What you'll learn...
- What can go wrong and how to make it right
- Why perception is important
- The true cost of bad strategy
- How training can protect your brand
If a brand expects the best talent, then investment in employer branding must be top of the priority list
Not being able to retain and recruit staff causes many problems not only at brand-level, but at an organisation level too. If you can’t hire, this means there are roles not being filled and the bottom line of the company suffers as a result. It means existing staff are overburdened with duties and stress, compelling them to leave. This starts a cycle of churn, negative reviews and, long-term, it will cost you significantly more than simply giving employer branding the attention it deserves from the get-go.