Marketing

5 inspiring marketing podcasts to get you motivated

February 2021 Written by Papirfly

In this article, you'll learn...

  • Which marketing podcasts you should make essential listening
  • Who would benefit most from the content these podcasts present
  • How frequently they post so you can fit them into your schedule

The extent of on-demand media means marketers are spoilt for choice when it comes to inspiration and learning resources. The podcast format started off with humble beginnings and is now over 30 million episodes strong across the world. With so many podcasts to choose from, how do you find the ones that provide the most value?

One way is to sift through the charts, the other is to get recommendations by word-of-mouth. The brilliant team here at Papirfly have taken the time to share their favourites below. With different roles, backgrounds and interests, our top 5 gives you an unbiased, varied selection of some of the best contenders for marketing knowledge.


sara

Sara Picks: Marketing School

Let’s kick off with something effortlessly easy to digest for even the most prominent podcast sceptic. Neil Patel and Eric Siu’s Marketing School delivers useful, actionable digital marketing tips and techniques in bitesize chunks, with episodes never exceeding 10 minutes.

Covering every corner of the digital landscape, the expertise and experience that Neil and Eric offer make this a must-listen for anyone looking to keep on the cutting-edge of this ever-changing space.

What’s so good about it?

  • Concise episodes make it easy to fit into your existing routine
  • Neil and Eric are two of the most knowledgeable and informed minds in their industry
  • Daily opportunities to expand on your existing skillbase
  • A back catalogue of over 1,600 episodes to work your way through

Who’s it for?

Anyone working in digital marketing, be it SEO, content marketing, social media, email marketing or anything online, Marketing School is a can’t-miss.

Frequency: Typically one new episode launches every day

If you only listen to one episode, make it this: How to Rank on Page 1 of Google in 2021

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luke

Luke Picks: Marketing Over Coffee

While many other marketing podcasts springboard from one topic to the next, this one is focused on the use of technology within marketing, though the hosts (Christopher Penn and John Wall) frequently talk about the value of traditional campaigns. 

The natural style makes you feel like you’re listening in on someone else’s (very useful) conversation.

What’s so good about it?

  • Usually covers the latest updates on social networks
  • Lots of great insights on SEO 
  • Whilst big on digital, also covers ‘offline’ marketing 
  • Gets to the important points quickly

Who’s it for?

Anyone who is interested in continually hearing opinions and improving upon their understanding of the marketing world. The podcast itself has picked up huge traction and often features some of the most influential marketers of our time, including Simon Sinek and Seth Godin. 

Frequency: Usually once a week, but this can vary.

If you only listen to one episode, make it this: Simon Sinek: Start With Why

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justin

Justin Picks: CIM Marketing Podcast

For the latest news and views from throughout the marketing industry, where better to turn than the world’s leading professional marketing body?

The Chartered Institute of Marketing (CIM) Podcast hones in on relevant, essential stories that are impacting how marketers work right now, and discusses these openly and accessibly, delivering a lot of up-to-date information for listeners.

What’s so good about it?

  • Features interviews with leading marketers in globally-recognised companies
  • Spirited debate and insight from highly-experienced professionals in the CIM team
  • Covers the length and breadth of the marketing industry

Who’s it for?

The CIM Marketing Podcast is perfect for anyone interested in getting the latest news and views from the world of marketing, and want to apply these developments immediately into their own work.

Frequency: They aim for an episode every 2 weeks, but there’s the odd gap here and there.

If you only listen to one episode, make it this: The secrets of great brand storytelling

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phil

Phil Picks: Brand Builder

For an in-depth exploration of organisations from all industries who have forged and perfected their brand identity, Brand Builder is the ideal destination for you.

The show’s three hosts, Sean Kelly, Jordan Cohen, and Jeff Murphy, interview business leaders and brand managers from some of the world’s most innovative brands. This gives listeners an unparalleled understanding of their journey to where these companies are today, to inspire their own approaches.

What’s so good about it?

  • Interviews with branding experts across a wide range of industries and geographies
  • Learn from real people’s experiences in the world of branding to support your own perspectives
  • Lengthy interviews really get to the heart of each brand’s techniques, challenges, and unique insights

Who’s it for?

Brand managers and people fascinated with how brands establish their distinctive identity and tone among their audience and the wider public.

Frequency: There is no set timetable for Brand Builder, but expect at least 1 new episode to drop every month.

If you only listen to one episode, make it this: How to Master Demand Planning in 2021, with Ancient Provisions Founder Alex Duong

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james
James Picks: This Old Marketing

Everything content, social media and the wider media space, Joe Poluzzi and Robert Rose host what could be described as an ‘audio newsletter’ podcast: a round-up of all the best bits, lessons learnt and headlines facing the media and marketing industries.

What’s so good about it?

  • Breakdown of industry news and what it means
  • Good mix of useful insights and light-hearted rants
  • Created by the Content Marketing Institute, so expect everything to be up-to-date

Who’s it for?

Anyone that wants to keep up-to-date, and hear unbiased views on what’s going on in the marketing, advertising and media world. 

Frequency: At least every other week, but are sometimes released more often.

If you only listen to one episode, make it this: The Greatest Marketing Predictions Episode Ever (2021 version)

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We understand that every type of marketer faces a unique set of challenges in their role, which is why our team was tasked with sharing the podcasts they felt would be relevant to people in a wide range of positions. 

The way we consume media is changing, and over the last year podcasts have helped people across many industries stay connected to the things they care about most. 

Whether you’re thinking about starting a branded podcast, are interested in sharpening your marketing skills or just want to discover new opinions on the world, we hope you enjoyed your journey into the world of marketing podcasts, and meeting some of our valued team.

by Papirfly

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