Digital Asset Management / DAM

DAM New York 2024 wrap-up: key insights and innovations from Papirfly

DAM NY 2024 has come to a close, wrapping up two incredible days of insights and innovation on October 23-24 at the New York Hilton Midtown. The conference brought together industry professionals and thought leaders to explore the transformative power of Digital Asset Management (DAM) and its central role in modern marketing.

As an exhibitor and speaker, Papirfly was proud to connect with attendees seeking to elevate their content management strategies. A highlight of the event was The Great DAM Bake-Off, where our Head of Product Enablement presented an engaging demo alongside Frontify, Bynder, and Acquia. We were thrilled by the audience’s overwhelming support and especially honored to be recognized by the judges as having the best-looking DAM interface. Winning the audience’s hearts was not only rewarding but also reinforced the value of our innovative approach and user-focused design.

The conference sessions offered a wealth of insights into the latest trends and technological advancements in DAM. Notably, the increasing role of AI emerged as a focal point. AI-driven asset management is transforming workflows with enhanced efficiency, personalization, and targeted content distribution. Companies like Steg AI demonstrated how AI can streamline workflows, while CI Hub showcased advanced integration capabilities that boost platform productivity. Across these discussions, quality data stood out as a crucial foundation for effective marketing, reinforcing that good data drives better decision-making in the DAM space.

Streamlined workflows for greater collaboration

A recurring theme throughout the conference was the demand for more streamlined workflows and increased visibility across content management processes. Attendees noted challenges like decentralized processes, version control issues, and siloed workflows—roadblocks that can hinder collaboration and delay time-to-market. Revlon’s on-stage discussions underscored the need for a synchronized, transparent content supply chain to overcome these obstacles.

DAM: central to digital transformation

The event reaffirmed that DAM is more than a standalone solution; it’s a vital component in the modern marketing tech stack. For organizations navigating digital transformation, DAM plays a crucial role in aligning content management with overarching brand and business strategies.

For those eager to explore the essentials of DAM further, check out our pre-event article, Serving assets on a silver platter, where we delve into:

  • The importance of intuitive design for end-user engagement
  • Techniques to optimize DAM systems for navigation, accessibility, and content delivery
  • The benefits of integrating DAM systems with other business applications for enhanced productivity

Reflecting on DAM NY 2024

As we reflect on this inspiring event, Papirfly remains committed to helping organizations streamline content creation and management, ensuring on-brand consistency at scale. Thank you to everyone who joined us at DAM NY 2024—we’re excited to continue these conversations and push the boundaries of innovation in the DAM space!