According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China will run out of cash within the next three months if the Covid-19 crisis does not abate.
While governments are implementing plans for financial aid, many businesses will still struggle financially. In fact, 94% of the fortune 1000 companies are already seeing ramifications from the Covid-19 crisis.
A marketing team spread across different locations can challenge how brand and marketing activities are carried out. Before you know it, your colleagues are becoming self-proclaimed designers and your brand is having an identity crisis. And to make matters worse, market communication and campaigns are created locally without any consideration to the brand strategy.
When your team is scattered, having a marketing collaboration tool that will help you secure your central brand management while allowing local execution is key.
Is your marketing team equipped for decentralized operations? The roads to success are many, here are some tips to get you started.
We have all been there. You have created the most beautiful brand guidelines and shared it with your colleagues in an email. But what happens when you have made changes? How sure are you that your colleagues have the latest version?
The chances are that they have missed your latest updates and keep following a version that is not only outdated, but incorrect and harmful to your brand. There are many things that can hurt your brand, and an inconsistent brand image is one of them. Studies show that confused customers are less likely to be returning customers and you lose out on future business.
Stop taking chances with your brand image. Secure your brand management with online brand guidelines, and bring life to your brand and its voice. Always available and updated.
Also read: This is how easy Brand Management is with BrandMaster
Logos, images, illustrations, videos and even marketing collaterals are important assets for any marketer. Regardless of blogs, website updates, social media promotions or more, marketers are unable to complete their tasks without them.
If digital assets are unavailable in the format needed, it often ends up with local creativity. And let’s face it, in most cases, this is more damaging than helping to your brand. To quote Mark Ritson “The idea that marketers need to be creative is a load of baloney, we’re useless at it”. So, how can we avoid this from happening?
Having a digital asset management solution will solve this easily. Not only will you be able to structure your assets, but they will also be available and easy to locate for anyone of your colleagues, no matter where they are. No more stress or concerns about local creations in use.
Also read: This is how you structure your brand and marketing assets
Marketers are familiar with local adaptations, and we all know how time consuming this can be. The effort to create premade assets for every need is impossible and instead, you get frustrated colleagues and a pile of uncompleted tasks.
With Template Studio, your colleagues get an online, self-service design tool. Your marketing team can easily adapt material and assets to their own need while your brand stays consistent throughout any location and channel.
Not only do you establish efficient workflows this way, you also reduce the risk of bottlenecks and frustrated co-workers. With online templates, anyone can be a designer while adhering to brand guidelines at the same time. And the best part about this, time to market is dramatically reduced.
The more decentralized your marketing team is, the more you need a collaboration tool. With all of the above in place adding a planning tool will also help you align and coordinate your marketing efforts is a brilliant way of keeping track and structuring your activities.
An online calendar that allows you to plan your efforts and attach necessary digital assets and information enables carefree planning.
With everything in one place and available for your entire marketing team, it doesn’t matter where your team works from. You’ll have a online marketing collaboration tool that provides the transparency and overview you need to keep up the pace, align your teammates and stay on track with your marketing activities.
Also read: Marketing as usual – from anywhere
With BrandMaster, you get a flexible platform that allows your team to collaborate across locations and time zones, always on brand, always updated and always available.
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one place for digital assets, templates, brand guidelines and more will help your company drive your marketing forward regardless of where your colleagues are.
Efficient brand management is demanding for most marketers. The companies that achieve success are often the ones who have a consistent and recognizable brand that stands out in the crowd and stands out from the competition.
Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all files are stored?
These are matters that may steal a lot of your time. Lets take a closer look at time thieves in regards to brand management and how you can arrest these thieves.
Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all files are stored?
These are matters that may steal a lot of your time. Lets take a closer look at time thieves in regards to brand management and how you can arrest these thieves.
Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all files are stored?
These are matters that may steal a lot of your time. Lets take a closer look at time thieves in regards to brand management and how you can arrest these thieves.
KPIs are key metrics that help you set goals and follow up measurements on your marketing efforts. You need this in place in order to see know and evaluate if your branding efforts are going as intended and keep you on track with your brand development strategies.
KPI stands for Key Perfomance Indicators and is a term commonly used in business to measure how things are going. For business goals KPIs represent a metric that is used to gauge how well you perform.
KPIs are key metrics that help you set goals and follow up measurements on your marketing efforts. You need this in place in order to see know and evaluate if your branding efforts are going as intended and keep you on track with your brand development strategies.
KPI stands for Key Perfomance Indicators and is a term commonly used in business to measure how things are going. For business goals KPIs represent a metric that is used to gauge how well you perform.
KPIs are key metrics that help you set goals and follow up measurements on your marketing efforts. You need this in place in order to see know and evaluate if your branding efforts are going as intended and keep you on track with your brand development strategies.
KPI stands for Key Perfomance Indicators and is a term commonly used in business to measure how things are going. For business goals KPIs represent a metric that is used to gauge how well you perform.
In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?
The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.
But there is hope…
The benefits of a brand portal
In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?
The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.
But there is hope…
The benefits of a brand portal
In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?
The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.
But there is hope…
The benefits of a brand portal
Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop.
Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient.
Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.
Continue reading “Branding 101: the importance of brand management”
Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop.
Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient.
Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.
Continue reading “Branding 101: the importance of brand management”
Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop.
Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient.
Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.
Continue reading “Branding 101: the importance of brand management”
Brand consistency is fundamental in building a strong brand. You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.
In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts. Let’s have a look at how digital asset management is a central piece in this equation.
It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste.
Continue reading “How to ensure brand consistency with digital asset management”
Brand consistency is fundamental in building a strong brand. You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.
In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts. Let’s have a look at how digital asset management is a central piece in this equation.
It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste.
Continue reading “How to ensure brand consistency with digital asset management”
Brand consistency is fundamental in building a strong brand. You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.
In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts. Let’s have a look at how digital asset management is a central piece in this equation.
It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste.
Continue reading “How to ensure brand consistency with digital asset management”
