Brand management

Brand management

Surely, you have a brand portal?

Avatar
Papirfly
3 minutes read

In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?

The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.

But there is hope…

The benefits of a brand portal

Continue reading “Surely, you have a brand portal?”

In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?

The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.

But there is hope…

The benefits of a brand portal

Continue reading “Surely, you have a brand portal?”

In all honesty, does everyone in your organization know where they can find marketing collateral? Do they understand the look and feel of your brand and adhere to brand guidelines?

The answer is more often than not, no. It’s also one of the most common causes of unnecessary strain on the marketing department. Improper brand usage and endless questions about finding certain marketing assets or sending this or that file is a cause for marketing inefficiency and brand inconsistency.

But there is hope…

The benefits of a brand portal

Continue reading “Surely, you have a brand portal?”

Brand management, Branding processes

Branding 101: the importance of brand management

Avatar
Papirfly
4 minutes read

Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop. 

Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient. 

Successful brands are made from successful brand management strategies

Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.

Continue reading “Branding 101: the importance of brand management”

Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop. 

Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient. 

Successful brands are made from successful brand management strategies

Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.

Continue reading “Branding 101: the importance of brand management”

Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance have the tendency of consuming more time than you have. Instead of spending time on value-added brand strategy tasks you know are necessary if you are going to reach your brand goals and growth, you are stuck in an ad hoc loop. 

Luckily there is hope. With the right branding tools in place, working with brand management strategies becomes easy and efficient. 

Successful brands are made from successful brand management strategies

Every day we are in contact with hundreds of different brands. Either through websites, TV, social media platforms or in stores, brands and content take up space – both consciously and unconsciously.

Continue reading “Branding 101: the importance of brand management”

Brand management, Digital Asset Management / DAM

How to ensure brand consistency with digital asset management

Avatar
Papirfly
2 minutes read

Brand consistency is fundamental in building a strong brand.  You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.  

In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts.  Let’s have a look at how digital asset management is a central piece in this equation. 

Collect assets in one single location

It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste. 

Continue reading “How to ensure brand consistency with digital asset management”

Brand consistency is fundamental in building a strong brand.  You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.  

In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts.  Let’s have a look at how digital asset management is a central piece in this equation. 

Collect assets in one single location

It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste. 

Continue reading “How to ensure brand consistency with digital asset management”

Brand consistency is fundamental in building a strong brand.  You might think to yourself that this is easy if you are determined enough. However, studies shows that only 25% of companies have formal brand guidelines and actively enforce them.  

In other words, brand guidelines alone are not enough to secure brand consistency. Fundamentally, central, and local marketing must work in harmony. To do this, marketers must adopt and use a brand platform that makes it possible to have one single source of truth for all marketing and branding efforts.  Let’s have a look at how digital asset management is a central piece in this equation. 

Collect assets in one single location

It is not a secret that companies are challenged with assets spread all over the place, and remains a hidden secret for most stakeholders. This often results in time and resources spent on looking for assets that are never found, which in itself is unnecessary. Then you have the time and resources spent on re-creating the assets on top of this which is twice the waste. 

Continue reading “How to ensure brand consistency with digital asset management”