On-demand webinar

Is your DAM actually ready for AI search?


Topic: AI search in DAM — Why your metadata strategy matters now
Duration: 30 minutes

AI search in Digital Asset Management only works when your metadata structure is ready. Learn how to assess your DAM foundations before poor search results, duplicate assets, and inefficient workflows slow your teams down.

Improve DAM search and unlock better content reuse

  • Learn why AI search depends on strong metadata foundations
  • Discover what AI can automate — and what still needs governance
  • Identify gaps causing poor search and duplicated assets
  • Get practical steps to make your DAM AI-ready at scale

See how structured metadata supports faster search, better asset reuse, and scalable content operations.

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Melanie Duffy
DAM Product Lead

Mel explains how AI search and natural language search work in DAM, and why metadata structure remains essential for accurate results.

Christer Lorichs
Metadata and Taxonomy Expert

Christer shares practical guidance on building AI-ready metadata structures and avoiding the most common DAM governance mistakes.

Frank Tommy Brotke
Head of Product Marketing

Frank hosts the session and explores why AI search is becoming a critical expectation for modern Digital Asset Management.

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Want to book your session with our Metadata and Taxonomy Expert, Christer Lorisch? Reach out to us and let’s talk!

FAQs

What will I learn in this Papirfly on-demand webinar?

This Papirfly session explains why AI-powered search depends on more than automation alone. You will learn how metadata quality, taxonomy structure, and governance directly impact search accuracy, asset reuse, and overall DAM usability. The webinar also covers practical ways to assess whether your current setup is ready for AI-driven workflows.

Who should watch this Papirfly webinar?

This webinar is designed for marketing teams, DAM managers, brand leaders, and content operations specialists responsible for organizing and scaling digital assets. It is especially relevant for teams evaluating AI search capabilities, improving content discoverability, or reducing duplicate asset creation across markets and teams.

What topics are covered in the webinar?

Papirfly experts discuss AI search, metadata strategy, natural language search, taxonomy management, and DAM governance. The session also explores how structured metadata improves adoption, supports faster asset retrieval, and helps organizations scale content operations without losing control.