Template Technology

Brand management, Template Technology

Digital design templates: content creation tools for brand consistency

Papirfly
3 minutes read

In an increasingly competitive market, brand consistency isn’t a nice‑to‑have. It’s how you build recognition, loyalty, and long‑term value. And that’s where digital design templates come in. With digital design templates, you can ensure your brand shows up the same way every time, strengthening your brand identity and helping you stand out.

How can every team create on‑brand content without needing design support?

When content needs to go live fast, brand identity is often the first thing to suffer. With teams working under pressure and without the right tools, off-brand assets can creep into your channels. Templated digital content creation changes that.

Editable templates empower anyone in your business to create assets without compromising your brand – and without needing to chase down files or request support. Workflows get smoother. Bottlenecks disappear. And your brand stays protected.

How do you stay agile without compromising brand consistency?

Marketing teams must move fast – but not at the expense of consistency. While you don’t want to be the last brand to react to an important new social media trend, you also cannot risk rushing out a message that doesn’t fit your brand personality or target audience.

With pre-designed templates, anyone in your company can create consistent and on‑brand assets in moments. Logos, fonts, color palettes, tone – every element is pre‑set and locked into the content creation process. So even when timelines are tight, your messaging stays sharp and on‑brand.

Reduce costs. Increase efficiency.

Templated content creation tools don’t just make brand execution easier – they make it more cost‑efficient. By shifting digital content creation in‑house, you can minimize revision cycles and free up agencies and design teams to focus on more high‑impact creative work.

The result?

  • Faster turnaround times
  • Fewer approval delays
  • Lower production costs
  • More content created without more headcount

What types of templates should your brand be using?

Best-in-class digital template solutions should cover every channel and format your brand needs. That way, they can become the essential building blocks of your campaigns. Key formats include:

  • Ads
    Ensure brand recall across paid and owned channels with ad templates built for cross-platform consistency.
  • Social media
    React to events and social media trends instantly with templates that help local teams post quickly, without compromising the brand.
  • Print
    From posters and brochures to event roll‑ups, your physical assets should reflect your digital brand with precision.
  • Video
    Video is no longer optional. Templates make it scalable – empowering non‑designers to produce compelling, brand‑aligned videos with ease.
  • Dynamic content
    Create, edit, and personalize assets across markets. Templates with dynamic fields give teams the flexibility to adapt, fast.

Why is templated content creation key to future‑proofing your brand?

Your brand doesn’t stand still. It evolves, adapts, and expands. So your tech needs to keep pace.

Templated content creation tools – built into a centralized solution like Papirfly – give you the control to safeguard your brand and the flexibility to empower every team to contribute. It’s how modern content creation services stay responsive, consistent, and cost‑effective.

Table of contents:

  1. How can every team create on‑brand content without needing design support?
  2. How do you stay agile without compromising brand consistency?
  3. What types of templates should your brand be using?
  4. Why is templated content creation key to future‑proofing your brand?
Branding templates, Template Technology

How Template Studio keeps your brand consistent

Papirfly
3 minutes read

There are many factors that have an impact on your company’s success. Branding is one of them. Your brand is your company’s identity, it’s what separates you from your competitors and helps you stand out from the crowd. That is… If you have managed to establish a strong and memorable brand.

The question is, how do you get there? First and foremost, you need to establish brand consistency. Easier said than done when less than 10% of B2B companies state that they are consistent across all marketing channels… Obviously, brand consistency does not happen by chance!

That’s why you need a proper platform to help you out. With Template Studio, you get a self-serviced approach to keep your design on-brand at all times.

The marketing tool that secures brand consistency

Branding is a task the entire company must embrace; every employee and department needs to understand and know how to communicate and use your brand. To simplify it, without uniform brand management you risk incorrect brand communication and brand dilution. And you don’t have to be Einstein to realize that this will damage your brand value.

Also read: How online layout design templates protect your brand identity

Template Studio saves your life and your brand

As a marketer, you probably have a long list of requests in your mailbox for brand asset changes. Whether it is a format change, file type request, translation changes, contact changes, image change or other localization adjustments, it is a task you must respond to. 

Unless you have Template Studio. This tool allows marketers to create the perfect creative template suite for the entire company, completely self-serviced and always on-brand.

How Template Studio secures brand consistency

If you have the resources and capacity to respond to all the asset changes on-time you are a star. If you don’t have the time, don’t worry, you’re not the only one. The digital marketing space puts strains on marketing departments all over; being present in a range of different platforms that demands attention and continuous nurturing makes it hard to keep up. In 2020, Martech found 8000 digital tools available. How many of these 8000 do you have to present your brand in: Websites, social media, advertising tools, email communication, sales tools and more?

Template Studio takes it down a notch and allows you to achieve brand consistency through a few simple steps:

  • You control your brand from one single source and your designs are always professional looking and updated.
  • The template technology makes sure your designs stay the same regardless of the creator. Responsive technology and content control always keep you in control of your brand image.
  • The online editor accepts a wide range of templates to be created. This secures a unified brand look across numerous platforms and channels.
Solutions_Design_Templates_04_Templates

Also read: How to automate document creation and stay brand consistent

Valuable template capabilities you should be aware of:

  • Template Studio transforms standard Adobe Indesign or Illustrator files into digital brand templates.
  • The technology is easy to use, and anyone can be a designer without any software know-how or design skills.
  • Brand assets are always updated and on-brand when digitalized. When you make changes to your designs or have new brand assets, just publish new digital templates to the studio and voila. Or update your existing ones.
  • The studio provides flexible brand control as you decide what can and can’t be changed. Each template can be modified to suit your company as well as the creator’s needs to ensure your designs are always on-brand.
  • File output is carefully controlled and allows you to prepare your files for multiple channels and platforms. One template = multiple formats.

Also read: Why marketers need digital brand templates

Template Studio keeps your brand management balanced

Apart from keeping your brand consistent, Template Studio also provides other benefits. When you establish self-serviced branding templates you no longer need to worry about your mailbox be stuffed with ad-hoc design requests. Neither do you have to worry about frustrated colleagues taking matters into their own hands and designing something without respecting your brand guidelines. Nor do you have to spend money on simple design tasks that require the help of a creative agency.

Instead, you can work peacefully with your strategic and long-term initiatives necessary to establish a strong and reliable brand that keeps your current customers loyal and future customers will desire your brand.

Curious to learn more about our Template Studio? Check out our brochure.

 

Branding templates, Template Technology

Energize your brand building with branding templates

Papirfly
3 minutes read

Do you ever find yourself at work thinking “I wish there was a better way to keep control of our brand output”? Watching over your brand is complicated when colleagues are constantly using or even creating assets with no respect to your brand guidelines. As a result, building and developing your brand becomes almost impossible.  

You might take some comfort in the fact that research shows that over 40% of companies struggle with brand inconsistency. In other words, you’re not alone with your struggles. Nevertheless, brand consistency is a fundamental requirement if you are to succeed with your brand building and we’re here to let you know that there is a way to control your brand output. The answer is – Branding Templates.  

Continue reading “Energize your brand building with branding templates”

Do you ever find yourself at work thinking “I wish there was a better way to keep control of our brand output”? Watching over your brand is complicated when colleagues are constantly using or even creating assets with no respect to your brand guidelines. As a result, building and developing your brand becomes almost impossible.  

You might take some comfort in the fact that research shows that over 40% of companies struggle with brand inconsistency. In other words, you’re not alone with your struggles. Nevertheless, brand consistency is a fundamental requirement if you are to succeed with your brand building and we’re here to let you know that there is a way to control your brand output. The answer is – Branding Templates.  

Continue reading “Energize your brand building with branding templates”

Do you ever find yourself at work thinking “I wish there was a better way to keep control of our brand output”? Watching over your brand is complicated when colleagues are constantly using or even creating assets with no respect to your brand guidelines. As a result, building and developing your brand becomes almost impossible.  

You might take some comfort in the fact that research shows that over 40% of companies struggle with brand inconsistency. In other words, you’re not alone with your struggles. Nevertheless, brand consistency is a fundamental requirement if you are to succeed with your brand building and we’re here to let you know that there is a way to control your brand output. The answer is – Branding Templates.  

Continue reading “Energize your brand building with branding templates”

Banner Ads, Display Advertising, Template Technology

This is why Display Ads give your brand superpowers

Papirfly
3 minutes read

In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”

In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”

In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”

Branding templates, Template Technology

How to automate document creation and stay brand consistent

Papirfly
3 minutes read

Did you know that 77% of companies deal with off-brand content? That is a high number! Especially when we are told repeatedly what it takes to accomplish brand consistency. What are we doing wrong? And in what end of the scale are you? In the successful 23% or is there room for improvement?

One of the challenges of staying consistent is upholding the speed of brand deliveries, both through the channels and platforms that marketers are in control of, but also by supporting colleagues with their brand needs.

Don’t drown in brand assets

For marketers, document creation is part of the daily work. Supporting colleagues with branded marketing collateral and brand assets for a variety of reasons is a big part of this. If you’re lucky, you’re also supporting different languages, and you have your work cut out for you. Not to mention all the different formats and filetypes you must deal with. By 2025, the world will have to store 200 zettabytes of data. Rest assured, you and the company you work for will be part of these statistics.

Continue reading “How to automate document creation and stay brand consistent”

Did you know that 77% of companies deal with off-brand content? That is a high number! Especially when we are told repeatedly what it takes to accomplish brand consistency. What are we doing wrong? And in what end of the scale are you? In the successful 23% or is there room for improvement?

One of the challenges of staying consistent is upholding the speed of brand deliveries, both through the channels and platforms that marketers are in control of, but also by supporting colleagues with their brand needs.

Don’t drown in brand assets

For marketers, document creation is part of the daily work. Supporting colleagues with branded marketing collateral and brand assets for a variety of reasons is a big part of this. If you’re lucky, you’re also supporting different languages, and you have your work cut out for you. Not to mention all the different formats and filetypes you must deal with. By 2025, the world will have to store 200 zettabytes of data. Rest assured, you and the company you work for will be part of these statistics.

Continue reading “How to automate document creation and stay brand consistent”

Did you know that 77% of companies deal with off-brand content? That is a high number! Especially when we are told repeatedly what it takes to accomplish brand consistency. What are we doing wrong? And in what end of the scale are you? In the successful 23% or is there room for improvement?

One of the challenges of staying consistent is upholding the speed of brand deliveries, both through the channels and platforms that marketers are in control of, but also by supporting colleagues with their brand needs.

Don’t drown in brand assets

For marketers, document creation is part of the daily work. Supporting colleagues with branded marketing collateral and brand assets for a variety of reasons is a big part of this. If you’re lucky, you’re also supporting different languages, and you have your work cut out for you. Not to mention all the different formats and filetypes you must deal with. By 2025, the world will have to store 200 zettabytes of data. Rest assured, you and the company you work for will be part of these statistics.

Continue reading “How to automate document creation and stay brand consistent”