Live webinar
Are content teams failing—or is AI failing them?
Date: Wednesday, May 14, 2025
Time: 14:30 BST | 15:30 CEST | 9:30 ET
Duration: 60 minutes
Content is the lifeblood of every marketing organization. Without content, there is no marketing. Today the entire content lifecycle, from planning, production, promotion to performance measurement (Forrester Content Lifecycle model) is revolutionized by AI.
Hear Forrester and industry experts decode AI’s impact on marketing
Join Papirfly CMO, Stefan Gass, as we ask:
- How do brands keep consistent when everyone is creating with AI?
- Is AI the ultimate super power for a low budget content machine?
- What happens to human creativity in a world of AI tools?
Featured speakers

Phyllis Davidson
Forrester

Stefan Gass
CMO, Papirfly

Elisabeth Knulst
EMM Consultancy

Heather Jones
BrandActive