Franchise marketing software to localize on‑brand content

One central hub for
every franchise’s content

One central hub for
every franchise’s content

A powerful brand portal serves as your single source of truth. Franchisees access approved campaigns, templates, guidelines, and resources in one intuitive interface.

  • Single access point for all approved marketing resources
  • Real-time updates ensure instant distribution of new materials
  • User-friendly interface requires minimal training

A powerful brand portal serves as your single source of truth. Franchisees access approved campaigns, templates, guidelines, and resources in one intuitive interface.

  • Single access point for all approved marketing resources
  • Real-time updates ensure instant distribution of new materials
  • User-friendly interface requires minimal training

Create and repurpose localized content in minutes

Create and repurpose localized content in minutes

Marketing templating software enables franchisees to create professional materials quickly. Pre-approved templates lock brand elements while allowing local customization.

  • Drag-and-drop template creation for use by all – no design skills needed
  • Launch local campaigns in minutes, not days
  • Create franchise content for print, video, social media, email, ads, and more

Marketing templating software enables franchisees to create professional materials quickly. Pre-approved templates lock brand elements while allowing local customization.

  • Drag-and-drop template creation for use by all – no design skills needed
  • Launch local campaigns in minutes, not days
  • Create franchise content for print, video, social media, email, ads, and more

Streamline approval workflows for franchise marketing content

Streamline approval workflows for franchise marketing content

Built-in approval workflows ensure all marketing materials meet brand standards before launch. Configure multi-level reviews with automated routing and complete audit trails.

  • Configurable workflows adapt to your organizational structure
  • Automated notifications eliminate manual follow-up
  • Complete audit trails ensure accountability and compliance

Built-in approval workflows ensure all marketing materials meet brand standards before launch. Configure multi-level reviews with automated routing and complete audit trails.

  • Configurable workflows adapt to your organizational structure
  • Automated notifications eliminate manual follow-up
  • Complete audit trails ensure accountability and compliance

What our customers say

Papirfly’s marketing retail solutions empower retail brands to scale content creation and protect brand integrity.

“The ease of updating content, managing newsletters, and providing our partners with instant access to marketing assets has improved our efficiency.

The platform’s ability to manage news, events, ads, and sales enablement materials in one place has brought greater ease and consistency to how we work — both internally and with our dealers.”

STIHL

“Our global setup demands fast deliveries of a diverse selection of marketing materials. It is essential that we can deliver on time regardless of restaurant or time zone while staying true to our brand.

Having a brand management platform with everything in one place, is an essential demand for seamless organisational operations”

Brand Manager, International Restaurant Chain

Everything your franchise network needs

Beyond core features, Papirfly includes powerful tools to automate, analyze, and scale your operations.

  • Automate email campaigns, social posts, and local advertising effortlessly
  • Track performance analytics and ROI across all franchise locations
  • Integrate seamlessly with CRM, e-commerce, and existing business systems

Our comprehensive franchise marketing software integrates seamlessly with your existing systems for unified multi‑location brand management.

Resources

Franchise marketing’s shadow tool problem

Unapproved tools slow teams down and put brand consistency at risk. Learn how franchises can regain control without blocking local speed

How a global franchise scaled on-brand content

See how a franchise with over 100 locations unified DAM and templated content to move faster, protect the brand, and empower every market.

Take the quiz: Franchise marketing scalability

Discover how scalable and on-brand your franchise marketing operations really are – and where the right structure and tools could help you move faster with less risk.

Frequently asked questions

What is franchise marketing software?

Franchise marketing software is a specialized platform that helps franchise networks maintain brand consistency while enabling local customization. It provides tools for digital asset management, templated content creation, approval workflows, and performance tracking across multiple locations.

How does franchise brand management differ from traditional marketing?

Franchise brand management requires balancing corporate brand standards with local market needs. The best solutions provide centralized control over brand assets while giving franchisees the flexibility to create on-brand content for retail and local campaigns that resonate with their specific audiences.

What are the key components of a franchise marketing strategy?

 An effective franchise marketing strategy includes centralized brand guidelines, localized content creation tools, approval workflows, performance analytics, and local marketing automation. These components work together to ensure consistency while empowering local engagement.

How does a co-op advertising platform benefit franchises?

A co-op advertising platform enables franchisors and franchisees to share marketing costs and efforts. It streamlines the process of creating, approving, and distributing co-op marketing campaigns while ensuring all materials meet brand standards and comply with co-op funding requirements.

Why do enterprises need a Canva alternative?

While Canva works for small businesses, enterprises need more robust solutions with advanced permission controls, brand governance, approval workflows, and scalability. Enterprise alternatives provide the design flexibility of Canva with the security and control that large organizations require.

What makes a good retail marketing portal?

A retail marketing portal should provide easy access to approved marketing materials, enable on-brand content creation for retail locations, include retail brand consistency tools, and offer analytics to track performance across all stores. It serves as the central hub for all retail marketing activities.

How does on-brand content creation for franchises work

On-brand content creation for franchises uses locked templates that protect core brand elements (logos, colors, fonts) while allowing customization of text, images, and local details. This ensures every piece of content maintains brand standards regardless of who creates it or where it’s used.

Can franchise marketing software integrate with existing systems?

Yes, modern franchise marketing software integrates with CRM platforms, e-commerce systems, social media channels, and other business tools. This ensures seamless data flow and provides a unified view of marketing operations across your entire network.

How quickly can new franchisees get started with the platform?

Most franchisees can begin creating marketing materials within hours of gaining access. The intuitive interface and pre-built templates require minimal training, allowing new locations to launch local campaigns immediately while maintaining brand consistency.

What’s included in franchise content marketing?

Franchise content marketing encompasses blog posts, social media content, email campaigns, local advertising, promotional materials, and more. The best platforms provide tools to create, approve, distribute, and measure all types of content across your franchise network.

Preserve brand heritage

A simple, secure way to preserve brand heritage

Store legacy assets. Now and forever.

Energy timeline showing evolution from steam trains to solar panels, preserving brand heritage visually

Store legacy assets. Now and forever.

Keep your brand heritage safe and easily accessible. With Papirfly, you can store decades of brand history in a secure, cloud-based repository. Decades of photographs, films, and archival documents – all in one place.

Keep your brand heritage safe and easily accessible. With Papirfly, you can store decades of brand history in a secure, cloud-based repository. Decades of photographs, films, and archival documents – all in one place.

Consolidate collections into one easy‑to‑use archive

Consolidate collections into one easy‑to‑use archive

Save hours hunting through scattered photo libraries, video archives, and document stores. Bring all your historical brand assets together into a single system – with AI‑assisted indexing and dynamic tagging for extra searchability.

AI indexing screen organizing legacy photos to enhance brand heritage accessibility

Save hours hunting through scattered photo libraries, video archives, and document stores. Bring all your historical brand assets together into a single system – with AI‑assisted indexing and dynamic tagging for extra searchability.

Optimize storage strategies.
Minimize costs.

Asset library with active and archived energy visuals organized to manage brand heritage efficiently

Optimize storage strategies.
Minimize costs.

Our storage tier system helps you achieve the ideal balance between accessibility and cost. Save money by archiving seldom‑accessed files while keeping your high‑value assets close to hand.

Our storage tier system helps you achieve the ideal balance between accessibility and cost. Save money by archiving seldom‑accessed files while keeping your high‑value assets close to hand.

Don’t just preserve brand history – bring it vividly to life

Don’t just preserve brand history – bring it vividly to life

Use Papirfly to tell your story in endlessly engaging ways. Brand portals allow you to tailor user experiences to different teams’ needs. Smart links between articles, presentations, and associated media help surface hidden narratives at a glance.

Custom brand portal interface surfacing legacy assets to showcase brand heritage interactively

Use Papirfly to tell your story in endlessly engaging ways. Brand portals allow you to tailor user experiences to different teams’ needs. Smart links between articles, presentations, and associated media help surface hidden narratives at a glance.

Level up your Digital Asset Management capabilities

Papirfly may be the ideal tool to preserve legacy assets and protect your brand history. But it can also help you maximize your brand’s impact in the here and now.

With Papirfly, you can:

  • Ensure every asset, campaign, and touchpoint aligns with brand guidelines
  • Plan and manage successful campaigns around the world
  • Seamlessly integrate Papirfly solutions into your wider brand ecosystem

Level up your Digital Asset Management capabilities

Papirfly may be the ideal tool to preserve legacy assets and protect your brand history. But it can also help you maximize your brand’s impact in the here and now.

With Papirfly, you can:

  • Ensure every asset, campaign, and touchpoint aligns with brand guidelines
  • Plan and manage successful campaigns around the world
  • Seamlessly integrate Papirfly solutions into your wider brand ecosystem

Video content creation tools

Brand video maker: pro results in minutes

Make branded video creation easy for everyone

Team member creating high-quality branded video using a templated editor on desktop

Make branded video creation easy for everyone

Papirfly’s branded video templates enable anyone in your team to produce studio-quality video content – fast. No specialist skills needed. No spiralling costs. Just stunning videos that tell the story of your brand.

Papirfly’s branded video templates enable anyone in your team to produce studio-quality video content – fast. No specialist skills needed. No spiralling costs. Just stunning videos that tell the story of your brand.

Every element is always on-brand

Every element
is always on-brand

Your brand guidelines are built into your branded video templates. So every element remains 100% compliant throughout the content creation process. This includes:

  • Brand colours
  • Intros and outros
  • Titles and subtitles
  • On-screen graphics
  • Dividers
  • Transitions
  • Watermarks

Branded video frame with on-screen subtitle and logo watermark ensuring every element stays on-brand

Your brand guidelines are built into your branded video templates. So every element remains 100% compliant throughout the content creation process. This includes:

  • Brand colours
  • Intros and outros
  • Titles and subtitles
  • On-screen graphics
  • Dividers
  • Transitions
  • Watermarks

Add your message, instantly

Branded video editor showing clip selection, text overlays, and export options to create video content quickly and on-brand

Add your message, instantly

Content. Pacing. Messaging. Soundtrack. Get it all just right – in just a few clicks. With Papirfly’s brand video maker, anyone can:

  • Select, trim and position clips
  • Create on-screen text
  • Apply graphic elements
  • Add and edit music
  • Export to standard video format
  • Resize for different channels

Content. Pacing. Messaging. Soundtrack. Get it all just right – in just a few clicks. With Papirfly’s brand video maker, anyone can:

  • Select, trim and position clips
  • Create on-screen text
  • Apply graphic elements
  • Add and edit music
  • Export to standard video format
  • Resize for different channels

Speak to every market, in their language

Speak to every market,
in their language

Reaching a global audience has never been simpler. Papirfly’s AI can auto-generate subtitles and translate them into multiple languages instantly. Result? Messaging that’s accurate and culturally relevant, wherever it appears.

Branded video editor with multilingual subtitle options to create video content for global audiences

Reaching a global audience has never been simpler. Papirfly’s AI can auto-generate subtitles and translate them into multiple languages instantly. Result? Messaging that’s accurate and culturally relevant, wherever it appears.

Create impact at every touchpoint

Branded video content resized for YouTube, Instagram, and TikTok to create impact across every channel






Ask ChatGPT

Create impact at every touchpoint

From social posts to website content. From campaigns to internal comms. Produce, resize and optimize your branded video content for any channel or audience.

From social posts to website content. From campaigns to internal comms. Produce, resize and optimize your branded video content for any channel or audience.

Connect content, campaigns, and brand

Papirfly unites all your content creation and planning into one platform – not just videos but also graphics, banners, emails, print materials, and more.

Discover how you can use Papirfly to:

  • Empower any team to produce brand-safe assets at speed
  • Eliminate production costs and manual editing
  • Adapt content for every market, language, and platform

Connect content, campaigns,
and brand

Papirfly unites all your content creation and planning into one platform – not just videos but also graphics, banners, emails, print materials, and more.

Discover how you can use Papirfly to:

  • Empower any team to produce brand-safe assets at speed
  • Eliminate production costs and manual editing
  • Adapt content for every market, language, and platform

Frequently asked questions

How can non-design staff adapt videos for regional formats while staying on-brand?

Papirfly’s templated video editor empowers anyone in your organization to create and adapt videos without design expertise. Core brand elements remain locked to protect brand integrity, while regional details such as subtitles, copy, or graphics can be localized easily. AI-powered subtitle generation and translation streamline scaling across multiple languages, ensuring content is both on-brand and culturally relevant.

What video editing functionalities are included in Papirfly’s content creation tools?

Papirfly provides intuitive, accessible video editing features including:
– Trimming and sequencing clips
– Adding and positioning graphic elements
– Editing or replacing music
– Inserting and styling subtitles
– Exporting in multiple formats
These tools allow teams to deliver professional-quality videos quickly without needing external editing software or advanced technical skills.

How does Papirfly help manage and share large video files in the cloud?

Papirfly’s cloud-based Digital Asset Management (DAM) makes storing, organizing, and distributing large video files seamless. Teams can preview content, manage versions, apply access controls, and securely share assets across departments, regions, and external partners. This ensures the right people always have access to the latest approved content, boosting efficiency and compliance.

Does Papirfly offer AI-powered search for images and videos?

Yes. Papirfly’s DAM combines smart metadata tagging with AI-assisted search to make assets instantly discoverable. Teams can filter by keywords, usage rights, or context, while features like intelligent previews and optimized asset handling ensure content is always easy to locate and ready to use. This helps reduce time wasted searching and safeguards consistent use of brand-approved assets.

Does Papirfly support interactive HTML5 banner creation?

Yes. Papirfly’s Templated Content Creation tools can be used to build interactive digital formats such as HTML5 banners. All outputs follow brand guidelines, making it easier to scale high-impact content across digital campaigns.

Can designers and marketers collaborate in real time within Papirfly?

Papirfly supports live collaboration through shared templates, approval workflows, and centralized asset access. This reduces back-and-forth and enables teams to co-create content that is both fast and fully on-brand.

Unify UX and UI

Unify UX/UI in one Design System hub

Design Systems
made easy

Design Systems made easy

Automatically update design and code from the tools you use today to unify UX/UI. With integrations to Figma and Storybook you can easily build clear guidelines that are aligned with your brand.

Automatically update design and code from the tools you use today to unify UX/UI. With integrations to Figma and Storybook you can easily build clear guidelines that are aligned with your brand.

Increase Design System adoption

Increase Design System adoption

With the risk of using non‑compliant design that is off-brand, teams can now collaborate faster, share guidelines, and implement all design how it should be.

Automatically update assets directly from your Figma files and Storybook so you achieve 100% UX/UI unification across teams.

Toggle switches showing design states and a settings panel syncing Fullwidth options via Storybook.

With the risk of using non‑compliant design that is off-brand, teams can now collaborate faster, share guidelines, and implement all design how it should be.

Automatically update assets directly from your Figma files and Storybook so you achieve 100% UX/UI unification across teams.

Adding design files to your brand portal

Two colleagues collaborating at a computer, reviewing design files for brand portal integration.

Adding design files to your brand portal

Sharing design elements is essential as it ensures consistency, efficiency, and collaboration within a brand. Our Design System hub lets you showcase your design files directly inside your brand portal.

Sharing design elements is essential as it ensures consistency, efficiency, and collaboration within a brand. Our Design System hub lets you showcase your design files directly inside your brand portal.

Collaborate with ease

Collaborate with ease

Work seamlessly between Figma, Storybook and your Design Systems to make life easier for everyone who needs to activate your brand across essential customer-facing channels – reaching your audience at every key touchpoint.

Work seamlessly between Figma, Storybook and your Design Systems to make life easier for everyone who needs to activate your brand across essential customer-facing channels – reaching your audience at every key touchpoint.

Connect campaigns, content, and design
in one suite

Papirfly brings together your Design System, content creation, and Digital Asset Management into a single, powerful suite. It’s everything your teams need to deliver consistent, on‑brand experiences – at scale.

With Papirfly, you can:

  • Empower all teams to create on‑brand content with design templates
  • Analyse success of all assets to refine content strategy across all platforms
  • Build, connect and evolve your marketing ecosystem as your business grows

Connect campaigns, content, and design
in one suite

Papirfly brings together your Design System, content creation, and Digital Asset Management into a single, powerful suite. It’s everything your teams need to deliver consistent, on‑brand experiences – at scale.

With Papirfly, you can:

  • Empower all teams to create on‑brand content with design templates
  • Analyse success of all assets to refine content strategy across all platforms
  • Build, connect and evolve your marketing ecosystem as your business grows

Frequently asked questions

What is Papirfly’s UX/UI unification solution and how does it improve design consistency?

Papirfly’s UX/UI unification solution connects your existing design tools, like Figma and Storybook, directly into your brand ecosystem. This gives design teams control to update assets from where they already work, ensuring every brand element remains consistent, current, and compliant across the entire organization.

How does Papirfly help teams collaborate and apply their design system and brand guidelines?

Papirfly’s ability to host your design system simplifies how teams share and implement brand standards. Updates made in Figma and Storybook are reflected automatically across templates and components, improving alignment, reducing production time, and removing the risk of off-brand execution.

Can Papirfly link design systems with marketing content creation and campaign delivery?

Yes. Papirfly connects your design system with content creation tools and Digital Asset Management software in one platform. This gives marketers and creatives a direct line to brand-compliant assets to support faster campaign delivery and consistent storytelling across every channel.

What are the benefits of integrating Papirfly with Figma and Storybook?

Integrating Papirfly with Figma and Storybook gives design teams a seamless workflow. Brand updates flow instantly from design to deployment, ensuring marketing teams always use the most up-to-date, approved assets—without compromising brand consistency or creative control.

Keep every event on-brand

Streamline event branding across local markets

Templates for every event touchpoint

Papirfly's Templated Content Creation - Templates for every event touchpoint

Create and adapt pre-approved templates for booths, stands, handouts, as well as social media, video, and other digital assets.

Teams localize content within a brand portal that guarantees consistency at every stage.

  • Pre-event, during, and post-event templates in one place
  • Local teams adapt content without breaking brand rules
  • Always up to date and instantly available across regions

Branded merchandise that adds value

Branded event merchandise - strategic brand asset

Manage event merchandise as a strategic brand asset. From apparel to giveaways, teams source and reuse approved products that reinforce brand value – enabled through integrated production and fulfillment partners.

  • Central visibility into approved swag and merch
  • Consistent branding across products and regions
  • Less waste through reuse and smarter planning

Automated local vendor production

Automated local vendor production

Produce event collateral locally without manual coordination. Integrated production partners automate ordering, production, and payment — saving time, cutting costs, and removing the need to ship materials or manage suppliers by hand.

  • Local production to reduce shipping and travel costs
  • Local payments avoid international fees and delays
  • Automated vendor workflows replace manual briefs

Approval workflows built for events

Approval workflows built for events

Coordinate internal teams, agencies, and finance in one structured workflow. Every asset, order, and purchase is reviewed by the right stakeholders before production begins — with full visibility and accountability.

  • Flexible workflows for teams and external agencies
  • Built-in approvals for brand, legal, and finance
  • Clear tracking of status, ownership, and sign-off

Everything your events need to scale

Beyond core capabilities, Papirfly brings together automation, visibility, and control to simplify how event collateral is created, produced, and managed across regions.

  • Automate the creation and production of event collateral
  • Track approvals, orders, and spend in one dashboard
  • Integrate seamlessly with vendors, finance, and existing systems of your tech stack

Papirfly connects templates, merchandise, vendors, and workflows into one unified system — giving marketing teams full control over event execution at scale.

Manage event branding CTA graphic - shapes and photo from event

Resources

Five hacks for faster event collateral execution

Practical ways to reduce bottlenecks, reuse templates, and deliver on-brand event materials faster across regions.

Read article

Optimize your event planning with automation

On-demand webinar with Ciloo on how leading teams simplify event execution, vendor coordination, and approvals at scale.

Watch webinar

Campaign management for connected execution

See how campaign management brings planning, approvals, and reporting together for better event coordination.

Explore campaign management

Frequently asked questions

How does Papirfly help teams manage event collateral at scale?

Papirfly centralizes templates, merchandise, vendors, and approvals in one workflow. Teams create and localize event collateral faster while maintaining brand consistency, full visibility, and control across regions.

Can local teams customize event materials without going off brand?

Yes. Local teams adapt approved templates within predefined brand rules. This ensures flexibility for regional needs while guaranteeing every asset remains compliant and on brand.

How are vendors and production handled for events?

Papirfly connects you to a vetted, integrated production network. Orders are automated, produced locally where possible, and paid locally — removing manual coordination, international payments, and shipping delays.

How do approvals work for event collateral and purchases?

Approval workflows are fully configurable. Marketing, agencies, legal, and finance can review and sign off assets and purchases before production, with clear tracking and accountability at every step.

Does Papirfly support both internal teams and external agencies?

Yes. Papirfly is designed for collaboration across internal teams and external partners. Agencies can work within the same workflows, ensuring faster execution without losing governance or oversight.

Can Papirfly integrate with existing systems?

Papirfly integrates with key business systems, including vendor, finance, and campaign workflows. This allows teams to manage event execution without disrupting their existing tech stack.

Simplify internal comms

Internal communications management
made simple

Visual grid of branded images and people with folder icon and search bar for managing internal content centrally.

Take control of all internal content

Simplify internal communications by centralizing all campaigns in one easy-to-navigate place. With our DAM solution for internal communications management, you can:

  • Create separate portals for different regions, so team members jump straight to the resources they need
  • Use version control features to ensure teams use the most up-to-date assets every time
  • Automatically add or remove available content the moment featured individuals grant or revoke consent

Take control of all internal content

Simplify internal communications by centralizing all campaigns in one easy-to-navigate place. With our DAM solution for internal communications management, you can:

  • Create separate portals for different regions, so team members jump straight to the resources they need
  • Use version control features to ensure teams use the most up-to-date assets every time
  • Automatically add or remove available content the moment featured individuals grant or revoke consent

Streamline internal content creation

Make it easy for your teams to create internal comms materials. With on-brand design templates, users can produce anything from internal signage and merchandise to presentations and newsletters. All studio quality. No training or design skills needed.

Cropping and format options shown for creating on-brand internal content with easy download settings.

Streamline internal content creation

Make it easy for your teams to create internal comms materials. With on-brand design templates, users can produce anything from internal signage and merchandise to presentations and newsletters. All studio quality. No training or design skills needed.

“Papirfly have provided us with an essential solution that has allowed us to roll out a new brand identity to a wide range of teams and business units across both SSE Group and our regulated electricity network at the same time.

This has enabled us to deliver brand consistency, efficiency and a platform to regularly share new and refreshed brand assets as soon as they become available.”

Suzie Rook,
Head of SSE Group Brand and Design
SSE

Transform communications inside and out

Optimizing internal comms with a DAM solution and on-brand content creation capabilities is just the start.

Explore our full Papirfly Suite to discover how you can:

  • Measure brand adoption and ROI with enterprise-grade employee engagement analytics
  • Provide one user-friendly interface for managing, creating and accessing digital assets
  • Seamlessly extend on-brand content production to external marketing

Transform communications inside and out

Optimizing internal comms with a DAM solution and on-brand content creation capabilities is just the start.

Explore our full Papirfly Suite to discover how you can:

  • Measure brand adoption and ROI with enterprise-grade employee engagement analytics
  • Provide one user-friendly interface for managing, creating and accessing digital assets
  • Seamlessly extend on-brand content production to external marketing

Frequently asked questions

How does Papirfly support compliance in internal communications?

Papirfly ensures full compliance across internal announcements by combining Digital Asset Management software with Templated Content Creation. Approved assets and messaging templates are locked and version-controlled, so every message aligns with brand and legal standards. Read more about managing brand assets in our guide.

Does Papirfly support multilingual internal email templates?

Yes. Papirfly enables teams to build multilingual email templates within its Templated Content Creation solution. Local teams can quickly adapt internal communications in their native language while maintaining brand consistency and compliance across all regions.

Can Papirfly help track employee engagement in internal campaigns?

Papirfly includes analytics and performance tracking tools to measure employee engagement with internal communications. From open rates to click-through data, teams gain visibility into which messages resonate and where to optimize.

Is Papirfly suitable for managing crisis communications?

Papirfly helps organizations respond quickly and confidently in critical situations. Centralized asset storage and pre-approved message templates ensure crisis communications are fast, on-brand, and consistent across every internal channel.

Can Papirfly support content for CEO broadcasts or virtual town halls?

Absolutely. Papirfly provides tools to manage branded visual assets, message templates, and supporting content for CEO town halls. Everything is kept on-brand and easy to distribute through your chosen broadcast channels.

How does Papirfly support employee advocacy within internal communications?

Papirfly empowers employees to share aligned, on-brand messages by enabling advocacy programs built on approved content. This ensures employees become brand ambassadors while maintaining control over message accuracy and consistency.

Does Papirfly support audience segmentation for internal newsletters?

Yes. With Papirfly, you can create and distribute segmented newsletters using dynamic templates and DAM-powered targeting. Tailor internal content by team, region, or role to increase engagement and relevance.

Produce multichannel content

Multichannel content creation.
The easy way.

Empower teams with our multichannel content tool

Scale multichannel content creation quickly and efficiently. Provide frontline employees with on-brand design templates for print, social media, email, banner ads, digital signage, apps, websites, and more.

Put assets at everyone’s fingertips

Make it easy for your teams to access multichannel marketing materials. Centralize all digital assets with Papirfly’s multichannel content software. Organize them by campaign, region or sub-brand, so users can go straight to the content they need.

ng-team-structure

“Our global setup demands fast deliveries of a diverse selection of marketing materials. It is essential that we can deliver on time regardless of restaurant or time zone while staying true to our brand.

Having a brand management platform with everything in one place, is an essential demand for seamless organisational operations”

Mikaela Bäckius
Project Manager Brand
O’Learys

Optimize your multichannel content strategy

Multichannel content management and creation are just the start. Explore the full Papirfly suite to discover how you can:

  • Plan and manage successful campaigns
  • Measure asset usage and ROI with enterprise-grade analytics
  • Seamlessly integrate Papirfly solutions with existing brand

Frequently asked questions

How does Papirfly combine Digital Asset Management with content creation tools for multichannel delivery?

Papirfly brings together Digital Asset Management software and Templated Content Creation so teams can efficiently produce and distribute brand-aligned content across multiple channels. Assets are easy to locate, customize, and publish immediately.

How does Papirfly help companies produce localized and on-brand content for multiple channels?

Papirfly allows teams to localize marketing materials across channels using locked templates that follow brand rules. Whether adapting assets for regional social posts, print materials, or email, content creation stays fast and consistent from one central platform.

Can Papirfly support scalable content generation through templates for multichannel campaigns?

Absolutely. Papirfly’s Templated Content Creation tools make it easy to generate content at scale across different formats. Teams can create assets for social media, video, print, email, banner ads, while maintaining brand consistency across every channel. Read more about mastering brand consistency in our guide.

Does Papirfly offer brand portals for franchisees to access and customize multichannel content?

Yes. Papirfly provides self-serve brand portals where franchisees can access, adapt, and download campaign-ready content. Whether they need assets for digital or print, every file is brand-compliant and optimized for multichannel use.

Does Papirfly offer role-based access controls for managing multichannel content?

Papirfly lets you control who can access or edit content based on role, geography, or brand. This ensures that the right people are creating or distributing content across relevant channels, helping maintain both efficiency and brand governance.

How does Papirfly help global brands manage visual identity across regions and channels?

Papirfly centralizes brand assets and templates so teams in any market can create and publish content for their local channels. This protects visual identity while allowing global consistency across social, print, email, web, and in-store experiences.

Can Papirfly automate localization of marketing materials for franchise partners across channels?

Yes. Papirfly makes it easy for franchise teams to localize content for any channel. With predefined fields and brand-approved formats, local users can adapt messages for regional relevance while ensuring the final output is ready for social, print, or email distribution.

Does Papirfly automatically resize images for use across different content channels?

Papirfly’s intelligent templates can automatically resize and reformat content for specific platforms, such as Instagram, LinkedIn, email banners, or print materials. This helps ensure assets are optimized for every channel while staying on-brand.

Speed up campaign execution

Streamline campaign execution globally

A powerful launchpad for global campaign execution

How do you ensure teams are equipped and prepared for campaign execution? Create bespoke campaign pages within a central brand portal. Use tagging and metadata to organize assets, so people can go straight to the materials they need. Include visual guidelines, tone of voice examples, and other useful information to help everyone stay on-brand.

A powerful launchpad for global campaign execution

How do you ensure teams are equipped and prepared for campaign execution? Create bespoke campaign pages within a central brand portal. Use tagging and metadata to organize assets, so people can go straight to the materials they need. Include visual guidelines, tone of voice examples, and other useful information to help everyone stay on-brand.

Make campaign asset localization quick and easy

Eliminate bottlenecks by giving every team member campaign localization powers. Using Papirfly design templates, they can easily adapt materials for local audiences – without ever straying off-brand. It helps you streamline campaign execution while freeing creative agencies to focus on more high-impact work.

Campaign templates for Vertika sub-brands with language and region customization options selected.

Make campaign asset localization quick and easy

Eliminate bottlenecks by giving every team member campaign localization powers. Using Papirfly design templates, they can easily adapt materials for local audiences – without ever straying off-brand. It helps you streamline campaign execution while freeing creative agencies to focus on more high-impact work.

“Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand.”

Sally Elbassir
Associate Manager of Global Talent Attraction & Engagement
PepsiCo

Continue enhancing campaign effectiveness

Connecting campaigns through a centralized Digital Asset Management system and on-brand design templates is just the start.

Explore our full Papirfly Suite to discover how you can:

  • Get a bird’s-eye view of all campaign activities along with real-time data to help you measure impact and ROI
  • Share and update important campaign information, including task status, budgets, key contacts, and more
  • Improve collaboration by making it super-simple for cross-functional teams to add assets to campaign activities and get them approved

Continue enhancing campaign effectiveness

Connecting campaigns through a centralized Digital Asset Management system and on-brand design templates is just the start.

Explore our full Papirfly Suite to discover how you can:

  • Get a bird’s-eye view of all campaign activities along with real-time data to help you measure impact and ROI
  • Share and update important campaign information, including task status, budgets, key contacts, and more
  • Improve collaboration by making it super-simple for cross-functional teams to add assets to campaign activities and get them approved

Frequently asked questions

Can Papirfly help reduce agency costs for recurring social content?

Yes. Papirfly’s Templated Content Creation solution enables teams to self-serve recurring social assets without relying on agencies. With locked brand elements and pre-approved designs, social campaigns are produced faster and stay on-brand—while significantly lowering external costs.

Can Papirfly export content directly into social media ad formats?

Papirfly supports direct export to multiple social ad formats, from static to animated assets. This streamlines campaign execution by enabling teams to produce ready-to-launch content from brand-approved templates.

Does Papirfly support automatic resizing for social media channels?

Yes. Papirfly’s intelligent templates can be configured to automatically resize assets for specific platforms like Instagram, LinkedIn, or YouTube. This helps maintain brand consistency across all channels while saving production time.

How does Papirfly support instant localization of campaign assets?

Papirfly enables affiliates and local teams to adapt global campaigns in minutes using locked templates. Teams can change text, language, or images within pre-approved limits, maintaining brand consistency while accelerating localization. Get the full lowdown on what you must consider to master brand consistency in our guide.

Does Papirfly support both print and digital campaign outputs?

Absolutely. With Papirfly, marketing teams can create print-ready PDFs, digital banners, social graphics, and more from the same template. This eliminates duplication and keeps every asset aligned with brand guidelines.

Can Papirfly integrate with e-commerce platforms for campaign content?

Yes. Papirfly integrates with leading e-commerce platforms, allowing for automated content updates and asset management across digital storefronts. This ensures product visuals and promotional messaging stay consistent and up to date.

Can Papirfly generate print-ready PDF exports from campaign templates?

Yes. Every approved template in Papirfly can produce high-resolution, print-ready PDFs. This ensures campaigns are brand-aligned across brochures, posters, and other printed formats, without delays or file errors.

How does Papirfly support multi-channel campaign execution?

Papirfly combines Digital Asset Management software with Templated Content Creation to support campaigns across email, print, social, and web. Teams can access, adapt, and distribute consistent brand assets across every channel from one platform.

Can field teams edit and use pre-approved marketing templates in Papirfly?

Yes. Papirfly empowers field teams to edit content within pre-set brand rules using intuitive templates. This self-service model reduces bottlenecks, speeds up campaign rollout, and protects brand consistency at every level.

How does Papirfly support centralized campaign planning and reporting?

Papirfly provides marketing operations teams with tools to plan, manage, and report on campaign asset usage in one centralized platform. By uniting Digital Asset Management, Templated Content Creation, and campaign calendars, teams gain full visibility and control. All tools ensure consistent branding across every asset and channel.

Build customer loyalty

Find powerful ways to build customer loyalty

Brand portal showing assets, guidelines, and templates to ensure consistent brand identity.

Build customer loyalty through consistent branding

Showcase your unique identity through easy-to-build Papirfly pages in one portal, so everyone sees and understands what it means to be on-brand. Add visual guidelines, tone of voice examples, fonts, colors, shapes – whatever it takes to keep teams aligned.

Build customer loyalty through consistent branding

Showcase your unique identity through easy-to-build Papirfly pages in one portal, so everyone sees and understands what it means to be on-brand. Add visual guidelines, tone of voice examples, fonts, colors, shapes – whatever it takes to keep teams aligned.

Create trusted content at scale

Make customer loyalty building a job everyone can do. Empower employees and partners to produce high-quality assets that audiences will recognize and love. Use editable design templates with key elements locked in, so anyone can create studio-quality content and nobody can go off-brand.

Editable template tool with layout and color options for creating on-brand marketing content to build customer loyalty.

Create trusted content at scale

Make customer loyalty building a job everyone can do. Empower employees and partners to produce high-quality assets that audiences will recognize and love. Use editable design templates with key elements locked in, so anyone can create studio-quality content and nobody can go off-brand.

“Working with multiple creative agencies, dealers and internal employees across seven countries makes Papirfly’s system a “must‑have” for us. Unified communication and the seamless sharing of assets from one single location keeps our dealers on‑brand in all the material they use.”

Marie Dellbrant,
Brand Director / CMO
BMW Northern Europe

Repeatedly deliver powerful customer experiences

Combining Digital Asset Management (DAM) and content creation capabilities is a great place to start. But what about all the other ways we can help you increase customer loyalty and trust in your brand?

Explore the full Papirfly Suite to discover how you can:

  • Ensure every asset, campaign, and touchpoint aligns with brand guidelines
  • Track brand engagement and measure consistency across markets
  • Gain insights that enable you to measure ROI and refine your brand lifecycle strategy

Repeatedly deliver powerful customer experiences

Combining Digital Asset Management (DAM) and content creation capabilities is a great place to start. But what about all the other ways we can help you increase customer loyalty and trust in your brand?

Explore the full Papirfly Suite to discover how you can:

  • Ensure every asset, campaign, and touchpoint aligns with brand guidelines
  • Track brand engagement and measure consistency across markets
  • Gain insights that enable you to measure ROI and refine your brand lifecycle strategy

Frequently asked questions

How does Papirfly integrate with existing CRM systems for mid-sized enterprises?

Papirfly connects seamlessly with popular CRM platforms to support consistent brand delivery across customer touchpoints. By aligning Digital Asset Management software with CRM workflows, you maintain brand consistency and strengthen brand equity throughout the customer lifecycle.

Can Papirfly personalize internal or external email content dynamically?

Yes. Papirfly’s Templated Content Creation allows for dynamic content fields within pre-approved brand templates. This ensures localized or personalized messaging that reinforces brand consistency without compromising speed or control.

How does Papirfly support omnichannel content planning for loyalty campaigns?

Papirfly enables teams to see a global and local plan of content marketing for campaigns across email, web, and social channels from a centralized platform. With built-in brand governance, all assets stay consistent and aligned to your customer loyalty objectives.

Can Papirfly support A/B testing on distributed or decentralized campaigns?

Papirfly makes it easy to create A/B testing variations of branded content while maintaining alignment with brand guidelines.

How does Papirfly handle global email coordination across time zones?

Papirfly’s campaign tools allow teams to schedule email content by region or time zone. Localized teams can access brand-approved content while HQ retains control, ensuring global brand consistency and timely execution.

Can Papirfly support centralized brand templates for global use?

Absolutely. Papirfly’s intelligent templates are centrally managed but adaptable by local teams. This model protects brand consistency across regions while giving teams the autonomy to respond to local audience needs. Read more about protecting brand consistency in our guide.

Does Papirfly work with Salesforce?

Papirfly integrates with Salesforce to streamline the delivery of brand-consistent content. By pairing DAM and Templated Content Creation suite with your CRM, you can build stronger customer loyalty through consistent, on-brand communications.

Rebranding

Rebrand tools to perfectly deliver
your new brand identity

Organize and protect your new brand

Bring structure to the thousands of assets created for your new or refreshed brand. Stay on on‑brand and fully compliant by providing teams with:

  • Centralized assets in in one secure, searchable system
  • Version control so only up‑to‑date materials are used – no outdated content
  • Monitoring and reporting on asset usage to validate internal adoption
  • Categorization with AI‑powered metadata and set expiry dates
  • Global-to-individual user access permissions for specific assets or collections

Showcase brand assets with clarity and confidence

Deliver your new on‑brand assets directly to the stakeholders that need them. Customize your own brand portal to:

  • Present your new identity is exactly as intended – within an on-brand user interface
  • Provide access to specific regions in their own language and location‑relevant assets only
  • Be built alongside your existing portal – switching over when you’re ready for launch
  • Create custom content hubs for key launches, campaigns, or internal initiatives
  • Deliver a user‑friendly, single source of truth for everyone who executes your brand

Create new content fast with zero bottlenecks

Give teams on-brand design templates that anyone can use. You can empower central teams and local markets to:

  • Replace outdated templates at scale with your rebranded look and feel
  • Lock down brand elements like fonts, colors, and layouts, alongside flexible fields
  • Enable fast rollout of launch materials across markets, partners, and departments
  • Gain self-serve access to pre-approved designs for SoMe, video, print, digital signage, and more
  • Remove delays caused by agency handovers or design bottlenecks

What our customers say

“Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand.”

PepsiCo

“The new platform was a crucial part in our rebranding process. It’s seamless, efficient, and gives us total control.”

PostNord

Rebrand tools to give lasting impact to your launch

See how Papirfly’s rebranding software helps rebrand projects succeed by enabling you to:

  • Plan and manage rebrand launch campaigns across global teams
  • Track adoption and brand alignment with enterprise‑grade analytics
  • Seamlessly integrate your rebrand into every part of your tech stack

Explore the full suite built to launch, land, and sustain your new brand identity.

Purple star divided in half with Norwegian landscape

Resources

Unlock your rebrand’s potential

See what separates a brand refresh from a brand transformation. Explore key steps that make rebrands stick and scale.

Download the guide

Two different shapes symbolizing rebrand

Rebranding timeline

Timing is everything. Use this practical guide to map the critical milestones of a successful rebrand rollout.

Read article

Why do rebrands fail?

Join brand leaders as they unpack the common pitfalls—and proven fixes—that make or break rebrand projects.

Watch the webinar

Frequently asked questions

How can a centralized hub simplify storing and sharing creative files company-wide during a rebrand?

A centralized brand hub ensures that every team member, from global to local teams, can access the latest rebrand files, templates, and guidelines in one secure location. With Papirfly, permissions and version control are managed automatically, reducing silos and ensuring that only approved rebrand assets are used throughout the rollout.

How do Templated Content Creation solutions reduce agency costs for recurring social posts and campaigns during a rebrand?

Rebrands demand a large volume of refreshed, on-brand content. Papirfly’s Templated Content Creation empowers internal teams to deliver localized social posts and campaign assets without relying on external agencies to reproduce content. Digital agencies can then focus creative budget on high-impact creatives. Brand elements are locked to maintain visual consistency, helping reduce costs while accelerating rebrand execution.

How can rebrand tools help decentralized teams maintain global standards after launch?

After a rebrand, teams across markets need clear direction to apply the new identity correctly. Papirfly provides decentralized teams with scalable access to rebrand guidelines, approved templates, and creative assets. This ensures all content aligns with updated brand standards while enabling local flexibility.

How does combining Digital Asset Management with content creation tools accelerate output during a rebrand rollout?

Rebrand success depends on speed and control. By uniting Digital Asset Management software and content creation in one platform, Papirfly enables teams to access, update, and deploy new branded materials faster. This supports seamless collaboration and helps ensure every output is consistent with the refreshed brand identity.

Attract top talent

The ultimate employer branding platform

Make recruitment marketing effortless for everyone

Editable recruitment template with photo, color selection, and messaging tools for employer branding content.

Make recruitment marketing effortless for everyone

Empower your HR and employer branding teams to create studio‑quality talent acquisition (TA) materials, without having to wait or pay for expert support. With Papirfly’s employer brand platform, users simply select and adapt design templates to resonate with local talent. No skills or training needed. No risk of straying off‑brand. It’s the quickest, easiest way to produce recruitment marketing content at scale.

Empower your HR and employer branding teams to create studio‑quality talent acquisition (TA) materials, without having to wait or pay for expert support. With Papirfly’s employer brand platform, users simply select and adapt design templates to resonate with local talent. No skills or training needed. No risk of straying off‑brand. It’s the quickest, easiest way to produce recruitment marketing content at scale.

Embed your EVP in your culture

Embed your EVP in your culture

Create one home for your employer brand. A place where any employee or agency partner can go to learn about your EVP, view the latest brand guidelines, and download the TA materials they need.

Our employer branding software lets you tailor every page, so you can tell your brand story in your brand style. You can also use dynamic tagging to categorize assets and assign access by region or team.

Centralized brand portal showing EVP materials, brand assets, and employer branding guidelines for teams.

Create one home for your employer brand. A place where any employee or agency partner can go to learn about your EVP, view the latest brand guidelines, and download the TA materials they need.

Our employer branding software lets you tailor every page, so you can tell your brand story in your brand style. You can also use dynamic tagging to categorize assets and assign access by region or team.

“With Papirfly, we wanted to make it simple for our people to create material and to be brand ambassadors. It’s easy, fast and it empowers everyone – and we’ve definitely achieved those goals.”

Ci’en Xu
Director of Strategy, Global Employer Branding
SAP

Build a world-class employer branding platform

Employer branding tools for content creation and Digital Asset Management are just the start.

Explore our full Papirfly Suite to discover how you can:

  • Simplify and improve the user experience for HR, talent acquisition, and employer branding teams
  • Streamline your processes by integrating Papirfly solutions with existing HR tools
  • Track the impact of employer branding content and refine your recruitment strategies

Build a world-class employer branding platform

Employer branding tools for content creation and Digital Asset Management are just the start.

Explore our full Papirfly Suite to discover how you can:

  • Simplify and improve the user experience for HR, talent acquisition, and employer branding teams
  • Streamline your processes by integrating Papirfly solutions with existing HR tools
  • Track the impact of employer branding content and refine your recruitment strategies

Frequently asked questions

How does Papirfly help attract new talent through employer branding on social media?

Papirfly enables teams to create and publish branded recruitment content across social media platforms using customizable templates. This makes it easy to showcase your employer brand consistently and engage potential candidates where they are most active.

Can Papirfly track candidate engagement with employer branding campaigns?

Yes. Papirfly provides analytics on content usage and campaign engagement, helping HR and marketing teams understand what resonates with target audiences and refine employer branding strategies based on real performance data.

Is Papirfly easy for both HR and marketing teams to use collaboratively?

Papirfly is designed for non-design users and marketers alike. With intuitive templates and approval workflows, HR and marketing can co-create recruitment materials that are both visually aligned and strategically effective.

Can Papirfly support customizable templates for careers pages and microsites?

Yes. Papirfly provides Templated Content Creation for recruitment campaigns, including assets used on careers sites or landing pages. These templates are flexible, easy to localize, and always on-brand.

Can Papirfly support employee-generated content in recruitment campaigns?

Yes. Papirfly makes it easy to incorporate employee stories, testimonials, and visuals into branded design templates. This helps candidates connect with authentic voices while keeping content creation under brand control.

Can Papirfly measure perception of the employer value proposition (EVP)?

Papirfly tracks content engagement across EVP campaigns and channels, giving insight into which themes and formats best communicate your values. These insights help refine messaging for stronger candidate attraction.

Can Papirfly help promote video interviews or recruitment videos?

Papirfly supports video content creation to be distributed across channels. Teams can quickly generate and distribute promotional videos for interviews, events, or role highlights using brand-approved templates. Videos can be easily stored within the Digital Asset Management software.

How does Papirfly support content creation for careers sites?

Papirfly gives HR and marketing teams a shared space to create, manage, and update recruitment assets. Templates ensure that all content aligns with brand guidelines, whether it’s for careers pages, paid ads, or internal campaigns.

Can Papirfly simplify the creation of recruitment ads that match company branding?

Absolutely. Papirfly enables fast, on-brand ad creation through locked templates. Teams can adjust messaging or imagery while ensuring every recruitment ad reflects the company’s visual and verbal identity.

Keep teams on-brand

Brand consistency software
that boosts impact

brand consistency - branding style guides

Share the definitive version of your brand story

Create a source of trusted information on your brand with Papirfly’s brand consistency software. From branding style guides to tone of voice examples. From sample videos to official assets. You can equip users with the knowledge and tools to get it right every time.

Content creation with compliance locked in

How can you ensure brand compliance across your enterprise? Use Papirfly to create design templates set to branding style guides. By locking in key elements, you can ensure content creators stay true to the brand when adapting assets to local audiences.

brand consistency - design templates
brand consistency - brand story

“With Papirfly, we wanted to make it simple for our people to create material and to be brand ambassadors. It’s easy, fast and it empowers everyone – and we’ve definitely achieved those goals.”

Ci’en Xu
Director of Strategy, Global Employer Branding
SAP

Build consistency into your brand ecosystem

Combining our DAM and content creation tools is a great place to start. But there’s still plenty more you can do to boost brand consistency. Explore the full Papirfly suite to discover how you can:

  • Ensure brand consistency across every marketing campaign
  • Measure internal brand adoption and ROI using enterprise-grade analytics
  • Seamlessly integrate Papirfly solutions with existing brand tools
brand consistency - content creation tools

Frequently asked questions

How does Papirfly support the management of digital brand assets at scale?

Papirfly provides centralized Digital Asset Management software that helps global teams organize, access, and distribute brand assets efficiently. It’s the ultimate AI marketing software for brand voice consistency – ensuring every asset stays aligned with brand guidelines across regions and campaigns.

Can brand guidelines be updated and shared in real time with Papirfly?

Yes. Papirfly enables real-time updates to brand guidelines in a brand portal, instantly reflecting changes across teams and templates. This keeps every region and partner aligned with the latest visual and verbal brand standards.

How does Papirfly automate on-brand content creation?

Papirfly’s Templated Content Creation tools allow teams to self-serve campaign materials using pre-approved templates. Brand elements like logos, fonts, and colors are locked, so all content is consistent no matter who creates it.

Can asset usage and performance be tracked in Papirfly?

Papirfly includes built-in reporting tools that track asset usage and adoption. Marketing teams can see which assets are used most often, helping inform strategy while reinforcing brand consistency across channels.

How does Papirfly help maintain brand identity across franchise networks?

Papirfly empowers franchisees with access to a self-serve brand portal. They can adapt approved templates and download ready-to-use assets, ensuring local marketing efforts remain fully aligned with global brand identity.

How does Papirfly support brand consistency in multi-language campaigns?

Papirfly enables teams to create localized content through multilingual templates. Translations and cultural adaptations are made within brand-controlled layouts, so every version reflects a consistent brand voice and visual identity.

Is Papirfly suitable for regulated industries requiring strict brand governance?

Yes. Papirfly supports industries with complex compliance needs through version control, approval workflows, and audit-ready documentation. This helps enforce brand consistency while meeting regulatory requirements.

How are brand guidelines managed within Papirfly?

Papirfly provides a centralized space for hosting and maintaining brand guidelines. Teams and partners can access the most up-to-date rules, while Templated Content Creation ensures brand compliance is built into every asset.

How does Papirfly ensure brand guidelines are enforced across teams?

Papirfly combines role-based access controls, locked templates, and approval workflows to ensure assets are used correctly. This eliminates off-brand outputs and gives global marketing leaders confidence in every piece of content produced.

Can Papirfly support brand compliance through audit trails?

Yes. Papirfly maintains detailed audit logs and version history for all content and assets. This supports compliance reviews and helps identify any inconsistencies or brand violations across teams or regions.

How does Papirfly support pharmaceutical brands with brand consistency?

Papirfly helps pharmaceutical companies manage strict compliance through controlled templates and approval workflows. It ensures that all brand communications, both internal and external, meet regulatory and brand standards.

Is Papirfly suitable for franchise marketing models?

Papirfly is built for distributed marketing environments, including franchise networks. Brand portals and localized template access give affiliates the freedom to act quickly, while central teams maintain control over brand consistency. Read more about maintaining 100% brand consistency in our guide.

How does Papirfly scale brand consistency for decentralized teams?

Papirfly enables global alignment through centralized assets, real-time brand guidelines, and easy-to-use templates. Local teams can create campaign-ready content confidently, knowing brand standards are automatically applied.

Reduce creative spend

Digital Asset Management: cost optimization made easy.

Reduce costs with DAM

Illustration of a central dashboard interface organizing folders and tags for digital assets, symbolizing brand cost-optimization through efficient asset management

Reduce costs with DAM

Organize digital assets through our DAM solution to reduce the cost of building your brand. Dynamic tagging makes it easy to group and navigate content, so asset searches become much more efficient.

Consent management and version control are automated, saving hours checking if materials are compliant and up to date.

Organize digital assets through our DAM solution to reduce the cost of building your brand. Dynamic tagging makes it easy to group and navigate content, so asset searches become much more efficient.

Consent management and version control are automated, saving hours checking if materials are compliant and up to date.

Create unlimited assets for limited cost

Create unlimited assets for limited cost

Papirfly design templates put the power of content creation in people’s hands, enabling all teams to localize assets while remaining on-brand.

It dramatically reduces time to market and the price you pay to get there – while freeing creative agencies to focus on high-impact work.

Visual of customizable brand templates for localized content creation, supporting brand cost-optimization by reducing agency dependency and time to market

“Our users swiftly adapted to the software with excellent support during some early workshops with the team at Papirfly. Users grew confident with the UI very quickly, and after they saw how simple and fast it was to use it became very difficult to imagine people wanting to use any other DAM and content creation solutions.” 

Roel Smit
Product Owner of Brand Portal
Rabobank

Deliver more than just DAM cost savings

Digital Asset Management, cost optimization, and content creation capabilities are a great place to start. But what about all the other ways we can help you save time and money? Discover how you can:

  • Measure brand adoption and improve ROI with insights gained from enterprise-grade analytics
  • Get advice from our Customer Success experts on expanding global scaling and improving market share
  • Seamlessly integrate Papirfly solutions with your existing brand ecosystem

Frequently asked questions

Can Papirfly’s Templated Content Creation tools reduce agency costs for recurring social posts?

Yes. Papirfly enables internal teams to self-serve recurring social content using brand-approved templates, reducing the reliance on external agencies for reproducing assets so creative spend can go to high-impact assets. Teams can accelerate content production while ensuring every post stays aligned with brand guidelines.

Does Papirfly offer Templated Content Creation that locks brand fonts and colors?

Absolutely. Papirfly templates are designed with locked elements including brand fonts, colors, and logos. This protects brand consistency while allowing teams to personalize content within predefined limits, reducing rework and creative approval delays.

Can Papirfly support instant content localization for affiliates and regional teams?

Yes. Papirfly allows affiliates to localize marketing materials in minutes using intelligent templates. Regional teams can adjust language, imagery, and messaging without the need for design support, saving both time and production costs.

Does Papirfly track the usage of brand assets across multiple teams or subsidiaries?

Papirfly’s Digital Asset Management software includes detailed usage analytics, helping you monitor how assets are being used across departments, regions, and subsidiaries. This visibility supports more efficient brand asset management and reduces duplicate content creation. Result: DAM cost optimization.

How does Papirfly help reduce time spent reviewing and approving marketing creatives?

With Papirfly, marketing teams can build approval workflows into the content creation process. Pre-approved templates reduce the need for manual review, while version control and role-based permissions streamline collaboration and eliminate unnecessary delays.

Optimize marketing operations

Digital Asset Management
for marketing impact

understanding the brand in corporate marketing

DAM for marketing operations

Make Papirfly the home of your corporate brand, where people everywhere can find the latest assets and guidelines to stay on-brand. To save users getting overwhelmed with irrelevant content, our DAM for marketing solution lets you limit access by region, role, and other parameters. You can also create separate brand hubs for sub-brands and verticals. It’s the quickest, easiest way to achieve marketing operations optimization.

Speed up your corporate marketing machine

Use Papirfly’s on-brand design templates to enable team members everywhere to produce studio-quality materials – without having to wait for studio support. It’s a quick, efficient way to scale content creation and get your brand in front of customers around the world.

design templates in corporate marketing
corporate marketing brand story

“A clear, consistent brand is pivotal for our marketing success. The Papirfly Platform helps us to protect and strengthen our brand identity. The all-in-one brand management solution is a portal for everyone – consistency is guaranteed and users can effortlessly craft polished brand collateral, to progress Rabobank’s mission and growth goals in an efficient way.”

Roel Smit
Product Owner of Brand Portal
Rabobank

Keep growing your corporate marketing capabilities

Content creation and Digital Asset Management for marketing is just the start. Explore the full Papirfly suite to discover how you can:

  • Plan and manage successful campaigns around the world
  • Measure internal brand adoption and ROI with enterprise-grade analytics
  • Seamlessly integrate Papirfly solutions into your wider brand ecosystem
content creation for corporate marketing

Frequently asked questions

How does Papirfly support centralized campaign planning and reporting?

Papirfly streamlines campaign planning and performance tracking in one connected platform. With built-in campaign calendars, asset usage analytics, and Templated Content Creation, marketing operations teams can plan smarter, execute faster, and ensure brand consistency at every stage.

Does Papirfly offer centralized campaign calendars for global launches?

Papirfly provides shared campaign calendars that support cross-market coordination. Teams can visualize launch timelines, track key milestones, and align content creation across global markets.

Can Papirfly connect asset usage data with ROI analytics?

Yes. Papirfly links Digital Asset Management data with performance analytics so teams can see which assets are used, where, and how they contribute to results. This insight helps optimize content strategies while reinforcing brand consistency.

Does Papirfly integrate with Jira for task and workflow tracking?

Papirfly can integrate with Jira and other project management tools, making it easier for marketing operations teams to align content creation workflows with broader campaign tasks and deadlines.

How does Papirfly support real-time budget tracking in marketing operations?

Papirfly enables real-time tracking of campaign budgets, approvals, and spend by region or brand. This gives operations leaders the visibility they need to manage resources efficiently without sacrificing content quality or brand governance.

Is Papirfly suitable for agencies managing multiple client brands?

Absolutely. Papirfly supports multi-brand environments through modular Digital Asset Management, customizable brand portals, and intelligent templates. Agencies can manage distinct brand guidelines, assets, and campaign execution for multiple clients—all in one platform.