Maintaining DEI communications on limited budgets in the automotive industry

As DEI (Diversity, Equity and Inclusion) initiatives continue to be deprioritized across the automotive industry due to budget cuts, maintaining strong, consistent DEI communications remains essential for talent acquisition, employee retention and brand reputation:

Rather than eliminating DEI efforts, brands can leverage automated marketing technology to sustain and even enhance their messaging at a fraction of the cost.

Templated content creation tools empower anyone in your organization to produce high-quality, on-brand materials. A well-organized Digital Asset Management (DAM) system streamlines campaign execution and ensures compliance.

Below, we’ll explain how Papirfly’s powerful Digital Asset Management and Content Creation Suite can make your DEI communications more cost-efficient, more consistent and more effective across your company.

4 ways Papirfly’s solutions deliver cost-efficient DEI communications at scale

1. Achieve scalable DEI content with on-brand content creation tools

Manual content creation is a major drain on automotive marketing budgets:

• Content production is time-consuming and resource-heavy
• It limits scalability and diversity
• It prevents localization and personalization
• It slows campaign execution
• It impacts brand consistency

Papirfly’s on-brand content creation software enables you to not only maintain but expand your DEI communications.

Intelligent design templates lock in key branding elements (logos, slogans, colors, etc.) so your teams can create content efficiently while staying on-brand. No more bottlenecks that delay campaign launches or result in low-quality, off-brand materials.

Plus, because our templated content creation solution is so intuitive, anyone can produce DEI communications – no design skills required. So if your local dealership or factory runs a recruitment campaign, they can generate content in-house, rather than rely on HQ.

Speaking of local teams, templates include customizable text and image fields, so regional teams can create localized employer brand campaigns. Combined with automated approval workflows that suit a dealership network structure, this software delivers truly agile, self-sufficient marketing.

Even without a dedicated DEI team, on-brand content creation software lets you produce high-impact, multichannel campaigns faster, more consistently and more cost-effectively than ever.

2. Ensure standardized, compliant DEI messaging with DAM

Alongside our templated content creation solution, Papirfly’s DAM software streamlines your DEI communications, ensuring structure, compliance, and efficiency.

By centralizing all DEI and employer brand content, our DAM system eliminates scattered assets. Assets can be tagged and categorized based on location, users, language and beyond, so your messaging is nuanced to the relevant region, while custom access control lets you manage who can retrieve particular assets.

This seamless access to all DEI materials empowers both HQ and regional teams to execute campaigns on time and reduce wasted resources.

Beyond this, our DAM solution saves time and money by automating compliance across your digital assets – something few DAM systems offer:

Total compliance and total control over your digital DEI assets – Papirfly’s DAM system ensures only approved, on-brand content reaches your marketing channels.

3. Educate your frontline employees with powerful brand portals

To empower frontline workers to create impactful DEI content, they need a deep understanding of your brand. Papirfly’s brand portal makes this seamless by centralizing brand guidelines and campaign materials in one accessible space.

Unlike standard DAM solutions, brand portals ensure employees can easily educate themselves on how to communicate DEI messaging effectively. 

You can create custom campaign or regional pages, clarifying what assets your people can use, available templates and general guidelines. They are simple to make, and you can assign access rights based on country, region and other parameters.

By integrating seamlessly with our DAM software, intuitive brand portals cut search time and provide clear content direction. The result? Consistent, authentic DEI communications across all channels, and employees inspired to be ambassadors for your automotive brand.

4. Measure the ROI of your DEI communications with real-time analytics

Tracking the effectiveness of your DEI communications is key to continuous improvement. Papirfly’s marketing data and analytics tools provide real-time insights into what content your teams are engaged with across your organization.

With our tools, you can analyze campaign adoption rates to see which assets are being accessed by your dealerships and regional teams. 

You can also gather insights from successful, popular campaigns and apply those insights to underperforming regions, refining your global DEI communications strategy.

With a customizable analytics dashboard, you can focus on the data that matters most – filtered by date, region, and asset type – ensuring your DEI communications remain impactful, data-driven, and consistently optimized.

Papirfly: Your key to successful DEI communications at scale and under budget

Even as DEI departments disappear across the automotive industry, strong, sustainable DEI communications remain crucial for employee recruitment and retention.

Papirfly’s dynamic Digital Asset Management and Content Creation Suite is the only way to maximize the reach of your DEI content against ever-shrinking budgets. 

Through our smart content creation templates, cohesive DAM system and insightful brand portals, you not only replace the role of a DEI department or team. You take the volume, quality and consistency of these communications to the next level, all while staying within budget.