Live panel discussion

DAM in 2025: From storage to intelligent activation

Duration: 45 minutes

Most DAMs still act like static file cabinets—leaving brands slow and inconsistent. Join us to explore how DAM is evolving from static storage to intelligent, AI-driven activation system.

Discover how DAM is being redefined in 2025

  • Learn how AI is reshaping DAM from the ground up
  • Understand the shift from metadata to activation
  • See how front-end UX drives adoption and ROI
  • Hear what makes a DAM truly “AI-ready” today

If your DAM still acts like a filing cabinet, it’s time to rethink what it can—and should—do.

Mel Duffy, Senior DAM & Marketing Ops Leader at Papirfly, helps global brands streamline workflows and boost adoption.

Fred Sanuy, CEO of Activo Consulting, guides enterprises in aligning DAM tech, process, and UX for impact.

Anil Noorani, Managing Partner at TKM Consultants, helps brands and agencies drive growth through smarter marketing ops and martech strategy.

Enjoy the recording