Live webinar
Why do rebrands fail?
Date: Wednesday, 19 February 2025
Time: 15:00 GMT | 16:00 CET | 10:00 ET
Duration: 45 minutes
Why could Dunkin’ drop the donuts? How was Tropicana squeezed for $30 million in lost revenue? Join us to explore what they could have done differently.
We’ll cover what matters for rebranding success
- Choosing the right agencies and partners
- How a brand audit can surface critical insights
- Essential tools, strategies, and key metrics
- How to select visuals that resonate with your target market
Get to know our speakers

- Espen Getz Hardstad, Chief Branding Officer, Papirfly Group
- Blake Howard, Branding expert and Co-founder of Matchstic plus Host of A Change of Brand podcast
- Maarten Evertzen, Managing Director, VIM Group
Don’t miss the opportunity to equip yourself with the knowledge to ensure your rebranding initiative succeeds.
Register for the webinar