Papirfly Group appoints Luke Oubridge as CEO to accelerate its next growth phase

Oslo & London | January 19, 2026

Papirfly Group, a leader in Digital Asset Management and Templated Content Creation SaaS solutions, today announced the appointment of Luke Oubridge as Chief Executive Officer.

Luke is a seasoned CEO and executive leader with a strong track record of scaling SaaS and MarTech businesses. He brings deep expertise in MarTech, AI, and customer-centric growth strategies that will support Papirfly’s continued expansion.

“We are excited to welcome Luke as our new CEO,” said Niklas Savander, Chairman of Papirfly Group. “Luke has built an impressive track record accelerating growth, driving innovation, and keeping customers at the center of everything he does. He is the right leader to guide Papirfly into its next phase and further strengthen our position in Digital Asset Management and Templated Content Creation.”

Papirfly also extends its sincere thanks to outgoing CEO Walter Leicher for his leadership and impact. During his tenure, Papirfly successfully integrated the acquisitions of Keepeek, Brandpad, and Adgistics, and completed the migration to a unified product suite—creating a strong foundation for the company’s next growth chapter.

“I’m excited to join Papirfly and work with the team to deliver innovative, AI-driven solutions that create real customer value,” said Luke Oubridge. “Papirfly has an outstanding customer base of enterprise and mid-market brands. Together with the board, executive team, and the entire Papirfly employee base, I look forward to leading the company through its next phase of growth.”