The Forrester Wave™: Digital Asset Management, Q1 2024 Report

For the first time in Papirfly’s history, we have been named in the Forrester Wave™ report for DAM systems, cementing our status as one of the 13 leading providers worldwide.

Below, we provide a top-line breakdown of the report, and explain what this achievement means for the present and future of Papirfly.

Breaking down the DAM report

Papirfly was listed as a “Contender” in the DAM landscape, a testament to the hard work our team has dedicated to the evolution of our platform over the years.

We performed particularly well for the strategy at the core of our platform and company as a whole, achieving good scores from Forrester for our vision, innovation, roadmap and community.

In Forrester’s overall analysis of the Papirfly platform, they noted the following:

Norway-based Papirfly focuses on being the first and last destination for its customers’ users every day: where every brand asset lives, where campaigns come to life, and how everyone stays on brand. Taking a conservative approach to AI integration into its platform, Papirfly continues to innovate across several DAM categories and invests over 25% of revenue into R&D. 

Although its service partnerships are currently limited, Papirfly is investing in strategic partnerships to expand its market and product offerings and grow its roster of clients, which includes IBM, Novo Nordisk, BMW, Unilever, and Vodafone.

Papirfly shines in brand and campaign portals with the ability to manage sub-brand assets at a high level of complexity. Reference customers shared that Papirfly is “easy to use with simple, seamless integration of template editing, and excellent support.” 

Papirfly is a good fit for brand leaders in North America and the EU that are looking for an easy-to-use DAM to centralize brand assets to enable marketers.

A huge step forward

“Being named a contender in the DAM space by the Forrester Wave™ is a huge achievement for Papirfly. It puts us on the map and means we’ve earned the right to play in this highly competitive landscape,” says Stefan Ropers, CEO at Papirfly.

“It’s not only big for our team, but also for our customers, because they can now more closely inspect and understand what Papirfly is doing.”

However, this inclusion does more than demonstrate that Papirfly is an emerging name in DAM globally. It also underscores the work we are doing to redefine DAM, and acknowledges the strides we are taking to transform this into a complete brand management solution.

“There is so much functionality in our platform that is not even part of Forrester’s current DAM analysis. We are looking to solve brand management from left to right – to think bigger than the constraints of DAM and solve even greater, pressing challenges for our customers,” explains Ropers.

“Our vision for the last couple of years has been to offer a broader approach to brand management. While this is built on a strong DAM at the foundation, as testified in Forrester’s report, we are taking it way beyond for our customers, giving them the tools to manage and execute their brand more efficiently and successfully than ever before.”

You can discover why Papirfly’s platform is the beating heart of brand management for over 600 growing and global organisations in our new, in-depth articles:

If you’d like to read The Forrester Wave™: Digital Asset Management report in its entirety and see how Papirfly stacks up against other DAM vendors, you can download it below.

Further reading