Live webinar
Does AI signal the death of creativity for frontline teams?
Date: Wednesday, May 14, 2025
Time: 14:30 BST | 15:30 CEST | 9:30 EST
Duration: 45 minutes
AI is transforming content creation. Does it stifle creativity or unlock scale? See Forrester’s Phyllis Davidson and industry leaders explore how to use AI without sacrificing originality or brand governance.
Hear Forrester and industry experts decode AI’s impact on marketing
Join Papirfly CMO, Stefan Gass, to explore how leading enterprises are:
- Automating workflows while maintaining creative control
- Reformatting assets and ensuring metadata accuracy with AI
- Using dynamic templates to scale content production –without losing the human touch
Featured speakers

Phyllis Davidson
Forrester

Stefan Gass
CMO, Papirfly

Elizabeth Knulst
EMM Consultancy