DAM News panel discussion
DAM-led brand execution: Turn governance into measurable ROI
When: March 4, 2026, 2 PM GMT | 3 PM CET | 9 AM ET
Duration: 45 minutes
Join energy branding expert Fridrik Larsen, Head of global brand Elisabeth Gathe, and DAM specialists from Papirfly and Activo. They examine how aligning people, process, and systems leads to reduced risk, enables local teams, and turns brand governance into measurable impact.
Make brand execution a driver of business value
- Spot execution failure before it becomes brand risk
- Understand why execution quality now carries board impact
- See what enablement looks like — and how it shifts behaviour
- Design scale in regulated markets without losing quality
Hear practical lessons to strengthen execution in regulated industries — to turn brand execution into advantage.
Featured speakers
Fridrik Larsen, Professor in Energy Branding & CEO, Brandr Index
Explains how brand consistency, trust, and authenticity link brand ROI to commercial performance.
Elisabeth Gathe, Head of Global Brand, Statkraft
Shares how Statkraft supported teams across 20+ markets to apply brand change consistently and with confidence.
Frank Tommy Brotke, Head of Product Marketing, Papirfly
Provides perspective on how systems and guardrails help teams create on-brand content without slowing them down.
Fred Sanuy, Co-founder of Activo and owner of DAM News
Brings practical experience designing operating models that scale brand consistency across complex organisations.
Session moderator: Ralph Windsor, DAM News
Register now to secure your spot
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FAQs
In this Papirfly webinar, you will learn how brand execution impacts board-level decision-making — and how to prove its ROI. The session explores how aligning people, process, and systems reduces risk, enables local teams, and strengthens measurable brand impact. You’ll also understand how execution quality influences trust, consistency, and commercial performance at scale.
This webinar is designed for brand leaders, CMOs, marketing operations teams, and DAM owners responsible for scaling brand execution across markets. It is particularly relevant for organizations operating in regulated industries or managing distributed teams that need to reduce execution risk while demonstrating measurable business value and ROI.
The DAM News panel discussion covers how brand execution becomes a board-level risk and how leading brands address it. Speakers from Papirfly, Statkraft, Brandr Index, and Activo examine early signals of execution failure, the role of enablement in shifting team behavior, and how to design scalable operating models in regulated markets. The session also explores how to connect execution quality to brand execution ROI through measurable indicators.
