Display Advertising

Key benefits of display advertising software

The use of display ads as a promotional tool has become common over the last couple of years and is not expected to slow down any time soon. In fact, almost 60% of the worlds population is on internet. It goes without saying; standing out and get market attention requires more than text. You need to visualize yourself.

If you’re putting your money on banner advertising, the chances are that your competitors are as well. And we know all to well that competition is fierce and the market is changing fast. So, how do you secure market relevancy and get in front? 

This is where display advertising software comes in handy, allowing you to be agile and efficient with limited effort. Let’s take a look at how this resource can transform how you manage your display ads without killing your market budget and draining your resources. 

The key benefits of display ad software

A display ad creator tool, is one of many marketing tools you should have in your Martech stack and here’s why:

  • Creating display ads becomes simple – this DIY tool allows anyone to create professional looking ads in seconds.
  • Staying on brand is secured – by basing the creation of ads on pre-defined templates there is no risk of off-brand ads in circulation. You simply cannot go wrong.
  • Staying message relevant is easy – by administrating your ads from one single place and publishing happens in real-time, maintaining relevancy is effortless and simple. 
  • Reducing unnecessary marketing expenses is easy – if you are one of those who uses budget resources to get by with display ad production, you can now say goodbye to that budget post. By having a display ad creator at hand, self-service is evident, and you no longer have to rely on external help.

Display advertising software eliminates bottlenecks

Managing display ads is a full-time job that requires continuous dedication and hands-on focus. When deciding to include display ads in your market plan there are some factors to the equation that makes management and maintenance challenging. 

What do you do when your hands are tide to a limited budget, and you lack the right resources in-house? The answer is easy, you invest in technology. Think of it this way: In your personal life you probably use a bunch of different tools and services to efficiently get you through the day, whether it is your smart phone, a digital family calendar, a smart home, home deliveries or any other automation device. Doesn’t it make sense to apply the same efficiency and simpleness in your work life. The chances are that your task list at work is a lot longer and more complicated than your personal life, so it makes sense to have the proper technology at hand, right?

Typical bottlenecks with banner ad creations:

  • Lack of resources: Creating banners is not easy. Format and sizes alone can be a full-time job, but also important is the UX. Optimizing and creating quality ads often requires a skilled designer, and you need to hire an external agency.
  • Budget constraints: If you have a tight budget, investing in display ads is easier said than done. The cost of placement is not necessarily that expensive, the making and maintenance of your ads are.
  • Swift market changes: In the digital world it’s easy to quickly become yesterday’s news. It’s simply not enough to create a display ad and let it run forever. You have to be alert and in front to attract the right attention. Of course, this puts strains on your marketing team and your budget.

Also read: How do you ensure an agile approach to your advertising strategy?

Discover Papirfly Display Ads

Google, LinkedIn, FaceBook, SnapChat or Instagram all have ad managers who can help you set up different ads. However, while these tools are created to provide simplicity to advertisers, they are not really cutting it when it comes to deliver high-end quality ads that reflects your brand identity. We are not arguing the quality of the tools, we are simply pointing out that these tools is not necessarily the right fit for every brand.

Brand assets such as logo placements, typography and imagery are placed based on a certain standard within each tool. And also the different platforms have different settings, which makes it difficult to achieve brand consistency across all the platforms of your choice. Another pain point, depending on the platform, is that formats need manual handiwork.

At the end of the day, you want to streamline your display advertising production and maintenance, and this is what Display Ads do.

  • Pre-defined templates allow anyone to create their own ads in 1-2-3.
  • Pre-defined format and auto generated output allow you to create the ad you need and the tool will do the rest for you. Simply magic, one ad – multiple outputs.
  • Real-time changes make it easy to stay relevant. Simply edit the ad and republish and your ad is updated.
  • Maintenance is easy. By keeping your designs and templates online, any changes you have to your design can easily be modified in one single place. And when ready, publish and your live with your new design.

Also read: This is why Display Ads give you superpowers

Want to learn more about our Display Ads tool? Check out our brochure.