digital universe. 

Dynamic content

Any template solution needs to consider the range of ways your customers search for and interact with your brand. Whilst fixed imagery and content works, a template tool that allows you to create, adapt, tweak and publish dynamic content to your chosen channels is crucial to consider as part of your tech stack.

Video templates

Not so long ago, video was considered an expensive luxury for marketing teams. Today, 81% of businesses use video as a marketing tool and to exclude it from your brand strategy would leave you behind the competition. Creating videos fast and on-brand demands a template technology that’s simple, user friendly and flexible so that small changes that can make a huge impact can be made quickly and with ease.

Also read: How to choose a system for your brand?

Automation 

A digital solution, connected with adjustable templates, will have a positive impact on your company’s efficiency and the overall consistency and reception of your brand with your audiences. Stand above your competitors and look for an intuitive solution that supports all activities associated with building your brand in the best possible way.

Table of contents:

  1. Empower everyone to speak with your brand’s one true voice
  2. Saving money whilst getting more value
  3. One platform to create every essential asset
  4. Automation 
Branding templates, Template TechnologyLeave a Comment on How Template Studio keeps your brand consistent

How Template Studio keeps your brand consistent

Papirfly
3 minutes read

There are many factors that have an impact on your company’s success. Branding is one of them. Your brand is your company’s identity, it’s what separates you from your competitors and helps you stand out from the crowd. That is… If you have managed to establish a strong and memorable brand.

The question is, how do you get there? First and foremost, you need to establish brand consistency. Easier said than done when less than 10% of B2B companies state that they are consistent across all marketing channels… Obviously, brand consistency does not happen by chance!

That’s why you need a proper platform to help you out. With Template Studio, you get a self-serviced approach to keep your design on-brand at all times.

The marketing tool that secures brand consistency

Branding is a task the entire company must embrace; every employee and department needs to understand and know how to communicate and use your brand. To simplify it, without uniform brand management you risk incorrect brand communication and brand dilution. And you don’t have to be Einstein to realize that this will damage your brand value.

Also read: How online layout design templates protect your brand identity

Template Studio saves your life and your brand

As a marketer, you probably have a long list of requests in your mailbox for brand asset changes. Whether it is a format change, file type request, translation changes, contact changes, image change or other localization adjustments, it is a task you must respond to. 

Unless you have Template Studio. This tool allows marketers to create the perfect creative template suite for the entire company, completely self-serviced and always on-brand.

How Template Studio secures brand consistency

If you have the resources and capacity to respond to all the asset changes on-time you are a star. If you don’t have the time, don’t worry, you’re not the only one. The digital marketing space puts strains on marketing departments all over; being present in a range of different platforms that demands attention and continuous nurturing makes it hard to keep up. In 2020, Martech found 8000 digital tools available. How many of these 8000 do you have to present your brand in: Websites, social media, advertising tools, email communication, sales tools and more?

Template Studio takes it down a notch and allows you to achieve brand consistency through a few simple steps:

  • You control your brand from one single source and your designs are always professional looking and updated.
  • The template technology makes sure your designs stay the same regardless of the creator. Responsive technology and content control always keep you in control of your brand image.
  • The online editor accepts a wide range of templates to be created. This secures a unified brand look across numerous platforms and channels.
Solutions_Design_Templates_04_Templates

Also read: How to automate document creation and stay brand consistent

Valuable template capabilities you should be aware of:

  • Template Studio transforms standard Adobe Indesign or Illustrator files into digital brand templates.
  • The technology is easy to use, and anyone can be a designer without any software know-how or design skills.
  • Brand assets are always updated and on-brand when digitalized. When you make changes to your designs or have new brand assets, just publish new digital templates to the studio and voila. Or update your existing ones.
  • The studio provides flexible brand control as you decide what can and can’t be changed. Each template can be modified to suit your company as well as the creator’s needs to ensure your designs are always on-brand.
  • File output is carefully controlled and allows you to prepare your files for multiple channels and platforms. One template = multiple formats.

Also read: Why marketers need digital brand templates

Template Studio keeps your brand management balanced

Apart from keeping your brand consistent, Template Studio also provides other benefits. When you establish self-serviced branding templates you no longer need to worry about your mailbox be stuffed with ad-hoc design requests. Neither do you have to worry about frustrated colleagues taking matters into their own hands and designing something without respecting your brand guidelines. Nor do you have to spend money on simple design tasks that require the help of a creative agency.

Instead, you can work peacefully with your strategic and long-term initiatives necessary to establish a strong and reliable brand that keeps your current customers loyal and future customers will desire your brand.

Curious to learn more about our Template Studio? Check out our brochure.

 

Do you ever find yourself at work thinking “I wish there was a better way to keep control of our brand output”? Watching over your brand is complicated when colleagues are constantly using or even creating assets with no respect to your brand guidelines. As a result, building and developing your brand becomes almost impossible.  

You might take some comfort in the fact that research shows that over 40% of companies struggle with brand inconsistency. In other words, you’re not alone with your struggles. Nevertheless, brand consistency is a fundamental requirement if you are to succeed with your brand building and we’re here to let you know that there is a way to control your brand output. The answer is – Branding Templates.  

Continue reading “Energize your brand building with branding templates”

Do you ever find yourself at work thinking “I wish there was a better way to keep control of our brand output”? Watching over your brand is complicated when colleagues are constantly using or even creating assets with no respect to your brand guidelines. As a result, building and developing your brand becomes almost impossible.  

You might take some comfort in the fact that research shows that over 40% of companies struggle with brand inconsistency. In other words, you’re not alone with your struggles. Nevertheless, brand consistency is a fundamental requirement if you are to succeed with your brand building and we’re here to let you know that there is a way to control your brand output. The answer is – Branding Templates.  

Continue reading “Energize your brand building with branding templates”

Banner Ads, Display Advertising, Template TechnologyLeave a Comment on This is why Display Ads give your brand superpowers

This is why Display Ads give your brand superpowers

Papirfly
3 minutes read

Continue reading “This is why Display Ads give your brand superpowers”

In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”

In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”

Branding templates, Template TechnologyLeave a Comment on How to automate document creation and stay brand consistent

How to automate document creation and stay brand consistent

Papirfly
3 minutes read

Continue reading “How to automate document creation and stay brand consistent”

Did you know that 77% of companies deal with off-brand content? That is a high number! Especially when we are told repeatedly what it takes to accomplish brand consistency. What are we doing wrong? And in what end of the scale are you? In the successful 23% or is there room for improvement?

One of the challenges of staying consistent is upholding the speed of brand deliveries, both through the channels and platforms that marketers are in control of, but also by supporting colleagues with their brand needs.

Don’t drown in brand assets

For marketers, document creation is part of the daily work. Supporting colleagues with branded marketing collateral and brand assets for a variety of reasons is a big part of this. If you’re lucky, you’re also supporting different languages, and you have your work cut out for you. Not to mention all the different formats and filetypes you must deal with. By 2025, the world will have to store 200 zettabytes of data. Rest assured, you and the company you work for will be part of these statistics.

Continue reading “How to automate document creation and stay brand consistent”

Did you know that 77% of companies deal with off-brand content? That is a high number! Especially when we are told repeatedly what it takes to accomplish brand consistency. What are we doing wrong? And in what end of the scale are you? In the successful 23% or is there room for improvement?

One of the challenges of staying consistent is upholding the speed of brand deliveries, both through the channels and platforms that marketers are in control of, but also by supporting colleagues with their brand needs.

Don’t drown in brand assets

For marketers, document creation is part of the daily work. Supporting colleagues with branded marketing collateral and brand assets for a variety of reasons is a big part of this. If you’re lucky, you’re also supporting different languages, and you have your work cut out for you. Not to mention all the different formats and filetypes you must deal with. By 2025, the world will have to store 200 zettabytes of data. Rest assured, you and the company you work for will be part of these statistics.

Continue reading “How to automate document creation and stay brand consistent”