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The changing

face of pharma marketing

The role of marketing in the pharmaceutical industry is changing. As the world starts to embrace preventative care and patient advocacy, pharma companies are having to adopt a new approach; one that is more focused of the needs of the end-user.

In this whitepaper, we’ll unravel how the pharmaceutical industry has evolved, find out what has caused the most significant changes and what marketers need to be doing to keep up their momentum to take full advantage of the new opportunities they present.