Automation is the future. As we continue to refine how we can increase efficiency at work, improve people’s work-life balance and minimise human error, automation will be a constant presence in achieving these aims. There’s no turning back, especially in the world of marketing: 

• 75% of marketers say they use at least one type of marketing automation tool
• Marketing automation results in a 5% increase in sales productivity, and a 12.2% drop in overheads
• The artificial intelligence market is estimated to be worth $16.06B by 2022

Innovations are emerging to streamline and automate previously long-winded, manually-driven activities that cost marketing teams time, money and energy. A burgeoning example of this in action is brand automation.

What is brand automation?

While brand automation software falls into the wider category of marketing automation, it applies to the unique tasks and processes behind promoting your brand. At its most basic level, it takes your company’s brand and marketing assets and applies it to templates to accelerate the production of future assets. A central resource to control all aspects of your branding.

This makes brand automation platforms a crucial component in our Brand Activation Management systems. It enables brand marketing teams to develop a substantial volume of high-quality, on-brand content in a short space of time, without specialist design expertise.

Brand automation is also considered a key aspect in the evolution from DAM to BAM. With the need for marketing teams to be reactive to changing trends and opportunities, they need more than just a library to store their brand assets. Brand automation is that next step.

This is more than just slapping on your logo or colour palettes – it is a way to produce an abundance of brand assets with a minimum of effort and manual intervention. Using your distinct visual identity, tone of voice and brand vision, brand automation exists to enhance the way you spread your brand message to your various audiences.

Yet, brand automation as a term is still infrequently used among marketing teams worldwide. While it remains in its infancy, there’s a real opportunity for organisations to get in on the ground floor and utilise brand automation systems to make a noticeable difference to how your company operates, and how your audience engages with your brand.

Here, you’ll discover 6 of the standout advantages of brand automation, and how it can change your business, your processes and your life.

1. Enhanced efficiency

The goal of brand automation above all else is to eliminate the wasted motion associated with creating, cultivating and consuming brand assets. Brand management teams worldwide all have to work to tight deadlines and turnaround content – whether that’s emails, social posts or videos – for their consumers, but outdated, manual processes often prevent them from achieving the efficiency they’re after.

Did you know that productivity issues and poorly managed leads are estimated to cost companies a combined $1 TRILLION+ every single year? Try to imagine that amount of money each year being wasted as a result of outdated practices.

Professionals in all industries, but particularly in marketing, waste an excessive amount of time digging through files to find the resources they need, or implementing all their branding elements from scratch onto their upcoming campaigns.

By providing intelligent, well-crafted templates and access to a wealth of on-brand resources, brand automation platforms reduce the time it takes to brief work in, produce assets, gain approval and disseminate it out to your various audiences. In essence, you produce more while putting in less, allowing your brand marketers to achieve a much greater return on investment. 

2. Empower your team

One of the most impressive aspects of brand automation software is its capacity to make every member of your team a brand marketer. Not everyone has an eye for design, or has the familiarity with bespoke design software, and in the formative years of marketing automation tools, it would still require a specialist to manage these effectively.

Brand automation goes a long way to removing that barrier, putting parameters in place to ensure all materials are aligned to your brand.

Through smart templates, every team member is enabled to create collateral that embodies your brand identity, with no deviations or difficulties. While a level of training is to be expected (less than an hour with Papirfly), the reduced manual involvement allows anyone to drag and drop elements into their designs in a matter of minutes.

As well as enhancing the capabilities of your team, brand automation empowers your local markets to capitalise on opportunities and faster turnaround on-brand assets, without having to wait on requests or approvals which could arrive after the moment has passed. Brand automation software closes the window for error, and allows global teams to become more self-sufficient in how they engage their audience with your overarching brand messaging.

3. Achieve complete brand consistency

A perennial problem for global brands is the fear that their identity will become distorted over time or across national and cultural boundaries. Revenue on average increases by 23% among companies who present their brand consistently when compared to those who don’t.

An effective brand automation strategy and platform eliminates the concern caused by inconsistency by containing your branding in a fixed, regulated framework. This reduces the risk of design and content straying too far beyond the bounds of your brand.

With a single point of truth providing the basis for all brand assets, your employees feel confident that they will produce work that fits your identity. This allows you to better manage content across your multiple channels – video content, social media, digital displays, etc. – to ensure everything follows your specific brand guidelines on each platform.

4. Improve customer experiences

It’s essential for brands to engage with their audience on a personal level. A powerful way to accomplish this is through personalisation, but through traditional, manually-driven means, this can be excessively time-consuming and costly.

Brand automation and marketing automation tools help remove this barrier by cutting away the time it takes to create content, and allowing team members to quickly produce collateral aimed at a select group of customers, be it based on their demographic or their location. Instead of spending separate hours to develop this unique, personal content, it can instead be created in a short window of time.

Linking your brand automation systems with automated emails, for example, can allow you to instantly send behaviourally-triggered content to give your audience a more personalised, familiar and effective brand experience. 

5. Reduce time to market

Without access to effective brand automation software, your teams will often spend a long time collaborating and adjusting content with your internal and external parties before it can go live on your chosen channels. This means you miss golden opportunities to engage your customers at the ideal time, reducing the effectiveness of your brand marketing and wasting time and money.

By giving your teams the ability to quickly create on-brand marketing materials to react to new trends and events, you significantly cut down the time it takes to get your brand messages in front of your audiences. In a digital, social media-led age where being ever-present in your customers’ minds is crucial to establishing your brand, being able to get content to market quickly and regularly in a cost-effective way is essential.

6. Gain space for strategic thinking

As discussed, a key advantage of brand automation is it helps eliminate those repetitive, mundane and time-consuming elements in the brand marketing process. While it can’t directly impact your audience’s brand experience, it allows you to develop content at scale that can more frequently and effectively reach your customers.

Then, with the time you save, you give yourself more room for sensible strategic thinking. While brand automation systems are a real asset for any marketing team, they will only reap results if your brand strategy and identity is truly connecting with your audiences. With more space to think, analyse available data and get creative with ways to meet their needs, you help your teams unlock their potential to improve their return on investment.

Building on the benefits of brand automation

While the phrase ‘brand automation’ is currently seldom heard in the marketing landscape, we are in no doubt that it will be firmly established in the next 10 years as a must-have initiative for teams worldwide.

And now you have an insight into the life-changing advantages that brand automation platforms provide, you can get in on the ground floor to increase the efficiency, frequency and effectiveness of your brand marketing. 

If you are ready to start taking back time spent on repetitive tasks and empowering every member of your team to connect your audience with your brand identity, discover BAM by Papirfly™ for yourself. Like brand automation, it could very well change your life for the better.

As more and more companies seek to make their mark in front of an international audience, knowing how to maintain brand consistency has never been more critical.

If you are unsure why global brand consistency is so important, the following statistics provide a fitting answer:

• 20% – the increase in worth attributed to companies with consistent brands over those with an inconsistent identity
• 23% – the growth in revenue among companies that present a consistent brand across all channels
• 10% – the rise in salaries paid by businesses with poor company-wide branding
• 90% – how many consumers expect a consistent brand experience
• 5 – how many more times consistent brands are likely to achieve strong visibility over inconsistent competitors

Maintaining global brand consistency directly affects what your audiences (both external and internal) think about your company. In many ways, it’s your greatest difference-maker – the path to developing a tangible trust and loyalty between your customers and your business, its products and its services.

Understanding the value of maintaining brand consistency

A consistent brand identity achieves significant benefits:

• It demonstrates that your brand is professional and driven to achieve its aims
• It establishes that you are authentic in your vision and ambitions
• It clarifies what your company stands for and what you offer to your audiences
• It bolsters the trust and familiarity between your audience and your brand
• It gives your global teams a shared identity and direction to move toward
• It helps build up your brand equity against your competitors
• It makes things simple and prevents misinterpretations of your brand

However, how you maintain brand consistency is easier said than done. With so many channels being utilised to communicate content, and the capacity for all employees to share your brand on these same channels, inconsistencies can naturally creep in if you’re not careful or lack a clear brand strategy.

Remember – on average it takes 5 to 7 interactions with a brand for a customer to develop a familiarity with it. This depends on the message being consistent throughout, otherwise it can create a disconnect or lead to confusion over what your company stands for. Needless to say, these are not traits of a strong brand identity.

This can be problematic for a small, domestically-focused business – when you expand to a global scale, the risk of brand inconsistency increases dramatically. There are naturally differences in culture and language that need to be accounted for, which if not handled correctly can result in your message being mistranslated or causing a risky faux pas.

You might be familiar with some of these precise examples of poor brand consistency:

• Braniff Airlines incorrectly translating their “fly in leather” slogan into “en cuerno”, which for their Spanish-speaking audiences was slang for “fly naked”;
• KFC’s first forays into the Chinese market resulted in their “finger-lickin’ good” slogan being presented as “eat your fingers off”;
• And when the Jolly Green Giant was marketed in Arabic, he became the “Intimidating Green Ogre”

And while mistranslations and cultural appropriations stand to damage your pursuit of global brand consistency (and your reputation in these markets), they are just the tip of the iceberg. Marketing to a global audience means creating more and more assets than ever before – the greater the volume, the more likely it will be for inconsistencies to appear in your various markets.

Whether this is the result of human error, miscommunication, poor planning or the interpretations of the agencies you work with internationally, it can result in your messaging in one or more markets being distorted. And, with the world more “global” than ever before, inconsistency in a single market can have a glaring impact on your worldwide reputation.

So, with the stakes as high as they have ever been, how can companies maintain brand consistency on their global stage?

How to maintain brand consistency – your brand consistency checklist

1. Assess your existing brand materials

First, it is critical to assess the current brand materials you have circulating at present. What do they say about your business? Do they present the colours, fonts, patterns, messages and more that you associate with your brand? If not, where do they differ?

This is the initial step in identifying whether you have an existing problem presenting your marketing assets consistently to your audience. While that doesn’t make the remainder of our steps less important to follow, a visual representation of where your brand identity is departing from what it should be.

2. Develop brand guidelines

Establishing brand guidelines as part of your overarching brand strategy is essential, as it defines exactly what you want your company’s identity, vision and personality to be. Incorporating important elements like:

• Brand mission
• Logo application
• Brand colour palettes
• Tone of voice
• Iconography

Above all that, your brand guidelines will be vital in keeping your entire team on the same page, and subsequently ensuring audiences worldwide receive a consistent impression of your brand through your content.

3. Make guidelines accessible to all

Of course, in order for your brand guidelines to have the desired impact, you need to make them readily available to your relevant employees. Whether you have a specific branding team in place or you want to inform the entirety of your teams worldwide, this educates your staff on what your content should make customers feel about your company.

Failing to get your employees on board early with these new guidelines, or restricting access to just a small number of staff in HQ, makes it increasingly likely that they’ll not follow the instructions, leading to inconsistencies emerging.

4. Synchronise internal branding

Brand consistency is not merely a customer-facing term. It requires employee participation and buy-in to ensure that consistency is maintained across all markets. To achieve that, making both your internal and external branding compatible makes it more likely that your messages remain consistent and authentic, two crucial attractors for consumers.

This can be achieved in several ways, from aligning your onboarding and training programmes with your brand values, to developing internal brand collateral across your buildings and departments to frequently educate employees on your brand’s missions and ideals.

5. Empower employees to champion your brand

As mentioned earlier, brand consistency requires a concentrated team effort. In order to ensure inconsistencies don’t occur, your employees should be enabled to follow your set brand guidelines and create materials, motivating them to be part of the process and achieve the best results.

That is one of the key features of our approach to Brand Activation Management – employees are given the freedom and tools to create high-quality brand assets and quickly get these to market, while remaining contained and managed by working with intelligent templates and guidelines established by your HQ.

Examples of brand consistency done right and done wrong

The good…

1. Dropbox

The beauty of Dropbox’s approach to maintaining brand consistency is in its brand’s simplicity and minimalist nature. Through this, Dropbox conforms to its brand personality of being anything the user wants them to be, and appealing to a wide range of incomes, ranges and needs. This simplicity reduces the likelihood of inconsistencies, and ensures that their internal teams quickly come to grips with what their company stands for.

2. Wells Fargo

Wells Fargo’s brand identity has not deviated significantly over the years from their commitment to putting customers first. This is present across their branding across all channels, primarily focusing on content that highlights those they work with and their target audiences and putting those people front-and-centre, alongside a tenured font, colour scheme and layout.

3. Dove

People’s familiarity with the Dove brand is largely a result of the strength of their messaging and their complete consistency across their packaging and marketing communications. Everything carries the same logos, colour schemes, layouts, shades and other creative elements. As soon as people spot their items on the shelves, they immediately associate it with Dove.

The bad…

1. New Coke

Did you know that the Coca-Cola logo is recognised by 94% of the world’s population? This makes their short-lived decision to develop “New Coke” in response to a Pepsi marketing campaign a famous misstep in their history, as it damaged their own powerful value proposition. Fortunately, this error was soon corrected with the smart move back to “Coca-Cola Classic”.

2. JCPenney

When JCPenney’s new CEO Ron Johnson joined in 2011, he had numerous plans for change, including a move away from constant sales and coupons to simply offering lower prices. This might not seem so bad, but for the established JCPenney audience, the move away from coupon-hunting led to a drop-in business, demonstrating the impact of deviating from core brand ideals, which can apply both at home and abroad.

3. Mercedes-Benz

When Mercedes-Benz entered the Chinese market for the first time, they decided to rebrand their cars in that market under the name “Bensi”. In another example of how dangerous mistranslations and altering your brand identity can be for an organisation, this translated to “rush to die”, which certainly isn’t ideal when trying to market fast, powerful cars.

These are just some of the examples out there of how maintaining brand consistency can help or hinder a company’s fortunes. The good thing is that we can learn and grow from mistakes and emulate those championing consistency to ensure we stay on the right path.

Helping you maintain brand consistency

Hopefully, this insight into the importance of maintaining brand consistency will help you in your attempts to ensure your brand identity is constant across all your markets. With upholding a consistent presence across all channels and markets more relevant than it’s ever been, these tips will go a long way to preventing deviations from creeping in.

We can also support you to achieve this aim through our sophisticated, easy-to-use all-in-one brand management platform. Empowering your teams worldwide to consistently and frequently promote your brand to your local markets, the Papirfly Platform enables you to create, educate, manage, store and share every aspect of what makes your brand unique.

Discover the ultimate support for your brand identity today.

The future of marketing is a topic that many spend hours contemplating on a daily basis. Sometimes innovations and developments can immediately cause marketers to have to think on their feet and adapt. Other times, it is a natural evolution from one useful piece of technology into another, more comprehensive solution. 

The transition from DAM to BAM by Papirfly™ is a strong example of the latter. And that evolution is taking place as you read this.

For a long time, a Digital Asset Management system was a blessing for rapidly digitising organisations looking for an effective solution to data overload. With more and more assets in the ether, and brands expanding to locations worldwide, having a place to centrally store and share data was essential. DAMs have made this a reality.

But, like many great developments, it is just one evolutionary stage. Gradually, the introduction of Brand Activation Management has built on DAM’s capacity to collect vast quantities of assets from a range of sources, and added the ability to deliver control over branding on a much deeper level.

(It’s important to note here that when we refer to BAM, this shouldn’t be confused with Brand Asset Management, which focuses solely on the management of any asset your company has related to your branding. Brand Activation Management encompasses this and DAM, as well as the ability to create, educate and analyse.)

Here, we’ll break down the DAM vs BAM debate, and illustrate why BAM software represents the future of how organisations market themselves to customers, employees and the public around them.

From DAM to BAM: The origins

The first Digital Asset Managers became prevalent in the early-to-mid 1990s. With the number of digital files companies needed control over rapidly expanding, softwares like Cumulus were developed to make it easier for businesses to get a handle on their data. From there, their sophistication and reach have continued to develop into more integrated, innovative solutions.

In 2017, the value of the global digital asset management market was valued at around £1.9 billion ($2.5 billion), and by 2024 it is expected to be worth an incredible £6.3 billion ($8.1 billion). A means of compiling and controlling digital assets is something that more and more businesses need in their lives – both as a result of globalisation and the demand to deliver more marketing output in an increasingly competitive landscape.

But, as alluded to earlier, DAM is just the beginning. An effective answer to a problem that’s plagued organisations since the digital age began. A terrific starting point. However, now it can play a vital role in resolving another challenge for companies need to overcome – effective brand management. 

Your brand is your most valuable differentiator. The message that’s going to connect with your audiences and convince them to choose you over your competitors. Being in control of that messaging is critical to building that bond with your target audiences.

How valuable is your brand? 

• 82% of people on search engines will first click on a brand they’re familiar with
• Consistent presentation of a brand can increase revenues by 23%
• 72% of marketers view branded content as more valuable than traditional advertising in magazines
• 60% of millennials expect a consistent presence from a brand across all channels

DAM vs BAM: Breaking down the benefits

An effective DAM system provides powerful benefits to any global organisation, including:

Improved efficiency

Research from Gleanster has illustrated that it can take five times longer for employees to find assets without the use of DAM software. That is an incredible gulf of time that can be better utilised in a number of ways, be it employee training or strategic thinking. Plus, your teams spend less time searching folders and network drives, and more time delivering an effective piece of collateral.

Greater collaboration

A central resource for all your digital assets, be they images, videos, PDFs or branding, makes it easier for those in your organisation to collaborate on projects. Someone on one side of the globe could upload something to your DAM hub that will be employed by another person on the opposite end of the planet to use in their next marketing campaign.

Cost-effectiveness

How much money do your teams spend searching for assets they need for marketing campaigns? Research from The Geeky Globe reveals that an average company wastes $10,000 a year on mismanaging their assets. By collecting all assets in a single space that can be searched through and accessed whenever required, this loss of money is greatly reduced, meaning more can be spent in other areas of your company.

Faster to market

Time spent searching for digital assets is time that you lose from creating and disseminating your marketing campaigns. Fundamentally, having all the assets your team requires available to them in a couple of clicks will drastically cut down the time it takes for you to turn around campaigns, and subsequently increase the number you can deliver in a set timeframe.

There is no questioning the scope and value that DAM offers any organisation with a substantial amount of assets to manage at any given time. But, the movement from DAM to BAM encompasses all of the above benefits, and takes them so much further. 

Think of DAM as a robot butler. It is incredibly useful and efficient, and when you ask it to give you something, it delivers it no questions asked. However, unless you have a working knowledge of your brand guidelines, and direction on how to locate these within the system, then the robot butler has no means of interpreting this – it is programmed to deliver what it’s specifically asked for.

With BAM software, your robot butler gets an upgrade. Think of it as the Alfred to your brand’s Batman. While still maintaining the capacity to collect and store significant numbers of assets valuable for your marketing materials, the move from BAM to DAM incorporates:

• A dedicated space for employees to be educated on brand values and become fully engrossed with what visions and objectives your organisation stands for
• Straightforward creation suites and intelligent templates that always keep your team on brand when producing marketing assets, which empowers those with little-to-no design experience to create compelling materials
• A more intuitive user experience when compared with a DAM system, which is often used by a limited number of users trained to operate the software
• Reassurance that the assets stored within the software have been ‘curated’, and thus only supplying users with the most up-to-date materials to prevent inconsistencies from creeping in over time
• Capacity to plan, manage, oversee and assess your campaigns and the popularity of the collateral your teams worldwide are using

Without the foundation that DAM established decades ago and has continued to refine, BAM could not build on this with a means of enhancing an organisation’s ability to govern their brand voice and keep it consistent across all channels and locations.

Because at their core, DAM and BAM work to deliver the same highly sought-after commodity: control.

DAM or BAM: Which is right for your business?

If what your company is currently looking for is simply a means to get to grips with the sheer volume of digital assets scattered across your various folders and files, a DAM solution will do the job perfectly well. In many ways it’s a must-have technology for all organisations looking to operate in the most efficient and effective way when it comes to their marketing.

But if you want to take it further and make the move from DAM to BAM, then you’re enabling your team with the tools, information and motivation to drive your brand forward on every corner of the globe you touch. The ‘whats’, ‘hows’ and ‘whys’ of your brand will be clear to see across your employees, giving you a firm grasp over the consistency of your collateral.

So if you’re interested in getting in on the ground floor of the future of marketing, get in touch with our team today to learn more about our Digital Asset Management package, and how it fits into our overarching Brand Activation Management solution.

Go further with a system that empowers your team to Create, Educate, Manage, Store & Share your brand with your audience – no specialist support necessary.

Being a brand manager, in any capacity, can be a demanding job at the best of times. Whether the brand is emerging, established or fighting for its place on the world stage, there are many areas of brand management you must consider to ensure it’s effectively monitored, maintained and driven in the right direction.

What is brand management in marketing?

When you’re in charge of strategic brand management, there are a number of things you need to do to make a real impact on a local and global scale. Implementing brand management best practices can help you retain a unified image, maintain and build brand equity, and shape the way you want your audience to see your brand’s image, products, values and purpose.  

Brand reputation management

Establishing how your brand is perceived in various markets is critical to knowing what you’re working towards. Is your brand perceived differently in particular territories? By different audiences? Is there a reason for this, or multiple? Perhaps there’s some evaluation and alignment work to be done to make sure the brand is more widely perceived in a positive way.

The information you collect could be pivotal in shaping your brand strategy moving forward, which is why – if you haven’t already – you must spend time researching and understanding how your customers feel. If there are negative opinions, this could directly impact sales. People may be more inclined to use a competitor if they’ve seen or heard bad things about your brand, or conversely the competitor has a more appealing USP. 

There are a number of ways your brand management team can find out what customers are saying, including those listed below:

• Reviews – Verified reviews give you an opportunity to open dialogue with customers that are either happy or dissatisfied with your brand. See if you can spot any recurring themes and identify which trends need to be addressed immediately.

• Google Alerts – In the absence of a fancy listening tool, Google Alerts is a free service that notifies you when your brand is mentioned in an article or in prominent places online. This is particularly useful if you’ve recently launched a new PR campaign or an improved product/service. 

• Social media comments – If you have a dedicated social media team, monitoring active social channels on a regular basis can give you an up-to-the-minute view on how a cross-section of people is relating to your content. Shares, comments and likes are all positive indicators of an engaged audience. But if you find that your comments are negative or you’re losing followers, it’s time to do some damage limitation.

• Surveys – Speaking directly to your customers and asking them outright what they think of your brand can be a great way to encourage feedback. Often these surveys will need to be incentivised in order to get enough response – particularly if they don’t feel strongly about your brand either way.

• Post-communication follow-up – Think about the touchpoints your customers have with your brand; on the phone, via email, customer support messenger platforms. All of these places have the power to positively and negatively impact your brand’s image. Sending automated follow-ups where possible allows you to gauge the quality of the staff representing your brand on a day-to-day basis. 

Effective brand management builds awareness 

A wider strand of your strategic brand management will no doubt include building brand awareness. This may be to help it stand out from competition, establish it in a new market, or to maintain its already strong position.

Here are three top-line ways brand management can help you build awareness:

• The more prevalent your brand is in the minds of consumers, the more familiar they will be with your product or service. A great example of the power of brand awareness is the classic Heinz ‘Invisible Bottle’ TV advert which doesn’t feature the brand or even the product until the very last couple of seconds, when it confidently proclaims ‘It has to be Heinz’.
• A brand awareness campaign seeks to put out a message to improve the perception of a brand, whether that’s an enriched offering or product, or a new-found way to separate themselves from their competitors.
• Thought-provoking campaigns are more widely spoken about on social media. People tend to share their views on a brand on their channels, and customers are more willing to share a brand’s content if it shares some cultural, topical or humorous value. Social media has become an essential influence in building brand awareness.

What are the principles of brand management?  

Effective brand management can look very different for each company and brand depending on their individual goals. That said, an easy way to categorise the basic principles is as follows:  

Awareness – having a strategy in place to make sure your potential customers know about you

Reputation – building a positive perception to make sure you are liked and well-respected

Equity – the reason and the value people see in buying from you above your competitors

Loyalty – becoming a staple part of their lives and a household name that is evangelised about

How does Brand Asset Management fit into brand management? 

While Brand Asset Management is an incredibly important part of brand management, it’s only one piece of the puzzle. It’s essentially a way of organising, managing and sharing all the assets related to your brand, be it logos, campaign assets, colour palettes or imagery. Managing brand assets can become messy and complicated if there’s not a central place to store and share them.

Ensuring your teams have access to the most up-to-date and approved assets correct for their sub-brand or location, and monitoring that they aren’t misused in any way is a monumental task. Without a birds-eye view, it can be a nightmare to govern. There are solutions out there that offer a central brand portal to do this, but there are many other moving parts to consider before rushing into a purchase.

Is brand management software essential for brand management?

While nothing is essential, investing in a piece of software that will make brand management more effective and save you time and money could turn out to be priceless. Digital Asset Management can be achieved using a comprehensive DAM, and there are plenty on the market to choose from. While they solve the problem of storing and sharing, they don’t provide complete consistency or control of how those assets are being used in different markets.

Papirfly utilises BAM by Papirfly™, Brand Activation Management to bring all the best bits of traditional brand management software to a more sophisticated platform. Not only is it brand management, it’s brand activation.  

Users can access smart templates where they can use predefined content, imagery, colours and layouts which are bespoke to your brand. These templates can be turned into a range of digital and print marketing materials at any time, in any language. Brands work with the onboarding teams to establish parameters so that nobody can deviate from the guidelines.

An all-encompassing piece of software that allows brand managers and their teams to create, educate, manage, store & share all aspects of a brand can play a hugely beneficial role in international brand management.

With the danger of teams working in silos, a solution such as BAM acts as a single source of truth for teams across the world. No need for agency involvement or expertise, significantly reduced turnaround times and guaranteed brand consistency – every time.