Papirfly launches AI‑powered Brand Assistant for Brand Portal users

[Oslo, October 2026] — Papirfly, the Digital Asset Management (DAM) platform for brand and marketing teams, today announced Brand Assistant; an AI-powered support tool in the Papirfly Brand Portal that answers brand questions instantly from an organization’s own guidelines.

In franchise, dealer, and multi-market organizations, central brand teams become the help desk for every question about logos, tone of voice, and campaign usage which create approval bottlenecks that slow local teams and put brand consistency at risk. This is backed up by industry research such as Knak’s State of Marketing Production 2026 survey of 333 enterprise marketing decision-makers. 85% of teams missed at least one planned campaign launch in the past year because of workflow constraints, while 47% named approvals and sign-off as the leading cause.

What Brand Assistant does

• Brand knowledge on demand: Instant guidance based on the organization’s own brand guidelines
• Cited responses: Every answer links to its source article or guideline page for full context
• Permission-aware answers: Responses respect existing portal permissions, so users only see what they are allowed to access
• Self-service platform support: Papirfly how-tos sourced directly from the Papirfly Help Center
• Central team insights: Analysis of user questions helps central teams spot and bridge knowledge gaps

When Brand Assistant can’t find an answer, it says so and points users to the contact or page the central team chooses.

“Every market should be able to get a brand question answered the moment it comes up,” said Melanie Duffy, Product Director – DAM at Papirfly. “Brand Assistant gives local teams answers based on their own brand guidelines, without waiting on head office. And because central teams can see the questions being asked, they learn where their guidelines need attention and get time back from answering the same questions again and again.”

Brand Assistant is available now for Papirfly Brand Portal customers. See it in action by booking a demo via the Papirfly Brand Portal page, or find more announcements in the Papirfly press and media hub.