Organize and protect your new brand
Bring structure to the thousands of assets created for your new or refreshed brand. Stay on on‑brand and fully compliant by providing teams with:
- Centralized assets in in one secure, searchable system
- Version control so only up‑to‑date materials are used – no outdated content
- Monitoring and reporting on asset usage to validate internal adoption
- Categorization with AI‑powered metadata and set expiry dates
- Global-to-individual user access permissions for specific assets or collections
Showcase brand assets with clarity and confidence
Deliver your new on‑brand assets directly to the stakeholders that need them. Customize your own brand portal to:
- Present your new identity is exactly as intended – within an on-brand user interface
- Provide access to specific regions in their own language and location‑relevant assets only
- Be built alongside your existing portal – switching over when you’re ready for launch
- Create custom content hubs for key launches, campaigns, or internal initiatives
- Deliver a user‑friendly, single source of truth for everyone who executes your brand
Create new content fast with zero bottlenecks
Give teams on-brand design templates that anyone can use. You can empower central teams and local markets to:
- Replace outdated templates at scale with your rebranded look and feel
- Lock down brand elements like fonts, colors, and layouts, alongside flexible fields
- Enable fast rollout of launch materials across markets, partners, and departments
- Gain self-serve access to pre-approved designs for SoMe, video, print, digital signage, and more
- Remove delays caused by agency handovers or design bottlenecks
What our customers say
“Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand.”
PepsiCo
“The new platform was a crucial part in our rebranding process. It’s seamless, efficient, and gives us total control.”
PostNord
Rebrand tools to give lasting impact to your launch
See how Papirfly’s rebranding software helps rebrand projects succeed by enabling you to:
- Plan and manage rebrand launch campaigns across global teams
- Track adoption and brand alignment with enterprise‑grade analytics
- Seamlessly integrate your rebrand into every part of your tech stack
Explore the full suite built to launch, land, and sustain your new brand identity.
Resources
Unlock your rebrand’s potential
See what separates a brand refresh from a brand transformation. Explore key steps that make rebrands stick and scale.
Rebranding timeline
Timing is everything. Use this practical guide to map the critical milestones of a successful rebrand rollout.
Why do rebrands fail?
Join brand leaders as they unpack the common pitfalls—and proven fixes—that make or break rebrand projects.
Frequently asked questions
How can a centralized hub simplify storing and sharing creative files company-wide during a rebrand?
A centralized brand hub ensures that every team member, from global to local teams, can access the latest rebrand files, templates, and guidelines in one secure location. With Papirfly, permissions and version control are managed automatically, reducing silos and ensuring that only approved rebrand assets are used throughout the rollout.
How do Templated Content Creation solutions reduce agency costs for recurring social posts and campaigns during a rebrand?
Rebrands demand a large volume of refreshed, on-brand content. Papirfly’s Templated Content Creation empowers internal teams to deliver localized social posts and campaign assets without relying on external agencies to reproduce content. Digital agencies can then focus creative budget on high-impact creatives. Brand elements are locked to maintain visual consistency, helping reduce costs while accelerating rebrand execution.
How can rebrand tools help decentralized teams maintain global standards after launch?
After a rebrand, teams across markets need clear direction to apply the new identity correctly. Papirfly provides decentralized teams with scalable access to rebrand guidelines, approved templates, and creative assets. This ensures all content aligns with updated brand standards while enabling local flexibility.
How does combining Digital Asset Management with content creation tools accelerate output during a rebrand rollout?
Rebrand success depends on speed and control. By uniting Digital Asset Management software and content creation in one platform, Papirfly enables teams to access, update, and deploy new branded materials faster. This supports seamless collaboration and helps ensure every output is consistent with the refreshed brand identity.
