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Creating and maintaining customer loyalty in today’s fast-paced and highly competitive market is tough for any branding and marketing team.
In this whitepaper, you’ll learn what will make your customers keep coming back, again and again – and how Papirfly’s brand management platform can help you unleash the brilliance of your brand.
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Empowering people to activate their brands with complete consistency across multiple touchpoints, requires a platform that’s easy to use.
This study shows what Papirfly delivered to a composite organisation, representative of interviewed customers, over three years:
In this commissioned TEI study conducted by Forrester Consulting on behalf of Papirfly, discover all the insights of how brands could benefited from our brand management platform.
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Getting more from your marketing budget can feel like a constant uphill struggle. Yet spending cuts can also present an opportunity to increase overall efficiency.
In this guide, we address how Papirfly supports the core challenges of consistency, content demand and control of your brand – making tough times for marketers much easier to navigate.
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Building a brand is a rewarding yet never-ending job. Values, identity, communication and all the little details in between – the sheer scale and complexity of it can make it easy to lose sight of the things you need to get it right.
Whether you’re only just starting out, or are already well underway with building your brand, there are some key ingredients you need. We hope this whitepaper will set you on the right track.
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If you want to succeed with your branding efforts, you have to ensure everyone in your company is pulling in the same direction. This means educating everyone to live and breathe your brand in everything they do.
This whitepaper will introduce you to the points you need to think about when building your brand and establishing your tone of voice.
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Design template solutions are handy for marketers looking to achieve greater brand consistency and a faster time-to-market.
Among the options out there, some features are more useful than others, and it can take a little bit of research to find the one that’s best suited for you.
In this whitepaper we highlight some of the elements you should look for and consider when looking for a template solution to elevate your marketing efforts.
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The pharmaceutical industry is one that is defined by change. New diseases. New drugs. New technology. New markets.
The ever-widening skills gap in the pharma industry is a prominent concern worldwide. With the sector evolving at a faster pace than arguably any time in its history, the importance of hiring good employees is more pressing than ever.
In this whitepaper, we have identified the biggest challenges within the industry and have delivered concrete techniques and approaches that will support your talent acquisition, employer branding teams and attract the best possible candidates.
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The role of marketing in the pharmaceutical industry is changing. As the world starts to embrace preventative care and patient advocacy, pharma companies are having to adopt a new approach; one that is more focused of the needs of the end-user.
In this whitepaper, we’ll unravel how the pharmaceutical industry has evolved, find out what has caused the most significant changes and what marketers need to be doing to keep up their momentum to take full advantage of the new opportunities they present.
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Building a brand that can stand the test of time is an endless journey through the ever-changing market. When building your brand, you are dependent on good brand management to keep your course steady and make your brand strong and recognisable.
In this whitepaper you will learn more about the importance of brand management, the things you need to be aware of, and how brand automation software can help you grow your brand and keep it consistent while reducing costs and saving time.
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Mastering the ability to adapt to change has become an essential skill for marketers to navigate the shifting landscape of the global marketplace.
Our team at Papirfly offers you this whitepaper with fundamental takeaways from testing times in the retail industry, to support and empower you and your brand to remain relevant and responsive for the ‘new normals’ that lie ahead.
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Rebranding is a big task with many challenging obstacles that you need to
be aware of well before setting off on the journey.
Our whitepaper will give you some insights on the topic and the hurdles involved, to help you find the right mindset and get through the daunting task in one piece.
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Having a company culture that emphasises internal mobility for your employees can be an important step towards better employee retention.
In this whitepaper we discuss how you can establish a strategy for ensuring internal mobility, in order to keep your people motivated, and working to the best of their abilities.
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Customer service is a highly important and fast-paced part of your business. In order for them to perform efficiently in their role, customer service agents are reliant on technology that lets them handle customer requests and provide reports and metrics to the company, among other things.
In this whitepaper, we have made a list of 8 brand tools every customer service team should have in order to be successful.
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If you want to secure the right talent for your company and keep them invested, making your company an attractive place to work is the way to go. The way to achieve this is by activating your employer brand.
This whitepaper will give you the tips and pointers you need to shape your employer brand into something that will help you succeed in the talent market.
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Making the right decisions when spending your marketing budget becomes easier when a brand management solution goes beyond simply serving short-term needs, and allows you to set up your marketing operations to build your brand in a better way – far into the future.
In this whitepaper we’ve highlighted some of the dilemmas that hold back marketing teams from building their brand in an efficient and cost-effective way, laying out how implementing an effective technology solution will help increase profitability by supporting you to:
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If you’ve scratched the surface of employer branding already, you’ll know that it’s a big and complex field. It’s important to understand it to make your company an attractive place to work, and get the talent you need to grow your business.
We’ve put together this ultimate checklist to help you on the path to building your employer brand and attracting the talent you want.
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Making the decision to rebrand is a defining moment for any company. There are many essential elements to consider so you can ensure the process is as smooth as can be.
In this whitepaper, we’ll outline the major obstacles brands face when releasing their new identity into the world, and the key tools needed to navigate such challenges.
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Strengthening your brand’s position in the marketplace requires adapting your retail marketing strategy to fulfill the personal experience customers have come to expect – whichever their chosen choice of channels.
Providing a great product or service is no longer enough. Luckily, our team at Papirfly has it covered, with this essential overview of a multichannel strategy to support your retail brand in improving market presence – leading to greater brand awareness.
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Retail marketing has a higher focus on cost reduction than other marketing fields due to the lower profit margins in retail. Taking the necessary steps to cut costs wherever possible can therefore make a big difference for your budget and strategy.
This whitepaper should give you some insight on areas to look into in regards to increasing efficiency and making changes that will improve your workflow and reduce costs.
Our aim is to help you save time and money – supporting you to stay consistently on-brand whilst goals for your marketing campaigns, your teams and your bottom line are more easily realised.
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No matter what your marketing communications strategy looks like, it will require plenty of good quality content to execute properly. But, creating this content is a challenge for even the best marketing teams out there – one that must be overcome to achieve success.
We’ve put together this whitepaper to help you find ways to increase the efficiency and consistency of your content production, without burning the candle at both ends
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Building a great employer brand for your company can be easier said than done, but that doesn’t mean you’re left to figure it out on your own.
In this whitepaper you will find 7 success factors that we have found some of the world’s most successful employer brands using. Check it out and see how you can replicate these points for your own brand.
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Attracting and recruiting fresh graduates to strengthen the ranks of your company can be more challenging than it seems at first glance. It’s no wonder that there are bad habits and common mistakes made by lots of companies when trying to get hold of these fresh faces.
This whitepaper will help you learn and grow within the graduate world.
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Brand consistency has a direct impact on a company’s bottom line, yet many companies find it challenging to get everyone actively on board with brand guidelines. How do you get employees to make more active use of the brand guidelines in their work?
This whitepaper will give you some pointers on how to shape your brand guidelines to make them easy to find and both strong and natural to implement in everyday tasks and communication.
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Employee experience goes hand-in-hand with your employer brand. When the people in your company feel positive about going to work, not only will they be more productive, but your company will also become a more attractive place to work.
This whitepaper will show you how you can significantly improve your employer brand, through 5 steps that will do a lot to raise your employees’ experience.
