Templated Content Creation

Create on-brand content at scale

Equip employees with easy-to-use design templates

Scale content creation for marketing – fast. Give people design templates they can use to produce on-brand materials, without having to wait for expert design support. Getting started with templates is quick and easy and there is no limit to how much content you can produce.

Fix your brand, flex your content

How do you let team members localize content without letting them stray from the brand? With Papirfly templates, you can:

  • Lock in key brand features that must never change
  • Create flexible elements where users choose from pre-approved options
  • Define areas where users can add their own text for approval

Convert InDesign files to templates in seconds

Still rebuilding InDesign files manually for every market? With Papirfly’s InDesign Import, your layouts become editable templates anyone can use. Just import, configure, and go.

Streamline creative requests and approvals

Creative workflows slowing down time to market? Paprifly enables team members to sign off marketing materials the instant they’re ready. It makes campaign leads more accountable – and bottlenecks much less likely.

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“Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand.”

Sally Elbassir
Associate Manager of Global Talent Attraction & Engagement
PepsiCo

Enhance your content creation capabilities

Connecting content creation tools to a DAM solution gives you even greater control over your digital assets. And that’s just the start. Explore the full Papirfly suite to discover how you can:

  • Plan and manage successful campaigns around the world
  • Measure internal brand adoption with enterprise-grade analytics
  • Seamlessly integrate Papirfly solutions with your brand ecosystem
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Frequently asked questions

How do Papirfly templates ensure brand consistency across global teams?

With Papirfly’s Templated Content Creation tools, you can “lock in” brand elements like logos, fonts, and colors, so nobody engaged in digital content creation can go off-brand. This ensures every piece of content aligns with your brand guidelines – wherever in the world it’s created.

Can templates be localized for different languages or markets?

Yes, Papirfly templates are easy to localize. Teams can adapt content for different languages and regional requirements while core brand elements remain locked-in. This way, you maintain brand consistency while ensuring content resonates with local audiences.

What design elements can be locked or customized by users?

Admins can lock in critical brand elements and give users the ability to customize other elements as needed. Customizable elements include text, images, and certain layout features.

How does Papirfly’s content creation workflow keep users from going off-brand?

Papirfly’s built-in approval workflows ensure all content is reviewed and approved by the right people before it goes live.

Is it possible to import existing designs into Papirfly (e.g. from Adobe InDesign)?

Yes, you can import existing designs and convert them into editable templates within Papirfly.

How does Papirfly integrate with our DAM and other marketing tools?

Papirfly seamlessly connects with your Digital Asset Management (DAM) software, CMS, and other marketing platforms. Simple integrations provide easy access to all your assets and help to create a smooth content creation workflow.