Franchise marketing software to localize on‑brand content

One central hub for
every franchise’s content

One central hub for
every franchise’s content

A powerful brand portal serves as your single source of truth. Franchisees access approved campaigns, templates, guidelines, and resources in one intuitive interface.

  • Single access point for all approved marketing resources
  • Real-time updates ensure instant distribution of new materials
  • User-friendly interface requires minimal training

A powerful brand portal serves as your single source of truth. Franchisees access approved campaigns, templates, guidelines, and resources in one intuitive interface.

  • Single access point for all approved marketing resources
  • Real-time updates ensure instant distribution of new materials
  • User-friendly interface requires minimal training

Create and repurpose localized content in minutes

Create and repurpose localized content in minutes

Marketing templating software enables franchisees to create professional materials quickly. Pre-approved templates lock brand elements while allowing local customization.

  • Drag-and-drop template creation for use by all – no design skills needed
  • Launch local campaigns in minutes, not days
  • Create franchise content for print, video, social media, email, ads, and more

Marketing templating software enables franchisees to create professional materials quickly. Pre-approved templates lock brand elements while allowing local customization.

  • Drag-and-drop template creation for use by all – no design skills needed
  • Launch local campaigns in minutes, not days
  • Create franchise content for print, video, social media, email, ads, and more

Streamline approval workflows for franchise marketing content

Streamline approval workflows for franchise marketing content

Built-in approval workflows ensure all marketing materials meet brand standards before launch. Configure multi-level reviews with automated routing and complete audit trails.

  • Configurable workflows adapt to your organizational structure
  • Automated notifications eliminate manual follow-up
  • Complete audit trails ensure accountability and compliance

Built-in approval workflows ensure all marketing materials meet brand standards before launch. Configure multi-level reviews with automated routing and complete audit trails.

  • Configurable workflows adapt to your organizational structure
  • Automated notifications eliminate manual follow-up
  • Complete audit trails ensure accountability and compliance

What our customers say

Papirfly’s marketing retail solutions empower retail brands to scale content creation and protect brand integrity.

“The ease of updating content, managing newsletters, and providing our partners with instant access to marketing assets has improved our efficiency.

The platform’s ability to manage news, events, ads, and sales enablement materials in one place has brought greater ease and consistency to how we work — both internally and with our dealers.”

STIHL

“Our global setup demands fast deliveries of a diverse selection of marketing materials. It is essential that we can deliver on time regardless of restaurant or time zone while staying true to our brand.

Having a brand management platform with everything in one place, is an essential demand for seamless organisational operations”

Brand Manager, International Restaurant Chain

Everything your franchise network needs

Beyond core features, Papirfly includes powerful tools to automate, analyze, and scale your operations.

  • Automate email campaigns, social posts, and local advertising effortlessly
  • Track performance analytics and ROI across all franchise locations
  • Integrate seamlessly with CRM, e-commerce, and existing business systems

Our comprehensive franchise marketing software integrates seamlessly with your existing systems for unified multi‑location brand management.

Beyond core features, Papirfly includes powerful tools to automate, analyze, and scale your operations.

  • Automate email campaigns, social posts, and local advertising effortlessly
  • Track performance analytics and ROI across all franchise locations
  • Integrate seamlessly with CRM, e-commerce, and existing business systems

Our comprehensive franchise marketing software integrates seamlessly with your existing systems for unified multi‑location brand management.

Resources

Franchise marketing’s shadow tool problem

Unapproved tools slow teams down and put brand consistency at risk. Learn how franchises can regain control without blocking local speed

How a global franchise scaled on-brand content

See how a franchise with over 100 locations unified DAM and templated content to move faster, protect the brand, and empower every market.

Take the quiz: Franchise marketing scalability

Discover how scalable and on-brand your franchise marketing operations really are – and where the right structure and tools could help you move faster with less risk.

Frequently asked questions

What is franchise marketing software?

Franchise marketing software is a specialized platform that helps franchise networks maintain brand consistency while enabling local customization. It provides tools for digital asset management, templated content creation, approval workflows, and performance tracking across multiple locations.

How does franchise brand management differ from traditional marketing?

Franchise brand management requires balancing corporate brand standards with local market needs. The best solutions provide centralized control over brand assets while giving franchisees the flexibility to create on-brand content for retail and local campaigns that resonate with their specific audiences.

What are the key components of a franchise marketing strategy?

 An effective franchise marketing strategy includes centralized brand guidelines, localized content creation tools, approval workflows, performance analytics, and local marketing automation. These components work together to ensure consistency while empowering local engagement.

How does a co-op advertising platform benefit franchises?

A co-op advertising platform enables franchisors and franchisees to share marketing costs and efforts. It streamlines the process of creating, approving, and distributing co-op marketing campaigns while ensuring all materials meet brand standards and comply with co-op funding requirements.

Why do enterprises need a Canva alternative?

While Canva works for small businesses, enterprises need more robust solutions with advanced permission controls, brand governance, approval workflows, and scalability. Enterprise alternatives provide the design flexibility of Canva with the security and control that large organizations require.

What makes a good retail marketing portal?

A retail marketing portal should provide easy access to approved marketing materials, enable on-brand content creation for retail locations, include retail brand consistency tools, and offer analytics to track performance across all stores. It serves as the central hub for all retail marketing activities.

How does on-brand content creation for franchises work

On-brand content creation for franchises uses locked templates that protect core brand elements (logos, colors, fonts) while allowing customization of text, images, and local details. This ensures every piece of content maintains brand standards regardless of who creates it or where it’s used.

Can franchise marketing software integrate with existing systems?

Yes, modern franchise marketing software integrates with CRM platforms, e-commerce systems, social media channels, and other business tools. This ensures seamless data flow and provides a unified view of marketing operations across your entire network.

How quickly can new franchisees get started with the platform?

Most franchisees can begin creating marketing materials within hours of gaining access. The intuitive interface and pre-built templates require minimal training, allowing new locations to launch local campaigns immediately while maintaining brand consistency.

What’s included in franchise content marketing?

Franchise content marketing encompasses blog posts, social media content, email campaigns, local advertising, promotional materials, and more. The best platforms provide tools to create, approve, distribute, and measure all types of content across your franchise network.