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What separates high‑performing DAM from the rest?

67% of DAM decision-makers struggle to reuse existing assets. Explore Forrester’s latest research on what’s holding DAM programs back—and what drives success in modern content operations.

See what drives DAM success today

Discover why 47% of DAM leaders now rank integration as their top priority
See why governance has become essential for adoption and compliance
Explore how leading organizations prepare their DAM for AI at scale

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DAM investment is growing — but investment alone isn’t enough. Download the report to learn what drives better outcomes.

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FAQs

What is this Forrester report about?

Based on Forrester’s Q3 2025 survey of 313 DAM decision-makers and insights from The Forrester Wave™, this report explores why many DAM initiatives fail to deliver expected value—and what leading organizations do differently through stronger integration, governance, and content operations.

Why do so many organizations struggle to get value from their DAM?

According to Forrester, the challenge isn’t simply finding assets. Teams lose confidence when content is outdated, duplicated, or poorly governed, leading them to recreate assets or rely on unofficial versions. The report explains how governance, metadata, and connected workflows help restore trust and improve reuse.

Who should read this report?

This report is for Digital Asset Managers, marketing and brand leaders, content operations teams, IT decision-makers, and anyone responsible for improving content reuse, governance, or DAM performance across the organization.

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Papirfly named Contender

Papirfly is named one of the top DAM providers that matter most in The Forrester Wave™: Digital Asset Management Systems, Q1 2024

The Forrester Wave™ contains an evaluation of top DAM vendors taking into consideration the vendors current offering, strategy and market presence.

The landscape of Digital Asset Management and brand engagement is constantly evolving, driven by technological advancements and changing consumer expectations. At Papirfly, we are committed to continuous improvement, ensuring that our platform not only meets the current needs of our customers but also anticipates the challenges and opportunities of tomorrow.

According to the Forrester Wave, “Papirfly focuses on being the first and last destination for its customers’ users every day: where every brand asset lives, where campaigns come to life, and how everyone stays on brand. Papirfly is a good fit for brand leaders in North America and the EU that are looking for an easy-to-use DAM to centralise brand assets to enable marketers.”